Unparalleled True Technology

两 Two days before Wenming got the news of the Quartet merger and acquisition case, Facebook headquarters in Silicon Valley, USA.

As a young man who has been matched by Bill Gates in the media, Mark Zuckerberg is arrogant in many cases, especially when it comes to work.

"Why buy instagarm?"

Mark Zuckerberg was very puzzled about this, and he questioned the motion.

"There are only over 10 million registered users of ins, which is not even as small as ours, and the creation time of ins is only over one month. Our Facebook creation time has been more than five years. Who can you tell me that it can do What threats? "

Mark Zuckerberg asked a normal question. At this time, it was early July 2009. The global number of Facebook users has reached nearly 400 million, and the number of monthly visits in the United States alone has reached 100 million. The number of global visiting users also reached 300 million.

Compared to ins with only over 10 million registered users, Facebook is undoubtedly a giant.

The person in charge of Facebook Operations said blankly: "Boss, you need to pay attention to one problem. Our active users account for only 70%, and most of them still use computers to access our Facebook."

"The data I got about ins shows that although there are currently only 12 million registered users, 93% of them are active users. Among them, more than 85% of them use mobile clients to access ins."

的 The comparison of these two data made Mark Zuckerberg face up to the ins product for the first time. He didn't pay much attention to ins before. He only knew that this product was also developed and promoted by a Harvard student. Moreover, this Harvard student has similar experience with him, and is also a computer major student. He is currently going through the suspension procedure from Harvard University.

Of course, Mark Zuckerberg is withdrawing from school.

The person in charge of the operation department continued: "We have previously studied the user habits of Facebook, and considering the current development speed of smartphones, we have determined that in the future, whether it is Facebook or other social networking sites, users who use smartphones to access The number will completely exceed the number of users who use computer access. "

也就是说 "In other words, whoever allows users to access their social software on their smartphones, then whoever can occupy the market for social software."

Mark Zuckerberg is a genius, otherwise it would not be possible to create Facebook, the fifth most valuable brand in the world in the future.

Under the explanation of his employees, Mark Zuckerberg quickly reflected the reasons for this acquisition.

But he was still a little confused, and asked: "The key point is that ins is just a tool-based social software. Its purpose is to beautify photos and share photos. As far as I know, users of this software mainly choose websites for sharing photos It's our Facebook. "

Mark Zuckerberg has also used ins, for this new product, he is naturally impossible to miss. But it was because of this software that he ignored other aspects because of the tool's tooling.

The person in charge of the planning department said, "What if they also made a website similar to ours? Based on the mobile phone users' habits, they have started to build a virtual community on the Internet. Now many ins users are used to taking pictures of them Photos are shared in the online virtual community of ins, not our Facebook, or other social networking sites of the same type. "

如果 "If I were the head of Apple's development planning department, then I would definitely find a way to turn the online virtual community into a real social networking site."

The market is limited, especially the market of social networking sites and software. The vast majority of users will only be used to using one social software. Which social software experience is better, then they will switch to which social software.

The most critical issue is the network of contacts that users have accumulated on social software.

The person in charge of the planning department continued: "Ins already has the function of friend recommendation, that is to say, they will soon be able to transfer users from our Facebook circle of friends to their software. If in the future we Unable to defeat them in the smartphone software market to occupy the social software market, then they will look at our computer-side social networking market based on the mobile software market. "

No company or product is impossible to fail, and Mark Zuckerberg suddenly thought of those opponents he had defeated since he founded Facebook.

Myspace, for example, a social networking site founded in 2003, has always been a direct competitor of Facebook. At the beginning, Myspace did not pay enough attention to Facebook, because Facebook started late and the user groups involved were also college students.

But after that?

SpaceMyspace has become the second largest social network in the world, while Facebook is the number one in the world.

Don't underestimate the difference between the first and the second. In 2006, Myspace was acquired by News Corporation for $ 530 million. In the same year, Google offered a $ 2.3 billion offer to Facebook, but Mark Zuckerberg did not sell it.

As of now, the valuation of Facebook has exceeded 10 billion US dollars, while the valuation of Myspace is only 1 billion US dollars, which is the gap between the first and second. It's no exaggeration to say that the winner takes all.

After some discussion, Mark Zuckerberg finally felt the seriousness of the problem.

In the early stage of enterprise development, it is natural to use products to defeat competitors, but in the later stage, when the products have reached the extreme, they need to use funds to acquire competitors, kill their opponents in the cradle, and even be able to do so. Make a profit.

The development model of Facebook has been fixed. It is a social networking site. Unlike hardware manufacturers, it is just a social networking site even if it plays flowers. Therefore, later Facebook continued to invest in other industries in order to increase the company's market value and increase revenue.

"How much is Apple worth?"

扎 Mark Zuckerberg, who asked this question, has decided to acquire ins, but it is not limited to ins. He also wants to acquire the student who created the ins. Also a computer science student at Harvard University, Wen Ming was originally a Mark Zuckerberg student ~ www.readwn.com ~ The official in charge of the Ministry of Commerce said: "Sorry, we cannot buy Apple because of this product. Is no longer part of Apple. "

After a brief introduction, the relationship between Apple, Teresa Roy and ins was clarified by Mark Zuckerberg. Mark Zuckerberg's news was not so backward, everything was because the ins was developing too fast, including its last financing speed, which also far exceeded the financing speed of normal companies. Of course, it also exceeded many companies. The amount of the first financing.

"$ 470 million?" Mark Zuckerberg frowned, and said, "I think if we are going to acquire ins, we must have more than that."

Someone replied: "Actually, we made a preliminary estimate. The current valuation of ins should be around $ 750 million. But if we do not buy him at this time, at its current development rate, we will soon need Invest more. "

Facebook bought ins because ins threatened it. Only ins with more than 10 million users can still pose a threat. After a few months, the number of ins users has increased?

The greater the threat, the greater the price to pay for an acquisition.

Mark Zuckerberg asked, "What do you guys think?"

The head of the investment department said: "Equity swap, and some cash."

Mark Zuckerberg asked again, "But we should not have much cash on our books, and we need to develop."

"We have no money, but there are many wealthy people who want to be able to invest in our company. For example, Li Jiacheng from Huaxia, he still has a part of the preferential financing right."