The Richest Man Yang Fei

Chapter 1283: Emphasize the brand, weaken the manufacturer

After Jiang Hanying got off work, Yang Fei and Jiang Hanying had a meal together.

   Jiang Hanying regained self-confidence, optimism and broad-mindedness.

   The way she works hard is very charming.

   All this is exactly what Yang Fei would like to see.

   After dinner, Jiang Hanying suggested to go to the movies.

   "Hua Yi hasn't released a new movie for a long time?" Jiang Hanying asked with a smile, "I'm looking forward to it! Difficult to break the ship is so good, even famous foreign directors have to imitate it to shoot the Titanic."

   "……"

Yang Fei didn’t know what to say, he smiled, and said, “I just want to make a good movie and don’t want to be shoddy. A good movie, just to polish the script, takes months or even years. Time, plus shooting, post-production, distribution, um, I think it’s pretty good to be able to produce a boutique in three years."

   "Huh?" Jiang Hanying smiled, "Is it so difficult?"

   Yang Fei said: "Huayi is preparing a script. I would like to ask you to help design the costumes that will be needed then."

   "There will be advertising for our design company in the movie, right?"

   "Are you still bargaining with me?-of course."

   After watching the movie, the two went to the mall to hang out and buy a bottle of water to drink.

   Yang Fei has a habit. No matter where he enters the store, he always looks at the shelves of daily chemical products to see how his products are displayed, whether they are recommended by the merchants.

   "The entire shelf of daily chemical products is almost all your products." Jiang Hanying laughed.

   Yang Fei thoughtfully said, "You reminded me."

   Jiang Hanying said: "What's the matter? Isn't this bad?"

   Yang Fei said: "In the following publicity, I should consciously blur and weaken the manufacturers, but should focus on each brand."

   Jiang Hanying asked in surprise: "Why? Let consumers know that these brands are from Beauty Group, wouldn't it be better?"

Yang Fei said: “For example, our company has several kinds of shampoos. Those who like Mesil shampoo will of course form brand stickiness. Some consumers will also love Wu and Wu and consume other products of our company. However, there will also be such products. If a group of consumers misunderstand the Meisi brand or find it unusable, will they hate our company? Will they stop consuming all of our company's brands?"

   Jiang Hanying said: "That's definitely possible! I have done something like this. If I hate a brand, I won't patronize other products of this brand company. Because I have lost trust in this company."

Yang Fei said: “So, in our publicity, we should highlight the brand, not the company. After all, most people only pay attention to the brand when buying things, but few people visit the manufacturer. In the future, packaging design will also We must consciously weaken companies and manufacturers, and minimize related logos."

   Jiang Han said, "Are all P&G products sold so cheaply?"

   Yang Fei smiled and said: "We are fighting a price war with Unilever! Procter & Gamble can't stand alone, and it will definitely have to cut prices."

   Jiang Hanying fluttered and said with a smile: "I think you are tired enough to fight Procter & Gamble in the first half of the year, and Unilever in the second half of the year. They are fighting on wheels."

   Yang Fei said: "It should be said that it is a melee. No matter who fights with whom, all companies in the industry will eventually get involved, and no one is spared."

Jiang Hanying said: "Because the homogeneity of products is too serious, consumers can choose too much. For the same product, they can choose Unilever instead of P&G. There is not much difference in quality. So who Whoever buys it if it's cheaper."

   Yang Fei said: "Yes, in this industry, no one can be unique. New products will be imitated in less than a month. In the daily chemical and fast-moving consumer goods industry, what you fight for is brand sales."

   Jiang Hanying said: "The competitiveness of this industry is too great. Why did you choose this industry in the first place? With your ingenuity, if you develop in other industries, you might be able to achieve greater development."

   Yang Fei said: "At the beginning? I only had 250 yuan. What industry do you think I can do? I just bought a few bags of washing powder and sold it like this."

   Jiang Hanying said with a smile: "Why didn't you ask me to borrow money? At that time, my family's conditions were okay, not to mention a lot, tens of thousands of dollars can definitely be loaned to you."

   Yang Fei touched his chin, but did not speak.

   Jiang Hanying immediately realized that at that time, she and Yang Fei were in a state of breaking up!

   Her expression instantly became frustrated and embarrassed.

Yang Fei didn't say anything, just took her hand: "Actually, if the daily chemical industry is done well, it can also be very strong. Like Procter & Gamble, it has become the world's top 100 companies! Unilever and BASF It is also a Fortune 500 company in the world."

   Jiang Hanying's heart is infinitely sweet, and she gently leaned on his side, letting him go holding hands.

   Out of the supermarket, a gust of wind blows over. At the end of September in Shanghai, the night is already chilly.

   Jiang Hanying was wearing a short skirt, and she shuddered slightly, and couldn't help but leaned closer to Yang Fei.

   Yang Fei stretched out his hand and held her waist: "Go to me?"

   Jiang Hanying cleverly said, "What are your arrangements for the National Day?"

   Yang Fei said: "I'm going to the United States, taking advantage of the holiday, I'm going to Harvard University."

   Jiang Hanying said: "I forgot, you are still a student at Harvard University."

   Yang Fei smiled and said: "It's just a name, if I donated enough money, I would have been expelled by them."

   Jiang Hanying smiled and said: "In this world, it is good to have money."

   Yang Fei said: "No matter which way, it is good to have money."

   The two were about to get in the car, and suddenly a shout came from behind: "Yang Fei! Xiaoying!"

   Yang Fei and Jiang Hanying turned their heads in amazement and saw Chen Ruoling standing not far behind, greeting them both.

   "It's really you!" Chen Ruoling walked over with a smile, "I thought, I saw the wrong person!"

   Her gaze gently swept across the clasped hands of Yang Fei and Jiang Hanying~www.ltnovel.com~ Xiu eyebrows lightly raised.

   Jiang Hanying's heart panicked for no reason, and then took out his hand.

After    took out his hand, Jiang Hanying felt regretful, why should he be afraid of Chen Ruoling? Why do you want to pull out your hand?

   She thought about it carefully and realized that in her heart, she didn't think she was Yang Fei's real girlfriend, so she was afraid of being seen holding hands with Yang Fei.

   Yang Fei asked with a smile: "Ruoling, why did you come to Shanghai?"

   Chen Ruoling raised her head to look at the sky: "I have been in Shanghai for almost half a month."

   Yang Fei said: "Really? I have been here for a long time."

   Chen Ruoling said: "If I don't contact you, I will never take the initiative. If it wasn't a chance encounter today, I guess you left, and you won't tell me you have been to Shanghai."

   Yang Fei smiled and said, "If I knew you were in Shanghai, I would naturally tell you."

   Chen Ruoling said: "Where are you going? I want to talk to Yang Fei, don't delay your date?"

   Jiang Hanying was annoyed by the act of withdrawing her hand just now, and now argued: "You have something, let's talk about it tomorrow, Yang Fei and I have something now."

   Chen Ruoling listened, Fang Rong changed slightly and looked at Yang Fei.

   Where does Yang Fei understand the subtle changes in the mood of these two women?

   He smiled and said, "What multiple-choice questions? It's still early. Let's have a cup of coffee with the three of us. How good is it to chat together?"

  :. :

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