Urban Sims

Vol 3 Chapter 30: Promotion diffusion

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In fact, opening a restaurant in the city is not much better than in the countryside. Some aspects are even more difficult than in the countryside.

For example, the average income of urban residents is less than that of township residents, and the various expenses in the city are more. Unlike farmers, they can be self-sufficient. Therefore, the proportion of customers who often come to restaurants in Yuanyue is much less than that of Baowan Town. Even if the city has a population of millions, the average daily passenger flow of Yuanyue Hotel has been hovering around 3000 for a long period of time.

In addition, there is not only Yuanyue Restaurant in the city, there are quite a lot of competitors, and when the food tastes not as good as Yuanyue Restaurant, competitors will also analyze and research, and use high-tech means to crack a lot After improving the top secret seasoning recipes of Yuanyue Hotel, there is still a certain gap in taste from Yuanyue Hotel, but there is also a huge improvement.

Especially the Oriental Kitchenware Company, which is affiliated to the Oriental Hospital, used spy methods to obtain most of the spices in the kitchen of the Yuanyue Hotel, cracked the composition of up to 28 spices, and finally developed based on these new spices. The "Cuxian 3500" intelligent kitchen robot sold hundreds of units at the same time, but also caused the passenger traffic of Yuanyue Hotel to plunge by 30% in the short term.

Because the food cooked by these kitchen robots can taste 80% of the price of Yuanyue Restaurant, but the price is only half of that of Yuanyue Restaurant.

Zhou Ming was furious and took the Oriental Kitchen Company to court first, and then spent more than half a month to collect evidence and pull out the inner ghost. He revealed almost all of the 50 dollars that he could reveal. Under conclusive evidence, Sun Yingcai was finally punished by law and compensated for the loss of 100 dollars in the Yuanyue Hotel. Because Sun Ying was their scapegoat and took all legal responsibilities to himself.

In the end, Sun Ying was taken away by the clearer. He had only 80 coins. The remaining 20 pieces of Oriental Kitchenware Company promised him reimbursement and an additional 200 pieces of money. He disappeared and lost his use value. Then, no matter how he cried and begged for mercy when he was taken away, no one would reach out.

After absorbing this lesson, Zhou Ming will not report any higher trust to anyone. Later, the store confirmed that as long as it is not a key technical position (chef), try not to recruit people, buy smart robots, Only the machine program will not betray him under the temptation of money.

Although the number of guests at Yuanyue Hotel has plummeted by 30%, the turnover has only dropped by about 3%, and the degree of injury is not so great. Because in the past three years, Zhou Ming has made the high-end market, Yaoxing City 90 More than% of the dignitaries and nobles have become regular customers of the hotel. The number of people who applied for diamond VIP cards has exceeded 100. These diamond members have completely become captives of his food, and even he uses special ingredients to make "delicious delicacy" "Even if you need to spend money to enjoy it, some noble guests still took it out without hesitation.

Let me say here, as the cooking continues to grow and enter a realm where no one arrives, Zhou Ming has developed a taste rating system for the deliciousness of the dishes, dividing the taste of the dishes into nine grades:

Ordinary delicacy: the level of general housewives

1 star delicacy: the level the chef must reach

2 star delicacy: the level the trainee chef must reach

3 star delicacy: the level that a junior chef must reach

4 stars delicious: the level that the chef must reach

5 star delicacy: the level the chef must reach

Special Star Delicious: A Level Only Talented Chefs Can Achieve

Legendary delicacy: a level that only extremely talented chefs can achieve

Delicacy of God: A taste that only the chef can make

Today's Yuanyue Hotel can only make "delicious delicacy" by Zhou Ming alone. More than 20 chefs, apprentices, and chefs in the restaurant, and the level of culinary skills, mostly between intern chefs and chefs. The dishes produced are basically 2 stars, 3 stars, 4 stars ... 5 stars are rare, not to mention special stars and legends with more than 5 stars.

It takes talent to cook, and Zhou Ming also wants to train a few apprentices who can cook delicious special stars. Because a special star chef, the profit brought to the restaurant is more than 10 times that of five-star chefs. Most of the talents have gone to study medicine, and he has recruited people with a bit of luck. For example, that Sun Yingcai is already the most talented of his more than ten apprentices. He has touched the side of the chef. The result is 50 dollars ...

Human talent is not good, what about intelligent robots?

If you let the robot learn or imitate his cooking skills, you do n’t need to be as powerful as Zhou Ming, as long as he is half as powerful, at least a five-star chef.

Zhou Ming really bought a high-level intelligent robot and tested it in the kitchen. It doesn't need this robot to be so autonomous and flexible. Just imitate his movements and cook exactly the same dish.

As a result, after tasting the dish made by the robot, Zhou Ming was disappointed. Although the taste was 70% to 80%, this dish had no soul and no trace of spirituality. The real old gluttons, as long as they tasted it, they knew it was definitely not The dish made by man is a fake dish.

Zhou Ming can't deceive the noble guests who are all self-propelled "money" in his eyes, but relying on him alone, making ten tables a day (cooking more than 5 stars of delicious food requires a lot of energy), almost reaching his limit By the way, this ten-table dish per day is the Yuanyue Restaurant, 40% of the net profit of credit points and 90% of the source of money ... Although it is a lot, it is still a long way from Zhou Ming's expectations.

After thinking hard for many days, Zhou Ming made a decision that shocked all the senior executives of the hotel:

Established Yuanyue Condiment Company to produce and sell 108 kinds of most commonly used secret seasonings in the kitchen of Yuanyue Hotel, including: chicken essence, cooking wine, soy sauce, special soy sauce, peanut butter, beef sauce, sweet sauce, thirteen spices, etc. Seasoning products are all sold to the outside world, and cooking videos are produced and broadcast on TV stations or websites to allow millions of ordinary people to learn the practice of "Yuanyue cuisine"

Meeting room.

Gu Naihui opened his eyes wide and looked at him incredulously:

"Xiaoqiang, are you crazy? Seasoning and cooking practices are invaluable treasures in the restaurant, which can bring countless profits to the restaurant. You even said that if you want to sell to the outside world, you also need to make free learning videos for others to learn? Are you Hope the hotel closes soon? "

"Brother, have you been tired recently? It's better to take a few days of rest. It doesn't matter if the restaurant earns less." The character has always been stupid, and he also said with concern.

"Master, you have to take a good rest. The matter of Sun Yingcai has already tossed you up. This time you have to show something else, this hotel will be finished." Apprentice Ge Peng also said, very worried about the master's status.

Other managers also expressed their concern, hoping that Zhou Ming would take a good rest for a few days so as not to be cranky.

The performance of the crowd was completely as expected by Zhou Ming. He smiled slightly:

"Please rest assured, I am very normal, and I know what everyone's concerns are, but as long as you can listen to my explanation, maybe you will not object to my decisions ..."

"Oriental Kitchenware Company, after cracking our 28 kinds of seasoning recipes, has proved that the ingredients of other seasonings will be analyzed by other people's instruments sooner or later. What is the use of hiding? The Sun Yingcai incident tells us that commercial spies are Uncontrollable, even if the restaurant ’s kitchen has prevented the leak of the inner ghosts, what about the seasoning production plant in Baowan Town? There are also many workers there, giving competitors the opportunity to drill the loophole ... so it is better to increase the production of seasonings, Occupy most of the market share of various condiments, not only to avoid opponents seizing the opportunity, but also to obtain some benefits ... "

"As for why I want to promote the special cooking skills of Yuanyue Restaurant, it is mainly for greater benefits, because it will bring three benefits: First, there are many ordinary people who learn to cook Yuanyue cuisine, and The sales of the matching Yuanyue seasoning will also increase; second, the reputation of the Yuanyue Hotel is still too small, and only some people in Yaoxing City know ~ www.readwn.com ~ we need to improve Popularity, thereby boosting hotel traffic; third, in addition to the above two points, I have a larger plan to control the entire culinary industry plan. This plan, I will keep it secret for a while, and when the time is ripe, I will naturally tell everyone."

After listening to Zhou Ming's explanation, everyone fell into a period of contemplation and began to analyze the pros and cons. They vaguely felt that the boss said was justified. At the same time, they also had a question mark in their hearts: the sale of spices and the announcement of Yuanyue cuisine can really give restaurants Does it bring benefits that outweigh losses?

No matter what thoughts were in everyone's minds, Zhou Ming's two decisions were still carried out by him. For this reason, Gu Naihui ignored him for half a month and took two children to the village.

However, the effect soon became apparent. First, after the establishment of Yuanyue Seasoning Company, 68 kinds of kitchen seasonings were continuously launched within three months. These seasonings, once they entered the market, were affected by hotels, restaurants, restaurants and even It is a welcome for ordinary housewives, and soon occupied a large market share of condiments, producing economic benefits, very impressive.

At the same time, Zhou Ming and Yaoxing City's "Star TV" cooperated to create a column of "Cooking God Teaches You to Cook" a culinary teaching program. Because of the excellent production, Mr. Chef God cooks dishes Cool and gorgeous, as pleasing to the eyes as a show, and when the guests on the scene tasting the dishes, the expressions are funny and exaggerated, which impressed the audience. In that world, the super high ratings that only some star reality shows have. Due to this show, an unprecedented "culinary craze" began to sweep through the 52 district ...

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