The Richest Man Yang Fei

As we all know, Unilever has been a peculiar "two-headed monster" for a long time since its establishment, with two parent companies and two headquarters!

　　 One is London, England, and the other is Rotterdam, Netherlands.

　　 What’s more weird is that the stocks of these two parent companies are listed separately!

　　 Until 1996, the management power of the company was mainly exercised by the special committee of the group.

　　 The committee consists of two chairman and one director.

　　Because of pursuing a thorough localization strategy, Unilever has a fully autonomous sub-department in each country's market.

　　 By the middle of the decade, there were 17 similar national branches in Europe alone.

　　This structure has caused a series of malpractices such as unclear responsibilities, slow decision-making, and repetitive waste.

　　 It is said that it would take four to five years to persuade 17 European branches to produce new products.

　　 And this phenomenon is incredible in Yang Fei's beautiful group.

　　 There are many branches of Meili Group, all over the world, but like a person's nerve endings, they all follow instructions from the brain, and this brain is Yang Fei.

　　Unilever's structure also brings extremely heavy negative effects.

　　Because of the repeated purchase of production equipment in branches in each country, Unilever’s cost structure is extremely high, and it cannot achieve the same economies of scale as Beauty Group, let alone on par with Procter & Gamble.

　　 For many years, investors have been calling on Unilever to reform its complex management structure.

　　 As a result of realizing the seriousness of the problem, in 1999, Unilever learned from the painful experience, and finally exerted its strength and carried out a vigorous reorganization.

　　Unilever's senior management referred to this reorganization as the "Road to Growth".

　　The main tricks include reconnecting with consumers, focusing on superior brands, exploring new distribution models, establishing a world-class supply chain, and simplifying business structure.

　　 In order to achieve growth, Unilever has made four strategic levels of slimming:

　　 One is brand slimming.

　　Unilever selected 400 key promotion from more than 2,000 brands, and less than 20 key promotion in my country.

　　 The second is category slimming.

　　 decisively withdrew from non-main business, specializing in advantageous series such as household and personal care products, food and ice cream.

　　 The third is to slim down the corporate organizational structure.

　　 The 14 independent joint ventures in my country have been combined into 4 companies controlled by Unilever. This has reduced operating costs by 20% and reduced the number of foreign managers by three quarters.

　　Fourth is to start the gradient transfer strategy.

　　 Moved Shanghai's factory to the mainland gradually.

　　 In order to keep pace with Meili Daily Chemicals, Unilever moved the factory to Hezhou, and wanted to develop Hezhou into a global production base, and established a global R&D center, a global procurement center, and a headquarters base in Shanghai.

　　Unilever has carried out such a large-scale structural reorganization, and its intention is very obvious.

　　That is Jianzhimeimei Group!

　　 Three years ago, within Unilever, Beauty Group had been listed as the number one competitor in the Greater China region.

　　 Now, the position of Beauty Group has risen again, becoming Unilever's biggest competitor in the world!

　　 In the past, Unilever's goal was to compete with Procter & Gamble.

　　 Now, Unilever’s goal is to destroy Beauty Group first and then P&G!

　　 First kill white, then kill P&G!

　　 Such a company declaration is of course only circulated within Unilever, not for outsiders.

　　 In order to accomplish this mission, Unilever has made frequent moves to deal with the defense warfare of the Beauty Group.

　　 As we have mentioned earlier, in the shopping mall, who can fight defensive warfare must be the leader of the industry.

　　 In China, Beauty Group is the top representative of this industry!

　　 Only the Beauty Group can fight this defensive battle.

　　 If there is defense, there will be offense!

　　 On the seemingly calm summer vacation, Unilever and Procter & Gamble are actually holding back their big moves!

　　Unilever's management is well versed in the essence of war that knows oneself and the enemy, and knows all the battles.

　　 In order to better understand the Beauty Group, Unilever naturally thought of digging people.

　　 Just when Unilever was thirsty for talents, they were delighted to find that Su Tong of Beauty Group had resigned!

　　 The status of Su Tong in the Beauty Group is obvious to all. Many people may not know Yang Fei, the big boss behind the scenes, but they definitely know Mr. Su.

　　Because of a lot of business and liaison work, Su Tong is doing it.

　　 September came quietly, and the students ended their vacation and officially started school.

　　 There is a Friendship Department Store on Wanhua Road, the provincial capital.

　　 Opposite the Friendship Department Store, there is the largest Xinhua Bookstore in the provincial capital. Next to the bookstore, there is an quaint old teahouse.

At the entrance of 　　 teahouse, there are two wooden couplets hanging.

　　"Tea is also intoxicating, why drink wine,

　　 Books can be fragrant, I don’t need flowers. "

　　 Anyone who sees this couplet will give a secret compliment, it's a good couplet!

At this moment, Su Tong was sitting in this teahouse. She cast a slightly sad gaze out of the window. On the street outside, there were tall sycamore trees with dense leaves, covering the second floor window of the teahouse. It seemed that the trees were densely shaded, and there was no other view. .

　　Su Tong probably didn't know. A few years ago, Yang Fei and Shi Si had tea here and went shopping in the opposite mall.

　　 "President Su, what do you think?" Sitting across from Su Tong, there were two women, a middle-aged woman and a young woman. It was the middle-aged woman who spoke.

　　 "What?" Su Tong's thoughts were not on them at all.

　　 The middle-aged woman replied helplessly: "Please come and work in our company."

　　 Su Tong said, "What company are you?"

　　"Unilever~www.ltnovel.com~ middle-aged woman said with a little pride, "The world's largest daily chemical company. "

　　 Su Tong smiled: "The world's largest daily chemical company? When did you become Unilever?"

　　 The middle-aged woman curled her lips: "Mr. Su..."

　　 "I'm sorry, I'm not Mr. Su a long time ago. Just call me Su Tong."

　　 "No, President Su, you came to our company, you are still President Su."

　　 "Sorry, I won't go."

　　 "Don't you first look at the salary and welfare conditions we have set out?"

　　 "No matter how high your conditions are, can you be better than Beauty Group?"

"This?"

　　 "I gave up even the Beauty Group. Do you think I will join you Unilever?"

　　 "Mr. Su, we don't know what kind of conditions the Beauty Group once offered you. You can talk to us about treatment, annual salary, and benefits. Everything can be discussed."

　　 Su Tong faintly said: "Don't talk about it. I won't go to your company. I will buy it alone, goodbye."

　　 "President Su!" the middle-aged woman hurriedly said, "No matter what kind of treatment you are in the Beauty Group, we can give you double."

　　 Su Tong showed an unpredictable smile: "The Beauty Group has Yang Fei, but your company has two Yang Fei, can't you?"

　　Middle-aged woman: "..."