Urban Sims

Vol 3 Chapter 25: Price increase

The great success of the new dishes has given Zhou Ming great confidence and motivation to build a gourmet empire and earn countless money.

Yes, people in this world can not need art, can not entertain and entertain, can abandon countless hobbies and interests for money, but only, can not not eat.

And people in this world, between "full" and "good", between "general food" and "peerless delicious", between "cheap" and "expensive" ... the vast majority of them People may make rational and more cost-effective choices. Food expenses only need three or fifty credits a day. It costs hundreds of credits for a meal, which is a waste. Prodigal!

But under the conditions, if it is not impossible to afford that kind of expenses, before the great temptation of peerless delicacies, why not waste one time and lose one time?

Just once.

Finished, why did I come to this restaurant again, why did I order the dish I ate last time? Why didn't I regret this waste?

Two losses, three losses ... N losses.

Facts have proved that people's expenditure on any consumer items may regret the purchase of an expensive piece of clothing, regret the purchase of a movie ticket with a bad film, and regret the reason for one issue, will Regret for buying a book ... but almost no one will regret for eating a meal. Even if this meal is expensive and costs half a month of living expenses, it will not say after eating: Should not eat this meal, should save money to avoid eating soil tomorrow.

why?

Because eating is necessary for the human body, other things are not necessary. The spiritual emptiness does not matter, but the flesh is empty and the stomach growls. When it is time to eat, people will eat without delay.

Food, the essential material for life and survival, will be hungry if you do n’t eat, and will die if you do n’t eat for a few days. Nothing is more important than food. No matter how selfish and stingy people are, they do n’t treat themselves badly. People also It's not going to be worthwhile after the food enters the stomach and stomach, and after eating.

Therefore, Zhou Ming was busy again, even more busy than the harvest period. In order to have more rest time, he asked Gu family to cut off the profitable breakfast, the price increase plan was approved, and the announcement was given to the town in advance customer:

Due to the current high traffic volume, the restaurant will increase the price of the dishes from September 1st, and the increase will be between 20% and 30%.

This price increase announcement naturally caused an uproar. Many low- and middle-income customers said that they were unacceptable and felt severely hurt. Some extreme customers even said: Gujia Hotel dare to raise prices so much. Won't go to the Gu Family Restaurant anymore!

Many old customers also found Gu Dawei. They first accused him of saying that he was inflated, and he no longer considered the feelings of old customers. The business was a bit prosperous, and he started to catch up, forgetting these old customers. Well, you Gu Dawei really It's okay to be so ungrateful. After the price increase, they will never go to the Gujia Hotel for consumption.

Du Qihui, the boss of the Dujia Hotel opposite, almost laughed after seeing this scene. The Gujia Hotel dared to raise the price, and it went up so much. Is n’t this a dead end? Well, if you catch up, I will welcome you at the Dujia Hotel. If you increase the price, I will reduce the price at the Dujia Hotel. The price will be reduced by 5% in total.

Sure enough, after the announcement of the Dujia Hotel's price reduction to give back to the old customers, the town gave a compliment. Or the boss Du will be a man, thinking about the customers everywhere. The conscience of the catering industry is better than the Gu family who is in the eyes of money. The restaurant is much better, decided, and then go to the Du family restaurant to eat, Gu family restaurant, hum, bye!

Customers have all kinds of restless signs. In the eyes of Gu Dawei, they are anxious and irritated, and their hair is white, and they have found Zhou Ming many times. I hope he cancels the price increase plan, otherwise he will lose more than half of the traffic! The price increase has not yet been implemented, and now looking back, it is too late!

"It is inevitable to get rid of some people. The Gujia Hotel does not have so many tables and chairs to entertain those low-end customers. Our goal is mid- to high-end! And mid- to high-end customers are not willing to sit in the same lobby with those low-end customers. Meals, so the expansion and renovation plan of the restaurant must be included in the agenda. The restaurant is completely demolished, and then two floors are added to separate some private rooms for entertaining high-end customers, and then recruit a few chefs and waiters , But also to buy some smart kitchen utensils to improve work efficiency ... "

Zhou Ming talked endlessly about his plan, and he didn't care about the low-end customers who would be lost.

"That's not a loss of people, at least half of them will be lost! That is, those mid- to high-end customers you mentioned will also lose a lot ... Xiaoqiang, don't do that, the risk is too great!"

"Uncle Gu, there is a saying in my hometown that Kai bow did not look back. Since the price increase announcement has been released, and you nod, you can only continue to move forward and only increase by 2,30%, or those customers. Do n’t be swayed by these customers ’intimidation, they are very powerful, but they will be honest in the future, even if the worst happens, 80% of the people will be removed, and the remaining 20% , The profit will not be less than before, our work is easier, and we can spare a lot of time to develop new dishes, is this not a good thing? "

After hearing Zhou Ming's words, Gu Dawei calculated it silently, and found that it was really like this, because now the turnover in the store is about 150,000 credit points per day, multiplied by 20%, that is 30,000, the average daily business in previous years The amount is almost this number, but it is slightly less, and the workload of the two is really huge.

Having figured this out, UU reading www.uukanshu.com Gu Dawei is no longer so entangled. Whatever the boy wants to toss, let him toss it. There is really no way to lower the price.

In addition, it is about to be September. The most important thing for the Gu family is not that the restaurant prices have risen to cause customer shocks. It is the Gu family ’s future star, who has passed the 52th district and is ranked fifth. Gu Naifeng of Hanhua Medical University in Hwashi City, who is about to enroll in the report, how to solve the problem of the registration fee of 5 money + 500,000 credit points.

The 500,000 credit point Gu family is easy to take out, but 5 dollars ... is impossible to take out.

Because all the mobile money of the Gu family is now in the hands of an outsider.

Zhou Ming.

The Gu family did not know that he hid the money there. Anyway, he could n’t find it for countless times. Now he has arrived at the moment when Gu Naifeng is about to enroll in school. , Not to mention all, at least have to solve Gu Naifeng's tuition requirements-five money.

For Gu Naifeng's bright and bright future, for a time, the Gu family went up and down, all with anxious eyes, all placed on Zhou Ming's body.

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