The Richest Man Yang Fei

After igniting war in the washing powder field, in order to compete for other markets, Unilever has made another big move: launching a new shampoo brand Qingyang.

　　 In order to forcefully launch this new brand, they invited big-name celebrities to advertise.

　　 What makes Yang Fei the most dumbfounded is that an international company such as Unilever actually learns the tricks of Beauty Group and also comes with a men's special shampoo.

　　 Not surprisingly, Unilever’s Qingyang brand is also the main focus of anti-dandruff.

　　 Men's dandruff!

　　 This is exactly the strategy of the Meisi brand of the Beauty Group when it hits the market.

　　 Zhu Zhongnan and others, if they were facing a major enemy, they reported to Yang Fei as soon as possible and rushed to Taohua Village to ask Yang Fei for countermeasures.

　　 Yang Fei heard it, but didn't have much reaction.

　　 The calmness of the boss made Zhu Zhongnan and the others feel ashamed.

　　 There is calmness in every major event.

　　 Easy to say, difficult to do!

　　Which person is not frustrated and panicked when faced with a major event?

　　 Yang Fei is calm, he has his own reasons for being calm.

　　 Facing the doubts of his subordinates, Yang Fei explained: "Who first proposed the concept of dandruff removal by men?"

　　 "Of course it is us!" Zhu Zhongnan said angrily, "They are copying us!"

　　 Yang Fei smiled: "If men's dandruff is a new industry, then can our family be the only one?"

　　 Zhu Zhongnan groaned: "No."

　　 Yang Fei said: "We can neither monopolize the market nor prevent others from entering. More people come in and hype up the concept of men's dandruff, is it bad for us or harmful?"

　　 Zhu Zhongnan suddenly realized: "Of course it is advantageous."

　　 Yang Fei smiled slightly: "That's right. The concept we put forward is that we are the first to occupy the market, and they have only launched products now, and they have fallen behind. The more they hype, the more popular the concept of men's dandruff."

　　 Zhu Zhongnan gave a secret compliment, Yang Fei looked at the height of the problem, it was really different!

　　 Ordinary people only see the benefits in front of them, and they care about the profitability of their own brands.

　　 What Yang Fei saw was the hype of the whole concept and the expansion of the men's anti-dandruff market.

　　 The more successful Unilever's hype, the more beneficial it will be for the sales of the Meisi brand.

　　 The big cake of the entire market must be shaped by everyone's efforts.

　　 Therefore, instead of being flustered, Yang Fei has a heart of joy!

Zhu Zhongnan put forward a new contradiction: "Unilever is a major international brand, and they are determined to launch the new brand Qingyang, which is still very lethal. If their prices are close to our prices, it will be a big deal for us. Threat."

Yang Fei said: "Many brands are preconceived when they are used. Just like when we eat breakfast, when you get used to the taste of a certain restaurant, you will set it there. Even if there are many new restaurants next to it, you will not be easy. Go early."

　　Zhu Zhongnan said: "Yes, I have a deep understanding of this. The products I use in my life have brand loyalty. If I use a certain brand, I won't change it easily."

Yang Fei said: "Even if young people like freshness and are willing to try it, this will not have a big impact on us. First, our product quality is first-class, and it can stand up to comparison without losing to any major international manufacturer. Second, our price Is there an advantage. The Chinese people's consumption concept is still based on the benefits, and only buy the expensive ones, not the right ones? After all, such people are few. Shampoo is only used at home, and it is not like a mobile phone. You can take it out. It can be used to fill the front."

　　 Zhu Zhongnan laughed dumbly, but had to admire Yang Fei's grasp of the market.

"Boss," Zhu Zhongnan said, "As far as I know, Unilever has not made any money in our country, especially the washing products. They have been losing money. Fortunately, they are a large multinational company. The small factory has closed down a long time ago."

　　 Yang Fei said, "They have a long-term perspective, and they don't care about temporary gains and losses."

　　 Wei Xinyuan said: "Boss, there is another big issue, you have to decide."

　　 Yang Fei gave a hum, looked at him, and listened to him.

Wei Xinyuan said: "Our washing powder sales have been increasing year by year. The existing factories are no longer able to meet the increasing demand for production. May I ask whether we will choose a location to build a new factory as soon as possible? Or, we will open a fifth place in Taohuacun Industrial Park. , The sixth branch?"

　　 Yang Fei groaned slightly and said, "Well, when it comes to this, I have an idea. We can go to Unilever and Procter & Gamble and let them be our clean white foundries."

　　 Zhu Zhongnan, Wei Xinyuan and others were shocked and felt that the boss was really inflated!

　　A domestic private company, dare to find two Fortune 500 multinational companies and let them work on it?

　　 If someone else said this, everyone would probably laugh out loud.

　　 But, when these words came out of Yang Fei's mouth, no one dared to laugh.

　　 Especially Wei Xinyuan, after the flood, he treated Yang Fei like a god.

　　 Yang Fei will never aimlessly.

　　 "Boss," Wei Xinyuan said, "Our laundry detergent sales are indeed substantial, and the market share is far ahead of other brands. But if Procter & Gamble and Unilever give us OEMs, can they agree?"

　　 Yang Fei smiled indifferently: "Why don't you agree? Don't they want to make money?"

　　 Wei Xinyuan said: "They mainly want to start their own brand, right?"

　　 Yang Fei shook his head: "Everyone is a business man, and businessmen have only one purpose, and that is to make money. I will personally negotiate with them about this matter. I believe they will agree."

Wei Xinyuan is not optimistic about this negotiation, but he will never refute Yang Fei's decision face to face. He said: "Boss, you are the big boss of our group. Don't show up easily. Send a representative to contact them if they have any. Willingness to cooperate~www.ltnovel.com~ It is more appropriate for you to come forward."

　　 Yang Fei smiled and said, "Mr. Wei, I know that you want to take care of my face. In case of failure, I will not be ashamed if I do not show up?"

　　 Wei Xinyuan's face turned red, and he couldn't help but nodded in embarrassment: "I really think so."

　　 Yang Fei said: "This matter, whoever I send, may not be able to negotiate, but if I go out in person, I will definitely succeed."

　　 Wei Xinyuan thinks that the boss is like this, always the self-confidence of the mysterious!

Yang Fei said, "Before I go to Harvard, I want to complete this matter. In addition, our next stage goal is to promote our group's business to Europe and the United States. Everyone, our responsibility is still very important, and the future is also great. Full of thorns!"

　　For foreign companies, our country's market is a must for them, and it is the Mount Everest in the global market strategy!

　　 For Chinese companies, the United States is also a high ground in war!

　　 is the Mount Everest that our company must compete for!

　　 8848, I don’t know how many climbers’ bodies were left on this high ground.

　　 But the climber is still one step forward!

　　 Before Yang Fei went to the United States, he had to negotiate with Procter & Gamble and Unilever separately. Of course, there was another deep meaning.

　　 It depends on whether his trip is successful!