The Rebirth of Wealth

Shanghai Stock Exchange.

At this time, the burning ban has not been amended.

In the New Year's Eve, the Shanghai market was brightly lit and fireworks were brilliant.

Qin family.

Since Qin Yuhan set up a company in Shanghai, Qin Hai and his wife have settled down completely in Shanghai.

This year's Qin family has a lot fewer people.

Qin Yuhan's grandparents, aunts and uncles, did not come to the Shanghai market this year, but spent New Year in their hometown.

Qin Yuhan's family of three was still busy with the company's affairs until the 29th of the twelfth lunar month, and finally decided that the family would spend the New Year in the Shanghai market and return to their hometown after the New Year.

In the rented house.

living room.

The TV set was turned on, and the family of three watched the TV absent-mindedly. There were fewer Chinese New Years and a lot of newness, which seemed a bit deserted.

In the past, when Yang Yun reached the New Year, when he saw that there were many people in his family, he didn't even talk about it.

This year, Yang Yun was eating and eating, but with some emotion, said: "This person is too few, but the New Year is not much different from the New Year. I knew it this way, and it is more lively to return to Dongping.

Otherwise, it is good for the second family to bring their parents here for the New Year. "

Qin Hai took the wine glass, took a sip, and smiled and said: "There are so many things this year, how can there be time to be busy with these, next year.

This year, everything that should be decided in general is set, and next year will be much easier.

After busy this year ... "

As soon as these words came out, Yang Yun could not help but gave him a look, his eyes a little weird.

Li Dong's mantra, as a veteran figure in the distance, Yang Yun and Qin Hai have heard countless times.

After being looked at by his wife, Qin Hai instantly recovered and said with a smile: "Frankly speaking."

Yang Yun didn't say it again. They heard Li Dong's words countless times. Their daughter was not in the distance, but they didn't know it.

But after saying this, the couple could not help thinking of Li Dong.

Nowadays, Li Dong's reputation is getting bigger and bigger, even if he doesn't want to mention it, people mention it in their ears every day.

Yang Yun couldn't help but glance at the daughter across from him. The previous daughter was clever and eccentric. Every day she came home, she was full of smiles and looking at the heartfelt comforting.

Over the past few years, my daughter has grown up, people have matured, and her personality has gradually changed.

There was less talk and less smile.

Now that I have opened a company, my business has grown bigger, and I have a bit more capable atmosphere, and people seem to be a lot colder.

In a company, the person in charge is again a young woman, who is not harsh and difficult to manage.

When opening a dessert house before, Qin Yuhan smiled and greeted people. At that time, there was no pressure and no experience. Opening a dessert house is more like an exercise.

But now it is different. All the savings of the Qin family have been smashed into the newly opened ordering network.

At this time, the pressure is much greater.

Although Qin Hai and his wife did not say anything, they have been supporting their daughters, but for Qin Yuhan, they were even more careless at this time.

The money the couple made over the years has been spent by her.

The bank still owes loans. Once the company collapses, although it will not starve to death, all the efforts of the parents in the first half of their lives have been burned.

After a long time, Qin Yuhan had fewer words, even if he went home, there was not much to say.

Looking at her daughter's step-by-step changes, Yang Yun did not know whether it was a good thing or a bad thing.

Today's daughter is more mature than before, but in Yang Yun's view, such maturity is not as good as before.

Qin Hai's dialogue, Qin Yuhan did not participate.

Yang Yun glanced at her husband, and Qin Hai thought for a while and said: "Yu Han, now around the Shanghai market, has been covered by the ordering network.

On the other side of the capital, the ordering network has also officially entered.

But now the platform can't make ends meet, and the previous funds are all spent.

Nowadays, there are catering platforms online everywhere, and the pressure of competition is also increasing. How do you develop the ordering network next year? Do you have any plans?

Also, these days, several investment companies, including some large companies, are very interested in financing ordering networks.

You see, did you talk to them about financing? "

Qin Yuhan is the leader in ordering food.

As her father, Qin Hai has also served as a distant director, although these matters can be decided without asking her daughter herself.

But Qin Hai didn't have this thought, his daughter wanted to do a career, he was more supporting, rather than making decisions for his daughter.

Qin Yuhan raised his head after hearing the news and looked at Qin Haidao: "Dad, the Shanghai market is covered, and the capital is officially based.

Next, the ordering network should continue to set up branches in other first-tier cities according to the original plan, so as to order noodles and blossom everywhere.

Otherwise, the Shanghai market and Beijing city will be the core, and regional coverage will be carried out to connect the north and the south.

In your opinion, which of the two methods is better? "

Qin Hai sighed in his heart, and now only talk about work, his daughter's words are more.

After hearing her daughter's question, Qin Hai thought for a while and said: "Now our funds are not too abundant, or we have run out of water.

The first-tier cities, except Beijing and Shanghai, already have local platforms.

Entering at this time will only increase our competitiveness and consume more capital.

Rather than doing so, it is better to fight steadily and gain a firm foothold, gradually expanding from the capital and Shanghai markets.

In the second and third tier cities, other platforms have not yet entered. At this time, when we enter the market, the investment will be much smaller.

The markets in second- and third-tier cities are also vast.

The first-tier cities were selected in the early stage, on the one hand, in order to more easily open up popularity, on the one hand, it is easier for first-tier cities to accept takeaway dining platforms.

Since the rapid development of the mobile Internet, coupled with the continuous promotion from afar, online payment is more convenient.

Now in second- and third-tier cities, the public is also extremely capable of accepting new things.

The basis for the survival of the ordering network now exists.

From this point of view, entering the first-tier cities, or entering other cities, the gap is not too large, but will save a lot of money and reduce friction with other platforms.

Surrounding the city from the countryside, the cost is small. When we win the market in these small and medium-sized cities, the ordering network has become a giant.

When the time comes, it will be easier to make breakthroughs if you enter other first-tier cities in reverse. "

This is also the development strategy of the distant place. In the early stage, the distant place adopted this method to slowly occupy the small and medium-sized city market, and then gradually expanded to the first and second-tier markets, accumulating strength to participate in hegemony.

After spending several years in the distance, Qin Hai also had a very thorough understanding of the strategy in the distance.

Avoid competing with the strong first, accumulate strength slowly, accumulate thinly, and make a comeback in one fell swoop. This is the choice often made in the distance.

Of course, this has advantages and disadvantages.

The disadvantage is that once you give up other first-tier city markets, it is easy for other competitors to rise.

Don't suppress it in the early stage, and then rise up, the more difficult it is to deal with the later.

The ordering network is not strong enough. At this time, participating in the competition is also easy to be dragged down, resulting in a situation where both losers hurt and benefit others.

Based on the Shanghai Stock Market and Beijing City, it will slowly expand outwards and eventually form a line, which may be better.

Qin Yuhan nodded slightly and said, "Dad, you are right. The remote promotion has led to the rapid rise of the mobile Internet, which is very helpful for our business expansion.

And I heard that it seems to be preparing to enter the field of catering now.

The remote strength is strong. Once the other party intervenes, even if we are extremely strong around the Shanghai market, there will be no room for development in the later period.

The remote area occupies Jiangbei, and once it expands outwards, whether it is East or North China, the central region will be cut off by the other side.

At that time, we wanted to expand, and it was difficult to even become one.

Only now, while it is still in the distance, does it expand first and occupy East China's market.

As a result, the distant place may not continue to do this business.

The reason for this is mainly due to the local business gap, and want to fill it from afar.

For the distant place, the catering business is only a trivial point. As long as we fill this gap, it will be a question whether the other party will do it. "

Previously, Li Dong told her that afar would not take the initiative to grab her business.

But Li Dong's meaning is also very clear. Although he will not take the initiative to do it, it does not mean that he will not do it.

If the distance here feels the need to do it and the business needs to be expanded, then Li Dong will not deliberately block anything.

Yuanyuan really wants to do it, or they will reap the fruits from the companies that they have already done, or they will do it themselves, quickly defeat their opponents, and be the first in the industry.

Either way, Qin Yuhan is not what she wants to see at this moment.

Therefore, the best way is to take advantage of the market before deciding to enter.

At that time, even in the face of the distance, it is still vulnerable, at least with the capital for negotiation.

It ’s not like it is now, there is almost no fight back.

Qin Hai saw her daughter talking about the distance, and didn't move too much. After a while, she asked, "What do you mean?"

"The ordering network next year will formally enter the three provinces of Jiangsu, Zhejiang, Southern Jiangsu and Jiangbei.

Especially the capitals of the three provinces are our first goal.

First, we will expand our business in the capitals of the three provinces, and take advantage of the points to quickly occupy the markets of the three provinces and join the Shanghai market.

By that time, most of East China will be covered by the ordering network. "

Qin Hai glanced at her daughter again and thought, "If you are going to conduct business layout at this time, how are you going to respond?"

In the face of a behemoth like the distant place, even if the ordering network is really covered in East China, once the distant place participates, the ordering network will face a life and death crisis.

Qin Yuhan paused after hearing the words and said: "At that time, if you really want to cooperate with a distant place, you have to choose to cooperate with other enterprises.

There is almost no hope for a single family against the distance.

However, Ali is in Jiangsu and Zhejiang, and although catering O2O is not a great business, as one of the IT overlords, I do n’t think I will easily let go of expansion opportunities.

We took the initiative to invest in Ali, and with Ali's support, we might not lose to a distant place.

Of course, cooperation with distant places is another option.

Today's distance, the layout no longer tends to monopolize the market. This can be seen from the fact that after they have gathered their retail business, they have given up some other businesses.

Rather than facing competition, from scratch, I think they do n’t mind entering the ordering network as a shareholding and choosing to cooperate to expand this business. "

"Cooperate with a distant place?"

Qin Hai froze for a moment, and Yang Yun also glanced at her daughter.

They did not expect that Qin Yuhan would actually raise such an idea.

Working with a distant place does have a great advantage for the ordering network.

If it weren't for his daughter's sake, if Qin Hai simply left his business from a distant place, perhaps a long time ago, he would go to a distant place to seek cooperation opportunities through some previous channels.

But that was their thought. For the daughter, the relationship with Li Dong was the biggest obstacle.

Qin Yuhan's face was calm and nodded: "Cooperating with a distant place is the most suitable choice for the development of ordering networks from a business perspective.

There are resources and channels in the distance.

And in the industry, with distant support, other competitors are not timid.

We are the first in the industry, and we cooperate with a distant place, that is, a strong alliance. In this case, the layout that originally took seven or eight years to complete can be completed within one or two years.

Of course, the premise is that the distant place does not have the intention to annex the ordering net.

Otherwise, you can only choose Ali.

Ali ’s President Ma is not as independent as Li Dong. At the last Huashan Summit, President Ma and I also had simple communication.

Although Ali has been hit hard, the foundation is still there, and his strength has not suffered much.

Ali has not given up control of the expansion of retail business, retail is not only department stores and home appliances, offline catering is also retail!

The significance of catering O2O is not the platform, but the offline physical catering stores and user groups covered by the platform.

If you cooperate with the ordering network, Ali can continue to operate the front-end business, rather than the current retail terminal.

In addition, the ordering network now has its own logistics layout. Although it is not perfect, the ordering network from scratch can be more solid than Ali's logistics.

We now operate catering, and the recruited riders are only responsible for delivering fast food.

It can be adjusted a little bit to take on more business at any time.

At this point, I think Ali will understand that the development of new retail has reached this point. From a distance, it seems to be unified, but in fact it is just the unification of department stores and home appliances.

Starting with a catering platform is not necessarily another means of resurrection.

However, if we really joined Ali, then we must be ready to face the repression of the distance.

Far away can let us do it alone, but not let us join Ali, including Baidu and other companies.

Especially Ali, Ali has the experience of operating treasure, and Ali has its own payment product-Alipay!

For the mobile Internet, the mobile payment system is also a key.

Nowadays, the two largest payment systems on the market, the first is Wanhuatong, and the second is Alipay.

Our platforms, in fact, have always been subject to two major groups.

Other financing institutions and other companies support us, and the distant place does not care, but Ali supports us, which means that we can get rid of the restrictions of Wan Kateng.

In this way, we must be ready to compete head-to-head with a distant place. "

Seeing that her daughter said the truth, Qin Hai couldn't help saying: "Which ... If that cooperates with a distant place, you ... we're afraid we must deal with a distant place ..."

Qin Hai's concerns Qin Yuhan naturally understood and smiled and said, "Dad, there is no need to consider these when doing business.

Today, far-reaching businesses all over the country, including our payment system, also uses Wankao payment.

If everything is to avoid the distance, then our business cannot be carried on.

You do n’t need to think too much. For him, the catering platform is just a trivial part. Mr. Liu from Far Technology has dealt with us, even if he can be regarded as us, he has not much connection with him. "

That's right, but Qin Yuhan is involved. Can Li Dong really ignore it?

The reason why the Qin Hai family moved to the Shanghai market for development is largely due to the clear line with Li Dong.

It's better now, take the initiative to go back, take the initiative to contact with the distance.

Qin Hai hadn't spoken yet, and Yang Yun was not too happy to say, "Yu Han, do you have to do this?"

Qin Yuhan glanced at his mother and said softly: "Doing these businesses in China can't avoid the distance. Unless you give up expansion, you will be either an opponent or a partner.

But once we give up expansion, although we are still the first, according to the current situation, we will soon be surpassed by others.

At that time, we, confined to a corner, will probably die soon.

Ordering Net has given us too much effort, I do n’t want to see this happen.

Rather than passively waiting for death, it is better to take the initiative to fight, so that you can also maximize the benefits.

If you don't consider personal issues, from a company's perspective, working with a distant place is the best option.

But since entering the business world, I don't think it is necessary to mix in too many personal grudges.

The thing between me and Li Dong is between us, and it has nothing to do with the ordering network or the distance.

Dad, mom, you do n’t have to think too much. "

Yang Yun didn't have a good air: "I co-wrote this circle and had to deal with that guy in the end?"

Qin Yuhan corrected: "Before, you and Dad were his subordinates, but the cooperation was different. We are partners and mutually beneficial, instead of the same as before.

This is the biggest difference!

We don't need to care about what he thinks. If it is a big deal, choose Ali. I believe Ali will not refuse.

Now, we have a choice.

In terms of status, we and the distant place are equal!

But once the distant place has done it by itself and expanded its business, then we no longer have a choice.

So you can't wait passively, you can only take the initiative.

Taking advantage of the present, the main task of the distance is concentrated on the listing of the retail group, and there is still much room for us to operate.

Once the remote retail market is listed, the remote has completely digested the results. At that time, the remote will not have any restrictions, and we will have no chance.

So in a few days, I was ready to enter the Jiangbei market first.

Before Yuanfang Retail went public, we covered the ordering network to all cities in Jiangbei. In this way, we had the biggest capital! "

Yang Yun didn't speak anymore, but Qin Hai glanced at her daughter.

The daughter said so much, the business expansion is a bit, but in Qin Hai's view, the daughter has some grudge in it.

Is n’t Li Dong invincible in business?

The ordering network can't pose any threat to the distant place as a whole, but the ordering network will become bigger in the field, and it will be considered a great threat to the distant place.

Especially at this time, there is Ali in Jiangsu and Zhejiang.

If the two parties join forces, even from afar, they cannot suppress the ordering network in the catering field in a short time.

From the previous lack of a sense of existence, to now, it can pose some threats to the distance, perhaps in the eyes of her daughter, this is a means of revenge and the greatest success.

When I think about it, Qin Hai didn't say anything, just said: "Expandable, it also needs funds."

Qin Yuhan gritted his teeth and said, "First communicate with financial institutions. If you can't meet my conditions, then ... go find someone to borrow money!"

I think she probably won't refuse! "

Qin Hai and Yang Yun both looked at her, a little puzzled who she was talking about.

Qin Yuhan didn't explain it ~ www.readwn.com ~ She thought about it, if she couldn't do it, she went to Hu Xiaorui to borrow money.

Isn't Li Dong's arrogant and powerful?

Suppressed by two women working together to see how proud he is.

It is not easy for others to find Hu Xiaorui against Li Dong, but Qin Yuhan knew that she asked Hu Xiaorui to help clean up Li Dong. Hu Xiaorui might be happy to watch the show.

On New Year's Eve, that **** didn't even say hello!

The thought of this time, the guy's family is happy, but he was away from home, in order to escape from each other, chose to take root in the Shanghai market, Qin Yuhan was full of anger.

Why do you have to avoid him?

Jiangbei is not his, he is the one who should hide from himself!

This time, I was arrogantly killing back to Jiangbei.

Beating him once in business, even in the field of catering, Qin Yuhan must let him know that the world is not turning around him!