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"Talking Tom Cat" was launched, and the download volume for the 6-hour launch exceeded 10 million.

"Boss, we want a bonus!"

Tom Ding has become the head of Apple's game division and the head of the game planning department.

Since I became the head of a department, I naturally need to fight for the benefits of my employees. So when Wenming visited the game business department, he was stopped by Tom Ding.

"Talking Tom Cat" can achieve such impressive results in such a short period of time, and he feels that he has reason to propose appropriate 'conditions'.

I did n’t wait for Wenming to speak. The person in charge of the ins project who accompanied Wenming despised: “Without our ins to help you advertise, you can have more than 10 million downloads in 6 hours?”

With over 30 million active users of ins, the first advertisement ever was "Talking Tom Cat". Old users based on ins are all converted from the game "Plant Vs Zombies", this time again It's not too easy to turn users of ins into users of Talking Tom Cat.

Tom Din completely ignored this absolute factor and replied without blushing: "Ins has not been sold yet. It is also a division of Apple. Is it necessary to be so clear? Moreover, this game was planned by the boss himself Do you mean to say that the game planned by the boss needs your promotion to be successful? "

"Don't forget, this product is also developed by the boss!"

Tom Ting's words make the person in charge of the ins division impossible to argue. He can't say that even if the boss planned the game, it would not be so successful without the promotion of ins?

Wu Wenming asked in a timely manner: "Do you remember this game I planned?"

Tom Din is indeed an old churros who have been in Hollywood. Hippie said with a smile: "Of course you will not forget the boss. It is because of your plan that this game can be so successful. However, the people in our game division are also hard After such a long time, shouldn't it be appropriate to comfort me? "

The employees in the game department around them could not help raising their ears.

Wu Wenming smiled and said, "Of course there are bonuses, but you still have to wait a week to see them. I don't think you want to determine your bonus amount with your current results?"

As soon as Wu Wenming's voice fell, the game division cheered.

"Long live the boss ..."

Before they made Talking Tom Cat, when they first saw the game plan, few people found the game attractive. Because the design of this game is really too simple, and the features look nothing special.

After all, it ’s a plan made by the boss. They can only make the game according to the plan.

When they started testing the game, they finally discovered the magic of the game.

Even if they are adults, they will occasionally take out their mobile phones and poke at Tom Cat, or let Tom Cat repeat a paragraph with his strange voice. It is conceivable that when the users of this game are those children, what kind of response will be caused.

After knowing the magic of this game, they did not worry about what kind of results the game would achieve, and Wen Ming decided a little later on the bonus, this game will get better results, the bonus amount, naturally Will be more.

After the cheers, Wenming began to ask about the current revenue status of the game.

When Wenming first released "Plant Vs. Zombies", Wenming's results were different almost 24 hours ago. This time when "Talking Tom Cat" was released, Wenming did not participate too much.

六个 Six hours after the release, I heard that when the user exceeded 10 million, Wenming came to the game division.

"Our game is based on your request, using a free advertising model."

Tom Ting said, "If users don't want to see those ads, they can choose to pay for them, and our price per payment is $ 0.99. So far, more than 200,000 people have chosen to pay for ads.

In 6 hours, only 200,000 people chose to pay, and the actual income was less than 200,000 US dollars. Compared to Wenming's other products, this game's revenue looks almost worthless.

事实上 But in fact, "Talking Tom Cat" game, the biggest revenue is not user payments, but advertising.

"At present, our downloads have exceeded 10 million, and Google has contacted us half an hour ago, hoping that we can join their ad network."

Google is still the search engine website with the most users in this world, and the free search engine service can provide Google with at least tens of billions of dollars in advertising revenue every year. In Wenming's previous life, in 2016, Google's annual advertising revenue reached $ 63.1 billion.

Among them, the Google Advertising Alliance has contributed a lot.

Tom Ding introduced: "Google ’s homepage is relatively simple, there is no advertising space, and you want to advertise on Google, in fact, it is on those websites that Google has searched. Because users use Google to point to those searches To the site. "

"The Google Advertising Alliance means that we hope that our advertising business can be integrated with their advertising network, and they will provide users with advertising needs, and our game users, the traffic generated by those ads will become our Actual advertising revenue. "

Wu Wenming nodded. This method is the same as that of his previous life, that is, after searching the website with a certain degree, he saw those messy websites. Most of these ads are those products of a certain Bao alliance.

"Cooperate with them because we don't have as many customers with advertising needs."

After Wu Wenming agreed, he put forward his own opinions.

"However, I hope that the advertisements they put into our games ~ www.readwn.com ~ can go through our review. I don't want any advertisements for condoms or advertisements for **** lingerie in my games. . "

Apple's force must be high, even if it is Apple's game division, it must be high.

If you do not pay attention to these small problems in the early stage, then Apple products will become synonymous with low-end products in the minds of many users.

Tom Din hesitated and said, "Boss, in general, the Google advertising network requires companies to apply for entry. Because we are not a traditional website, and the rate of user growth is too fast, they will find it actively. Us. At this time we ask ... is it ... "

Wen Ming laughed and said, "I know that many companies have original sin, and the advertisements I mentioned are not even at the level of original sin. However, I would rather not make money, and I don't want users to treat us like Apple. Your senses are getting worse, can you see what I mean? "

Tom Ding and the head of the ins division looked at each other and did not advise.

"Good boss, let me talk to the people in the company's business cooperation department and let them pass our request to Google."

After two rounds of game business department, Wen Ming was called back to the office by his assistant.

"Sith has something urgent for you."

Wu Wenming frowned, and Sith was now in the final negotiations with Silicon Valley and Facebook. What could be the urgent matter at this time?

When I called the phone, Wenming heard a slightly tired voice from Sith.

"Because of our conditions, Theresa Roy and Li Jiacheng have great opinions. Facebook doesn't care about our agreement, so they may contact you."