The Richest Man Yang Fei

Yang Fei said that it is not necessarily the enterprise itself that has broken the enterprise.

Such vampire-style counterfeit and shoddy can shake the credibility of a company from the foundation. The reputation and loyalty that the company spends a lot of money, and has worked so hard to cultivate, is most likely to be destroyed by the appearance of fakes.

Therefore, every large-scale enterprise has never been soft-hearted and will spare no effort when it comes to cracking down on counterfeiting.

Counterfeit goods most like to imitate big brands. This behavior seriously affects the image of brand companies, and also affects the normal market economic order and infringes on the rights and interests of consumers.

Large brands like Procter & Gamble will also choose to arrange professional anti-counterfeiting personnel in various places to conduct inspections in various regions, and then complain and report to the local market supervision department for investigation.

For these suspected counterfeit and shoddy products, once the manufacturer's identification, the management department will investigate and deal with them in accordance with relevant laws.

After Yang Fei founded the brand of Beauty Group, he has never relaxed his anti-counterfeiting behavior.

However, fakes are still hard to guard against and emerge in endlessly.

After learning that the counterfeit goods base was in Southern Province, Yang Fei immediately notified the relevant personnel of the Group’s Southern Provincial Headquarters to report it locally and request the law enforcement agencies to jointly enforce the law.

At the same time, Yang Fei called Jiang Ziqiang alone again, and told him about the matter, please be careful.

After listening, Jiang Ziqiang said with a grievance: "Is there such a thing? Hehe, right under our noses? They are so courageous! Yang Fei, don't worry, this matter will be handled by me, as long as you know At the location of the processing plant, I disciplined them to make it difficult to fly!"

Yang Fei said, "Brother Jiang, please."

Jiang Ziqiang said: "It should not be too late, I will act now!"

Yang Fei hung up the phone, glanced at the salesperson Xiao Liu and the shop owner coldly, and said slowly: "Article 214 of the Criminal Law, the sale of goods known to be counterfeit registered trademarks, the sales amount is relatively large. If the sales amount is huge, they shall be sentenced to fixed-term imprisonment of not more than three years or less than seven years, and fined."

The shop owner and Xiao Liu looked at each other and asked in amazement: "Boss Yang, didn't you just say that you should be lenient?"

Yang Fei said: "I can be lenient, but the law does not allow it! If you commit a crime, you can be forgiven. Then the cost of the crime is too low! What else is the law for?"

Xiao Liu's face was as gray as death: "Boss Yang, what you say counts! You said you let me go and gave me a red envelope!"

Yang Fei said, "I will give you a red envelope, but the red envelope is sealed by the law! This is to teach you how to be a human being!"

With a scream, Xiao Liu's body softened and he slumped on the ground, unable to move.

He is so remorseful, why did he throw himself into the net?

The shop owner turned his eyes dizzyingly, and turned around to drive away when people were not paying attention.

The mouse grabbed his shoulder and turned him around: "Where are you going?"

"I, I go to the bathroom."

"Go, I will accompany you!"

"This? Don't dare to work, I still don't go, and suddenly I don't want to."

"Hehe, be honest! Do you think you can run away? You can run away from the monk, but you can't run away from the temple!"

The shop owner was bitter and afraid to make a noise.

Yang Fei handed these two guys who knew of fake dealers to the relevant departments for processing, and what awaited them would be severely punished by the law.

In the afternoon, the results of the Qinchi factory meeting and discussion came out.

They were willing to transfer the remaining half a year of advertising to Yang Fei, but their opinions on the trademark matter were surprisingly unanimous. They felt that the purchase of the Qinchi trademark for 20 million was too cheap.

If it was half a year ago, Qin Chi had not won the bidding king and bought the trademark for 20 million, maybe they would consider it.

Now with the blessing of Biaowang's halo, they feel that the value of Qin Chi's trademark far exceeds 20 million, and it is impossible to sell it at such a cheap price.

Yang Fei wanted to win the trademark, but also because of the afterglow of winning the bid.

The so-called skinny camel is bigger than a horse, and the trademark Qin Chi is worth ten or twenty million.

The most difficult part of a business is brand building.

Although Qin Chi has fallen into the blending door and affected sales, the trademark itself still has a certain value.

The other party refused to sell, which was also expected by Yang Fei. They still had a dream. They wanted to rely on this trademark and then use the 100 million that they got from the advertisement to fight a turnaround.

As long as you manage it properly and handle crisis public relations well, this crisis can also become an opportunity.

This depends on the means and courage of Qin Chi's management.

Yang Fei came here to advertise for the bidding king for the past six months. Now that the negotiation has been made, the goal has been achieved.

Next, the representatives of the three parties will sign relevant agreements at the Beijin CCTV Building.

Subsequently, Biaowang advertising will be replaced by a beautiful group advertising film.

As for which brand to use to make the list?

Yang Fei had a plan for a long time, that is, cardamom skin care products.

Cardamom is a new brand series launched by Beauty Group.

After the launch of this series, Beauty Group did not give much investment in advertising.

Everyone thinks that Yang Fei is not optimistic about cardamom and the domestic skin care industry.

Unexpectedly, Yang Fei buried the foreshadowing here.

Cardamom has been promoted for half a year, and it will definitely increase its popularity.

The news of Qin Chibiao Wang's change to master cardamom will also be hyped by the media, which is also a wave of free publicity.

This is an afterword, so I won't show it for the time being.

Let’s also say that on the same day, Yang Fei was in Qinchi and after having negotiated with Director Ji, he received a call from Jiang Ziqiang.

Jiang Ziqiang's words were very brief: "Yang Fei, that processing plant has been destroyed! The main responsible personnel have also been controlled."

"Haha, thank you Jiang Brother." Yang Fei was in a good mood.

"Why are you thanking me? It's too much. It's just a handy effort. Do you know who is the boss of that fake processing plant?"

"Who is it?" Yang Fei thought, since Jiang Ziqiang asked so, there must be a reason.

Jiang Ziqiang said: "Hu Song."

"Hu Song?" Yang Fei felt that the name was so familiar.

Jiang Ziqiang said: "What? You don't remember this person?"

Yang Fei pondered and said: "Very familiar~www.ltnovel.com~ Jiang Ziqiang said: "According to his own account, he used to be your employee and a senior engineer in Meili Daily Chemical Factory. "

"Oh!" Yang Fei was stunned, "I just said, why are you so familiar? It turned out to be him!"

Hu Song was also an engineer at Huoli Factory before, and later followed Wei Xinyuan to the Meili Daily Chemical Factory.

During this period, Hu Song and Yang Fei had a conflict. The reason was that Hu Song was a veteran and asked to be promoted to vice president of R&D after Ma Zhixia left. Yang Fei did not agree.

Later, Yang Fei appointed an intern at National Tsing Hua University as the vice president of research and development, which caused Hu Song's dissatisfaction, so he resigned and ran away.

Unexpectedly, after this guy left Meili Daily Chemical, he opened a fake factory and specialized in imitating Meili Daily Chemical products!

Jiang Ziqiang said: "The people who came out of your factory actually set up a stove and built such a big underground factory, Yang Fei, should you reflect on it?"

Yang Fei gave a wry smile and sighed leisurely: "Yes!"