The Rebirth of Wealth

On the mountainside.

Ma Yun hung up the phone and fell silent for a while.

The guide in front seemed to feel that the atmosphere was not right, and the commentary stopped.

After a while, Niu Gang said lightly: "Mr. Li is so courageous!"

It is bold, financing 300 billion, this is an unprecedented financing in China.

And this time, it is still aimed at financing retail groups. Why is so much money raised from afar for financing?

Although what is said on the phone is not too specific, it can be used as the issuer, and the distance must definitely disclose the investment direction of the financing funds.

Increase the proportion of self-operated properties, expand the scale of retail groups, and invest in overseas markets ...

These are the directions for the use of funds disclosed by distant parties.

300 billion is by no means a small amount.

For the retail group, the investment plan of more than 40 billion US dollars, even Wal-Mart is difficult to take out so much money at once.

Niu Gang said something, and Zhang Jindong on the side was very meaningful: "Dongzi, 300 billion, did not do any roadshow promotion in advance, this is a bit big.

We both have known each other for a few years. My elder brother still advises me to take it easy.

Today's ABS market is still immature, and many investors simply do not know this channel.

Once the financing fails ... "

For the rest, Zhang Jindong didn't say it. Without a roadshow promotion in advance, Li Dong wanted to rely on the fame of the distance and his own fame to raise 300 billion.

30 billion, there is hope.

300 billion, it can be said that hope is slim.

If the distant place does some preparations in advance, there is still a glimmer of hope, and the preparations are not done. Does Li Dongzhen think his reputation is worth 300 billion?

The two men spoke, Ma Yun frowned slightly, and said, "Li Dong, this time I played a little bit bigger.

The issuance failed, which was a big blow to the distance.

Or is it that you have communicated privately with investors in advance? "

"..."

Everyone asked questions, Li Dong said with a smile: "There is no way, the distance is too short for money to develop.

Every loan is a stubborn salary, not enough to spend.

I'm annoying. I talk to the bank dozens of times a year.

This does not mean that it is a new channel anyway, just make it bigger at a time, so as not to delay time.

Success is good, and failure is not enough. If it is not a failure, it will make it far away. "

Before Li Dong said it was okay to raise less than 300 billion yuan, which was naturally a joke.

The issuance plan has been finalized, and the amount of financing is less than this amount. If 100 billion is raised, the money will be refunded.

Not only will it be returned, but also the interest will be paid according to the date of the funds raised, and the handling fee will be paid.

Success is okay, failure, far away did not get money this time, not to mention, you have to spend a lot of extra money.

Therefore, everyone felt a little puzzled that Li Dong raised so much money at one time.

Does distant retail really need so much money to develop?

The 300 billion yuan is more valuable than the entire remote retail group.

Li Dong This is more than just creating a remote retail of the current scale!

Where is this guy's self-confidence and ambition?

Hearing this, someone in the crowd smiled and said, "If nothing else, President Li's courage makes us admire.

Of course, institutions such as the China Banking Regulatory Commission and the People's Bank of China can actually approve the 300 billion asset securities issuance, which shows that the government has high expectations for the distance. "

As soon as this remark came out, many people condensed their hearts.

The ABS issue does not mean that Li Dong will issue as much as he wants. Like ordinary bonds and stock issuance, it also needs to be approved by higher authorities.

At the very least, the domestic issuance part requires the approval of multiple departments such as the China Securities Regulatory Commission, the China Banking Regulatory Commission, the People's Bank of China, and the Fund Association.

The issuance plan of 300 billion yuan will certainly not be completed in China.

But the domestic share will not be too low, at least not less than 100 billion.

Such a large amount of asset securities is probably the largest in China's domestic ABS financing history.

Just let Li Dong pass silently, so it can be seen how far the credibility and potential of the distant place are in the eyes of the superiors!

The government is strong enough to feel that there is still a guarantee for financing so much from afar.

Guarantee of strength, guarantee of repayment ability, and many aspects of strength.

Otherwise, changing a company, anyone present, let alone 300 billion in financing, 30 billion in financing is no problem.

Now, far away road shows are not done, and everyone does not know what to say.

The government is so optimistic about the distance, and financial institutions are also optimistic about the distance and support the distance. This is actually more pressure for everyone.

They don't know the specifics, but everyone speculates that it is likely that some financial institutions will conduct internal underwriting this time.

In other words, if there is a 300 billion yuan issued from afar, many banks, including securities institutions, may participate.

If you don't know a little in advance, the distance will not be so indifferent.

When the man said that before, someone laughed: "This is also Mr. Li, and the 300 billion asset securities are issued after the issuance.

Replaced with us, 3 billion, not a year and a half, I am afraid there is no way to review.

Of course, congratulations to Mr. Li on the successful issuance in advance.

300 billion, with so much capital for development, let alone, in the domestic retail industry, the distance is invincible.

Internationally, retail in the distance can also make great strides. In a few years, it seems that it is not too far to compete with Wal-Mart and other companies. "

The speaker is the CEO of Sanpower Group.

Li Dong glanced at him and said with a smile: "Earlier, the domestic market is not actually a major strategic goal in the distance.

The key is not cost-effective.

Not to mention much investment, competition is also great.

Originally, the distant place occupied a large market share, and it is difficult to expand again.

Not to mention, some companies have said that remote retailing involves monopoly. You said, where will there continue to be a lot of investment.

Slightly interesting, some filling in some blank areas is also our limit. "

Zhang Jindong smiled and said: "The Northeast is a blank area in the distance.

The southern coast should also be considered. "

Yuan Yafei answered: "The department store has achieved a nationwide layout. In this home appliance business, and even in other FMCG areas, there are also blanks.

President Li, it seems that there are many tasks in the distance.

300 billion, all invested domestically, should be similar. "

Several retail giants, you said one thing to me, and then looked at each other, with a tacit understanding in your eyes.

Far away, this time we really have to watch!

Once the financing of 300 billion yuan is successful, it will be terrible.

For a company, with so much cash flow in hand, it really means where to fight and where to throw money to kill everyone on the scene.

At this moment, many people said congratulations on their lips, in fact they could not wait for the issuance of remote asset securities to fail.

Once successful, the distance will be truly invincible for at least the next three years.

Before the three-year asset security expires, as long as the remote party pays interest on time, there will be no problems.

People from afar must consider the future and the long-term.

But the boss on the scene, they will not look at those, they only know that in the next few years, their days are sad.

...

Because it was financed by a retail group, no one else said much.

After these bosses said for a while, climbing continued.

Among the crowd, Ma Yun and others quieted down, and then slowly said: "Li Dong, this year will not focus on 7.18, but will focus on double eleven, is this not a waste of propaganda from previous years?

Li Dong said with a smile: "The previous 7 · 18 was actually a whim.

July 18th is not a year, and it is not a commemorative day, nor is it a distant anniversary, listing day or the like.

Really want to lead, it should be 8 · 18.

But in late August, it is beginning to approach the peak sales season in September, at this time it is not cost-effective to play activities.

So after thinking about it, it ’s better to remember another day.

In November, the National Day just passed, and then the peak season came in December. The performance in November is not good every year.

So look at this time another time, maybe the effect will be better.

It's just an event. Do you want to participate?

If you participate, everyone will be strong together, and the future promotion festival will be changed to November. "

Ma Yunning raised his eyebrows, and after a while he cut the railway: "Participate!

Anyway, there is one month left, and enough preparation is enough. "

"Well, it's good. Everyone will try it. If it's more cost-effective than the July event, it will be decided later."

Li Dong took it lightly, and then stopped talking about it.

But Ma Yun didn't move, until Li Dong left, Ma Yun fell at the end, his brows kept tightly frowning.

Is it really necessary to change the time on the promotion day?

A month in advance, suddenly large-scale publicity, is it worth it?

At present, it is still unclear how far away the promotion efforts are, but Ma Yun knows that it should not be too small.

He said in a month's time, he can also prepare to participate fully.

Is one month enough?

Just contact third parties, manufacturers, reach an agreement, formulate plans within the group, and publicize ...

These require a lot of time to prepare!

A promotion, especially on a large scale, involving other third parties, preparations are not overnight.

The far side has entered the final stage of propaganda. Obviously, it should have been prepared.

The preparatory work is well prepared, and this month, the distance is just carrying out the final publicity.

Digging up these platforms and catching up in a hurry, it's okay for small businesses and also has a crushing advantage over small platforms.

However, the hasty online launch of Yuanfang, the largest online shopping platform in the industry, means that it has fallen into a disadvantage from the beginning.

Therefore, at this time, the best option is not to follow suit.

If you hit them from afar, you can just use these platforms to continue your own activities.

But now I really have to keep up. The new promotion in the distance is on fire and there are no competitors. The consequences are even more terrible.

Why did everyone have to keep up before playing 7 · 18?

Just because they don't want to make the distance special, let their family be the only one, and turn the day of July 18 into the exclusive day of the distance.

Once an online shopping platform has left such an impression, it has its own unique platform festival, which is recognized by the whole people. Such a platform is extremely terrible.

Afterwards, Ali's main double eleven, why do other platforms have to create their own big promotion day?

It is at this point that people have to know that they are not simply following the trend, they also want to build their own corporate brand day.

...

Halfway up the mountain, there was no debate at this moment, and everyone was still digesting the news that had just been received.

In other places, some entrepreneurs also received news.

Qi Fangfang listened to others' comments, and could not help whispering: "This guy is crazy, 300 billion, my heart, liver, spleen, lungs and kidneys are beating.

300 billion!

It's just a financing!

I only deeply felt this time, what is a big company, compared with them, we are not even the Caotai team ... "

Qin Yuhan was frowning at this time, and said after a while: "Financing 300 billion is astronomical for any company.

Not only us, you see, who is not discussing?

The big companies in the front are probably talking about it.

Raising so much money ... "

Qin Yuhan suddenly thought of something, his brows became tighter, and he whispered: "With so much money invested in the retail industry, the possibility of recovering the investment in the short term is very low.

Once the time is not up to expectations, this fund alone is enough to overwhelm distant retail.

Even more than remote retail, it is likely to involve the entire remote holding.

What exactly does he want to do! "

Qi Fangfang shook his head, who knew what Li Dong was going to do, would he really want to surpass Wal-Mart?

Others have developed for so many years, and the world ’s number one throne has sat innumerable times, how can it be said that it can be surpassed by surpassing.

This crazy expansion fueled by seedlings is not necessarily a good thing.

While not listening to the people around me, many people are also discussing whether it is too risky in the distance.

...

People in Huashan are discussing, and the outside world is also talking.

Under normal circumstances, the issuance of ABS will not be widely publicized.

In fact, this form of financing is generally only focused on propaganda among fixed investors, and the outside world is unaware.

According to the regulations of the China Securities Corporation, for the securitization of corporate assets, promotion agencies shall not promote beneficiary certificates through radio, television, newspapers and other public media.

This is the same as private equity, not public.

But far away is the focus of the media, not to mention that this time it is super generous, one shot is 300 billion ...

At this time, as far as the promotion agency and the underwriting agency, in fact, there is no need to promote, nor to actively promote.

The news came out a little and caused a sensation in an instant.

As a non-promotional organization, netizens discuss and post discussions, which is not within the limits.

Therefore, this time the ABS financing plan for remote retailing was quickly spread.

online.

Soon some people started talking about it, and many people asked about asset securitization ...

Many people do not understand ABS.

It doesn't matter if you don't understand it. Many people don't really care about it. They only care about how high the returns are and how much the risks are.

In the past few years, the fame has become famous.

Li Dong himself is also famous and scary.

300 billion, it sounds like a lot. Many people dare not even think about this number.

But everyone will not look at this, they only know that Li Dong's personal wealth exceeds 100 billion US dollars, close to 800 billion yuan.

They don't care if it's cash or if it's money that Li Dong can come up with.

Many people only know that Li Dong has money, and 300 billion is less than half of his wealth.

From this point of view, many people think that the risk is not big.

Adding 5.6% interest, it is much higher than current bank deposits and a little higher than Yu'ebao.

But Yu'ebao currently has restrictions and is not suitable for large investments.

ABS subscription has no capital restrictions, which is also a new channel for many people who lack investment channels.

So when the remote financing plan came out, many people wanted to subscribe.

But soon, some netizens revealed: "Don't participate if you don't have enough money, nor do you have the qualification to participate.

The start of this financing is RMB 1 million.

There are also requirements for investors, the total assets of individuals or households are not less than 2 million, the net assets of enterprises are not less than 10 million, and the annual income per capita is high.

Not everyone can invest, let ’s just watch it lively.

I really thought that 300 billion could be raised from those of us? "

"Is Brother Gun looking down on us? We have so many people, so many people across the country, investing 100 yuan per person, there are hundreds of billions ..."

"What do you think? This is not the rule set by the brothers, it is set by the regulator.

I'm afraid that in the end there will be problems, a large number of bankruptcies, and social turmoil.

At this high point, there are few people involved, and they are all big dogs. The loss point is nothing, and the resulting movement is small. Do you understand? "

"Starting at 1 million, it's going to be fate. Forget it, it's better to buy Yu'e Bao. Although it is slightly lower than this, it may rise in a few days, and it is convenient to use the money.

"In fact, if you have money and no investment channels, you can still invest a little.

5.6% is not too high, but although the cannon is powerful, people are quite reliable.

At least in my opinion, it is more stable than other companies. "

"This is also true. Besides, Brother Gun has money, and 300 billion is a drizzle for Brother Gun!"

"..."

There is a lot of discussion on the Internet, many people are watching a lively, but there are still many people involved in investment.

With economic development, there are no fewer families and individuals with millions of assets.

With millions of assets, it does not mean that everyone will manage money, and there are investment channels.

Depositing the bank, the bank ’s interest in the three-year period is only a little over four points, and one million yuan has been invested. After three years, the interest is three or four hundred thousand less than that in the distance.

Investing in other financial products, in the eyes of everyone, the risk is much greater than the distance.

At least, the distance has been trustworthy in the eyes of the general public over the years.

For a time, when there was no roadshow promotion in the distance, many people and institutions participated in the investment.

...

The official release began at 9 am, when Li Dong and his group descended.

Yuan Chengdao was already waiting for Li Dong at the foot of the mountain.

Seeing that Li Dong was coming, Yuan Chengdao quickly greeted him.

The people of Ma Yun also stopped, they knew that Yuan Chengdao was waiting at this time, and what should be discussed was what happened today.

However, Li Dong would not satisfy their wishes, and smiled and said: "Then everyone will be scattered, go back and get some food, let's continue to chat at night."

Ma Yun smiled and said: "There is a happy event, don't you share it with us?"

Although they will know sooner or later, listening to it now and knowing it in advance will help them to cope with it.

Li Dong looked at him with a smile, and then walked away without speaking.

Just kidding, I tell you everything, I really think business secrets are not secrets.

ABS financing funds will be disclosed, but some institutions currently only intend to subscribe, but have not yet actually subscribed, these things are not known to the outside world.

How much money can you raise on the first day, sometimes you can still see a lot of things.

Of course, there is no need to tell Ma Yun them.

...

When Li Dong took the people away, Zhang Jindong whispered: "Guess how much money can be absorbed on the first day in the distance?"

"Not less than 3 billion!"

"There are so many? This is the first day, and it suddenly killed ..."

"Now it's just a publicity period. In fact, the road show is far from the road show, and the gap is not too big. After all, it's already hot.

3 billion, there is still hope. "

"Let's talk about it depending on the situation, financing 300 billion ... Huaxia, I'm afraid he alone will do it."

"We thought, was there a play?" Someone said self-deprecatingly, and finally whispered, "You guys, this is really about to lift him up!"

The financing plan of 300 billion yuan is still an emerging corporate asset and securities financing.

Do n’t you think that this is the most terrible?

Strong yourself, strong business, popular support, government support ...

How is this fighting? "

The scene was speechless in an instant.

This time the release plan, in the eyes of everyone, is unreasonable!

The existing assets of Far Retail, together with future income, can still obtain an issuance scale of 300 billion yuan in the case of already many liabilities, what does this mean?

Among the crowd, Ma Huateng, who has been talking very little, glanced at Ma Yun and chuckled: "Ma Yun, your Huashan on the sword, found us an ally, you are a good one."

Ma Yun frowned, and after a while said: "Whose deer died is unknown!"

"You will have a hard mouth."

"Lao Ma, I still admit it at night. When someone else's big plan of 300 billion yuan comes out, what else to fight? Believe it or not, the money smashed Ali ..."

Everyone joked, and some joked that Zhang Jindong said: "Don't you say that you want to buy you from afar, but you thought it was a joke. If the financing is successful now, it is not a joke.

Several of the companies are listed companies, and they have money in the distance. If you show a sign to you, you may become a family in the future. "

The speaker is unintentional, the listener intentional.

Both Surin and Dashang are listed companies. Although Dashang is not all listed, its Dashang shares, that is, some industries including the retail sector ~ www.readwn.com ~ are still listed.

Once the distant place really gets so much cash flow, it is really not impossible to raise a sign against them and make a mandatory tender offer.

For a time, a few people were a little stunned.

This matter cannot be ignored!

For companies like Yuanyuan, once they raise their cards and rely on money, they are not opponents.

At the last moment, I didn't know who it was, and said with emotion: "If you fail, let's go back to pray if you succeed!"

Today's gathering, just a financing plan, was overwhelmed.

At this moment, many people have extinguished their controversy, how can they still argue?

Originally everyone was holding back, before there was a lot of movement, just want to fight, fight ...

This is all right, do nothing from afar, and the 300 billion figure alone makes everyone's movements a joke.