The Richest Man Yang Fei

"What's bad?" Zhao Wenbin was most afraid of hearing these words at the moment, and then he sneered, "Did Yang Fei also cut prices? If they lower, we will continue to lower, and we will occupy the market first. ! With a market, profits will always be made back."

　　 "Mr. Zhao," the vice president said with a newspaper in his hand, "Jie Bai did not reduce the price."

　　 "Hey, Yang Fei is already scared!" Zhao Wenbin said proudly, "I said long ago that they can't beat us!"

　　 "Jie Bai did not reduce the price, but they increased the price!" The vice president suffocated another sentence.

　　 "Price increase?" Zhao Wenbin laughed, "Is Yang Fei crazy? At this point, he still dares to rise prices against the market? Then he will die faster."

　　The vice president finally said the "bad" big thing: "However, their products are very popular."

　　 "It's impossible!" Zhao Wenbin's face was gloomy, "Consumers are not blind! If you don't buy cheap ones, will you buy expensive ones?"

　　The deputy general manager put the newspaper in his hand on the table: "Boss, Mr. Zhao, haven't you read today's newspaper?"

　　 Zhao Wenbin was busy fighting with Yang Fei, really didn’t have time to read the newspaper, and asked, “What’s wrong?”

　　 While talking, he has already picked up the newspaper.

　　 The full-page reports in the newspaper are all about cleanliness.

　　 "Conscientious enterprise, creating conscientious soap powder-feelings of visiting Meili Daily Chemical Factory." Zhao Wenbin read the title, and then quickly scanned the article.

　　 Throughout the article, it's all compliments and blows!

　　 talked about their circulating water, which can be used to raise goldfish, talked about their environmental protection concepts, and talked about the central air-conditioning in their factories.

　　 The reporter did not hesitate to write, praised it a lot, and used many domestic firsts.

　　The pollution discharge standard is the first in the country.

　　Environmental protection level is the first in the country.

　　The first domestic plant and equipment.

　　 No. 1 natural soap powder in China.

　　 Finally, I will introduce the production process of natural soap powder in a large space. Since thousands of years ago, ancient people used acacia locust to wash clothes and talked about the ingredients of natural soap powder.

　　Natural extraction, no phosphorus, no harm to hands, strong sterilization, strong detergency, suitable for machine washing and hand washing, suitable for the whole family to wash together, suitable for washing both inner and outer underwear.

　　 As mentioned later in the article, you get what you pay for quality. It is worth paying a few cents for health and quality.

　　 Finally, the reporter casually mentioned that the price of natural raw materials has risen towards the end of the year. Now is the best time to buy natural soap powder. Washing powder has a long shelf life. Buy a few more bags and keep it at home.

　　 "Soft article! Chi Guoguo's soft article!" Zhao Wenbin said angrily, "This is written by Yang Fei who paid for the reporter!"

"Mr. Zhao, not only this one, the newspapers that can be bought in the market have almost all similar articles. Some articles are written more revealing, just to tell consumers that there was a surge in natural soap powder years ago, and those who want to buy should hurry up. ."

　　 "Do these reporters still have humanity? Take their money and help them blow!" Zhao Wenbin gritted his teeth, "Could it be that consumers will be led by their noses to go?"

"Mr. Zhao, the most important product in our factory is super concentrated laundry detergent. The market share of general powder is almost negligible. What about Meili Daily Chemical? Their general powder occupies most of the rural market. The ability of World War I. In the city, they use natural soap powder for us to fight decisively."

　　 "City residents have high spending power! They are also more rational and will not be fooled by Yang Fei!"

　　 "Our markets are all in cities, and most people in the cities like to read newspapers. The people will definitely see this kind of overwhelming propaganda."

　　 Zhao Wenbin asked in confusion: "People really don't want the cheap ones and grab the expensive ones?"

"Mr. Zhao, the price of natural soap powder was originally lower than ours. Last time they were two cents lower, and this time it rose back. But the price is basically the same as our super powder price. So In this regard, we have lost our price advantage. However, our costs are higher!"

Takeda has been listening to the translation and said at this time: "The products of the two sides are not equal! This kind of price war cannot be defeated! Consumers are deceived! They don't know the difference between super concentrated washing powder and natural soap powder! "

　　 Zhao Wenbin said: "The boss is right."

　　 Takeda Akio said with a sullen face: "I don't want you to make excuses, I just want to see success!"

　　 In this battle, Yang Fei fought a flanking battle!

　　 Successful battles in history have all used flanking warfare.

　　 does not understand the rules of commercial warfare, so he can only wait to be beaten.

　　 Yang Fei did not reduce the price, but instead increased the price.

　　 Then take advantage of the overwhelming publicity and forcefully recommend natural soap powder!

　　Since you want to fight a price war on super fans, let you do it!

　　 What Yang Fei wants is the share of the entire daily chemical market, not just the share of super fans.

　　Jiebai brand also has super powder, but the share of super powder is not much.

　　 When consumers buy things, they do consider the price.

　　 But price is not the only factor that determines purchase.

　　 Brand and quality must also be considered.

　　 Procter & Gamble's Head & Shoulders shampoo is so expensive, and it sells better than domestic shampoos.

　　 This is even more prominent among urban consumers.

　　The city and the countryside are completely different battlefields.

　　 It is a pity that Huoli Factory has always been doing cities.

　　 Like Procter & Gamble, they have been unable to keep track of the domestic rural market.

　　 Yang Fei is very clear about the company's product positioning.

　　Using general powder to hit the rural market, soap powder, super powder, and general powder together to hit the urban market.

　　The propaganda in the newspaper creates a situation where prices are about to increase, so as to achieve the purpose of hunger marketing.

　　 Yang Fei just wants to break the price war of Vigor Factory. UU reading www.uukanshu.com

　　 It turned out to be an unexpected success!

　　 There is a trend of rushing to buy soap powder on the market!

　　 Just like a certain year and a certain month, citizens snapped up Banlangen and table salt.

　　 Consumers are going crazy, and even companies themselves are afraid.

　　 At this moment, the headquarters of Huoli Factory is quiet.

　　 "Mr. Zhao, will you continue to reduce prices?" someone asked cautiously.

　　 Zhao Wenbin confused Fang Cun and lost his self-confidence. He dared not make this decision, and looked at Takeda Akio.

　　 Takeda Akio frowned, and said in a deep voice, "Restore the original price!"

　　 The fool continued to lower the price!

　　 Takeda Akio’s acquisition of Vigor Factory was not for loss.

　　 Zhao Wenbin let out a long sigh.

　　 My own counterattack failed again.

　　 How could Yang Fei, a little, not be killed?

　　 Takeda Akio walked up and down with his hands on his back, and said, "We lost a lot in the price war during this time! The market share was also taken away by Meili Daily Chemical. We must find a way to get it back!"

　　 Zhao Wenbin frowned, and said to his heart, "Boss, we also produce natural soap powder. This is a new generation of washing powder. Can't Yang Fei make all the money alone, right?"

　　 Takeda Akio stood up and said: "Yes! You immediately organize the development! I want to see the finished product as soon as possible!"

　　 Zhao Wenbin said: "I will do my best!"

　　 Takeda Akio said in a deep voice: "After the new products come out, they will be listed under the Hexiang brand. The original brand of Huo Factory will not be used temporarily."

　　 Zhao Wenbin left in response.

　　 They shot Yang Fei, but when they couldn't hit it, they wanted to hide and practice martial arts, waiting for the opportunity to attack again.

　　Who expected that you want to hide, but Yang Fei doesn't want to let you go!

　　 For this kind of poor bandit, we must chase after victory!