Urban longevity: liver experience from running

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“Why did the company think of speaking to me?”

Li Lei looked at the contract in his hand.

Surprised that the company would ask him to endorse?

Regarding this question, Fan Pingkang said with a smile: “It can only be said that it is a coincidence… How many watches did you see when you ran the Dubai Marathon, and stopped to look at them when you crossed the line? ”

Suddenly, Li Lei’s face showed an expression of sudden realization: “The watch I was wearing at that time was a promising company!” ”

At the beginning in Xia Shanghai, Li Lei resigned his liver “running” proficiency, disgusted that it was inconvenient to run with a mobile phone, so he bought a watch.

The watch is a promising company.

Participating in the Dubai Marathon, Li Lei went for the world record.

But after he stepped into “Mingjin”, he tested on the provincial team track and easily broke the world record.

After arriving in Dubai, he practiced boxing in the sea, and “Tai Chi” entered the ‘master level’, and he had already stepped into the dark energy!

Even without using dark skills, Li Lei’s body measurements have improved.

Running at the same pace can also be much faster than before.

In order not to behave too scary at the Dubai Marathon!

He ran the Dubai Marathon and deliberately wore a watch he hadn’t worn before.

Just when he reached the end, Yaoyao was ahead of the other opponents and raised his hand to look at the time… Then ‘walk’ through!

Looking at the watch in the competition, and the final line, the action of raising your hand to look at the watch, for the company, is equivalent to a free publicity!

Before the game, they did not give Li Lei sponsorship fees, and they received such an advertising campaign for nothing.

Some companies have examined Li Lei’s image, character, and achievements… Naturally, there is no need to say more.

Li Lei’s image is excellent, he is one meter eight eight meters tall, his appearance is not low, and his practice of national arts gives him a unique temperament.

As for character… At present, no black material has been exposed.

For Li Lei’s ‘kung fu master’ character, does anyone suspect fraud?

Youwei Company believes that this is still a plus project, because the character of ‘Kung Fu Master’ makes Li Lei have many fans abroad.

Needless to say, individual achievements.

Break the men’s marathon world record!

A more critical point… Breaking the world record is not Li Lei’s limit.

This point, watching the Dubai Marathon, Li Lei’s performance can be seen.

Later, Li Lei participated in the competition, basically going to the championship.

World Championships, Asian Games, Olympic Games!

As long as he plays normally, Li Lei can win the championship.

Signing Li Lei as a spokesperson in advance is a good choice.

After the inspection was completed, Youwei took the initiative to contact Fan Pingkang to sign Li Lei as the spokesperson of the mobile phone brand!

“Let’s sign a 7-year contract on Anwen Sports’ side, and a 3-year contract on the company’s side.”

After reading the terms of the contract, in addition to the endorsement fee, there were additional bonuses, and Li Lei was also satisfied.

As far as the endorsement fee, Li Lei is already very satisfied.

Even if the endorsement fee given by AD and Nk is higher, he will not endorse.

The difference in endorsement fees is not too much, it’s just numbers.

In fact, this Dubai Marathon… The bonus that Li Lei received, as well as the tuition fee of 10 million US dollars given by the little prince.

Financial freedom has been achieved.

Endorsement fees are just numbers.

Fan Pingkang still said: “I personally recommend signing a contract for 3 or 5 years… 7 years is a long time. ”

A 3-year visa is the best option.

This year, Li Lei will attack the six annual city marathon champions, world championship champions, Asian Games champions… There are Olympic champions next year!

When the contract expires the following year, re-sign the contract!

At that time, if there is such a result, if you talk about signing a contract, the endorsement fee will be higher.

Li Lei said: “It doesn’t matter, this endorsement fee is almost the same, and other endorsements can be signed for three years.” ”

Fan Pingkang nodded: “Okay, then I’ll talk with Anwen Sports and Youwei Company.” ”

“At present, we are still in contact with dairy drinks, sports drinks, ordinary beverage products, electrical appliances, formal wear, watches, skin care products, kitchen and bathroom endorsement negotiations.”

It can be said that Li Lei’s endorsements have been signed, and it is definitely a 1 billion level contract.

Fan Pingkang signed Li Lei, and this return was too comfortable.

1 billion level contract endorsement, 10% share also has 100 million.

What’s more, this is definitely not Li Lei’s limit!

3 years later, 5 years later… Li Lei’s commercial value will reach a peak.

At this time, Li Lei just showed the strength of an Olympic champion, and breaking the world record is also the best proof.

But the world championship did not get it, and it is still not enough.

Three or five years later, Li Lei has many honors and is still at his personal peak, when the commercial value is the highest.

“You look at it, let’s talk about it, or that sentence… I don’t attend any events, at most I take an advertisement and poster, and only cooperate with online promotion. ”

Attending various events, brand launches, etc., is a waste of time for Li Lei.

Fan Pingkang also said helplessly: “Okay, you have said many times, and I have explained the relevant terms to the brand side.” ”

“However, Anwen Sports also requested that they use some of the martial arts training photos and videos you posted for publicity, or secondary creation and editing!”

“This is no problem, as long as it is positive and does not have a bad impact on all aspects of my personal image!”

Li Lei himself is a spokesperson, and his personal image is licensed to these brands.

But there are some limitations.

Some of the pictures and videos posted on his social accounts are perfectly fine.

As long as it’s positive!

Just because Li Lei put forward a request: not attending brand events, the endorsement fee was reduced a lot.

If Li Lei is willing to attend various offline activities, the entire endorsement fee can be increased.

Who let Li Lei be a cash cow in his hands?

In order to cooperate with each other, Fan Pingkang strictly said this requirement to Li Lei.

It’s all written into the contract.

Three days later, Li Lei officially went to Xiahu to sign an endorsement contract with Anwen Sports and attended the press conference.

320 million in 7 years!

That’s about 45.71 million a year, about 6.53 million dollars a year!

As a domestic athlete, it is definitely a sky-high contract.

Even if the endorsement contract of Olympic champions has increased, it basically exceeds 10 million / year.

Li Lei’s endorsement contract is also sky-high!

Even if Dayao endorses domestic products, it is almost this price.

More importantly: Li Lei is not a world champion at all now?

He only has one Shama, Guangma, Dima… Three champions.

However, he holds the men’s marathon world record.

This means that his future participation in the World Championships, Asian Games, and Olympic Games is a powerful fight for the championship!

More exaggeration, more arrogance: the champions of the World Championships, Asian Games, and Olympic Games are Li Lei’s bags!

Anwen Sports signed Li Lei as a brand spokesperson, which is an early investment.

As for this advertising endorsement, can it get the desired effect?

Anwen Sports has its own considerations.

In fact, Fan Pingkang said that Li Lei has many advantages… There is another point that Fan Pingkang did not say, but everyone knows!

That is: the little prince has always been in Shudu, learning martial arts with Li Lei.

Li Lei is the little prince’s master!

Or rather: the little prince’s teacher.

This is also a heat that comes with it.

There are many Olympic champions… But can be the teacher of a prince of a country? Master?

Although there are many princes in that country, the ones who can really be considered princes are 5.

This is the little prince, and he is also the most well-known.