The Rebirth of Wealth

Mid-October.

Sun Tao, who was sitting in the south, formally led the team to receive Baijia.

PARKnSHOP has begun a comprehensive card change.

As a time-honored brand, these brands are actually worth keeping.

Many times, the corporate brand is more valuable than the actual value.

But the distance is so confident, so proud.

From the perspective of all distant people, what they want is not someone else's signboard, or their own signboard, is the word far away!

PARKnSHOP, this long-established retail signboard, has always occupied the top two positions in Xiangjiang. It was established in 73 years and has a history of 36 years.

At this moment, countless Xiangjiang residents saw the sign of Baijia disappeared in front of the public.

Some elderly locals in Xiangjiang, although usually dissatisfied with the Li family.

But at this moment, when I saw the sign of Baijia disappeared, many people were extremely emotional, and some people wept.

Thirty years!

Many people have been shopping at Park'n from the first day of Park's opening.

Over the years, they have become accustomed to all this and the name.

But now, PARKnSHOP has disappeared.

...

Central.

Changjiang headquarters.

At this moment, both the father and son of the Li family stood in front of the windowsill, overlooking the downstairs.

Although they did not see clearly, both the father and the son knew that the opposite Baijia hypermarket was undergoing a card change.

Parkson, although not the main business of the Yangtze River, was once brilliant.

For more than thirty years, this brand has gained popularity in Xiangjiang.

Both the father and the son did not expect that Yuanyuan would directly exchange cards after the M & A.

This is a very surprising thing!

PARKnSHOP may not have much value in the mainland, but in Xiangjiang, it is of great value.

When you say a card change, you change a card, and when you say abandon, you abandon it. Just before today, almost no one expected this.

Seeing that his father had been staring downstairs, Li Zeju couldn't help but look angry: "Li Dong is too much!"

Lao Li shook his head slightly and said softly: "It's not too much, it's self-confidence."

"To eliminate the impact of the Yangtze River, changing cards is the fastest and most effective way.

He is confident and has a far-reaching influence than the Yangtze River, which can replace the Yangtze River and Baijia.

He wants to build his own retail system, which belongs to his distant system.

Over the years, apart from the beginning of the era and the late Guomei, all other enterprises that were annexed by distant places have not accepted them into the distant system.

Times is the first company. At that time, the strength in the distance was not strong.

Guo Mei is a condition for the Huang family to open, Li Dong had to accept in order to win Guo Mei.

Nowadays, the distance has strong strength, so the reservation of the Baijia brand has become insignificant.

This young man, indeed ... domineering! "

Yes, domineering!

Li Dong is extremely strong this time, from the beginning of the acquisition to extremely strong, to the decisive change of the card is even more powerful.

He didn't do any research at all, and didn't come to consult the Yangtze River.

Such a move was very domineering at the beginning of the acquisition.

Li Zeju was about to answer the phone, but he heard his father smile again and said, "Forget it, let him go.

This is his philosophy.

Nowadays, there is a lot of smoke in the mainland retail industry, and our withdrawal at this time is considered to save a lot of trouble.

We do n’t have much overlapping business with distant places, even if Watsons and the other party do n’t have much business conflict, which is a good thing.

Moreover ... he is still young ... "

Lao Li is not feeling himself, but feeling for his children.

The education of the descendants of the old Li family is not bad, even extremely excellent, and the training of children and grandchildren is satisfactory.

Succession, without any problems.

Even after taking over, there is no problem in carrying forward the group.

But old Li knew that his sons still lacked the strength and brutality in their bones.

Business management, employment, business strategy, these things are not lacking.

But these things are enough?

Why is the self-made generation more respected by others?

Because they have their own unique style, they also have a brutal force in their bones, or a crazy taste.

These people will explode with greater lethality when they are desperate.

Li Dong has this energy!

The Yangtze River does not provoke the distance, it is not necessary to provoke it.

When he was alive, everything was easy to say.

Once he left, the distance and the Yangtze River went to war. Old Li was almost determined that the Yangtze River would not last.

Because Li Dong dares to fight, he does everything he can to fight.

How dare your own son?

Old Li did not know, because this kind of thing never happened to the Yangtze River.

But the unknown is terrible, and Li doesn't want to bet on it.

There is not much overlap in business between the two parties. One department store business, Li Dong wants to do it, then let him do it.

Even if the entire retail business, including Watsons, was also thrown to Li Dong, then what?

The Yangtze River and Hehuang are not based on these families.

It is still worthwhile for Lao Li to let the crazy young man in the Mainland stand at the minimum cost.

Hearing his father's words, Li Zeju was silent for a moment and gently nodded, "It's overbearing and very young."

"Youth is not derogatory, don't think about it."

Lao Li reminded him, then stopped talking and continued to look downstairs.

...

The Yangtze River side sighed Li Dong overbearing.

There are also people in the Mainland who are sighing.

Guangdong Province.

Shenzhen.

Walmart China Headquarters.

Chen Yaochang, then president of Wal-Mart China, couldn't help shaking his head and said: "Mr. Li's overbearingness is arrogant and impressive."

The former presidents of Wal-Mart in China are all foreigners.

However, in order to implement the localization strategy, Wal-Mart chose Chen Yaochang, a Chinese-American, as its president and chief executive officer.

Since 2006, Chen Yaochang has served as president of Wal-Mart China.

Prior to this, Chen Yaochang had been in charge of Xiangjiang's largest department store supermarket chain, Wellcome Supermarket.

Before Chen Yaochang airborne, Wal-Mart's performance in China has been unsatisfactory and is in a long-term strategic loss.

The arrival of Chen Yaochang is a test point for Walmart to implement localization.

Chen Yaochang himself is aware of this point. Since 2007, he has begun to reform and expand drastically.

In 2006, when Chen Yaochang had just airborne, Wal-Mart had only 75 stores in China.

But in 2009, Wal-Mart's total number of stores in China has exceeded 300!

However, large-scale store openings and large-scale investments have not achieved the results desired by Wal-Mart headquarters.

Because of the rise of distant places, it has caused difficulties for foreign capital to survive and **** battles have occurred frequently.

In order to recover the losses of the group, Wal-Mart increased the collection of various fees for settlers, resulting in great dissatisfaction among suppliers in China.

Expenditure increases, performance increases, but profits have been declining.

Known as the low price every day, in order to cope with the competition from distant places and other companies, Wal-Mart often had to participate in the promotion war.

Frequently, performance has risen, but profits have fallen again.

Up to now, the distance has strengthened the offensive, making Wal-Mart's life in China even more sad.

On the 11th, the headquarters announced an additional capital of 20 billion yuan.

However, Chen Yaochang was not happy for too long. Soon, news came that if Wal-Mart was suppressed again from a distance in this battle, he could leave.

Over the past few years, Wal-Mart has invested more and more in China, and it is because of this market.

But Huaxia's vastness has not given Wal-Mart any rewards for many years.

Coupled with the tension in the China retail industry, which consumes a lot of manpower and material resources, many senior executives at the headquarters now recommend that, just like Carrefour, withdraw from China Business.

Although the battle has not yet begun, Chen Yaochang suddenly felt that he might be ready to leave.

Crazy from afar!

Just today, at the same time Parkson changed cards.

Near a Wal-Mart hypermarket not far from the headquarters, six stores of about 1,000 square meters were being renovated.

In addition to these stores of about 1,000 square meters, there are also four or five community stores under renovation.

All are stores in the distance!

Surrounded by Wal-Mart hypermarkets!

Isn't this crazy?

Near a hypermarket, suddenly more than a dozen supermarket stores, how much investment is required?

This is only one place, Chen Yaochang is still waiting for the news.

He wanted to know whether it was a special case or the same.

If it is all, the distance is smashing money, want to kill Wal-Mart.

The key to Wal-Mart's wealth is how much support can be obtained from China.

20 billion is just talking about it. Since it is said that within three years, it is impossible to invest in China at one time.

Perhaps this year there are only 3.5 billion or even less capital investment.

How can we fight a tough battle with such an investment?

A big store is diverted like this, is there any business at all?

Li Dong is not overbearing, not overbearing, what is it?

The 300 billion yuan of financing has not been completed, and now the money is desperately thrown away. If it fails, these stores may become rotten shops.

But this fierce attack situation, even if it has not been officially put into operation, also puts a big stone on everyone's heart.

Just when Chen Yaochang was emotional, the secretary knocked on the door and entered.

Soon, Chen Yaochang got the news from the secretary.

Not a family, not a special case!

In Guangdong Province, Wal-Mart currently has a total of about 30 hypermarkets, and this number is not small.

In total, in China, Wal-Mart has been in so many years, and only 300 hypermarkets have been able to withstand it.

Before 2006, there were only more than 70.

There are 30 in a province, which is definitely not lacking.

And just today, the communities and streets near these 30 hypermarkets, including the commercial areas around the hypermarkets, have far-reaching stores opening.

It is not limited to small supermarkets of 1,000 square meters, including standard superstores of about 3,000 square meters.

Even hypermarkets over 7,000 square meters have been renovated and built in the distance.

In other words, today one day, there are one hundred or more than two hundred remote supermarkets in Guangdong Province.

Supermarket decoration, slow is very slow, fast is very fast.

If you have money, it can be faster than you think.

Community stores and convenience stores have been renovated and put into operation within a month, which is almost no difficulty.

Even if the hypermarket is put into use within three months, it is not too difficult.

Once these hundreds of stores are put into operation, Wal-Mart's hard days are coming.

The secretary saw that the president was still meditating and continued: "It's not just us, including supermarkets such as RT-Mart and Auchan.

It ’s not just about distant stores, including their partners.

Everyone has recently started to expand, a large-scale expansion!

This is true of the remote alliance system, which is compressing our living space. "

Chen Yaochang had a headache, and after a while he said: "I know."

After sending away the assistant, Chen Yaochang fell into silence again.

Facing such a situation, how should Wal-Mart respond to the distance and their alliance system?

How much support will be given from the headquarters?

In recent years, the headquarters has been dissatisfied with him, and feels that he has changed the image of Wal-Mart and violated the core values ​​of the group.

No price war, no promotion war, this is the core of Wal-Mart.

But in China, even in the Asian market, if there is no price war, then it is destined to not end well.

Just like Amazon, it does not fight price wars or publicize in China.

How is the result?

Anonymity!

Excellent Amazon, which has almost no reputation in China now, blindly following the ancient traditions, can it really go long-term in China?

Brand effect, used to be useful.

Now, the brand effect in the distance is stronger than Wal-Mart.

Consumers in China are no longer the same as before, and think that foreign brands are the guarantee of quality.

There is still a Wal-Mart audience, but it is now gradually being lost.

The headquarters over there knows the command from the other side. Have they come to China to investigate?

The decoration, service quality, price, and product quality of distant stores, including various membership systems, are no worse than Wal-Mart and even stronger.

Because the distant places are all new stores, the earliest is in 2004. The distant hypermarkets opened in recent years, the environment and other things are only stronger than Wal-Mart.

In this case, without increasing expenditure in this area, how to face the challenge?

Do you think the headquarters is really a lot of 20 billion investment?

Invested in three years, the investment plan of less than 3 billion yuan in the first year, compared with the tens of billions of investment plans in the distance, is full of vigor.

The overbearing Li Dong does not give them any breathing room.

At this moment, Chen Yaochang was lost in contemplation for a long time.

...

The same situation with Chen Yaochang, Gaoxin Retail.

Gao Xin's president of Huaxia District also had a headache at this time.

The young man went crazy, it was impossible to stop nine cows.

It's only been a few days, and everyone is not ready yet, is there a need to be so anxious in the distance?

...

The offline retail giant has a headache, and the online giant Ali is full of crisis.

Ali headquarters.

Ma Yun affirmed: "It's still the old way to change the line of sight, or it is inappropriate to say that, he is holding back those offline retail companies.

The remote store was not put into operation so quickly, and the construction is now just to create pressure, so that other companies have no time to care.

At this time, according to Li Dong's old routine, it is to concentrate on breaking down a little!

At this point, it is a treasure! "

Seeing that there were still people in the meeting room, Ma Yun said coldly: "It must be a treasure!

double eleven!

Once Double Eleven is defeated by Wanjia.com, I would like to ask, there are still a few people who can maintain confidence in the treasure! "

Everyone is speechless, how much confidence?

I'm not confident anymore!

When Dibao became the dominant online shopping platform in Asia, Yuanfang Mall was not established yet.

When the Faraway Mall was first established, everyone was still wondering, Ma Yun also participated in the spike, and was borrowed by Li Dong to publicize for a while.

But in the past few years, they have been overtaken, not to mention, but also overtaken by a big gap. Isn't this just the copy of the treasure and eBay?

It was just that the treasure was stepped on the body of eBay, and now it is stepped on the treasure in the distance.

Today, how many people have confidence in eBay?

Once trampled underfoot, how could it be so easy to turn over, not to mention trampled by Li Dong.

By that time, I am afraid that these executives in the conference room still have no fighting spirit.

Seeing that they were silent, Ma Yun lightly hummed: "So, this time there is victory!

Ma Huateng hesitated several times before the battle of Teng Xun started, and missed many opportunities.

We cannot make the same mistake again!

At that time, Teng Xun had been hesitant and waited until the distance to take the initiative to start the war, Teng Xun began to passively respond, and fell into the disadvantages at the beginning.

We can't repeat the same mistakes, so we can't wait for a distant place to take the initiative to fight us. "

"Chairman, do you mean ..."

Someone was not too sure about Ma Yun's meaning and couldn't help asking.

Ma Yun's face narrowed, and he paused for a moment, then slowly said: "actively declare war!"

"Double Eleven, not only to fight, but also not only Wanjia.com, including Tmall vs. Faraway Mall!

Public information, hot topics, and increased subsidies ...

And the agreement reached with third-party merchants and manufacturers must be completed quickly.

In addition, in terms of logistics, we can reach three days in the distance, three days in Tmall, and one day in the distance.

Increase subsidies, bonuses, commissions ...

Now, talk to other logistics companies, talk about priority, and talk about increased costs.

In a word, what can be done from a distance can be done by digging treasure!

Finally, increase publicity efforts, regardless of cost, as much publicity as possible, outdoor, Internet, TV ...

Where there is publicity from a distance, there is a treasure!

Compete against each other, do not let go!

Also, consult with major offline retail companies to temporarily borrow their storage centers and distribution centers.

Time is tight, we are too late to layout ourselves.

They should all understand that we are defeated, and they are not upset.

At this time, even if you give up part of the business, you must fully support our victory ... "

Ma Yun's words shocked everyone.

Take the initiative to declare war!

At this time, others are waiting for the launch from a distance. As the weak, they should be prepared for defense.

Ma Yun is good, take the initiative to stir up hot topics, attract public attention, focus on social hot spots.

By then, even ordinary people who did not understand the significance of this promotion before then should understand.

It was okay to win, it was not too bad to lose, but if it was too bad, Ma Yun pushed the treasure to the abyss.

Seeing that everyone was still shocked, Ma Yun said angrily: "At this time, do you still have to sit still?"

All act!

Time is tight, not for you to waste!

After allocating tasks, everyone has to complete their own tasks. Whoever ca n’t complete them, do n’t have to wait for it. Before Double Eleven, your resume will have more words of incompetence!

I would like to see if you bear the name of incompetence ~ www.readwn.com ~ can you find a better owner!

I ’m not Ma Huateng, I ’m not as soft as him.

At a critical moment, do n’t force me to make decisions that I do n’t want to make! "

As soon as these words came out, everyone condensed again. Lao Ma looked pretty kind. In fact, as a model for the rise of grassroots, Lao Ma is also a kind of man with a **** heart.

In the IT industry, Li Yanhong and Ma Huateng are all technical talents, and they have the personality of some IT people.

And Ma Yun, like Li Dong, came from Yeluzi.

This kind of nobleman who rises up is more cold-blooded than decisive and heartbroken than Li Yanhong.

At the next moment, everyone was no longer silent, and expressed their opinions and opinions one after another.

At this moment, Ali has not sunk, and it is not this time to change the master.

PS: Thank you, Shuxiang Shuwei and Shuyou 160703130509893, for the great rewards!