The Richest Man Yang Fei

Chapter 764: Create a new era

Yang Fei looked at the people going to the shopping mall in amazement, but wondered if I had said something wrong?

Yes, he said the word "buying"!

Recalling the scene of the white natural soap powder press conference, Yang Fei said that the promotional items were limited and that he had also triggered a frantic panic buying. Finally, he temporarily transferred the goods to the rescue.

However, it was a few yuan a bag of washing powder.

And this is hundreds of dollars worth of skin care products and cosmetics!

Could it trigger a panic buying wave?

"Don't crowd, please line up, we have enough products!" Yang Fei shouted while holding the microphone.

Someone murmured: "You have to line up for makeup!"

Yang Fei smiled and said: "We have hired 20 beauty teachers, if not enough, we can also transfer people to help. Everyone is a civilized person, but also a person who loves beauty. Beauty on the outside is very important, and beauty on the inside is equally important. . Please be polite and consciously line up."

These words played a certain role. I heard that there were dozens of beauty teachers. The people in the front line became less crowded. They lined up spontaneously in three rows, and the people behind were also lined up.

Ma Feng and others in the audience cried out that it was dangerous.

I originally thought that with the two walls of security, how can we maintain the order of the scene?

Unexpectedly, as soon as the crowd rushed, the security team would be broken up instantly.

Fortunately, these people went for shopping, not for Yang Fei, otherwise, Ma Feng and the others would not have time to save the field.

The press conference ends here.

Yang Fei stepped off the stage and said to Su Tong, who was in charge of the performance, "Senior Sister, wait until this wave of crowds subsides, and then officially start singing."

Su Tong smiled and said: "Yang Fei, your charm is too big, you see, the queues are all women, who are all bewitched by you."

Yang Fei laughed and said: "The main reason is that our products are good, and the two spokespersons are also great."

Su Tong said: "I guess the stocks are too few, so I can transfer more stocks now."

Yang Fei said, "Leave this to other people to take care of."

Cardamom and Meiyan are two brand new brands.

Yang Fei hired two professional managers to serve as the bosses of Beauty and Cardamom respectively.

The two bosses were selected from the human resources department.

Yang Fei has long been in the field of skin care products and beauty makeup, and the reserve of talents has also begun long ago.

The two branches have also been in intensive preparations.

Yang Fei has a sense of urgency to charge for the expansion of the enterprise, but it will not be too radical.

As early as the end of 1993, he intends to enter the skin care and beauty industries, but he has not moved, first practiced the basic skills, and then worked hard to win the two cities.

The development of the skin care industry is changing with each passing day.

Yang Fei just talked about the age of mineral oil, the age of natural ingredients, and the age of pure natural cosmetics.

But in the next two decades, skin care products have actually gone through several eras.

One is the age of antioxidants.

While people are cheering the discovery of various new natural ingredients, the skin is still prematurely aging and its metabolic function continues to degenerate. The skin has not delayed aging due to the continuous application of new raw materials.

The skin care experts discovered to their surprise that the root cause of skin aging is "skin oxidation"!

Only anti-oxidation can prevent skin from aging.

Skin care at this time has become the same as body care, requiring some functional effects instead of protection and maintenance.

The most famous theory of this era is the theory of free radicals. The most famous father of antioxidants is Dr. Lei Paike. He pioneered the theory of free radical oxidation with a group of scientists, and it has been gradually applied by many companies.

There are two types of anti-free radicals, one is carbon-based anti-oxidation, such as vitamin C, E, grape seed extract, lycopene, lutein, etc., while scavenging free radicals, secondary oxidation occurs, itself Become a weaker free radical.

There is also a hydrogen-based antioxidant, such as solid negative hydrogen ions, represented by the daily hydrogen element, which can scavenge free radicals without secondary oxidation. The by-product is water, which does not have any side effects on the human body.

So the characteristic of this era is the combination of internal and external use.

The application of these high technologies in the skin care industry requires higher and more professional consumer knowledge.

Slowly, the skin care industry has become as private and professional as doctors and lawyers.

Many financially capable people in foreign countries will employ professional personal nutritionists and personal beauticians.

The anti-oxidation era did not last long, and it entered the era of zero burden.

After entering the new century, zero burden products became popular in Europe, America and Taiwan.

In the past, too much pursuit of plant, natural skin care products. Because of the development of society, and in order to meet the requirements of more people with special skin, there are more and more various additives in skin care products. Therefore, many skin care products are actually natural and not necessarily natural. Many use natural ingredients. Due to the large number of mineral ingredients, the skin has caused unnecessary damage and even allergies. This has sounded the alarm for the skin care industry.

At this time, zero-burden products came into being and became the most substantial change in the history of skin care.

And the future development will take advantage of the genetic era.

With the complete deciphering of 25,000 genes in the human body, of course there are also genes related to skin and aging that have been deciphered. The concept between skin care products and medicines is getting closer and closer. Many large pharmaceutical companies have intervened in the skin care industry to guide the new one. Round of change.

Yang Fei has gold fingers, and of course he wants to be at the forefront of the times.

After constant research and experimentation, Yang Fei found that most skin care products on the market are still in the era of mixing mineral oil and natural ingredients.

In pursuit of low cost and high profit, skin care companies know that mineral oil is harmful to the skin, but they are still producing it.

This phenomenon will not be eradicated even after more than two decades.

If there is demand and a market, there will be products.

Many girls, because of professional needs, must skin care and make-up, but they cannot afford expensive brands. After using low-priced inferior skin care products, the originally smooth and supple skin becomes uncomfortable, resulting in erythema, macula and even dark spots.

After studying almost all brands of skin care and makeup products on the market, Yang Fei finally positioned his products on the indicator of pure naturalness.

The era of zero burden has not yet arrived, and Yang Fei can't bear the burden alone.

The genetic era is not something that Yang Fei can want. This has to be slowly transformed with the development and progress of science and technology.

Think about it, only in the pure natural era, you can create it yourself!

Therefore, Yang Fei's main concept is pure naturalness, no pollution, no residue, and no carcinogenicity.

He planted large-scale raw materials in Jixi ~www.ltnovel.com~ which is the layout for today.

Finally, everything is in place and the melons are ripe.

Seeing that the product was accepted and snapped up by people, Yang Fei was as happy as seeing his child being appreciated by others.

Friends came forward to congratulate Yang Fei.

Yang Fei smiled, but couldn't relax in his heart.

He deeply understands that making a good product is only the first step for a company!

Can the product sell well?

Does the market accept it?

Is the consumer response good?

How to do marketing work?

These are the important signs that determine the success of a product!

Yang Fei was smug and smiled lightly. A new journey has begun!

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