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On September 12, 2017, at 8 am U.S. time, 36 Apple Experience Stores across the U.S. officially launched the first-generation iPhones. At the same time, the ATT communications service company, which has thousands of stores, began to sell the first generation. iphone.

排队 Outside the Apple Experience Store in Cambridge Town, Boston, customers who lined up to buy the first-generation iPhones have been extended beyond one block. In Times Square, where New Yorkers have the most traffic, Apple spends a lot of money leasing and decorating the door of the Apple Experience Store, and the queue of consumers has also formed a long line.

纽约 "New York Times" front page headline-"the most crazy consumer ever can only be a mobile phone."

"If we didn't give money, would they put on the front page the photos of consumers lining up at the door of our company experience store in the early morning?"

Wu Wenming didn't go to his own experience store today to observe the grand occasion, because yesterday's experience of being watched at the experience store made him feel a little scared to go out now. It's a good thing to become famous, but if you feel surrounded by hundreds of people without a bodyguard, he doesn't want to try again.

Sith was also at the company's headquarters today, watching the New York Times, which Wen Ming put aside, smiling and picked it up and said, "Of course it is impossible, you have to know. Normally in the early hours of the morning , Their newspaper page layout has been determined for that day, and printing has begun. "

Wu Wenming shrugged and said, "Then they should pay them overtime. After all, this front page headline can help us a lot."

Fast-consumer digital products, such as personal devices such as smart phones, are definitely not the kind of wine that is not afraid of alleys. The first reason consumers buy this product is the popularity of the product.

With the popularity, consumers will know this product, and then they will consider its appearance, performance, price and other factors.

Tong Wenming's first-generation iPhone could be so popular, in addition to being good enough, it was also due to the all-user promotion of Facebook at the time. Because the site of the press conference was in English, Facebook only pushed users who used the English interface during the live broadcast. However, after the live broadcast, Apple immediately organized personnel to translate for the conference site.

After the translation work was completed, Facebook launched a second promotion, covering almost all of their users, and the total number of these users exceeded 1 billion.

It is a pity that Facebook at this time, like Facebook in another world, failed to enter the Huaxia market. It is a pity for Wenming not to discuss whether Facebook can succeed in Huaxia, but to say that it has not been able to directly cover the Huaxia market.

"Unfortunately, our certification has not yet passed. Otherwise, the advertisements we arranged in Huaxia should have started to pass through Huaxia's media and affect Huaxia's market."

Wu Wenming was not particularly worried that the first-generation iPhone could not enter the Huaxia market, because the iPhone could go in sooner or later. As a Huaxia man, after a miracle was done in a foreign country, how could it be rejected by his motherland?

He was just a little bit unhappy because of the problem sooner or later.

Lucis advised: "Our people have already communicated with Huaxia's certification agency and will be able to give them that patch for certification tomorrow. If all goes well, they should be able to pass certification soon."

Wu Wenming nodded and said, "I hope so."

The door of the office was knocked. Without waiting for a response, James, who is currently working in the marketing department, rushed in and said excitedly: "Guess how many iphones have we sold so far?"

Qi Wenming asked with a smile: "500,000?"

"How is it possible? We just started selling it for an hour, OK?" James was embarrassed instantly, and he instantly responded that Wenming was joking with him and said, "But if we count the 300,000 pre-orders, our sales Has it really exceeded 500,000? "

With a look of incredulity next to him, Lucis asked, "You mean, in the hour we just started selling, we sold 200,000 iphones?"

Not all consumers have long queues at the entrance of Apple Experience Stores in all places in the United States, and even if those who have queued up have successfully purchased iPhones, it is unlikely that there will be 200,000 units sold. There are 36 in the United States. Apple experience store, and 200,000 units are evenly distributed, and each store must sell at least 5,555 iphones, which are divided equally in one hour, which is equivalent to selling two iphones every three seconds.

Don't say that iphone still needs to be activated and instruct users how to register and use it, even if it is too late to collect money.

闻 Even Wenming was quite surprised. The sales of 200,000 units did not meet his expected goal at all, but this goal should be completed in one day today, not in two hours.

"Did you count the order amount on our website?"

Qi Wenming's response was quick, and I was surprised to understand what was the main reason for this incredible sales.

James smiled happily and said, "Why, don't you hope that you can sell 500,000 units in an hour? Why am I so surprised when I hear 200,000 units? Yes, I did count the orders on the official website. . "

Lucis also laughed and said, "Yeah, and our company's website."

Apple's official website also owns the business of selling iPhones. Online shopping in the United States has developed very early. At this time, Amazon has become a giant existence. There are also online trading markets such as ebuy, which have helped Apple's online sales. A solid foundation.

But before, Wenming didn't expect much from the sales of Apple's official website. It is true that Apple's official website was strictly designed in accordance with another world's Apple's official website. The homepage of this portal was a bit messy. Ming Apple's official website can definitely be called unique.

Iphone has not experienced the real market test, so far, no real Apple users around the world have published their experience. For a brand-new product, no matter how well it advertises, it is impossible for consumers to place orders directly from the Internet.

More importantly, the iPhone is not cheap. Although the per capita monthly income in the United States has already exceeded US $ 2,000, the iPhone with a price of only 499 seems to be only a quarter of the average income. However, Americans are not as good as many other countries. People think so rich.

Qi Wenming asked: "What is the order volume received on the official website?"

James replied: "When I came to your office, it had reached 137,839 units, plus the shipment record of our experience store intranet, the total amount has been infinitely close to 200,000. So far, 30 orders previously placed so far Ten thousand customers ~ www.readwn.com ~ none have cancelled their order. "

Lucis could not help but applaud. This result is absolutely unprecedented. If it is Nokia's annual flagship machine, it will sell 200,000 units in one hour, and there will be no celebration.

But for Apple, which is the first mobile phone to sell on the first day, and has a very small number of stores, this result is definitely a miracle.

Wu Wenming was also a little excited to hear this news. Now it seems that the miraculous sales of iphone today can definitely make those media report a lot. Of course, the premise is to give money. Those reports can definitely trigger a new round of sales surge.

James added: "Almost those people who buy now are consumers who have experienced iphones in our experience store a few days ago. They already know about iPhone activation, account registration and other procedures, and they have also used iPhones to know about iPhones. Performance is what they need. By the time these batches of consumers have completed their purchases, I think sales may slow down. "

Wu Wenming laughed: "It doesn't matter. After these 500,000 people start using iPhones, they will help us advertise for free."

等等 "Wait." James suddenly said in a sad face, "I have some bad news for you."

Wu Wenming had a hunch and asked, "You mean ... our inventory?"

James nodded and said, "We only had one million units in stock before, and 500,000 of them were sold to ATT. Last night, we received the assembly volume of Foxconn for three days, which is 450,000 units, and the next batch, It may take another three days, and the number is about 450,000. "

"And at our current rate of sales ... not buying or selling at all."