The Rebirth of Wealth

Naming Li Dong is not good at it, and he is too lazy to worry about it.

After talking about the chat software, Li Dong turned back to the main question: "How is the internal trial situation?"

Shen Qian nodded and said: "It's not bad, the whole process is smooth, and many users of the company have used it and said it is very good. But I have one point to talk about."

"Say!"

"It's about cash on delivery!"

Shen Qian frowned: "Jiangbei has very few logistics companies that provide cash on delivery, and our cooperation with them is too limited. And these logistics companies that provide cash on delivery have uneven qualifications and are very risky."

Although these small logistics companies provide cash-on-delivery services, the risks of private escape and bankruptcy are particularly high.

In order to expand the customer base, Li Dong had to support cash on delivery, which Shen Qian often complained about.

In addition, the return of funds is also very slow, which is not conducive to the future development of the distance.

Li Dongwenyan thought for a while and thought: "But we have too few payment methods, and the main customer group for shopping in the supermarket is middle-aged people. These people generally do not believe in online payment methods."

Shen Qian denied: "Mr. Li, there is a problem with your positioning! The online store was originally designed to provide services to young people. The middle-aged and elderly people will naturally choose to shop in a physical store, so I don't think there are any problems you said.

Li Dong rubbed his temples and said: "I understand what you said, but the use of cash on delivery can bring us a large number of customer groups. Now online payment is not mainstream, wait two years to talk about it."

A few years later, when smart phones became mainstream, then online payment methods became mainstream.

Nowadays, there are actually a small number of people who use third-party payment platforms to pay, and many people are not comfortable operating the payment system on the computer.

Seeing Li Dong saying this, Shen Qian had nodded and said, "So let's do that first. Do you still get the third-party payment system you said before?"

"Continue to do it! When the mall is officially launched, recruit a group of technical backbones and specialize in payment systems."

Li Dong, who is a third-party payment platform, is actually not in a hurry. Before the advent of the smart phone, it ’s okay to do it or not.

And Li Dong is not prepared to make the third party bigger, to meet the needs of his own mall.

After talking about these questions, Li Dong said: "The mall's publicity can be started now. Warm up in advance. We will officially launch the mall system on May 1st. Will you not drop the chain on your side?"

Shen Qian nodded: "Relax!"

Liu Hong beside him also cut the railroad: "Although Mr. Li has a hundred hearts, there will be no problem!"

Li Dong glanced at him and nodded slightly: "It's good to be confident, but it doesn't need to be too tense. You can't be nervous at the critical moment. You also worked hard during this time. When the mall stabilizes, I will give you a break Long vacations, paid work, or sending you to travel abroad is not a problem. "

There was a cheer in the laboratory.

A smile appeared on Li Dong's face, and he was about to talk to Shen Qian about propaganda. Sun Tao suddenly came over in a hurry.

Seeing Sun Tao's face heavy, Li Dong suddenly realized that something had happened.

Glancing at Shen Qian, Li Dong quietly left the laboratory and followed Sun Tao out.

The two went out of the e-commerce department, Sun Tao frowned, "Li, just received a message."

Li Dong did not rush to ask questions, glanced at the crowd, and said with a deep voice: "Go to my office."

Back at the office, Li Dong asked, "What happened?"

Sun Tao took a breath and then said: "I just received the news that the six malls and supermarkets, such as Qingfeng Supermarket, Dahe Mall, Kelai Supermarket and Xinglong Department Store, have been reorganized! Several supermarkets have been integrated for some time, and the news has been kept secret.

It is said that several companies have completed mergers and acquisitions at the end of last month, and this month they will be renamed and renovated.

The new company integrated from six supermarket malls is called Kelong Chain Supermarket Co., Ltd. It has two large shopping malls, 28 lifestyle supermarkets, 6 fresh supermarkets, and two department stores. "

Li Dong frowned, and kept listening.

After Sun Tao said it was almost the same, Li Dongcai asked: "These six supermarket malls are distributed all over Jiangbei, who is in the middle of the matchmaking? Also, do you know the share division of Kelong Supermarket now?"

"It is roughly clear that Kelong Supermarket is now held by Menshen Real Estate with 40 shares, Dahe Group with 25 shares, and photosynthetic group with 15 shares, and several other original supermarket owners hold some shares."

"Menshen Real Estate, Photosynthetic Group"

Li Dong knocked gently on the table and gradually fell into contemplation.

This time the six supermarket malls completed the merger and acquisition, Li Dong caught off guard, which has something to do with his arrogance.

For a long time, Li Dong has not taken other retail enterprises in Jiangbei into consideration.

In his view, the distance has completed the industrial layout of Jiangbei, and now is the time to enjoy the victory.

Even the big groups such as Carrefour were forced away by him, what kind of storms can these local retail enterprises in Jiangbei turn over.

But he overestimated himself and underestimated these veteran retailers.

Carrefour and Tesco are only one or two branches in Jiangbei. It is not a big loss for them to abandon a Jiangbei market. Jiangbei is not a developed province after all.

The local companies such as Qingfeng Supermarket are different. They have been based in Jiangbei for many years. Not only do they have connections and resources, but they also face the crisis of facing a war.

If they are not integrated again and form a united front against the distance, sooner or later Jiangbei will not have their foothold.

It is not a day or two to think about this integration. I am afraid that the industrial layout of Pingchuan was completed in the distance last year. These small and medium-sized supermarkets and malls have reached a consensus.

Because of the participation of Qingfeng Supermarket in the photosynthetic group, Li Dong was not surprised.

Ke Menshen Real Estate stepped in, but Li Dong was a little surprised and asked Sun Tao: "Men Shen becomes the first shareholder, what does Yao Hong want to do?"

For these businessmen, personal grievances are not enough for Yao Hong to change his strategic goals.

Six supermarkets have completed mergers and acquisitions, and their current assets are no less than 400 million yuan. Menshen wants to complete the acquisition, and it is impossible not to spend about 200 million yuan.

Spending 200 million yuan shows that Menshen is really preparing to get involved in the retail industry, rather than deliberately retaliating against Li Dong.

Sun Tao thought about it: "This may be related to Menshen's experience some time ago. Menshen and Longhua have always been competing with each other. Last year, Menshen did not make much achievements in real estate, and some problems have occurred in several investments. Shen ’s profitability is not impressive, coupled with the squeeze of large companies such as Longhua, Yao Hong may want to make a diversified investment. "

Li Dong nodded slightly, roughly agreeing with Sun Tao's explanation.

However, it is not necessary to talk about it now. It is imperative to think about the impact that these supermarkets may have on distant places after mergers and acquisitions.

These supermarket malls do not worry about Li Dong alone, nor do they take it seriously.

But now the reorganization has been completed, there are more than 30 stores, as well as shopping malls and department stores, which has a great impact on the distance.

The layout of the distant place in Jiangbei can only be said to be half completed. If these supermarkets are not merged, the distant place will slowly eat away.

But now that they are merged, Li Dong's nibbling effect is not great, and he has to be careful to counterattack from Kelong Supermarket.

If you do n’t solve Kelong ’s problem, Li Dong wo n’t worry about going out of Jiangbei.

The local people are unstable, and if something happens in the rear, the entire enterprise may be destroyed.

In Li Dong's contemplation, Sun Tao said again: "General Li, you have not been in the company recently, and I have a few things to report to you."

Li Dong returned to Shinto: "You said."

"Since the beginning of this year, the retail industry has been booming. In February, Wumart in Jingcheng acquired Meilianmei, and Yichu Lotus became a wholly-owned subsidiary of Chia Tai. In the past few days, it has been reported that Suguo is about to acquire 12 supermarkets in the family. It is reported that China Resources Vanguard is about to acquire Fubon and Leker

There are many cases of mergers and acquisitions and reorganizations, which have just passed in the first quarter, and there are no fewer than ten reorganizations and mergers and acquisitions in the retail industry.

Previously, only a small part of the domestic retail market was in a state of consolidation, and the top 100 retail companies only occupied about 10% of the market.

But now everyone is working hard ~ www.readwn.com ~ They are no longer satisfied with independent development of the market, they want to complete the market layout through merger and acquisition integration "

After Sun Tao finished, Li Dong asked: "Do you mean that our model is out of date?"

What Yuanyuan now adopts is independent shop opening. This development model has its advantages and disadvantages.

The advantage is that the capital pressure is not big, the internal personnel is not chaotic, and the industrial layout is more reasonable.

But there are many shortcomings, the most important thing is slow time!

The establishment of a new store, from site selection to decoration, to opening, will take at least three months.

This is still the fastest. If there is a problem with the intermediate funds, the project will be delayed, and it will not be uncommon for more than half a year.

In addition to time, that is the issue of market saturation.

If it is an acquisition, it will occupy the market share of the original enterprise. However, Yuanfang now chooses independent competition. In some local retail markets, the market is close to saturation. If Yuanjin goes to the side, he will not only be squeezed out, but his business will also be greatly affected. The pre-commercial competition will occupy a large amount of capital.

In fact, Li Dong had also considered an acquisition before, but at that time he also considered an issue.

That is, the decoration and layout of these old-fashioned supermarkets and shopping malls actually do not meet the requirements of the distant place. If they are acquired, they must be overhauled and reinstalled.

With this time, a new store can be built from afar.

In addition, last year, Li Dong invested a lot, and he did not have any money on hand. Even if it was an acquisition, he might not be able to withdraw the money. In the end, he might have a joint venture.

Li Dong is not interested in the joint venture, he has to do sole proprietorship, so the acquisition has never been mentioned again.

However, different from the past, if Kelong Supermarket is not integrated, Li Dong is not really in a hurry.

But people have successfully integrated, and then follow the old plan, if you can't make a big deal.

To be continued.