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"They want exclusive rights?"

Wen Ming, who discussed the preparations for iPhone sales with Peter every day, finally got good news.

Peter replied: "Yes, I think we can give them this right, because ATT is the second largest communications operator in China. They have a very large user base and stores all over the United States."

The three largest US telecom operators are ATT, Verizon, and SprintNexte.

Among them, Verizon is the merger of the two companies, is the largest local telephone company in the United States, the largest wireless communications company. SprintNexte is a global communications company that provides communications services to more than 26 million users in more than 100 countries and regions. It is worth mentioning that SprintNexte has the first national, all-digital optical fiber network in the United States.

ATT is also a US-based communications company. Although it ranks second, it also has more than 150 million users, of which 85.1 million are wireless users. With an annual turnover of $ 124 billion in 2008, the company has more than 290,000 employees.

Wu Wenming is still more inclined to ATT, because the previous Apple company just cooperated with ATT, not only got the help of ATT company when developing iPhone, but also gave ATT company the exclusive right to sell for four years.

"Will it affect our experience store?"

Hearing Wen Wen ’s question, Peter laughed and said, "They have more than 290,000 employees and countless stores. Do you think they care about 36 Apple Experience Stores? Boss, do n’t forget, We call it an experience store, and the concept of an experience store was proposed by you. According to our previous negotiations, as long as the number of our experience stores in China is less than 100, it will not affect the exclusive sale right. "

Wu Wenming smiled, without any embarrassment, and said, "So, what kind of help can they give us?"

Peter took out a material and handed it to Wenming, introducing: "This is the result of our preliminary negotiations with the three major communications companies."

"Apart from ATT, the other two companies did not have the courage to buy our iPhone directly, that is, they also like the agents in other countries, hoping to use the replenishment payment method."

"The ATT company is willing to buy the first batch of 500,000 iPhones directly, and the price they want to get is 399 US dollars."

According to Wenming's pricing for the iPhone, the iPhone with 16G storage capacity should be US $ 499. After removing the cost of nearly US $ 300, Wenming can earn US $ 200. Of course, this is not a tax issue.

如果 If you accept the ATT company's offer, then he can only make $ 100 for an iPhone.

"This price is too low."

Wu Wenming shook his head and said, "In my opinion, how much they sell is a matter for them, but the minimum price I can accept is definitely not less than $ 449."

It seems there is only a gap of $ 50, but even if you only look at the first batch of 500,000 units that ATT is going to buy, that is a profit gap of $ 25 million.

人 No one can ignore the profit of 25 million US dollars, even the ATT with an annual turnover of more than 100 billion US dollars.

Peter shrugged and said, "Boss, of course, I would like the price of the iPhone to be higher, so I have rejected their offer, and we are still negotiating."

He Wenming understood Peter's meaning, that is, he hoped that Wen Ming could give him other conditions and let him negotiate with the people of ATT company.

I glanced through the information in my hand. The quotations for other iPhones by other communication companies are almost under 400 US dollars, because the hardware cost of iPhones can be easily inquired for those communication companies and agents.

Trade secrets, not including the cost of the product. Those hardware manufacturers and foundries will not be able to help Apple hide it.

The reason why they are willing to set aside a profit of $ 100 for Apple is because they have calculated the iPhone's R & D expenses and the taxes and fees that need to be paid.

他们 For them, the lower the price of the iPhone they get, the greater the profit they can get.

"I can sign an exclusive sale right for up to four years, and even, I can allow them to get a certain after-sale profit. However, regarding the pricing of the iPhone, absolutely cannot let."

Peter nodded and said, "Relax, boss, I won't let you down."

ATT company got the iPhone for 449, and then priced at 299 for sale, which seems to be a big loss. But in fact, if you want to get the iPhone for 299, you must sign a two-year communication contract.

Moreover, there is a minimum consumption limit for the monthly communication cost, which is the same in any country.

In fact, the more a single user pays for a phone call, the more profitable the communication company is. The money that the communication company loses on the hardware will be earned back through the call fee, or even more than before.

For this reason, Peter, the former head of Motorola's Asia region, was confident to persuade the ATT company on the terms of Wenming.

Of course, Peter's salary is also very high, up to seven figures.

Wu Wenming asked again, "How is the preparation for the conference?"

The launch conference was formulated when the iPhone's marketing plan was formulated. The annual conference of Apple in another world can always attract the attention of the world. But for Wenming now, his press conference still needs to invite enough people.

Peter replied: "I have contacted many developers, as well as some mobile phone manufacturers and agents through some of my previous contacts, and they are willing to participate in our conference. Of course, we provide them with a free communication platform. And solving their problems of food and accommodation, and even transportation, is the main reason they are willing to participate. "

"As for reporters, I believe James should also be in touch. After all, they can get real profits directly."

At the same time, Wu Wenming was ashamed.

苹果 Apple, created by Steve Jobs in another world, whether it is a global developer conference or a product launch, does not need to spend money to invite people, and many people are even proud to participate in it.

This is the gap between Wenming's apple and Jobs' apple.

Of course, UU Reading Www.uukanshu.com Wenming has reason to believe that as long as the iphone has succeeded in this world and Apple can launch ipad, by then, Apple will hold similar activities again and there is absolutely no need to spend any more money.

"Spending money is actually secondary. Without your connections, I think, even if you spend money, not many people would like to participate."

Wu Wenming gave Peter affirmatively. Although Peter helped him because of his seven-figure annual salary, it was also because Peter was worth so much money.

Peter laughed, and he was glad to receive Wenming's compliment.

It stands to reason that, for decades when he was in the workplace, naturally, he would not fear the boss like a newcomer. But it is his decades of experience that made him admire Wenming very much.

During his time at Apple, he had already established a relationship with people in the R & D department, so he knew clearly that the iPhone was developed by Wenming on his own, including those patented technologies that Apple now holds. It's from Wenming's brain.

If Wenming is not his boss, he really wants to throw Wenming's head away to see what's hidden in it, is there a development team with hundreds of people.

With more than 20 years of experience working with Motorola, he made him very aware of the charm of the iPhone. 10 million iPhones are a very difficult problem for his current staff.

However, Peter believes that these 10 million iPhones can definitely be sold, even without price reduction.

Of course, if Peter knew that Wenming's expectations for the iPhone were sales of 30 million units a year, he would definitely think that Wenming was a lunatic.

"Boss, I have to be worthy of the salary you paid me."