Video Game Empire

Most of the company's US headquarters are located in the San Francisco area, and only the headquarters of Oriental Commerce has chosen Los Angeles. (First launch) Most of the container liners on the Pacific route from Hong Kong to the West Coast of the United States choose the Port of Long Beach in Los Angeles as the destination port.

A large number of products manufactured in Hong Kong, including arcade machines, handheld consoles, game consoles, and personal computers, have mostly landed in the United States in Los Angeles. As a company mainly responsible for marketing within the Oriental Department, Oriental Commercial has built a large logistics center in Los Angeles. In order to facilitate contact management, Oriental Commercial naturally chose Los Angeles for its North American headquarters.

Los Angeles is a sunny city with plenty of sunshine all year round. Although Li Xuan said that he came to the United States to take command of the Atari company in person, but in fact he was just talking and letting others run and break their legs. Li Xuan's life in Los Angeles is not boring, he just watched the NBA playoff game of the Los Angeles Lakers. It is a pity that the Lakers with Magic Johnson and Sky Hook Abdul-Jabbar were defeated by the Rockets 2-1 and stopped in the first round of the playoffs.

However, being able to enjoy the performance of one of the best players in NBA history that later generations can only enjoy in the video, Li Xuan still felt that it was worth the money. It's a pity that the current Magic Johnson has just joined the league not long ago, and the tenderness on his face has not faded away.

In addition to enjoying the Lakers games, Li Xuan must go to Hollywood to see when he comes to Los Angeles. The crew of "e.t. Alien", which Oriental Game Company invested a large amount of advertising expenses, has already started the preliminary preparations. The producer was willing to sell the favor of Dongfang Game Company on the face of US dollars, and let Li Xuan visit in advance the model of et alien, which had just cost 1.5 million US dollars to make.

"That alien is really ugly. It costs more than 8 million yuan for just such a model!" Lizhi clicked her tongue in disbelief. She always likes to habitually convert US dollars into Hong Kong dollars.

Due to confidentiality considerations, the crew did not allow Li Xuan to take pictures with the models of et aliens. This made him quite regretful. From a public aesthetic point of view, et's model is really ugly. But it moved the world with its innocence next year.

"I want to come to America to study!" Lizhi whispered suddenly.

"What's wrong?"

Li Xuan couldn't help but turn his head and glance at her. In her previous life, she seemed to have indeed come to the United States to go to college before she became famous. But that was because her life in Hong Kong was unsatisfactory. People called her "Mainland Girl" everywhere and she was excluded and isolated. In this life, Li Xuan believed that at least no one in the Dongfang Company would dare to look at her, the assistant of the big boss. On the contrary, she should be the object that others tried to curry favor with.

"It's nothing, I just feel that I don't know a lot of things, and I want to keep charging!" Lizhi smiled sweetly at him.

Li Xuan frowned, he felt that there should be some reasons he didn't know. But she did not object to Lizhi going to university to expand her knowledge. After all, her curiosity and self-motivation are worthy of recognition.

"Can you pass the test in English when you come to the United States to go to university?" Li Xuan asked another question.

"I've already signed up for an English cram school!" Lizhi said, looking like she wasn't joking about coming to the US to study.

"Well, then we won't have to live in two places for a long time in the future!" Li Xuan took her into his arms, sighed deliberately, and said in a reluctant tone.

Li Zhiyu's face became a bit more red: "Don't you come to the United States often? Besides, there are also winter and summer vacations for studying!"

She raised her head and glanced at Li Xuan, but her voice became lower and lower: "If you really miss me. I will take leave and fly back to Hong Kong to accompany you!"

"Hey, let's talk about that later, let's cherish the present first, I rented a beach villa in Santa Monica. With a private beach, let's go there to sunbathe now!" Li Xuan thought of Li Zhi, the 36d couple When Hao Niu put on a bikini, her whole body felt hot.

Li Zhi rolled her eyes at Li Xuan. You can also guess what obscene idea he is playing. In fact, Li Xuan did not know, after he hurriedly left Hong Kong for the United States. Zhong Chuhong asked her out for afternoon tea.

Before the two met, Mars hit the earth and staged a torn battle. But like a pair of old friends who haven't seen each other in years. Talk about a variety of topics with a smile on your face, from clothing to lifestyle, from home life to work and career. In the exchange of words, Lizhi could feel that she was being pressed by Zhong Chuhong everywhere.

Lizhi has been in Hong Kong for less than a year, and it has only been the last two months that she has really followed Li Xuan. She could only be regarded as a white-collar worker with a good salary in Dongfang Company before. And Zhong Chuhong has long established the identity of Li Xuan's girlfriend. Recently, as Li Xuan began to integrate into the local rich circle, she has also been in and out of the upper class, and her temperament has become more and more outstanding.

Moreover, Zhong Chuhong can enter and leave Li's house at any time. Li Xuan's father and mother have regarded her as a prospective daughter-in-law. The eldest brother Li Ke has long called her a younger brother and sister, but Li Zhi is just a shady lover.

What's more, Zhong Chuhong is now the vice president and major shareholder of Oriental Film and Television Company, a non-executive director of ATV, and Lizhi is just an assistant responsible for serving tea and water to Li Xuan. The gaps in various aspects made Lizhi unable to raise her self-confidence in front of Zhong Chuhong.

Zhong Chuhong didn't say any bad words to her, but she could feel the heavy pressure herself. So she had the idea of ​​going to the United States to study. Maybe it was a subconscious escape, but it was not an opportunity to transform and improve herself.

Li Xuan, who was far away in the United States at the time, was naturally unaware of the secret battle between the women. Even if he knew, he would still pretend he didn't know. As long as the two didn't stage a torrid battle, and didn't make the city full of storms, he wouldn't intervene. Li Xuan never thought that they could be as close as sisters and let him enjoy the blessings of the people of Qi, as long as there is nothing wrong with each other on the surface.

Li Xuan took Lizhi to enjoy the sun, beach, and waves in Santa Monica, but a big riot is rising in the home game console market in the United States. The feudal monarch Atari Corporation, sitting on the throne, could no longer maintain its dynasty. The lords of California in the western part of the empire rebelled first, bringing in an invader from the east.

It sold 20,500 units in a week, which is the report card given in the first week after the game console was fully launched in California. California's market share accounts for about 15% of the U.S. market. Even if the game consoles have been boosted by the recent media hype in California, they are estimated based on California's sales data. After the game console is fully launched, it is not a problem for the monthly sales to exceed 400,000 units in the entire US market.

If Dongfang Game Company was still worried not long ago. Gaming opportunities will not be backlogged by the ups and downs of the U.S. market. But now Du Wenqiang, the president, is going to turn around all of a sudden, worrying about whether the supply can be delivered in time.

Originally, according to the estimates of Oriental Game Company. Atari has established a very solid position in the US home console market. Even if the game console of Dongfang Games is better, it is not easy to drive the Atari -2600 out of the market at once.

Therefore, the initial sales target set by Oriental Games for the US market is 200,000-250,000 units, plus Japan, Europe, and other markets. The first-phase production scale set by Dongfang Game Company for the game console is 400,000 units per month.

But now the actual situation is that the US market alone has been able to absorb all the production capacity of Oriental Game Company, and the Japanese and European markets have also responded enthusiastically to game consoles.

The shortage of game consoles is a foregone conclusion, although several foundries cooperated with Dongfang Game Company should work overtime day and night to increase the monthly output to 500,000 units. But the gap is definitely still there. Even if the foundry builds a new factory to expand its scale immediately, it will take at least half a year to form a new production capacity.

"It doesn't matter if there are some gaps. Sometimes we need to make consumers feel a sense of urgency that they can buy without money, so that it is easier to enhance the company's brand image in everyone's hearts!"

Li Xuan held the cordless phone in one hand and made a trans-ocean call with Du Wenqiang who was far away in Hong Kong, while the other was rubbing gently on the soft breast peak on Lizhi's chest.

"Mr. Han has suspended negotiations with Wal-Mart!" Du Wenqiang said on the other end of the phone.

"Then stop it first! We can't keep up with the production capacity now, so we are not so eager to enter the supermarket channel!" Li Xuan said with a smile.

Wal-Mart and Carrefour are one of the most well-known foreign-owned supermarket chains in China in later generations. The Walton family, the controlling shareholder of Wal-Mart, has created five people to be among the top ten of America's richest people for many years.

But Walmart in 1981 had not yet begun the road of globalization. Mr. Walton Sr. will not be named the new richest man in the United States by Forbes magazine until next year, and he has held the position until his death.

But now Walmart supermarkets are not to be underestimated. There are more than 300 supermarket chains and member stores across the United States. Li Xuan understands this one-stop hypermarket very well. This is the future direction of retail development. So he hopes to make Dongfang Game Company's products appear on the shelves of large supermarkets.

But Eastern Games and Walmart have been unable to agree on a price. This price is not the ex-factory price of Dongfang Game Company. Taking a newly listed game console as an example, Dongfang Game's ex-factory price to the first-level wholesaler is US$105. The shipping price to US small regional distributors is $135 through the Computer Garden Corporation logistics system. The U.S. retail price for the final sale was $199.

Wal-Mart has its own global procurement system, and the quotation given by Dongfang Games is naturally the ex-factory price. And Wal-Mart shares the cost of logistics and sales. Each console will also cost no more than $120. No matter how low the cost of goods purchased by Walmart supermarkets, the retail price will be set on the principle of a markup of no more than 30%.

This is an iron law set by the founder Mr. Walton Sr. to Wal-Mart, and it is also one of the fundamental reasons why Wal-Mart can expand rapidly at a low price. This means that the game console will not sell for more than $160 at the Walmart supermarket chain, which is 20% less than the price of the game retail store.

This is unacceptable to Dongfang Game Company, because such a huge price difference is bound to destroy the entire distribution network of game consoles. Dongfang Games hoped that Wal-Mart would sell the game console at a price of no less than $190~www.readwn.com~, but was rejected by Wal-Mart, so the two sides could not reach an agreement.

Li Xuan hung up the phone, but he was a little helpless. Sometimes they didn't want to let the other party make more money. You Wal-Mart don't want this part of the profit, you can transfer it to Dongfang Game Company, Li Xuan is very willing to let Dongfang Game Company's ex-factory price to Wal-Mart increase by 30 US dollars. It's a pity that this kind of good wish can only be discussed in the heart. As long as the head of Wal-Mart's purchasing manager is not caught in the door, he will definitely not agree.

Li Xuan was too lazy to think about these troubles, and the beauties under him were already gasping for breath as he stroked them. Li Xuan was on the phone just now, and Li Zhi could only try her best not to make a sound. Now she saw that Li Xuan finally hung up the phone, no need to endure any longer, and immediately let out a burst of groans.

Li Zhi's watery eyes were looking at him resentfully, with a delicate appearance of Ren Juncai. Li Xuan admired the exquisite ketone body on the bed, and there was a fire in his abdomen that was getting hotter and hotter.

He jumped up, gently spread Lizhi's long, white and delicate long legs on his shoulders, then pushed forward in the direction, and slid into the tight tunnel that was already muddy, the whole big bed Started shaking violently. (To be continued..)

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