The Rebirth of Wealth

With the approval of the investors, Taobao soon began to fight back.

After preparing for a day, in the early morning of the 23rd, Taobao shot.

First of all, Taobao ads appeared on several major portals, and then all the major small and medium-sized websites were also occupied by Taobao.

In addition to advertising, Taobao added several activities.

Full reduction, special price, spike ...

On the basis of already reduced prices, Taobao once again reduced the price of goods.

In addition, Taobao also launched a "first gift of 10 yuan in cash" campaign.

After gaining an advantage in price, Taobao started the logistics idea again.

Of course, the rookie logistics, which is still empty, is not good, but Taobao has always relied on its own logistics system.

In a short period of time, Taobao and SF Express also reached an agreement with the three links and one reach. Several express delivery companies, in the name of rookie, covered some of the participating stores to carry out the one-day reach.

Although the full platform coverage cannot be achieved, it can be partially covered, which also largely offsets the logistics advantages of distant places.

Overnight, it turned upside down.

On the 18th of the e-commerce war, the IT industry thought the war was nearing its end.

Who knows, it wasn't until this moment that the entire Internet industry's eyes turned to the e-commerce field again.

...

9 am on the 23rd.

Yuanfang Building.

Liu Hong looked solemnly and said: "At 3 am, Taobao issued an announcement that daily sales exceeded 100 million. This announcement is clearly aimed at us. On the 18th, our daily turnover exceeded 100 million at about 6 am.

According to the current trend, Taobao's turnover is likely to exceed 600 million today.

Once it really reaches 600 million, Taobao will catch up with our advantages a few days ago, and thus overtake us. "

In the first three days, the turnover of distant places exceeded 1 billion and Taobao 700 million.

If Taobao completed the goal of 600 million today, and the turnover on the 22nd, the total turnover in five days will reach 1.5 billion, and the data in the past few days has continued to fall.

In addition, as Taobao's activities are strengthened, the fall from a distance here is faster. If no countermeasures are taken, it is inevitable that it will be exceeded today.

Even later, it will be suppressed, and the one-month promotional activities will be completely suppressed.

Liu Hong's face is heavy, and other people's faces are not good-looking.

Li Dong didn't take it seriously: "Taobao's counterattack was a long-anticipated thing. I just didn't expect them to react so quickly, so decisively."

Although Lao Ma was not satisfied with the speed of three days, it was actually compared with Li Dong.

Originally in Li Dong's estimation, Taobao temporarily participated in this promotion and wanted to make up his mind to start a money-burning battle for at least five days.

Who knows only the fourth day, the other party has already started to fight back.

Slightly pondering for a moment, Li Dong said: "We will also keep up with the activities immediately. We will follow the activities of Taobao!

In addition to activities, we should also contribute. "

"I immediately arranged for people to go to the AQSIQ, SAIC, and the Consumers Association to file a complaint, and the media carried out public relations to speculate on the sale of fake treasure on Taobao.

Of course, they ca n’t do it alone, and pull us out for comparison, do n’t help others advertise for free. "

Liu Hong heard a little hesitantly: "Don't they know what we did in this way?"

Li Dong chuckled: "Don't we show up, they don't know that we did it? Since they dare to sell, then don't be afraid of me debunking, he has the ability to report me.

Anyway, things are causing me a lot of trouble, so I do n’t believe it.

In addition, when things are hottest, the star publicity of Dongxing Entertainment should be done similarly. At that time, we will start all-round publicity.

Combined, it should be able to pull back the disadvantages. "

Liu Hong hesitated and nodded: "Okay, I'll arrange it later."

"Don't be discouraged, even if you really lose. Anyway, we won them four days, this is an indisputable fact.

Taobao has recognized itself as a domestic brother since 2005 and has never looked at others.

Now that we have won, even if it is only one day, that is a miracle.

When debunking them, by the way, we also publicized the fact that we surpassed them a few days ago.

Despite the cost of public relations, I still have a lot of money. "

Liu Hong nodded again: "Well, I know."

"Go ahead, a little faster. It stands to reason that you should have kept up with Taobao's progress last night. Now, it's been a long time since I was asked to discuss it with me. Will I not speak in the future, will you not deal with it yourself?

"You have independent authority on the mall side. These things shouldn't have been asked of me. It's a waste of time."

Li Dong said a few words and waved a little impatiently: "You go to work first."

Liu Hong's scalp became numb, and he didn't dare to stay for long at this time, and hurriedly left the office.

After he left, Li Dong looked at Shen Qian and said helplessly: "You can't be a shopkeeper on the side of the mall. If you continue to do so, there will be problems sooner or later. None of these people, Liu Hong, is the only one. Can't play.

Even if it surpassed Taobao this time, according to Liu Hong's ability, they would be overtaken sooner or later. "

Shen Qian said a little embarrassedly: "This can't blame me, who made you have to catch the duck on the shelf. I don't really understand this, I have been holding on.

At first, it was small enough to say that I had no taboos.

But now it's different. We are aiming to surpass Taobao and play against the industry's first e-commerce platform.

Li Dong, why don't you find someone again. "

"Find someone? Who are you looking for?"

Shen Qian said silently: "How do I know this, have you never thought about this problem in your heart?"

Li Dong smiled bitterly: "Why haven't you thought about it? Since you said you want to resign, I've thought about it. In fact, I thought about Wang Junyu before, but then I think about him too much. He just graduated after all. At this time, it is expected that he will lead the remote mall. I do n’t want to say that it surpasses Taobao. It is difficult to say whether it can be kept second. "

"So what do you think now?"

"There are not many people in the industry who really have the ability to lead a distant mall to surpass Taobao. At least in my opinion, at most one and a half in China."

"One and a half?"

Shen Qian suddenly said spiritually: "Tell me, who do you like?"

Although she is not too proficient in e-commerce, she can bring away the mall after all.

Now hearing Li Dong saying that only one and a half people can lead the distance to defeat Taobao, Shen Qian naturally wonders who Li Dong is talking about.

Li Dong smiled and said, "Liu Qiangdong of Jingdong is half."

"Liu Qiangdong?"

Shen Qian frowned slightly. At this time, Jingdong's strength was really not strong. Shen Qian didn't take Jingdong's eyes very seriously.

But now Li Dong mentioned this person. Although Shen Qian didn't know Liu Qiangdong, he also remembered this person subconsciously, and then said: "The other one is Li Guoqing?"

In the field of e-commerce, Jingdong can count half, and Shen Qian takes it for granted that Dangdang is the whole.

As the founder of Dangdang, Shen Qian felt that Li Guoqing should be stronger than Liu Qiangdong.

But he didn't want Li Dong to shake his head and said: "He doesn't count, he can't even compare with Liu Qiangdong. You can wait and see. Within three years, JD.com must surpass Dangdang."

"Really?"

"definitely."

Shen Qian exhaled without asking why, and said, "Who is the other one?"

Li Dong smiled and said: "Don't forget, how did Taobao become the industry's first in the field of C2C? When Taobao was founded, who borrowed its creativity?"

"You mean ... Shao Yibo!"

Shen Qian's eyes lit up: "You are talking about him, right?"

"it's him!"

Speaking of Shao Yibo, this person is also a legend.

He has been a prodigy since he was a child. He has won many international awards, and he was accepted by Harvard at a young age. He has worked in many large groups abroad.

Later, he gave up the high salary of the foreign group and returned to China to start a business.

It was he who started the C2C e-commerce model and created eBay to occupy more than 80% of the entire market.

More than a year after its establishment, eBay has been valued by more than 300 million US dollars.

If it develops in this form, eBay will become the next eBay.

It's a pity that nothing happens.

As the first person in the C2C field, eBay was eventually defeated by Taobao.

Of course, when Taobao defeated eBay, Shao Yibo had already sold eBay, which should be called eBay.

Lao Ma once said on a private occasion that if Shao Yibo continued to control eBay, he might not dare to launch Taobao.

Regardless of how honest this is, we can see Lao Ma's fear of Shao Yibo.

Hearing Li Dong talking about this man, Shen Qian was relieved first, and then suspiciously said: "But is he not going abroad? I heard that he has already worked as a family cook in the United States for his wife."

Shao Yibo sold eBay for a number of reasons. Being elevated by eBay was one thing. The dismissal of veterans Tan Haiying was one thing. The more important thing was the influence of his wife.

Shao Yibo ’s reputation for loving his wife spread widely. In 2003, Shao Yibo ’s father-in-law died, and his wife was mournful while she was in labor, and she wanted to leave the sad place in Shanghai.

Coupled with the unhappiness at eBay at the time, many of the suggestions were rejected by eBay headquarters.

Under various factors, Shao Yibo left the country with his wife and went to the United States to start a life of ordinary life.

Although Shen Qian is not a professional in the field of e-commerce, after all, she has been in charge of the remote mall for more than a year. She still knows a little bit about people like Shao Yibo.

Li Dong Wenyan smiled and said, "I really know this. Since the baby tree came online in March, Shao Yibo has been staying in China.

In fact, I know that he is not willing to give up his career in the e-commerce field, otherwise he will not set up a baby tree.

But what to do not be reconciled, eBay has become history, and his former defeat will now become the first in Asia, and he will not be a rival of Taobao when he re-enters his business and enters the C2C field.

Don't look at the fact that he sold eBay with a little capital on hand, but it really burned and could not bear the flowers. "

"What do you mean?" Shen Qian understood somewhat, hesitantly said: "Solicit Shao Yibo?"

"A little bit of this idea." Li Dong nodded. "If he continues to be a cook in his family, I don't necessarily get him."

But he was obviously not reconciled and wanted to make a comeback, then it naturally fell into my eyes.

At present, the one who has the qualification to defeat Taobao is a family far away.

If he wants to avenge his revenge, he is the most suitable to join the distance, and the chance is the greatest.

He is not short of money, and selling the eBay money is enough for him to spend a lifetime, but it is also the biggest regret in his life because of selling eBay.

You can see that he is constantly investigating the e-commerce market in China. I heard that he wants to set up a venture capital company recently, mainly to invest in various home appliance business platforms, which shows his thoughts. "

Shen Qian looked at him and said: "You understand so clearly, have you already had this idea?"

Li Dong laughed: "Since you said that I wasn't enough Lishixian corporal, I thought for a long time. In the end, I think what you said is quite reasonable, so I thought of digging people in person.

In addition, there is indeed a shortage of people in the mall. I need a general to help me sit in the mall.

I do n’t have so much time to manage the mall, and I actually do n’t know much about it, so I can only give it to professionals.

Shao Yibo is undoubtedly the most suitable. The first person I used to be, even after a few years of lameness, I believe his ability is top-notch. "

Shen Qian said: "I don't doubt this. In fact, if Shao Yibo wasn't too constrained, maybe today there would be nothing to do with Taobao. The key is whether such people can be invited?

He does not lack money, and digging people with money is obviously not going to work ~ www.readwn.com ~ In addition to money, that can only use ideals and status, ideals are there, defeat Taobao, help him fulfill his long-cherished wish.

But for status, he used to be the head of eBay, is it ... "

Saying Shen Qian suddenly angrily said: "Well, do you mean to abdicate me?"

Li Dong couldn't help crying, but said helplessly: "I have this idea, but isn't that what you mean? You just said it well."

Shen Qian hummed: "I said to me, and I should nod my head when I resign. But you are obviously catching up now, can it be the same!"

"I said Missy, you are too unreasonable ..."

"I won't be reasonable!"

Shen Qian exclaimed angrily: "I can go on my own initiative, but if you drive me away, it will not work!"

Li Dong suddenly took the road: "You can get it, whatever you want. Besides, people are not necessarily willing to come, I just talk about it casually. I really want to invite him, but it is not enough to speak in two words."

"This is also true."

Shen Qian murmured, and finally hummed, "Forget it, just abdicate. But wait for someone to come and say, do you know where he is now?"

"I don't know, let people inquire about it." Li Dong saw her slacken and let out a sigh of relief: "Besides him, there is also my cheap brother, if we can dig both Chen Lang and Shao Yibo this time, supermarket With the mall, I can worry-free! "

Both of them are truly top-notch elites. If they can really join them, the four pillar industries in the distance will solve two aspects at once.

In the next few years, Li Dong only needs to focus on real estate and logistics.

This time, Li Dong is also preparing to go out in person.

Qianjin buys horse bones. These two cutting-edge talents in the industry join the distance, and then he will not need to speak. I am afraid there will be a large number of talents pouring in.