The technological empire begins with polymer materials

The news that the First Group was kicked out of the Automobile Alliance quickly shocked the whole world.

Everyone was shocked. No one could believe that Gao Yuan actually dared to take such a heavy hand and directly take down the industry's most powerful boss.

"Boss Gao is going further and further on the road to death."

"There is no way. A short-term and fast R\u0026D company like Boss Gao and a step-by-step industry giant cannot pee in the same pot."

"Who dares not to show respect to the boss? Now it's interesting, I'm afraid there's going to be a fight!"

"The First Group will never give up. Boss Gao is in danger."

"Move in the little mazza and watch from the front row!"

"After all, they are Chinese enterprises. Even if they fight, it will be a civil war, which is not glorious."

In major forums, netizens are discussing it a lot.

Based on the past history of the First Group, most netizens support Gao Yuan. However, some rational netizens point out that doing so will only increase internal friction and leave opportunities for foreign companies to take advantage of.

Sure enough, before China could form a united front, global automobile giants took the opportunity to launch their own low-priced fuel vehicles to seize the urgently needed market.

The production capacity of solid-state battery vehicles will not be increased for a while, and the market is in a stage of supply exceeding demand. The orders in the hands of 4S stores and agents are almost not scheduled until the year after next.

However, on the other hand, the people cannot wait endlessly. Those who should buy a car still have to buy it. Since solid-state battery cars are not available, they can only settle for the second best and buy traditional fuel cars.

To be fair, buying a fuel vehicle is not without its benefits. After all, those models have been on the market for many years and have a guaranteed reputation. In addition, the price of the vehicle and the fuel price have dropped, and the price/performance ratio has become very outstanding, which is still very tempting to consumers.

In early November, as if out of anger, First Group raised the starting price of the Audi Q5L from RMB 380,000 to RMB 198,000, and also offered discounts such as full car insurance and free maintenance. The policy quickly attracted many consumers.

"What electric car should I buy? Isn't the 198,000 Q5 nice?"

“All car manufacturers are cutting prices like crazy in order to resist the coming solid-state battery storm!”

"I received a promotion message two days ago. The price of the Mercedes-Benz C200L has been reduced to 186,800! And it also provides a three-year interest-free loan!"

"Honda's legendary car, the Civic, is priced at 82,000!"

"Fit 58,000, who else is there!? Who else is there!?"

"If you look at it this way, fuel vehicles are already much cheaper than solid-state battery vehicles!"

"Also, fuel vehicles are in stock, and solid-state battery vehicles are out of stock."

"Hey, I really want to support a domestically produced electric vehicle, but seeing the price of fuel vehicles plummeting, I must admit that my heart has begun to waver."

"I agree with the person above, do we still have to wait for a solid-state battery car? Now you can buy a very good fuel car for 100,000 yuan. I really want to make a move."

"As expected of an international giant, traditional car companies are going crazy and even beating themselves up!"

"Just wait and see, this is the first round of price cuts. In order to survive, they will definitely fight to the end."

Toward the end of the year, the situation took a turn for the worse.

Originally, major car companies would conduct large-scale price reductions and promotions at the end of each year due to the need for year-end assessments. This year, the solid-state battery storm that has hit the plateau has made even greater efforts.

Not only has the price plummeted all the way down to record lows, but it has also launched various bizarre promotional activities to compete with the newly established China Solid State Battery Vehicle Alliance.

In mid-November, Gao Yuan received a video call from Chang'an Group CEO Zhu and received bad news.

"The number of our orders has begun to decline." After all, Mr. Zhu is a veteran. Although the situation is not good, he still said calmly: "More and more potential customers, under the crazy price offensive, are choosing fuel again." For cars, I believe Geely and BYD, they should be in the same situation."

"The current situation is very bad. We have just established the alliance and need time to expand the market. However, those international giants do not want to give us time."

Gao Yuan shrugged his shoulders, "It's normal. Those guys are really ruthless. Just yesterday, Honda Group announced that it would adjust the starting price of its best-selling Accord to 98,000 yuan."

"It's less than 100,000. Anyone who doesn't tempt at this kind of price would be called a fool. After all, the Honda Accord is really a good car. My dad bought one more than ten years ago and it's still parked in the basement of the company. In the garage.”

"I tried it a few days ago and it worked right away. Apart from the shabby appearance, there is nothing wrong with driving on the road."

"Suppose I am an ordinary consumer and buy a Honda Accord worth RMB 98,000, with a three-year interest-free loan and the Honda Gold After-sales Service Plan. I will also consider it."

Mr. Zhu raised his glasses and said in a deep voice: "This is just the beginning. Toyota Land Cruiser, Mercedes-Benz G500, these best-selling cars that used to have to be purchased at a higher price have been out of stock, but now they are suddenly in stock. , and the price is cut in half.”

"I believe it won't be long before we can see completely unbelievable prices that we couldn't even imagine in the past, as well as countless eye-catching and dynamically designed new cars, jumping out to compete with us for the market."

Gao Yuan said: "From Nanjing to Beijing, those who buy are not good at selling. Their abacus is very simple. Sell the entire vehicle at a low price and maintain a balance through reduced distribution, parts sales, and additional financial services."

"After all, unlike electric vehicles, fuel vehicles have a huge number of parts, many of which are wearing parts and consumable parts. The cost of use is relatively high."

"Essentially, electric vehicles have only one core component, which is the battery. The cost of the battery accounts for half or even 60% of the total cost. As long as there are no problems with the battery, the cost of electric vehicles can be reduced to 77 per kilometer. The extent of splitting the money.”

Mr. Zhu shrugged, "We all understand the truth. The key is that fuel vehicles are too cheap. A car like the Civic costs us 140,000 to 50,000 yuan, while the average price of a fuel vehicle is only 70,000 to 80,000 yuan. The price difference is almost double."

“Don’t consumers know that electric vehicles are expensive to buy but cheap to use?”

"Of course they know, but the free money is there. People's money does not come from the strong wind. Spending 70,000 yuan to buy a car is completely different from spending 140,000 yuan to buy a car. The so-called "zero cut" does not hurt. , that’s the truth.”

Gao Yuan frowned slightly and did not answer Mr. Zhu's words.

After observing Gao Yuan's reaction, Mr. Zhu continued: "I heard that a press conference of unprecedented scale will be held in North America on December 1st. You are relatively close to it. Do you know the specific content?"

Gao Yuan smiled. He had indeed been to the imperial capital frequently recently to meet with some unspeakable big shots. With his status as Mr. Zhu, it was normal for him to know about this.

"The West has formed an Automobile Alliance, and automobile giants from Japan, Germany, North America, France, South Korea, India and other places have all joined it." Gao Yuan said solemnly: "Judging from the current intelligence, things are quite troublesome. The Automobile Alliance wants to Low price dumping as a strategy continues in the long term.”

"To put it simply, these Western automobile giants want to suppress us to the extreme until they kill us."

Mr. Zhu was slightly startled, then gritted his teeth and said: "The West has dominated the automobile industry for many years. If nothing else, the Chinese market alone contributes hundreds of billions of yuan in profits to these automobile giants every year."

"After making high profits for many years, the giants have already made a lot of money. Of course they are confident when they turn around and compete with us on price."

Gao Yuan nodded and said: "I heard that even upstream parts companies, such as Continental, Bosch, Denso, ZF, etc., have joined the alliance and will reduce the ex-factory price of their products to the extreme."

"In terms of finance, Wall Street and the chaebol groups in Europe, Japan and South Korea will provide financial support to the Automobile Alliance and provide them with ammunition to help win this war."

"After all, this is an automobile industry worth several trillion dollars a year, and no one can afford to lose."

After listening to Gao Yuan's words, Mr. Zhu suddenly took a breath, "From parts to complete vehicles, the cost and selling price have been reduced to the extreme. We also have financial capital support from the outside. It seems that our situation is more difficult than imagined."

"In the past half month, you have been to Beijing twice." After hesitating, Mr. Zhu still asked his doubts, "What does it mean? When is the national team planning to end?"

It’s almost one o’clock in the morning and my head is feeling dizzy. Let’s write this chapter today.

Three updates will be added tomorrow.

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