The Richest Man Yang Fei

Li Yanan was also aggrieved. She was given a shot for a long time, remembering her husband's safety, and rushing back eagerly. She was so tired that she had no strength to walk. As a result, she couldn't hear even a word of comfort, only constant complaints!

　　 He is outside, he is polite to everyone, and saves face, but he can't give tenderness and sweetness to his wife who should be the most cherished.

　　 Everyone said he was a good leader and a man of courage, but in her eyes, he was a dictator and an indifferent killer!

　　 She leaned weakly on the chair, her hand supporting her chin, and her head hanging feebly, tears of grievance slumped down.

　　 There was a knock on the door. She thought it was Wang Yongping who had gone and returned. She got up and opened the door, but she saw Su Yingying standing outside.

"Sister Li," Su Yingying held the insulated food box, lifted it up, and smiled sweetly, "The boss asked me to bring food over. He said that both of you are very busy. Don't start a banquet at home these days and call me responsible. Sent here."

　　 She walked in, put the insulated box on the table, opened the box, and brought out the food in the same way.

　　 Li Yanan saw that they were all light and nourishing soups and vegetables, smelling the tangy scent, she grumbled in her stomach, sat down, picked up a bowl to eat, and asked, "What does Yang Fei do?"

　　 "The boss went to the factory for a meeting and heard that there was an accident in sales."

　　 "Really? Is it serious?"

　　 "I don't care about the affairs of the factory now, so I don't know exactly what happened."

　　 "Well, thank you, Yingying."

　　 "You are welcome, Sister Li, then I will leave first, and the food box will be left by you. When I deliver the food in the evening, it will be fine to change it back."

　　 Li Yanan was eating a warm meal, and suddenly smiled for no reason.

　　 At this moment, Yang Fei is holding a conference call in the meeting room of Meili Daily Chemical Factory.

　　 If we want to understand the content of this meeting, we have to analyze the domestic daily chemical pattern first.

　　 Since the establishment of the Beauty Group five years ago, Yang Fei’s focus has been on the expansion of the daily chemical industry. In his opinion, Liuliu Liu’s shopping mall, Huayi, and mobile phones are all “other businesses”.

　　 The domestic daily chemical market can be described as a tripartite.

　　 Procter & Gamble, Unilever, and Beauty Group each occupy a certain market share.

Unilever’s relationship with my country dates back to the beginning of the 20th century. As early as 1923, the British Lihua Brothers established Shanghai Lihua Brothers Company on the banks of the Huangpu River in Shanghai. They produced Lux ​​soap and umbrella brand soap. Because of its high quality, it became a best seller at that time.

　　 The movie star at the time, Hu Die, was the image spokesperson of Lux in my country, the factory by the Huangpu River, and the largest soap factory of Lihua Brothers in the Far East.

　　 Like many foreign investors, Unilever withdrew from the Chinese market on the eve of 1949.

　　 At the beginning of China, Shanghai Soap Factory took over all the equipment and technicians of Lihua Company. This factory became one of the light industry production bases in my country.

　　 In the late 1970s, Unilever began to do some import trade through Hong Kong, selling a small amount of products in my country.

　　Unilever returned to my country until 1986 after the reopening.

　　 After a series of inspections, they still chose Shanghai as their base in the Far East.

　　 According to the joint-venture law at the time, Unilever Monk Soap Factory established Shang Hai Lihua Co., Ltd., which is mainly engaged in Lux soaps, shower gels, shampoos, facial cleansers and fabric softeners.

　　 In the following ten years, Unilever has established 14 joint ventures to sell nearly 20 daily chemical and food brands such as Pond's, Lux, Sunsilk, Omo, Jie Nuo, Heluxue, Jinghua, and Laocai.

　　 Of course, there was originally a Zhonghua, which was cut by Yang Fei, and now it has become a toothpaste brand of Beauty Group.

　　 However, Unilever's so many brands and companies have not brought them much economies of scale, nor have they produced economies of scope advantages.

　　According to data, it was not until 2001 that Unilever started to turn losses into wins in our country.

　　In other words, from the beginning of 1986 to the present 1998, Unilever has been losing money for more than ten years.

　　 Procter & Gamble, which came from behind, is far ahead of Unilever in terms of operating income and net profit in my country.

　　 At its peak, P&G’s sales in my country reached 45.5 billion, while Unilever’s sales were only 20 billion.

　　Unilever's pioneering road in the Far East has not been smooth.

　　 In the market competition with strong rivals such as Procter & Gamble, Unilever has always demonstrated everyone's demeanor, always able to accurately capture the market situation, turn passive into active, and guide the industry trend while being relatively flexible.

　　Unilever entered the country very early, but because of the joint venture, they have not been able to hold a controlling stake. The companies in our country are basically a mess.

　　 In 1993, Unilever did not make any effort, and P&G did not pay enough attention to our market.

　　In this golden age, Beauty Group was born.

　　No one would have thought that in just a few years, this small company in Central China could develop into a large company that competes with Procter & Gamble and Unilever!

　　 The current pattern of daily chemicals is basically a tripartite.

　　 After several years of struggle, the three major companies have each occupied a major territory.

　　 Procter & Gamble is based in the South China market.

　　Unilever dominates the East China market.

　　 The Beauty Group carve up most of the markets in Central and North China, and spread to the western region.

　　 After rounds of price wars, the three major daily chemical companies have also reached a tacit agreement, and their respective products have maintained similar prices.

　　 The three parties generally do not make much movement towards each other's bases.

　　 There is a saying in "The Romance of the Three Kingdoms": The general trend of the world will be divided for a long time, and it will be combined for a long time.

　　 After a brief period of calm, someone finally couldn't sit still.

　　 As we said earlier, Unilever has been at a loss, and their headquarters will not let this situation continue.

　　 The domestic economic pattern is changing faster and faster, and the general trend of consumer demand is also constantly changing. Local brands such as Diaopai, Qiqiang, and Liby have risen rapidly, eroding the washing market.

　　 Under the pressure of survival, Unilever took the lead and reduced the price of Omo washing powder to 3.5 yuan at once!

　　 Moreover, they also gave up the original tacit understanding of segmenting the market ~ www.ltnovel.com ~ has also set off a sales promotion boom in the South China market.

　　Unilever's Omo laundry detergent, originally only ranked fifth.

　　 After the price war started, the sales volume of OMO washing powder rose to third place, which reduced the ranking of P&G in washing powder.

　　 This battle, which seems to be a battle between two major international companies, did not cause a positive impact on the white laundry detergent, which ranks first.

　　 However, Yang Fei keenly felt that this new price war may be a harbinger of a new round of reshuffle of the daily chemical industry!

　　 East China and South China markets have started war, can the Beauty Group stand by?

　　 Once the price war starts, all washing powder companies will be involved!

　　 No one is immune!

　　 After Yang Fei learned the news, he didn't take a break and held a tense meeting. The high-level people who were not present participated in it by phone.