Time Travel: 2014

Chapter 39 Differences in Promotional Strategies

FLAPPY BIRD is online.

It doesn't mean that Lin Hui can sit back and wait to collect money.

It also needs to be promoted domestically.

As for what kind of promotion model to adopt?

Lin Hui had planned it before.

The promotion of FLAPPY BIRD continues to follow the model of 2048 in domestic promotion:

——A three-pronged approach through self-media, precise promotion, and (Weibo/blog) topic popularity.

After figuring out the method, Lin Hui quickly took action.

Whether it's Penguin Promotion, Sina Official or He Fei's company, Lin Hui has a history of successful cooperation with them.

Therefore, it didn’t take much effort and the promotion was quickly achieved.

The total cost is 1.6 million yuan.

It’s basically the same publicity model and intensity as “2048” but the cost is 60% more expensive than the previous “2048” promotion cost. Is that okay? ? ?

The cost increase mainly occurs in the two channels of Penguin and Zhalang.

According to the customer service of the two platforms:

——Compared with the promotion of the software 2048, more videos will be used to promote the game FLAPPY BIRD, and the traffic will increase accordingly.

Although the reasons given are high-sounding.

But in Lin Hui's view, this was still a matter of fact.

And it's an extremely immature way to kill someone familiar.

Online promotion is mostly based on familiarity, but generally the target of promotion is familiarity.

Good guy, it's okay to just eat both ends.

Not even the promoters?

However, Lin Hui has no plans to care about it for the time being.

/*Only temporarily*/

Just spend an extra 600,000 to buy a lesson.

Lin Hui, who had been on a smooth journey, almost forgot about the dark side of the world without being socialized.

…

Specifically in terms of publicity strategy.

Lin Hui had another disagreement with these three families.

Lin Hui's original plan was to use people's rebellious psychology to achieve propaganda effects.

After all, the game FLAPPY BIRD is not easy to promote from the front.

Then wouldn’t it be better to just do reverse propaganda?

Lin Hui was originally very proud of his idea.

After learning Lin Hui's thoughts.

Whether it's Penguin Promotion, Sina Official or He Fei.

They unanimously rejected Lin Hui's carefully planned publicity strategy.

They seemed to be puzzled as to why Lin Hui wanted to defeat himself.

He Fei even went to check whether FLAPPY BIRD was developed by Lin Hui.

Well.

In fact, Lin Hui really wanted to say that in the next few years, self-destruction will be the norm.

Even some celebrities will spontaneously go to the stage to participate in some variety shows and rely on some carefully prepared lines to defeat themselves and defeat each other.

The purpose of whitewashing is achieved through blackness.

Although deep down I complained about these people's bad intentions.

But Lin Hui was not interested in trying to explain them.

After all, stereotypes are an extremely thick wall.

When Lin Hui saw that his publicity strategy was not accepted, he simply let it go.

After all, these are all professionals in online promotion, so they shouldn’t mess things up.

Despite this, Lin Hui repeatedly emphasized that the game experience itself should not be boasted.

After all, the gaming experience of FLAPPY BIRD is not only unfriendly, it is simply very unfriendly.

Lin Hui didn't want to get himself into trouble because of some inappropriate publicity.

After several promotions vowed to Lin Hui not to brag about the game itself.

Lin Hui stopped asking.

After all, Lin Hui is not particularly proficient in game promotion.

In this case, leave professional matters to professionals.

Although there is no community of interest with these promotion companies.

Moreover, there were some disagreements between Lin Hui, Penguin and Zhalang regarding the previous promotion expenses.

But I guess they don’t have the guts to mess around with promotion, so they can just ruin their own brand.

…

In order to promote the game, Lin Hui started a new round of lottery on Weibo.

Although the number of fans is approaching six figures.

However, Lin Hui’s lottery is still the old rule.

100 prizes, the prize is still the new game redemption code.

Lin Hui had just finished posting on Weibo about the lottery when he saw this comment below:

——GRAY FOREST As soon as he posted on Weibo, all the people wandering around looked at him and smiled.

Some shouted, GRAY FOREST, you're on Weibo again!

He didn't answer, but said to Zha/Lang, Watch Weibo and let's do a lottery.

Then 100 redemption codes will be issued. They deliberately shouted loudly,

You must have released a new game in your lottery and want to make the game popular!

GRAY FOREST opened his eyes wide and said: ...

...causing everyone to burst into laughter;

Weibo is full of happy atmosphere.

Ah, this?

As soon as I opened my mouth, it was the old Kong Yiji.

Lin Hui was speechless.

As expected, troll netizens are everywhere.

…

After staying on Weibo for a short while, some big Vs have already posted @him on Weibo.

After looking at the IDs of these big Vs, Lin Hui knew that these people were basically He Fei's and some big V accounts not controlled by the company.

I have to say that He Fei's actions are still efficient.

However, click on the articles published by these big Vs.

Lin Hui was a little confused, is that all?

He Fei was indeed following Lin Hui's request not to brag about the game.

But this is almost a completely mediocre narrative propaganda. Can it be effective?

Lin Hui felt that it would be better to directly say that FLAPPY BIRD is operating against humanity.

He really couldn't understand why he couldn't follow the path he had set before.

It was clear that in his previous life, he was led into a trap by propaganda that exploited reverse psychology.

After all, it has been proven in actual combat. Why was it rejected once it was proposed?

Out of curiosity, Lin Hui called He Fei's phone and asked about the reason.

He Fei only answered Lin Hui with four words: - Broken window effect

Although it was only four words, Lin Hui already understood it.

The so-called broken window effect believes that if undesirable phenomena in the environment are allowed to exist, people will be tempted to follow them or even worsen them.

Take a building with a few broken windows, for example. If those windows are not repaired, vandals may destroy more windows.

If there is some graffiti on a wall that is not cleaned off, it will soon be covered with messy and unsightly things;

A sidewalk with a few pieces of paper will soon have more trash, and eventually people will throw the trash on the ground as a matter of course.

In the same way, if Lin Hui’s promotional tone for the game “FLAPPY BIRD” from the beginning is reverse propaganda.

Then it is very likely that there will be a lot of other critical voices mixed in with the original normal publicity.

Not only is this possible, but it's not very likely.

After all, the success of Lin Hui's two extremely mentally retarded games has already made many people jealous.

If such a black Lin Hui opportunity does arise, things may go out of control.

What the final consequences will be is unknown.

Thinking of this, Lin Hui was also a little scared.

Fortunately, I didn’t make the mistake of an outsider guiding an expert.

He didn't bother to ask what promotion strategies these promotion companies were willing to use.

Anyway, the publicity on the external network has been done well. As for the domestic promotion, even if it is not satisfactory, there is nothing we can do.

…

After settling the domestic game promotion matters.

Lin Hui was finally free.

Then you can really just sit back and wait to collect the money.

It’s time to make some progress.

Although Lin Hui already has a lot of money now.

But money is never enough.

In terms of Lin Hui now.

The more you earn, the more you spend.

Previously, US$1 million was spent on publicity expenses overseas.

Later, another 1.6 million yuan was spent on domestic publicity.

This is almost equivalent to spending nearly 10 million yuan in less than one morning.