The Richest Man Yang Fei

Procter & Gamble is coming fiercely and wants to occupy China's laundry detergent field from three markets: high, middle and low.

They first acquired the national brand Panda laundry detergent, then launched soap powder, and then introduced the Tide brand.

Panda laundry detergent brand, like many domestic brands, was destroyed and disabled immediately after marrying a foreign capitalist, and then came back after hiding in the snow. Unsurprisingly, it was already half-dead in the cold.

As for soap powder, because of the lawsuit and the Ma Zhixia incident, P&G directly abandoned the competition in this category.

Introducing the Tide brand, I thought it would be a turnaround. Who expected that as soon as I entered the country, I would encounter dissatisfaction. I wanted to give the clean white brand a prestige, but I didn’t expect to taste the prestige of the Chinese people first.

Tide, which was priced at three yuan, was defeated by Maicheng. Procter & Gamble quickly adjusted the price. Once it dropped to a low price, it sold at a loss and only sold one piece of nine.

The price has risen and fallen sharply, and the Chinese still don't catch a cold.

In a short period of time, P&G suffered a huge loss of 30 million!

Thirty million is not a lot for P&G, but it is definitely not a small sum. It is equivalent to the value of half a vitality factory, the value of a Nanhua factory, and a third of the value of a beautiful daily chemical factory!

The domestic laundry detergent brands seem to have formed a front alliance by coincidence, and they ignored P&G's price war.

He surrendered him, and the breeze blew the hills.

Clean White did not reduce the price, the carved brand did not reduce the price, the two pillars of domestic washing powder, the price is still strong, the sales volume is also very impressive.

Procter & Gamble was forced to reluctantly, after experiencing huge losses, finally announced a price increase.

After Tide restored its price, it became a moderate brand, with embarrassing positioning, embarrassing price and embarrassing brand.

Procter & Gamble’s journey to China has always been smooth, but unexpectedly encountered Waterloo on the Tide brand. This made their senior executives begin to re-examine the China laundry detergent market and dispatch a professional team to deal with the two brands of Jiebai and Diaopai. Detergent powder companies have conducted in-depth research.

Of course, Procter & Gamble will not easily let go of Huaxia Laundry Detergent, a large market of 100 billion yuan, and will not admit defeat and withdraw.

After some research, P&G made an amazing decision: acquisition!

Acquisition!

This is the most common method used by foreign companies.

Which local company is doing well and doing well, I will buy you!

This is the capital advantage.

The capital is so strong that it can do whatever it wants, and even dominate the rivers and lakes.

For later generations of bat, which one does not keep acquiring many subsidiaries to become the strongest?

Procter & Gamble first found Naaisi to negotiate.

The Lishui Wuqi Chemical Plant has just completed the shareholding system transformation. The Diao brand washing powder is taking the low-end route. Like the white washing powder, it is priced at two yuan a bag and gradually has a large share.

Faced with the giant crocodile’s acquisition proposal, the executives of Naaisi were not dazzled by capital. They sensibly realized that the other party was not here to help Naaisi, but wanted to use the reputation and channels of Diaopai to complete the layout of the laundry detergent market in China.

Therefore, Naaisi rejected the acquisition.

Procter & Gamble failed to acquire Naaisi, and instead invested in another giant Meili Daily Chemical Factory.

In a short period of time, Tide caused P&G to lose 30 million yuan!

Therefore, as long as it can occupy China's washing and fast-moving consumer goods market, P&G will not hesitate to spend a lot of money.

They sent a negotiating team to Beijin to talk to Yang Fei about the acquisition.

At this moment, the indicator of time has shifted to mid-November 1994.

In the autumn of Beijin, before we had time to stay too much, we entered the harsh winter with the whistling north wind.

November is a very busy month for Yang Feilai.

Yang Fei will hold the second dealer conference and will participate in CCTV's annual advertising bidding conference.

On this day, Yang Fei came out of the school and just walked to the door when he was stopped by a boy.

"President Yang! Can you talk?" The boy's face was full of vigor, and his eyes were full of arrogance.

"You are—Hu Zewen?" Yang Fei thought for a while, remembering the person's name, and asked, "What's the matter?"

"Where is the business plan I gave you last time? Have you read it?"

"Oh, I've seen it."

"Do you have any idea?"

"I gave your plan to Ma Kai and asked him to return it to you. Haven't you looked for him?"

"What do I ask Ma Kai for? You are the boss of Jibai and the president of the entrepreneurial club."

"Hehe, that's right. Hu Zewen, your idea is very good, but it is not suitable for our clean white company. Therefore, I can only say thank you to you, and then I am sorry, I can't adopt it."

"President Yang, can you be more specific? What is wrong?"

"Sorry, I have forgotten the content of your plan." Yang Fei shook his head, "but I believe that my decision was correct. Let me give you a suggestion. You should write something about your own business like other classmates. Imagine, no matter how weird and incredible, I will seriously consider it."

"Haha, you didn't look carefully at all, did you?" Hu Zewen sneered, "In your eyes, we are just students and we are nothing!"

Yang Fei said calmly: "Since the establishment of the Entrepreneurship Club, we have supported ten entrepreneurial plans. These ten classmates are now studying and starting their own businesses. Their small businesses are also very successful. You can learn from them. Maybe at this stage. I don’t make money, but I believe that as long as they persist, they will succeed one day. Especially for a few students in the computer science department, I think the computer technology company they founded is very promising."

Hu Zewen said: "The strategies I put forward are all problems with Meili Daily Chemical Plant..."

Yang Fei waved his hand: "My business, I call the shots. Whoever I need to discuss strategic issues with, I will naturally go to them. Hu, I have something to do and I am missing."

Hu Zewen said solemnly: "Don't you think you are too arrogant? Do you think that what you think and do must be correct? You are too young and ambitious, so you can't listen to other people's suggestions!"

Yang Fei said, "Hu Zewen~www.ltnovel.com~ With my position today, I am willing to stand here and talk so much, and I am willing to show you a clear path, which is enough to prove that I am not arrogant. If you stand In my position, you are definitely a hundred times more arrogant than me. When you have an achievement like mine, let's have an equal conversation again!"

After speaking, Yang Fei Shi Ran left.

Hu Zewen raised his eyebrows and snorted heavily, "I think I am so self-righteous, what's so great!"

Yang Fei slowly turned around and looked at him and said: "I am amazing, not something you can appreciate. But I understand what you think and think. You pretend to be amazing, but you want to get my appreciation, one step In the upper position, become an executive of the clean white brand. It is a pity that my company does not need talents like you."

Hu Zewen was choked by Yang Fei's words.

At this time, he saw several fashionable and noble men and women walking into the school gate. One of them was someone Hu Zewen knew. That person was Luo Hongcai. He was one of the best graduates in the school last year. After graduation, he entered the World Five. Procter & Gamble, one of the top 100 companies, is said to have become an executive in a short period of time, with a monthly salary of more than 3,000. It is a model for many students to learn from.

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