The Richest Man Yang Fei

Whether the brand can survive or not will ultimately depend on whether the consumer will feed it or not.

Who can catch consumers, who can survive the cruel competition.

For consumers to pay, the first priority is to deliver products to consumers through effective channels.

Which fruit consumers want to buy, but can’t find a way to buy them everywhere, what good is the product for?

For brands, those who have channels have the world.

Yang Fei certainly has no shortage of channels.

The beautiful mall under his name, as well as the online mall, are enough to form a joint force for his own brand to survive.

As long as Meili Mall does not close down, the major brands under his name will not fail.

This is Yang Fei's confidence.

This is what distinguishes him from other brands.

Small brands have no capital advantage and cannot replicate Yang Fei's road to success.

Rao is so, Yang Fei also attaches great importance to the strangulation of foreign brands.

The strength of foreign brands should not be underestimated!

There is not only a beautiful shopping mall in China.

The combination of foreign brands, although it can't make the beautiful mall, but the combined force of so many brands is also very scary.

First of all, Yang Fei has to worry about two extreme things.

One is that foreign brands are united and no longer enter the malls under Yang Fei's name.

Second, foreign brands cooperate with other supermarkets, and make-up brands under Yang Fei’s name are not allowed to enter.

If both of these can be achieved, Yang Fei can only do it alone, using his own shopping mall to sell his own products, which of course Yang Fei does not want to see.

Yang Fei made a rough analysis.

First, will foreign brands abandon the beautiful mall?

If foreign brands dare to do this, it is definitely an act of stabbing each other's hearts. Although it can reduce Yang Fei's operating income, their sales volume will definitely be affected.

Yang Fei owns thousands of beautiful shopping malls, all of which are located in prime locations in major cities. This advantage is unmatched by other commercial venues.

If foreign brands dared to break their arms, it would be a loss for both parties.

As for other shopping malls, will the group refuse to enter the products of Beauty Group?

Such a situation is also unlikely to happen.

Most of the domestic supermarkets have various business dealings with the Beauty Group. Those who are not convinced have been beaten to death by Yang Fei.

The rest, except for a few with a big background, might dare to confront Yang Fei, and ordinary shopping malls would not dare to confront Yang Fei.

However, it cannot be ruled out what choice these businessmen will make in the face of their interests.

Yang Fei considered it for a long time, but did not come up with an effective plan.

Of course Li Juan also knew about it.

In fact, she was already planning a countermeasure.

On this day, Li Juan and Yang Fei were sitting in the study room on the island and discussing.

Li Juan said: "Foreign brands have squeezed away small local brands. This is also an opportunity for us."

Yang Fei shook his head and said: "A hundred flowers bloom in spring. The only local brand is our Beauty Group, which is not a good thing. A true entrepreneur should not monopolize the operation and profit of a certain industry, but should drive the development of the entire industry. "

Li Juan smiled and said, "Your mind is broader than mine."

Yang Fei said, "Of course, because I am a man."

Li Juan said: "This has nothing to do with men and women, okay? However, we can't help them. Who is eliminated and who stays is determined by the market economy. The consequences of forcibly rescued the market can only help local brands not to grow! They will I feel that it doesn't matter if I grow up or not, anyway, you are covered by my big brother!"

Yang Fei smiled and said: "I am not stupid enough to save them. If a brand is not self-improving, no one can save him. However, we can support them appropriately. The development of local brands can inhibit foreign brands. Foreign brands Now it’s to hit the market. Once they get the world, they will increase prices unscrupulously. Then the market will be theirs. You can only pay high prices if you want to buy.

Li Juan said: "I'm not worried about the arrival of this day, cosmetics, and there is no too advanced patented technology in it, no matter which company it is, it will not be able to achieve technology monopoly. If there is such a day, domestic prices will be controlled by foreign brands. If we have the final say, then our local brands will have an opportunity. There will always be consumers who can only buy products that are cost-effective."

Yang Fei nodded: "That's right! After the market and consumer system grow, the price of cosmetics will return to rationality. What kind of group will buy what kind of brand. There are thousands of bottles of cosmetics. , It’s not affordable for working-class people. Well, what’s your opinion on this incident?”

Li Juan said: "I have considered it for a long time. I think that if we want to win this battle, we must do two things."

Yang Fei asked: "Which two points?"

Li Juan said: "One is the sales terminal, and the other is the source of the product!"

Yang Fei said: "It's manufacturers and merchants."

Li Juan said, "That's right, as long as we get these two deals done, everything will be fine."

Yang Fei smiled bitterly: "I know it's that simple, but how do I do it?"

Li Juan said: "You just said that if you want to support domestic manufacturers, I just thought of one thing. If domestic cosmetics manufacturers can unite and form an alliance, then they can counter the attack of foreign brands."

Yang Fei said: "Cosmetics industry associations? This has long been there."

Li Juan said: "It is not the nature of industry associations~www.ltnovel.com~, but manufacturers unite and coexist on their own!"

Yang Fei pondered: "I still don't quite understand, what's the point of this kind of alliance you are talking about?"

Li Juan said: "Listen to me and finish another alliance. You will understand the meaning of the manufacturer alliance."

Yang Fei said, "There is another alliance?"

Li Juan said: "It's the Merchant Alliance."

Yang Fei said: "One alliance of merchants, one alliance of manufacturers?"

Li Juan said: "It's all domestic. The alliance of domestic merchants and the alliance of domestic manufacturers. The alliance of domestic manufacturers can launch higher-quality and lower-priced products and provide them to merchants, and the alliance of merchants can create famous export stores. Manufacturers. With famous stores, we support each other and make profits together! Famous stores only sell well-known domestic products, and the quality is guaranteed. Even if the profit is temporarily reduced, sustainable development is guaranteed."

Yang Fei's eyes lit up; "If these two alliances can really be reached, then the domestic cosmetics industry can develop vigorously. No matter how powerful a foreign brand is, it will not be possible to catch us all!"

Li Juan said: "This is beneficial to local brands, consumers, and businesses. If foreign brands want to stay, they must face greater competitiveness."

Yang Fei said: "The idea is good, but can it be realized? Manufacturer alliance, merchant alliance, do you think they can join?"

Li Juan said: "This requires you to come forward."

Yang Fei said: "Should I come forward?"

Li Juan said: "Use the influence of your richest man to call on domestic cosmetics manufacturers and businesses to unite and seek common development! Only you have such a big appeal!"

Yang Fei knew that this was easy to say but very difficult to do, and he did not agree to it for a while.

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