Time Travel: 2014

Although I am curious about the reason why the game FLAPPY BIRD has such a high reputation.

But the analysis article the editor asked her to write was obviously asking her to analyze why the game FLAPPY BIRD became popular.

Instead of asking her to analyze why this game has such a high reputation.

You can't win your soul by working as a worker.

Dong Jiaqi can only honestly analyze the reasons why the game FLAPPY BIRD is so popular.

To be honest, Dong Jiaqi feels that she and GRAY FOREST are not compatible.

Games developed by GRAY FOREST in the past.

Whether it's Life Restart Simulator or 2048

The feeling given to Dong Jiaqi was inexplicable.

And FLAPPY BIRD gave her the same feeling.

She really doesn't understand the current game market.

Although I don’t understand it, I still have to work.

Dong Jiaqi could only bite the bullet and write an analysis article.

Fortunately, this is not the first time she has written without knowing much about games.

It's a bit difficult though.

But that doesn’t mean it’s impossible to write.

Every time she encounters this situation, Dong Jiaqi feels like she is back in high school again.

Even if you don't understand the article, you still have to do reading comprehension.

It sounds a bit ridiculous to write game analysis even if you don’t understand the game.

actually not.

Just because you don’t understand the game doesn’t mean you can’t analyze it.

Even if it cannot be analyzed from the game itself.

It can also be analyzed from aspects such as market reaction and player psychology.

Even if the analysis is wrong, it won't be a big problem.

After all, many times game developers may not understand the games they develop themselves.

Because of this, the analysis articles written by game editors are not only for gamers.

It's also geared towards game developers to some extent.

Good game analysis articles not only inspire gamers.

It can also help game developers understand games from a new perspective and fill gaps in their thinking.

From this perspective.

Game editing is still a very important job.

Soon Dong Jiaqi began to code, she wrote:

The game FLAPPY BIRD developed by GRAY FOREST has become popular again.

In fact, the popularity of this game is not an accident.

Last time I analyzed why the game 2048 became popular.

The author made a successful prediction on this game of GRAY FOREST.

At that time, the author predicted that the next game of GRAY FOREST would be a small game.

A minimalist game that still has a simple style but pays attention to the operation itself.

It also predicted that such a game would not only have the advantage of low cost.

The gameplay will also make it difficult to control yourself...

The launch of the game Flappy Bird confirms the author's previous speculation.

Just as the author imagined before.

The game FLAPPY BIRD does not have exquisite graphics, nor does it introduce a fascinating plot, nor does it have complex and changeable operations.

Instead, this is a game with rough graphics and monotonous content.

However, such a game with only one click operation quickly broke many records in the history of domestic mini-games.

For example, the fastest to reach 1 million downloads, the fastest to have over 10,000 comments, etc.

And judging from the current download trend of this game, this game is likely to continue to break a series of records.

Why can such a game with simple technology and rough production become so popular?

The author believes that the reason why this game is popular is that it fits people's psychology.

This is a game that uses psychological tactics to defeat other games that rely on high technology.

It can be said that this game captures the mentality of people who refuse to admit defeat.

This kind of psychology is usually called the gambler's psychology.

The so-called gambler's psychology is just based on gambling.

Even if you lose, you still want to win back what you lost, and if you win, you still want to continue winning, so that your possessive desire can be further satisfied.

The gambler's mentality does not only exist among gamblers.

It can be said that everyone has this mentality more or less.

A similar situation exists in this game.

It's just that close! Do it again!

This may be the sentiment that many people often have when experiencing the game FLAPPY BIRD.

It is not difficult to judge from the analysis we just conducted.

This is the typical gambler mentality.

Successfully taking advantage of people's gambler psychology is a very important reason why this game has high user stickiness...

The game FLAPPY BIRD can successfully capture people's psychology not by accident.

It is very likely that GRAY FOREST carefully considered how to capture people's unwillingness to admit defeat when developing this game.

From many designs of this game, we can see that the developers have considered this.

First, look at the design of this game.

It is different from the design ideas of previous games.

The difficulty of the game FLAPPY BIRD is very balanced from beginning to end throughout the game.

Rather than going from easy to hard like most traditional games.

This design is very convenient.

Why is this design so cute?

A general easy to difficult game.

It starts out simple.

But it becomes more and more difficult as you go on.

The higher the difficulty, the easier it is for players to Game Over.

After Game Over, players have to start over.

When the game is restarted, players will have to go through the process of starting the game from simple to complex.

Although the gradual process from easy to difficult is in line with the general operating rules.

However, what gamers want to get into is the difficulty level where the game ends.

Rather than wanting to go through the increasingly difficult process again.

This process of gradual difficulty can easily be regarded by users as part of the time cost of restarting the game and viewed as a burden.

In this case, players will subconsciously think that replaying the traditional game from easy to difficult will cost a lot of time.

Players of Flappy Bird don't have to worry about this at all.

This game completely eliminates the process of going from easy to difficult.

The game is one level of difficulty from start to finish.

In this way, even if the game is Game Over, players can immediately enter the difficulty/rhythm at the previous end of the game as long as they choose to restart it.

Although the time spent by players in the game FLAPPY BIRD is almost the same as that of traditional games.

But the feeling given to gamers is that the time cost for them to restore the original game difficulty or game rhythm is almost 0.

The time cost of replaying is almost zero.

Then there is nothing to hesitate about. Of course, start over immediately.

What gamer wouldn't want to pick up right where he left off last GameOver?

Use the gambler analogy to a game player.

Every gambler wants to win back in the next round.

If starting the next round requires paying a lot of chips, even the most crazy gambler may hesitate.

But what if no chips are needed to start the next round?

(Although it is not necessarily true that no chips are needed, it is enough to make the gambler look like he does not need any chips.)

What choice would the gambler make in this situation?

With the help of understanding the thinking of gamblers, it seems not difficult to understand why the replay rate of the game FLAPPY BIRD is ridiculously high.

…

After explaining one dimension.

Dong Jiaqi then discussed from several aspects how GRAY FOREST exploits the gambler's psychology.

After that, she didn’t make any predictions about the next game of GRAY FOREST.

This is just a certain analysis of the game styles developed by GRAY FOREST in the past.

Dong Jiaqi wrote:

The success of several games from GRAY FOREST.

We can see that the development of mobile games in the future does not necessarily focus on the exquisiteness of the game graphics, nor does it necessarily have to make the game more twists and turns. The most important thing is to study and analyze the psychology of the players. .

Finally, an analysis article was finally written.

Dong Jiaqi checked and found nothing wrong.

Silently clicked publish.