The Richest Man Yang Fei

Yang Fei smiled: "Don't tell me, let me guess first. Did they sell Panda laundry detergent again? And it's very cheap?"

Su Tong was surprised: "How did you know? Have you been paying attention to the company's affairs?"

Yang Fei said: "There is no need to pay attention at all, I also know what they will do next."

Su Tong said: "Since you know in advance, you must have countermeasures?"

Yang Fei said: "It hasn't been long since the delisting of Panda laundry detergent. This brand still has a certain reputation. With the promotion and blessing of the big brand of Procter & Gamble, coupled with reduced prices to seize the market, they can sell some."

Su Tong said: "But, they must have done this for us. In the price war, we can beat the previous Vigor Factory, but we can't beat Procter & Gamble! They are among the top 500 in the world. Ten of us are not its opponents either."

Seeing her frustrated with this matter, Yang Fei knew that she would not be able to get into the state if she didn’t solve it first, and she would be tedious when playing, so he hugged her, let her sit on her lap, and said, “Based on P&G’s positioning. , Do you think the products they launch will sell for such a low price?"

Su Tong said: "It won't sell so low, that's why it feels abnormal. They want to grab the market first and then make money. Anyway, they have money and can afford to fight the war of attrition."

Yang Fei said: "P&G wanted to enter the high-end laundry powder market in my country, but they were a bit hesitant and did not enter the market decisively. That's why we have the world of our soap powder, the current high-end laundry powder market, our soap Fans are the best."

Su Tong pursed his lips and smiled: "How excellent is that?"

Yang Fei said, "Outstanding!"

Su Tong said: "Don't think too much of yourself, it's Procter & Gamble."

Yang Fei said: "They have already launched soap powder products, but unfortunately, they used the wrong Ma Zhixia, and months of lawsuits have exhausted their patience. Of course they will not give up, so they made a comeback."

Su Tong said: "Yes, and the coming is fierce. Although I am now in charge of personnel affairs, but you are not there, they only talk to me if they have problems, and I don't know what to do."

Yang Fei said: "P&G wanted to launch high-end products, but worried that the newly launched brands were not magical and not enough to support their expensive prices, so they compromised and launched relatively low-priced products. The profitability of washing powder is already weak. If you want to lower prices and make money, you can only reduce product quality or reduce features to achieve this goal."

Su Tong said: "The question now is, how do we deal with it? I'm here to listen to you tell me how to do it, so don't analyze it with me."

Yang Fei said, "Listen to me first. In the eyes of their analysts, our soap powder can be successful because of its magical properties. In fact, they reversed the causal relationship. The strange properties are not creating high demand and high sales. Reason. On the contrary, high price and high quality can create magical effects."

Su Tong tilted his head slightly, thinking of Yang Fei's words, and said, "It makes sense."

Yang Fei said: "When we buy products, when we see expensive things, we naturally pay attention, and we are curious about why it can be sold at such a high price, and then we will understand. When natural soap powder is on the market, the price is generally high, but After consumers understand it, they recognize this new type of washing powder and those who pursue a higher quality of life will naturally become fans of soap powder."

Su Tong said: "The talents of P&G, you can think of, they can't think of it, right?"

Yang Fei said: "Of course they thought of it, so they were eager to launch soap powder before. However, we were the first to launch soap powder and the first to occupy a high-priced position. If they want to build this position, they have to pay. A huge price."

Su Tong said: "So, the more anxious they are, the more mistakes they will make. They took Ma Zhixia's stinky move."

Yang Fei said, "With P&G's resource advantage, they still had a chance! So, I want to thank Mr. Ma a lot!"

Su Tong chuckled: "Just you are smart!"

Yang Fei said, "After all this talk, do you know what to do?"

Su Tong spit out a little fragrant tongue, shook his head and said: "I'm stupid, I didn't understand."

Yang Fei said: "In this price war, P&G is not targeting us. They are grabbing the market. But I believe that their price advantage will not last long, and our soap powder market will not continue to fall. Because Our war is not on the same battlefield at all!"

Su Tong said: "You mean, don't care about it?"

Yang Fei said, "It doesn't matter, we have to carry out appropriate sales promotion."

Su Tong said: "After talking for a long time, still want to lower the price?"

Yang Fei said: "No drop."

Su Tong said: "Then how to promote?"

Yang Fei said: "Bundled sales."

Su Tong smiled and said: "Take the rope to tie up the laundry bag for sale? Buy the washing powder and get the rope?"

Yang Fei rolled his eyes, wondering if the woman in love would really become stupid?

"Bundling natural soap powder and Zhonghua toothpaste. These two brands have their own audiences and have a certain degree of popularity. We can pack a bag of washing powder and a box of Zhonghua toothpaste into a bag and pack it into a family package. The price can be lowered appropriately."

Su Tong snorted softly: "The price is still reduced. The price is reduced in disguise!"

Yang Fei scratched her nose: "You have learned to talk back! But our original washing powder and toothpaste have not been reduced in price. And this new bundled package, although it is lowered, is sold and we make a profit. More. Because people who buy washing powder do not necessarily need to buy toothpaste, and those who buy toothpaste do not necessarily have to buy washing powder, but because the family clothing is cheap, they will stock up, and they only want to buy the same. Buy it and go home. Invisible, our sales have increased."

Su Tong listened and said with joy: "I know you have a way. Then do it~www.ltnovel.com~ I will call them first and let them do what you tell them."

Yang Fei gave a hum and let go of her.

Su Tong made a few calls, contacted the Meili Daily Chemical Factory, and then called the toothpaste factory.

This is the first time that the two factories have engaged in joint promotional activities. In the allocation of products and resources, it is necessary to coordinate in the middle and appoint a contact manager.

Su Tong was busy for almost an hour, then put down the phone, pressed his ears habitually, and said, "My ears are ringing in my ears again. Fortunately, there are fewer calls now, otherwise I must be deaf."

Yang Fei hugged her from behind and said in her ear: "Thanks for your hard work."

Su Tong's ear tips were numb and itchy, and his body became soft with a choke.

Yang Fei picked her up and put it on the bed.

She only wore one dress. Yang Fei had been anxious a long time ago, so he couldn't take it off and pulled the skirt up and turned it up...

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