The Richest Man Yang Fei

Chapter 809: 0 tolerance

Yang Fei groaned slightly and waved his hand vigorously: "Don't be horrified. Buy a bottle of each item and get the invoice. I want to see what is going on."

Yang Fei encountered fakes when Meili Daily started to make laundry detergent.

Some businessmen, with two eyes, only stare at TV advertisements, and they will imitate which product is popular.

A product that is advertised every day has a large sales volume and a wide range of channels. It is difficult to distinguish between the true and the false, and the profit is huge, and it is worth taking the risk.

Beauty Group has been the standard king for two consecutive years, and other advertisements have not been interrupted. Every year, it has to invest a huge amount of advertising expenses and research and development expenses.

For the same bottle of shampoo, Yang Fei's cost is huge, but the fake merchants, who use inferior raw materials, backward technology, third-rate formulas, and produce products, sell so much for the same amount of money, they are simply huge profits!

Fake goods are rampant, fattening profiteers, and ruining brands.

Once word-of-mouth collapses, no amount of money can be used to make up for it.

This supermarket is not small in scale, and its location is also an intersection. Such a store sells fakes blatantly!

Yang Fei was shocked inside.

In his impression, those who dare to sell fakes are usually small alleys and small shops in villages and towns. The kind of small shops are large and hidden. They are unpredictable and difficult to check. Even if they find it, they say what they buy in the wholesale market. If you want to catch it, you can catch the wholesale boss. We don't know if this is true or not.

Most of the commissaries are small businessmen with ordinary family backgrounds, and some are even elderly people who are keeping the shop. What can you do with them? Even if this batch of goods is confiscated, he will come back in tomorrow with more fake goods.

Yang Fei immediately bought some Meili Group products, and then he came out and called the headquarters first to ask who the agent in the county was, how many phone numbers, and the storefront and address.

The information was quickly fed back to Yang Fei.

Yang Fei told the mouse to go to the front of the agent.

The mouse asked: "Shao Fei, do you suspect that this is the agent who knows fakes?"

Yang Fei groaned: "It stands to reason that the agent's price is already very cheap. Moreover, the larger their shipments, the greater our support for them, as well as year-end rebates and sales level rewards. Counting this way, they take a lot of risks by selling fakes, and their own profits are also lost, and the gains outweigh the losses."

The mouse said, "Didn't you say that the cost of such fakes is extremely low, and they still make more money by selling this kind of goods than selling the genuine ones, right?"

Yang Fei said: "In the short term, they will earn more, unless they don't want to be an agent. Moreover, once caught, it is not just as simple as removing the agent. If the amount is large, the judicial process will be required. "

The mouse said: "Is there such a possibility? Is the agent knowing to sell fakes?"

Yang Fei said: "There are so many products! Some products have low profits. Agents have paid the franchise fee and their income is limited. Seeing that fake products are profitable, they will go nowhere. Many companies have been dragged down in this way. Therefore, the management of the agent by the enterprise is also an extremely important link."

While talking, I came to the agent's store.

Several people were invited in the shop, some were sitting and checking accounts, some were moving goods, and two vans and one truck were parked in front of the door.

In this way, the business of the agent is very prosperous.

In the past few years, it has been a period of explosive growth for the Beauty Group. The sales volume has doubled every year. The agents have made money following Yang Fei.

Even with mud legs like Tie Lianping, in just two years, he made money for building a house and buying a car, and he also had small savings.

Yang Fei always believes that there must be a win-win situation between enterprises and agents.

When the agents make money, the business will naturally rise.

Moreover, corporate publicity is inseparable from the blooming agents.

Yang Fei's advertising is on large TV stations, newspapers and magazines, but the propaganda work in small places relies more on local agents.

In order to open up sales channels, agents often invest a certain amount of money to set up billboards at eye-catching spots, or go to remote places for promotion.

These costs are grafted on to agents, which reduces the burden on the headquarters, and at the same time expands the company's reputation and increases sales.

Yang Fei attaches great importance to the training of agents. At the annual dealer meeting, he will take a few days to accompany him throughout the process and have fun with the people.

Most of the stores are both wholesale and retail. Seeing customers coming in, a little girl stood up and said, "What do you want to buy?"

Yang Fei looked around first.

Needless to say, the ones in the store are of course authentic and licensed.

Even if they are fakes, there is no agent who is stupid enough to put fakes in their stores.

Yang Fei motioned to the mouse.

The mouse put a large bag of products on the cash register.

"Let's see for yourself!" Yang Fei said lightly, "This is your product, you see how to handle it."

The little girl opened the bag in surprise and looked at it one by one. Of course she could see that these were fakes, and said, "This is not our goods. We are the agent of Beauty Group, and all the goods are manufacturers. There are no fakes for straight hair."

Yang Fei said, "You are an agent in this county, and these goods are bought in the county. Whom I don't call you?"

The little girl looked at the shopping receipt and said, "Xinyuan Supermarket? We have no cooperative relationship with them. Do they sell our products?"

Yang Fei said, "They are such a big supermarket and they are at a crossroads. You don't even know that they sell your products?"

The little girl couldn't refute, and said: "Sir, you bought the products in Xinyuan Supermarket, so you can only go to them to deal with it, or I can help you find a consumer association to deal with it."

Yang Fei said, "I don't care, I don't bother with one customer. You are an agent. Now I have bought fakes, of course I will look for you."

The little girl smiled helplessly: "Sir, aren't you embarrassing us? You didn't buy it from us. Besides, Xinyuan is not a cooperative relationship with us. You should sue them."

At this time, a middle-aged man with a big belly came over and asked: "What's wrong with Xiaomei~www.ltnovel.com~?"

Xiaomei said: "Boss, they bought fake goods, come to us for compensation."

"Oh?" The boss looked at Yang Fei, frowning, "So familiar!"

He didn't think much about it, thinking it was a neighbor in the neighborhood.

He participated in a dealer conference of Beauty Group, but there were too many people at the time. He was only in the crowd. He had seen Yang Fei from a distance. At this moment, he had seen him at close range, but he didn't recognize it.

Taking a closer look at the product, the boss was surprised: "It's really fake! Where did you buy it? Xinyuan? They broke off cooperation with us a long time ago, and they still sell fakes! Haha, interesting. Where did you buy them , I can only go to them to settle the claims. We can assist you, please come over from the Consumers Association."

Yang Fei came here to figure out the relationship between the agents and the fakes. At this moment, he already knew in his heart, and said: "Okay, then I will trouble you."

He wants to see who is making and selling fakes!

Yang Fei has always zero tolerance for counterfeiting!

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