The Richest Man Yang Fei

What is stressing about combat is one blast, then decline, and exhaustion.

From the beginning of the bidding, Yang Fei was so powerful that he overwhelmed his opponent psychologically.

Every company has a certain budget for advertising expenditures, and also has its own valuation for each advertising space.

If the price is too much higher than expected, it can only choose to give up.

Yang Fei directly increased the price by 10 million, and P&G stopped following.

In the next advertising space bidding, Yang Fei followed the price, and after several rounds of bidding, when other companies saw Yang Fei's soaring price, they chose to give up.

Yang Fei got his wish and won the most important advertising spots.

The six major brands of Beauty Group, Clean White, Beauty Silk, Cleansing, Cardamom, Beauty, and Zhonghua, have found their own advertising positions on CCTV.

With the blessing of these advertisements, even if there is no aura of the king in the next year, Yang Fei does not have to worry about sales.

Yang Fei understands the practices of P&G and Unilever very well. Advertising must be moderate.

A high-end company cannot rely solely on advertising to survive.

In the past two years, if the Biaowang cannot make the Beauty Group gain a firm foothold in China, not only the Biaowang hype will fail, but also the operation of the Beauty Group.

Then, no amount of advertising can support a mess.

This year's bidding king is Qin Chi.

As soon as the bidding was over, Qin Chi became the darling of the media.

Director Ji of Qinchi is better at making aspirations and making words than Yang Fei.

Facing the dense array of microphones and cameras, Director Ji talked freely, showing his ambitions, and with high ambition, as if he had won the bidding king. He stood at the highest peak in the field of liquor and could watch the world.

Yang Fei stood and listened to his speech for a while, and smiled slightly.

Director Ji saw Yang Fei in the crowd.

Just when Yang Fei turned to leave, Director Ji called him.

"Boss Yang, please stay!" Director Ji got the Biaowang, and his tone was much more kind.

The winner is always easier to tolerate the opponent.

Yang Fei stopped and asked, "Director Ji, what's the matter?"

Director Ji chuckled and said, "Boss Yang, you are the bidding king of the previous two sessions. Excuse me, how much money did you make by relying on the bidding king? Can you talk about it?"

This is a question that everyone is interested in.

The focus of the reporters was on Yang Fei in an instant.

Yang Fei said: "Director Ji, we did not rely on Biaowang. Biaowang is just a means of propaganda, the same as any other means."

Director Ji asked: "You say that, it means that the standard king is not meaningful? You can't get cheap and sell well, right?"

Yang Fei said: "Of course the standard king has its value, but it is very dangerous for a company to rely on an advertisement to make money. I believe that everyone has heard the story of gold and jade and failure. The same principle is that of advertising. Just let more people know about your product."

Director Ji said: "Yes, how can you make money if you don't have a reputation?"

Yang Fei slowly said: "Why do you buy the products in these advertisements after seeing Biaowang's advertisements? Because the people believe in CCTV and the products recommended by CCTV! If your products are not good enough, they are like golden oranges. Similarly, if you fool consumers, then consumers will only be fooled once. Even with the CCTV brand, they will also have doubts. Therefore, I said that if a company wants to develop and make money, it cannot do without advertising, but it cannot rely on it alone. advertising."

Ms. Tan Xisong stood not far away, and when she heard Yang Fei's words, she couldn't help frowning in thought.

Director Ji is very complacent, and of course he doesn’t care about what Yang Fei said. He laughed and said: “It seems that Boss Yang is a talk of experience. I have used your products. The quality is indeed excellent. Anyway, as long as your factory We will buy your products if they are still on sale!"

Yang Fei thought to himself, this person is a bit reckless, and his heart is not bad, so he smiled and said, "Thank you for your support."

There is only so much he can remind and help, and all that should be said depends on what Director Ji does.

What Yang Fei hopes most now is steady development.

Shi Yuzhu’s lessons learned are enough to make people think twice.

Such a huge group of giants, almost overnight, fell down!

Impulse is the devil, be careful to sail the boat for thousands of years!

After the CCTV bidding meeting, Yang Fei's Liuliu Liu Shopping Plaza in Shanghai will also open.

For all the six-six-six shopping malls, Yang Fei adheres to a philosophy: "Enough is enough, never fake, and never do image projects."

When he wanted to build a beautiful mansion in Southern Province, he was interviewed by the leader and asked him to build a landmark building.

Of course Yang Fei also thought about building the tallest building in the city.

However, you are the tallest this year, and maybe not next year. The tallest building is refreshing the standard every year.

In order to be refreshed for a while, but have to carry a huge financial burden, the wise can't do it.

After the bidding meeting, Yang Fei took a break and rushed to Shanghai to attend the opening ceremony of the Liuliu Shopping Plaza.

Shanghai is a metropolis. The building built by Yang Fei is still nine stories high on the ground. The layout is similar to other shopping malls. The lower podiums are used to open a shopping plaza, and the upper one is used as an office space. The floor serves as a garage.

Some people laughed at Yang Fei, you built a nine-story building, but built a three-story garage, are you not afraid of waste?

Yang Fei smiled without answering.

Xia Chong can't talk about it.

In the 1990s, you talked to others about traffic jams, and talked about not being able to find a parking space?

That's you stupid!

In the future, online shopping will be developed, but it will not obliterate the overall real economy, especially large-scale stores like shopping malls, which include daily necessities related to people’s livelihood, fresh supermarkets, and various big brands, as well as entertainment and leisure. In one.

Citizens always need to go shopping, shopping for vegetables, buying daily necessities, or watching a movie or having a meal, they all cannot do without shopping malls.

Yang Fei's positioning of Liuliu Liu Shopping Plaza is like this, not just a department store supermarket, but a large leisure community.

The roads of department stores and supermarkets have been relatively wide in recent years, and become narrower and narrower in the future.

It is difficult to attract the flow of people in a simple theater, and it is also very frustrated to live.

Yang Fei integrates various trend elements ~www.ltnovel.com~ into a square to create a community suitable for everyone to visit, play, and consume.

To do this community, of course, even more tests the means and talents of the operators.

Department stores only need to sell goods.

However, the community created by Yang Fei mainly relies on service to win.

Just like a park, everyone likes to play, because the environment is beautiful, not only can you have fun, you can buy food, you can also relax, you can sit down and chat, and you can take beautiful photos.

What Yang Fei strives to create is such a shopping environment where customer experience is paramount.

This is also what Yang Fei slowly realized in the process of opening the Liuliu Liu shopping plaza, combined with the social environment that will appear in the future.

However, for the society at that time, Yang Fei's business was a completely different concept. Can he succeed?

Before the turnover on the first day came out, even Yang Fei himself squeezed a cold sweat.