The Richest Man Yang Fei

One stone stirred up a thousand waves.

The remarks that attacked purified water appeared in the newspapers immediately triggered a large number of purified water manufacturers to attack.

Before they were just hiding behind their backs, they did not name their names or surnames, and engaged in a war of words. With the escalation of the "water war", the two sides gradually emerged and adopted various methods and means to attack each other.

In the beginning, the two sides were only engaged in a tug-of-war on ideology.

You say that pure water is not good, but I say that mineral water is unhygienic.

Yang Fei conducted an experiment with pure water in the chemistry laboratory of National Tsing Hua University.

Purified water refers to water purified by filtration, heating, distillation, etc., without additives, but it is ordinary source water.

And in the process of processing and distillation, 60% of the source water cannot be used.

In other words, one kilogram of source water can only produce about 0.4 kilograms of pure water, and the other 0.6 kilograms cannot be used for drinking and can only be used for other purposes. This practice causes extreme waste of source water. .

After conducting a pH test, Yang Fei found that the pH of pure water is somewhat acidic. If drinking this kind of water too much, will the pH of human body fluids become sour?

Also, according to scientific research, minerals in water are ionic and easily absorbed by the human body, and are absorbed faster than minerals in food. Minerals in water can be distributed to various parts of the body 20 minutes after entering the human body.

Therefore, minerals in water are indispensable to human life and health, and minerals in food cannot be used to completely replace the role of minerals in water.

Most of the minerals in pure water are lost.

The higher the purity of the water, the greater the loss of components.

These tests have proved from the side that highly purified water is indeed useless to the human body.

This experimental report from the Department of Chemistry at National Tsing Hua University was reprinted by the Youth Daily and broadcast on CCTV’s science programs.

The authoritative experimental report of a famous university!

Of course, those who saw this report believed it.

All of a sudden, pure water rumbling, sales plummeted.

Correspondingly, pure white mineral water is popular and is liked and purchased by more consumers.

Yang Fei's counterattack was successful!

Many people accuse him of not talking about business ethics and relying on hype for profit.

In this regard, Yang Fei believes that no one in the world can say that a good advertisement can sell things, and the product itself is the only "killer" that determines the market.

Yang Fei launched a new mineral water advertisement: "We do not produce water, we are just nature's porters. Every drop of white mineral water comes from the purest water source in the world."

At the same time, Yang Fei shot a set of brand new advertising videos for mineral water.

An old farmer with his clothes on his back and an old water buffalo, with a granddaughter who laughed and lacked teeth, picked up the sweet spring water to drink while herding the cows in the mountains. After drinking, he showed a sweet and pleasant smile.

This is a group of advertisements with strong rural imagery.

In the vast rural areas, farmers do drink well water and mountain spring water, and they can drink it directly without any processing or boiling.

The old farmer in the advertisement is Tie Lianping, the party secretary of Taohua Village, and the granddaughter is of course Jiang Xiaojia.

After the broadcast of this set of advertisements, it received a great response. Many people came from the countryside or have been to the countryside. They all felt that the real good water is the mineral water from nature.

As long as the water source is good and has not been polluted, there is no need for excessive processing and purification.

The hot sale of white natural mineral water went beyond Yang Fei's expectations. The water source in Mengshan and the water plant in Taohua Village are already in short supply.

Yang Fei traveled to various parts of the country to find better water sources, established branches in Changbai Mountain, Luofu Mountain, Qiandao Lake and other water resources protection areas, and signed a 20-year water resource development contract with the local government.

For the local government, it is a good thing that only needs to sell water to attract investment and promote local economic development.

Every time Yang Fei signs a water source, he will make a big noise to let the world know that the source of pure white natural mineral water is a very pure mountain spring and comes from a water source protected by the state.

This move triggered a strong response. Urban consumers are paying more and more attention to their health. As cancers become more frequent, citizens have a higher pursuit of the quality of drinking water.

Many qualified families no longer only buy bottled water when they go out. They even buy white mineral water for cooking and boiling water at home.

Yang Fei didn't do it, and he went to Danjiangkou, Wanlv Lake, Tianshan Manas, Emei Mountain, and Wuling Mountain to find high-quality water source bases.

So far, Yang Fei has signed nine high-quality water source bases all over the country, covering the southeast, northwest and middle of the country.

The cost of mineral water is mainly in transportation.

The cost of a bottle of water does not cost much, but it costs more than two yuan to transport it from Tianshan to Shanghai.

The water war did not end here, but only began.

Yang Fei's victory stimulated other water plants even more, and they fought back fiercely.

A local TV station broadcasted an interview in the news, saying that a family of several people spit out and spit out after drinking a certain brand of mineral water, and found green plants in the bottled water.

In the TV screen, the bottle was not coded. Although the brand of the bottle was not photographed, a discerning person knew that the bottle was pure white natural mineral water.

The news from the local TV station did not cause much reaction, after all, the audience was too small.

Soon, this news was published by several newspapers and sold nationwide. The page of the news was also equipped with a picture. The picture was a bottle of pure white natural mineral water.

A crusade against natural mineral water once again set off a huge wave in the media.

There is only one thing, a certain place broke the news that a few small bugs had occurred in the cap of a white natural mineral water bottle.

Consumers suddenly exploded. Even if there are plants, do you still have bugs?

What you make is drinking water. Do you think you are cooking and selling vegetables? There are vegetarian dishes and meat dishes?

At this time, it is May 1995, and the summer is about to enter, which is the golden season for bottled water sales.

Yang Fei has put into production nine large water plants in each of the nine major water sources in the country ~www.ltnovel.com~ and encountered such a big consumer complaint problem!

For this reason, Yang Fei stayed up all night, personally supervised the battle, and asked the water resources area where the accident occurred to conduct a thorough investigation, remove all bottled water on sale, and ask them to send the relevant approved bottled water to the National Quality Inspection Center. Perform an inspection.

At three in the middle of the night, a phone call came in to find Yang Fei.

Everyone thought that the boss must have fallen asleep at this late hour, but the matter was really important, so they didn't dare not report it, so they tried to make a call.

Unexpectedly, the call would go through, and the call would be answered.

Moreover, the person who answered the call was Yang Fei himself.

The manager below looked terrified, thinking that the boss hasn't slept so late!

"What's the matter?" Yang Fei asked in a deep voice.

"Boss, I don't dare to disturb you if there is nothing serious." The manager hurriedly reported.