I, the traveler, will guide me directly in the Mi Universe.

At first glance, she sang so easily that the editor even had the illusion that she could have sex with him.

Then he opened his mouth and closed it; he opened his mouth again and closed it again... In the end, he still didn't open his mouth to make a fool of himself.

$

Looking at Alicia accepting the compliment calmly, the editor felt that from now on, I am afraid there will never be a chance to feel so deeply how big the gap between people is. The gap directly crosses species. It’s not even bigger than the gap between humans and pigs.

One can write scripts, make movies, and write songs, and seems to be omnipotent; the other can act and sing, and his acting skills are astonishing. A cappella can make all the tuners laid off...

After thinking about it, the editor smiled - fortunately he was not a sound engineer.

Chapter 155: Since ancient times, bad movies have always made great songs, so "Untitled Holiday" is a bad movie?

Film is the art of audio-visual combination, first of all, it is visual, and then it is listening.

Obviously, in terms of "viewing", "Unknown Holiday" lacks big scenes, which is a disadvantage in terms of publicity.

At the very least, it's impossible to lure audiences into theaters simply by relying on trailers.

However, in terms of "listening", each of the several soundtracks produced by Ying is unusual.

From the perspective of film marketing, once the soundtrack of a film is used well, it can greatly boost the box office explosion.

The specific operations are naturally handled by the staff of Golden Garden Studio, referred to as tools.

}

There are currently three songs, two of which have been used as BGM in the trailer, and the last electronic music "divine song" "faded" is left.

Due to Eden's status in the music circle, Toolman easily put this song on the stage of China's largest electronic music festival held in Weiming City in January, and it became the opening song.

Interestingly, during the promotion process, senior electronic music enthusiasts generally did not think highly of the song "faded".

Of course, this was actually expected by Perla, Alicia and other music players.

"The quality is OK" is already the highest compliment; "The standard is average" is the most common comment; "A little better than junk" is a less polite comment.

This time, the person responsible for the publicity strategy was made to doubt life - the "divine song" in my eyes can only be ranked at the bottom of the contempt chain in your electronic music circle?

Fortunately, the enthusiastic response from the audience on the opening day of the electronic music festival helped Toolman regain his confidence.

If one word were to be used to describe the atmosphere at the scene, it would be "explosion".

As soon as the dynamic melody of "faded" sounded, it directly pushed the entire opening ceremony to a climax.Countless spectators swayed involuntarily to the melody, their arms swaying like a forest, and as far as the eye could see, there was a chaotic dance of passionate demons.

The shocking disco scene with thousands of people dancing was featured on the Weiming TV station that day, and it also made the relatively niche electronic music festival break out of the circle for the first time.

"Faded" is unsurprisingly popular.

Many fans have only discovered that electronic music, a form of music, can also bring them different shocks.

To a certain extent, "Faded", which is despised by senior electronic music lovers, has become the enlightenment song for many people to enter the door of electronic music.

Of course, in return, the large poster of "Unnamed Holiday" occupies the most eye-catching position in the music festival.

The tool man also thoughtfully chose a frontal photo of Ying and Alicia holding hands and skateboarding, looking handsome, as a promotional poster.

The tagline "If You Believe in Romantic Truth" is also intriguing.

If Alicia and Ying were just ordinary-looking passers-by, no matter how eye-catching the poster was, most people wouldn’t take a second glance.

The problem is that the appearance of these two people is outstanding in the entertainment industry. When many people see it, they think: They are so beautiful and handsome. What kind of movie is this?It looks interesting.Wait... isn't this Alicia?Cut your hair short?Filming a movie?Damn it, no matter if it’s a bad movie or not, you have to go to the cinema to support it!

Because of the live broadcast of the TV station, the audience in front of the TV also left some impressions.

This is enough, because from the beginning to the end, the tool maker did not spend a penny in advertising fees, and only used the authorization of the song "Faded" in exchange for such an effect.

What does benefit without cost mean?This operation of the tool man is called spending a small amount of money to achieve big things. It simply captures the essence of the screen director who relies on product placement to make money back before the movie is released.

“Have you seen the announcement of Golden Garden Studio? It’s quite a buzz.”

A producer from a major studio was sitting in his office, his eyes just leaving the computer screen.

The trailer for "Reality" was playing on the screen.

Of course, Mr. Producer doesn't care about the song itself, he cares more about the publicity effect that the song's popularity will bring to "Unnamed Holiday".

If you add in the recent highly popular song "Faded", he has to admit that Golden Garden Studio has found a great marketing point for this movie that has inexplicably entered the Spring Festival.

The young director opposite did not answer. He was staring at the trailer on the computer screen.

When the scene of Alicia falling into the arms of another heroine, who was also a movie director, came into view, even though he was mentally prepared, his face turned green visibly.

He squeezed out a sentence from his throat: "...what can that explain?"

When the producer saw this, he sighed inwardly, feeling somewhat sympathetic to the guy in front of him.

The first time he saw her, he knew that the director in front of him would definitely fail miserably in his pursuit of Alicia.

Apart from anything else, the other party has a natural advantage in terms of gender.

And would this man in front of him, who was so confident and arrogant, give up being a man for Alicia?

Obviously not.

Moreover, with his appearance, even if he changes his gender, he still can't compete with the cute and cute director!

"Well, it's a bit troublesome."

The producer knocked on the table lightly and said: "The speed of their launch was beyond my expectation, and our movie was also released in the same period, only 5 days late. If the topics in the same period were all covered by "The Future" If "Famous Holiday" is taken away, fewer people will go to the cinema to see us."

The young man knew he had a point.

I don’t know how bad Golden Garden Studio’s new film is. The editing speed is very fast. It has just been completed not long ago. I thought that the other party would choose the Chinese Valentine’s Day schedule that partially overlaps with the summer release. Unexpectedly, the two parties actually collided head-on.

If you don't crush the opponent into scum in the duel, you will be considered a failure.

"So, our publicity campaign is about to start. We can't just watch Golden Garden Studio build momentum, what do you think?"

"Actually, we don't need to be too anxious."

The producer spread his hands and said with a smile: "Over the years, I have discovered an interesting pattern - the more emphasis is placed on promoting the theme song of a movie, especially a romance movie, the higher the probability that it will be a bad movie. How can I say this? Here, a bad movie makes a great song."

>

"Oh, that's not right. The truth is probably that the only thing that's good about these bad movies is the theme song."

The producer said very relaxedly.

"Like most bad movies, the best part is all in the trailer?"

The young man's expression softened.

"Ah."

The young man thought for a while and thought that the producer was right.

Golden Garden Studio has not produced a movie yet, and because of Eden's relationship, the entire company is more important in the music industry than in the film and television industry. After all, Eden started his career as a singer, and his transformation into an actor only happened in recent years. It can be seen that it is likely to confirm the law of "a bad movie makes a great song" - their soundtrack is the highlight.

Well, Alicia's appearance is definitely another highlight.

Zhang Xuanfa controversy

"But you are right, our publicity offensive should be launched at the right time. Don't worry, the scale of our publicity cannot be compared to the small fights of Golden Garden Studio. This is destined to only have one situation, the crushing game. "

A faint smile appeared on Mr. Producer's lips.

The young man also smiled triumphantly.

……

The same is true.

The young man's publicity campaign gained momentum as soon as it was launched.

The preview trailer inherits his usual explosive style, with wild car chases, gun battles and explosions, which is hot and exciting.

The company behind it has also used a lot of its resources to invest intensively in theater big screen and TV station advertisements, many of which are even in prime time, earning eyeballs.

All kinds of dazzling promotional materials such as posters and signboards have occupied cinema bulletin boards, bus stop signs and other publicity positions. The film and news section of newspapers is full of soft and hard articles, such as "New director XXX's new film is coming", "New generation director "The Strong Rise", "The Road to Hit One Billion"...

It is no exaggeration to say that this company has used almost all of the film promotion channels and publicity techniques available in this era.

The publicity that the agent worked so hard to create for "Unnamed Holiday" was turned into a thing of the past by the other party's simple trick - throwing money at it.

"It's incomparable. If you have money, you are the boss."

The toolman who returned to the studio immediately complained to Ying who rushed into the editing room: "The other party probably invested millions just in advertising on TV. How can we compare?"

"So, the Shenzhou Coin players are the most annoying. They have no technical content at all."

However, the tool man's tone was clearly filled with envy.

"I noticed that you all seemed to have overlooked a problem."

Ying pointed upward. Seeing this, the tool man looked up and saw that there was nothing on the ceiling, so he looked at her strangely.

However, Ying didn't say it clearly, and some things will be known when the time comes.

Suddenly, Ying felt proud and proud. Damn it, she could be the Riddler for once. It was not easy!

As for now, confidence is more important.

"He makes him strong, and the breeze blows the hills."

In the editing room, facing the irritable tool man, Ying replied in a pretentious manner.

The tool man was dumbfounded: "But now, how can we get more film schedules?"

Ying asked the editor to stop what he was doing, take a rest, and then said to the tool man: "Otherwise, what do you want to do? The money in your pocket must be spent wisely, and then just pluck a hair from a wealthy man who is thicker than your thigh. How can he compare to that?" ?"

This is also a bit numb.

Times are different, and you really can’t look down on all living beings just by being well-informed.

The current movie market is still hungry for star-studded casts. Just look at the Lunar New Year holiday, which is five days ahead of the Valentine's Day holiday. It's shocking to see that there isn't even a low-budget romance movie at all.

Everyone was frightened by the various all-star lineups behind them.

The mainstream marketing method these days is to use the celebrity's own popularity to gain exposure for the film, or to spend money on advertising bombs through traditional media channels such as TV networks.

It just so happens that "Unnamed Holiday" relies on both ends, but only a little.

Alicia has the reputation, but this is her first movie; spending money... Yingying doesn't think it is necessary, not because the budget is so big.

It is precisely this that makes the tool man even more angry, and it is amazing that he can spend money.

On the contrary, Ying, who was younger than him, remained calm: "I think you made a mistake. We don't actually need to compete with others."

"The schedules are colliding, but it is obvious that our themes are completely different. One is a hot action movie, and the other is a romantic comedy. The audiences are different. I think that instead of focusing on those blockbusters, you might as well take a look. Are there any homogeneous competitors in the same period, or good films that are of such high quality that they will crowd out the viewing audience of other types of films?"

To put it bluntly, Ying has always taken pleasure in the targets of those blockbusters.

Unless "Untitled Holiday" is terrible, or the films with the same names in her memory are influenced by parallel worlds and become amazing, otherwise, if you are richer and more powerful, then so what, you can still put the national screen on the screen. All occupied?

It is true that there are only so many screens, and if he occupies more, others will occupy less, but——

"Based on our subject matter, how much more do you want? And our investment is only small. If we make good use of the number of screens we can get, it will be enough to recoup our costs and even make a profit."

Ying chuckled.

This is the truth. In fact, now that the film has already recovered its original cost, every dollar earned at the box office after its release is pure profit.

The tool man was silent, and after a long while he said: "I'm really a little confused."

Unconsciously, he was thrown into the context of competing against all the blockbusters.

But Ying was right, he really thought too much.

Although he hasn't seen the finished film of "Untitled Holiday" yet, judging from the samples shot earlier, it can't be a bad movie.

As for whether other people's new movies will be amazing, he has no way to interfere. If it is really amazing, he can only admit it.

Anyway, the total budget of "Unknown Holiday" is less than 1000 million, and as long as the box office exceeds 3000 million, the film can be declared a great success.

Well, the news that the film has paid back through advertising before it was released is still blocked. After all, the "aura of bad movies" surrounding "Untitled Holiday" is now big enough. It is really reported that this film has been through advertising. If the money is returned just by implanting it, it will make the already precarious confidence of movie fans even worse.

With the current distribution capabilities of Golden Garden Studio, it is not difficult to achieve the box office goal of 3000 million as long as it is moderately promoted.

Although there are not many movies these days, in 12 there was a movie called "Thailand" with a box office of more than 10 billion. This is the era when the box office has begun to explode.

After all, the top priority of Golden Garden Studio is not to fight with anyone, but to achieve a breakthrough in the number of releases of its own movies from 0 to 1.

Otherwise, would it really be impossible to produce a blockbuster movie?