The Rebirth of the Male God Starts From Playing Games

  Chapter 359 356. What? Bomi organizes its own electronics exhibition?

  This year’s E3 exhibition can be described as a disaster.

  At the end of 2006, the organizers of E3 announced that they would cancel the E3 exhibition in 2007.

  E3 Exhibition: Electronic Entertainment Exhibition (English: ElectronicEntertainmentExpo), referred to as E3.

It is the world’s largest and most well-known interactive entertainment exhibition. It has been held since 1995 and has an important position in the global electronic entertainment industry. Eyes, and more than 60,000 influential retailers, distribution departments, developers and investors, and media.

The E3 exhibition can be said to be an advance preview of the annual business battle of the game industry. Major game manufacturers will exhibit the most important products of the year at the exhibition. Whether or not they can succeed at this exhibition to some extent represents the The market prospects of the product.

  From 1995 to 2006 last year, there has been no interruption.

  At last year’s E3 show, in addition to veteran Nintendo, Sony, Sega, Square...

  In the E3 war in 2006, Bomi's performance was very dazzling, and it also pushed the E3 exhibition to an unprecedented peak.

  It is not an exaggeration to say that it is an unprecedented grand occasion.

  But at the end of last year, the E3 organizer announced that it would not hold the E3 exhibition in 2007, which surprised countless people.

  While surprised, I felt extremely disappointed and distressed at the same time

  Maybe it was due to financial pressure, maybe other reasons, maybe the organizer really had some reason, so the organizer made such a decision in 2006.

  In a sense, the E3 game show that people used to be familiar with came to an end in 2006.

  Many people will be puzzled when they hear this news, because before, people have just witnessed the grand E3 2006.

  However, not long after the end of E3 in 2006, the organizers of the game show made a painful decision, that is, to cancel the E3 events held over the years.

  The reason given by the organizer is -

The   E3 game show has begun to show signs of loss of control. Whether it is an excessive number of exhibits or a crowded flow of people, it is a very headache.

  Based on various considerations, the decision to end the E3 game show is almost settled.

  For all game production companies, the cancellation of the E3 event is undoubtedly a sudden bad news.

For a long time, game companies have always made the annual E3 game show their goal. When this long-standing goal suddenly disappeared, everyone was at a loss while also having a lot of doubts, such as future development directions and products. Promotion channels and so on.

   But for big manufacturers, E3 is only one of the few choices. Without E3, they still have other ways to retreat.

  For example, Tokyo Game Show is one of them.

  Bomi can also be promoted through ChinaJoy.

Even Bomi company doesn’t even look down on the promotion channels of these game shows, because Bomi’s own channels are already rich enough, whether it’s QQ, game platforms, information platforms... These can make Bomi’s games very popular. High exposure.

  For some small manufacturers, the lack of an E3 exhibition is actually quite hurt.

  Such as Square, EA, 2K... These companies lack a good exposure channel.

  For the majority of game lovers, not holding E3 in 2007 will be a painful loss, which means that they will not be able to see unprecedented grand occasions such as 2006.

  There is no way to experience the game that interests me at the E3 exhibition, and take pictures with my favorite game COSER.

  "The E3 exhibition has been open for more than ten years, and the sudden ticket skipping this year is really uncomfortable."

  "The key is that there is no way to see Nintendo’s masterpieces, no way to see Squarewell’s new Final Fantasy products, and no way to see Bomi’s brilliant new work this year. It’s really uncomfortable."

   "That is, I was looking forward to the 2007 E3. I wanted to say whether it would be Bomi's show again this time. Last year, Bomi's performance was really impressive.

  Unexpectedly, good guys, E3 just won't do it. "

"It's so hateful. Last year E3 was so well run. It can be said to be the best ever, and it is still a crowd of stars. Even China's Bomi participated. North and South Blizzard brought too much on E3. Surprise, the first exposure of World of Warcraft...

  Are these all going to be swan songs? "

  ……

The low pressure that   E3 activities cancelled has been lingering, and it wasn't until February this year that things turned around.

The organizers of the   E3 event announced that E3 will return with a new look.

  In other words, in 2007, there was another E3 game show.

After returning to E3, not only the venue was shrunk, the venue was relocated from the original Los Angeles Convention and Exhibition Center to nearby Santa Monica, and even the layout of the venue was greatly changed. Large-scale exhibition models were no longer allowed in the venue. Or poster booths, etc. At the same time, the E3 Game Show was renamed "E3 Media and Business Advanced Conference".

  The organizer of E3, the American Entertainment Software Association, disclosed the official name, date and location of the 2007 E3 exhibition to the public.

  The name of E3 2007 will be officially changed to E3 Media and Business Senior Conference. The venue will be transferred from the original Los Angeles Convention and Exhibition Center to the 40,000 square foot Barker Hangar in Santa Monica.

  In addition, it may be the launch of TGS (Tokyo Video Game Show) this year, and the timing of E3 has also been adjusted.

  The time will be changed from May to July 11th to July 13th for three days.

It’s like pour a pot of cold water right away after getting people excited. People don’t understand the difficulties of the organizers. As a key event of the year, E3 must have to pay a corresponding price behind its reputation. The decision is really disagreeable.

  Countless players scolded the organizers of E3:

   "What are the organizers of E3 doing? Why is it suddenly shrinking after so many years? Is there no money? Or is it because of something?"

   "Such a small venue, such simple facilities, let alone Nintendo, even a small game factory would not go there, right?"

"This feeling is really uncomfortable. It is equivalent to the organizer fed you a big meal last year, and this year it will be reduced to only one plate of mustard tuber. If it is of this size, many big factories do not I will go, maybe this year's E3 is really going to be cold."

  "Yes, I think the organizer is too unwise. It was so good last year. With so many people participating, it directly detonated a huge topicality. It was so simple this year, who would want to participate?

  There is no game manufacturer, so how can there be an audience? "

  The convention and exhibition industry is hailed as one of the most profitable entrepreneurial projects in the future, and is listed as a sunrise industry with high income, high profitability and broad prospects.

  Conventions and exhibitions are not only as simple as showing the products of this industry, but also an opportunity to show the image of a city. Large-scale exhibitions have brought the development of many industries such as hotel industry, catering industry, store retail industry, tourism industry and so on.

  The main profit sources of exhibitions are:

  1. Participation fees. Companies participating in the exhibition need to pay for their booths. The cost of the booth varies from hundreds to tens of thousands depending on the location of the exhibition. According to the scale of the exhibition, there can be dozens to hundreds of exhibitors.

  2. Tickets Participants need to buy tickets for the exhibition, and each ticket ranges from tens to hundreds of dollars.

  3, dining, accommodation

  4, souvenirs, office supplies

  5, corporate sponsorship

  So the organizer held the game exhibition scale to an unprecedented scale last year. This year I told you that there is no money. The audience must not believe it.

  As for the other excuse, it’s even more nonsense-

  Because there are too many people attending the exhibition, the management is chaotic and the organizer is miserable.

  So countless netizens criticized the organizers of E3, thinking that they are really conscience——

  You don’t even want to make money, but you still think there are too many viewers?

   "That's the reason I heard this for the first time, and when E3 was held last year, why didn't you say that the scene was chaotic?"

  ……

Sure enough, as soon as the news of the E3 exhibition was released, it immediately caused an uproar in the world.

  On April 2, 2007, Tecmo, a well-known publisher on the East Island, criticized the new E3 exhibition, believing that the organization of the exhibition was bad and it was a “test product”.

  Tecmo will not participate in E32007.

   "The management of the new exhibition does not know what they are doing?" John Inada, vice president of Tecmo, told reporters, "People will not waste money on a test product."

In addition to feeling badly treated by the organizers of the exhibition, the lack of retail buyer participation is also an important reason why this publisher with masterpieces such as "Ninja Dragon Sword" and "Dead or Alive" is not interested in this E3. .

   "In the past, E3's management has always had a poor attitude towards people, so people are not obliged to cooperate with them to participate in this year's exhibition... I also heard that many retailers and buyers will not come this year." Inada said.

  But the one that hits the players' faces more is--

Nintendo said: "No matter what, Nintendo will still participate in the E3 game exhibition this year. As long as E3 is held normally, you can see Nintendo. We will not let the players down, and we will work hard to return the players and let the players participate in the E3 exhibition. I can experience the surprise that Nintendo will bring to everyone this year."

  Square also agreed with Nintendo, saying that it will still participate in the E3 exhibition this year. Although the facilities and venues are a bit rudimentary, Square will definitely respond with 120% of the effort to the love of gamers.

  This time Square will bring new final fantasy works.

  ……

  So follow-up media made corresponding reports:

  "It is foreseeable that the situation of this year's E3 exhibition will be much worse than before. The venue and charity have been reduced. Due to the limitation of the venue, there will not be many game companies participating.

  It is conceivable that many game manufacturers, even Nintendo and Sony, can obtain exhibition locations and area sizes that are no better than other game vendors.

  In general, this year's E3 exhibition is a small-scale exhibition, and it is inevitable that it will not be as good as before.

  But players don’t have to worry too much. After all, big players like Nintendo and Square will still participate. "

  ……

  However, in addition to some large Japanese companies, many major game companies have made it clear that they will not participate in this year's E3 exhibition.

  Such as EA and Blizzard, taketwo, Microsoft... They all said they would not participate in the E3 exhibition.

  This situation is more embarrassing.

  The main reason may come from many sources.

  First of all, under the general environment, the economic situation of the United States is not very good. In March, the Dow directly fell by 2 points.

Now there are some bad factors in the United States. An invisible financial crisis is brewing. What is revealed is that people’s money is invested in real estate. The loan industry is very hot, but at the same time there is a small amount of money in other industries. shrink.

  Therefore, many people tacitly understood that the organizers of E3 wanted to streamline this exhibition.

  But they also said they would not participate.

  So when the media asked about Cao Yang, Cao Yang also made it clear--

   "Given the lack of sincerity of the organizers, the poor venue and the poor organization, Bomi does not intend to participate in this year's E3 exhibition."

  ……

   Cao Yang's speech this time directly caused the media and the majority of players to blow up.

   "Fuck! Isn't it? Even Bomi has to withdraw from this E3 exhibition? What am I going to do... I also look forward to seeing Boss Cao at E3 this year."

"Yes, last year, Bomi made a big splash at E3 and brought an extraordinary performance to the world. It was really unprecedented. Now Bomi has announced that it will not participate in E3, so what else is so good about E3 this year? ?"

   "It's a pity, if Bomi does not participate in E3 this time, I don't know the game plan of Bomi this or next year."

   "I miss the 2006 E3 festival very much. Last year was really a classic year."

   "I still remember that when the Bomi game came out, the Imperial Capital Symphony Orchestra directed by Tan Dun directly caused my tears to burst."

   "Indeed, if Bomi didn't even participate in E3, there is really nothing to see at E3 this year."

   "But it's not necessarily. Anyway, I'm going to Nintendo's Zelda."

   "You go, I won't go anyway, I am not a Nintendo fan, I am a Bomi fan, and the world without Bomi is not fun at all.

  E3 without Bomi is simply uninteresting. "

  ……

  However, many players expressed their understanding.

  Accurately speaking, the majority of those who support Bomi’s not participating in the E3 exhibition.

   “Yes, this year’s E3 organizers really didn’t have any sincerity. The exhibition area they gave was small and simple. It’s really disgusting to make money but don’t want to provide good services to others.”

   "That is, when I made money last year, why didn't you tell me what kind of planes did you build this year? It shrank so much, which resulted in the loss of many game companies I like?"

   "There is no need to go. If you go, you will still be disgusted and lose your share. Why bother?"

   "That is, Bomi does not lack E3 as a publicity channel. It seems like everyone is flattering you. If Bomi doesn't go this time, he can go directly to other exhibitions and kill E3."

   "Yes, the Tokyo Game Show should be pretty good, right? I wonder if Boss Cao would consider it?"

  "Or participate in our own CJ this year?"

   "Wow, speaking of CJ, I think of those beautiful young ladies. If Bomi is going to participate in chinajoy this year, what kind of coser do you think they will invite?"

  "What kind of please? Isn't it that way? The coser circle is messed up. I don't want Bomi to use some cheap ways to attract people's attention. It's better to focus on the game."

   "You guys, the format is too small, when can Bomi hold its own game show?

   Boss Cao is rich now. Isn’t it a good idea to do an exhibition of your own?

  Make a BOMI game show, or B3 or something. Straight up.

  Let game companies all over the world come to participate in the electronic exhibition held by Bomi. Isn’t this pattern higher than that of participating in other people’s homes? "

   "Hahahaha... This proposal is great, I support it with my hands. It is time for the world to see the strength of China in hosting the World Game Show.

  It can be fully supported by the strength of Bomi.

   And based on what I know about Boss Cao, he must do the best if he doesn’t do it.

  If Bomi is to hold a world-class game show, then the service, venue, and stage performance must be superb. "

   "Yes, Bomi hurry up and hold it, we support you!"

  ……

  Countless players left a message on Cao Yang’s Weibo, supporting him to engage in the Bomi Electronics Show, and would not give him directly.

  This Nima...

  Lao Tzu’s creativity, you have to talk about it first, is this a chicken?

  ……

  In the afternoon, Cao Yang had a meeting with Li Lanyun and the Chief Operating Officer Wang Hanyang. Speaking of E3, everyone discussed the recent news about E3 on the Internet.

   "Can't go to E3, we still have ChinaJoy." Cao Yang said.

ChinaJoy: China International Digital Interactive Entertainment Exhibition, referred to as ChinaJoy, is a comprehensive international digital entertainment industry sponsored by China Audiovisual and Digital Publishing Association and Modu Hanwei Xinheng Exhibition Co., Ltd., and co-organized by Modu Press and Publication Bureau and Pudong New Area People's Government Grand event.

  As one of the most well-known and influential annual events in the global digital entertainment field, ChinaJoy covers games, animation, Internet film and television, Internet music, online literature, e-sports, trendy toys, intelligent entertainment software and hardware and other digital entertainment fields.

  However, Cao Yang's previous life of CJ was not very good. He has been CJ many times.

  But I feel that the quality of Chinese games is generally relatively average. Many games were born to collect money. The previous life was mainly online games.

  The audience goes to CJ, basically not for the game, many of them are to see SHOWGIRL.

  And the most exaggerated is that some showgirls still clearly mark the price, as long as you dare to ask, others dare to return the price.

  Unless you have no money, sleeping on showgirl is commonplace.

  In the previous life, Cao Yang had some colleagues who went to participate in cj. The purpose was not to promote their games, but to make sister papers.

  After coming back, I will show off with Cao Yang.

  Some game manufacturers directly pulled a cart with showgirl over, and then after the exhibition ended, they took the local tyrants to Haitian Shengyan.

  ……

  General reason, Cao Yang actually didn't want to participate in chinajoy, and he would be a little better in this life.

  But it's not much better.

  ……

  "So...Should we consider the opinions of netizens?" Wang Hanyang asked tentatively, "I think they have some truth in what they say——

  Bomi organizes a world game show by himself.

  It shouldn't cost too much money, and it can also win a lot of good reputation. "

  "This is a good proposal." Cao Yang said thinking.

  Holding a game show in China is definitely profitable, and it can also make a lot of money.

  For Bomi, holding a large world-class game exhibition can not only make money, but also earn a good reputation.

first--

  Bomi organizes it by itself, which can save a lot of cost.

  Think about it, if Bomi participated in E3, he would directly pull an entire symphony orchestra there last year. Airfare, accommodation, local expenses... these costs are actually not small. (Of course, it's a drop in the bucket for Bomi)

  Now the main venue is held in the Imperial Capital. Bomi can save a lot of money by doing his own propaganda.

  In addition, in terms of the cost of the exhibition, the general exhibition will receive a subsidy from ZF.

  Why does ZF subsidize the exhibition?

  One is because the exhibition is not only a simple display of the products of this industry, but also an opportunity to show the image of a city. Large-scale exhibitions will bring the development of many industries such as hotel industry, catering industry, retail industry, tourism industry and so on.

  For example, every "World Horticultural Exposition" held in Kunming, Yunnan will drive the rapid growth of tourism.

  Undoubtedly, no bigwig will refuse anything that is good for GDP growth.

The second reason is that ZF in many places treats exhibitions as public welfare projects, and its public welfare is reflected in the fact that the exhibition is conducive to the construction of local spiritual civilization. Political propaganda exhibitions are conducive to the smooth flow of government orders, political communication and people, and judicial exhibitions are conducive to creating a good public order. , Cultural and sports exhibitions can enrich people's spare time, science and education exhibitions can improve the quality of the whole people, and the social benefits of public welfare are not insignificant.

  From the perspective of communication targets, it provides extensive social education for the broad masses of people at different levels of society, with different genders, ages, occupations, cultural levels, and customs.

  Use the form of exhibition to conduct social propaganda and education, with strong purpose, lively and lively forms, rich in content, concentrated and extensive propaganda and education objects, easy to understand, suitable for all ages, great influence, and good publicity and social effects.

  The game has now undergone Bomi’s continuous efforts and promotion, coupled with the Internet to connect the world, so that the game’s reputation has undergone some slight changes.

  After "Heroes 1937" came out, the society has gradually changed from the impression that games are harmful and that games are drugs to——

  Oh, it turns out that games are also very important cultural carriers.

  It turns out that games can also help our country export its own culture and its own history, so that people in other countries in the world can also understand what is really happening on Chinese soil.

  So if Bomi wants to hold a world-class game exhibition, it will definitely agree with it, and maybe it can get a large ZF subsidy.

  And if Cao Yang wants to apply, except for the Bird's Nest Sports Center under construction, there is no big problem for him to apply for any other venue in the Imperial City.

  ……

  It took more than an hour. Cao Yang, Li Lanyun and Wang Hanyang discussed the general content of the World Game Exhibition held by Bomi.

   Sort out the problem, and what else needs to be solved urgently.

"This proposal is not bad, so let's handle it from your side," Cao Yang said to Wang Hanyang. "We will set the venue and date early so that we can invite game dealers, and then we will carry out publicity and pre-sale of venue tickets sooner. ."

   "Okay." Wang Hanyang nodded happily.

  There are two core elements for a good exhibition: one is the ability to organize exhibitors, and the other is the ability to organize professional visitors.

  To put it simply, you must have enough contacts and channels to organize high-quality exhibitors and visitors.

Therefore, generally speaking, the first few sessions of the exhibition are the most difficult to organize, because your exhibition is just established and has no influence in the industry. Since there is no influence, no one can spend money to participate in the exhibition or visit the exhibition. Therefore, this requires a very broad network of contacts and organizational channels.

  Most of the exhibitions are more popular as they become older. As they become more influential in the industry, they will become easier to hold.

  But Bomi does not have this problem, because Bomi’s influence is large enough.

  An AIR game platform has already networked most of the world’s excellent game manufacturers. Except for those like EA who want to start anew, as long as Bomi dares to open a game show, then most of the game companies will come.

  Whether it is at home or abroad, Bomi enjoys a high reputation in the gaming circle.

  And Bomi players have a very large number of players around the world.

  Especially the current World of Warcraft, which is about to exceed 14 million people.

  Don’t worry about not selling the tickets at that time, just worry about whether the venue is big enough, can you maintain the order of the scene and ensure the safety of the personnel...

  These are higher requirements for the organizer.

  ……

  According to Cao Yang's estimation, Bomi wants to hold his own game show, and it will take 3 to 5 months at the earliest, almost at the end of the summer vacation.

  In fact, it is best to catch up with the summer vacation, that is, between July and August, because there are many people here.

  After all, the main group of people who play games is still relatively young.

  Many college and high school students are Bomi’s core players.

  Wang Hanyang’s thinking is similar to that of Cao Yang, so it’s already April, and he doesn’t have much time to operate.

  If the exhibition venue and related time can be finalized within this month, then there will only be 1 to 2 months of publicity period when it is fully paid.

  At that time, I don’t know how many players will come, and I don’t know how many tickets will be generated for the pre-sale.

   "Boss, there is one more question." Wang Hanyang said, "If we plan to reach July, it is very likely that there will be a time conflict with Chinajoy.

  I just checked and found that the time of CJ this year is from July 12th to July 15th.

   was held at the Shanghai New International Expo Center. "

  CJ is also a signboard of the magic city anyway, the local ZF is involved, it seems a little inappropriate for you to grab someone from others.

  However, Bomi wants to hold its own exhibition, and it will definitely involve ZF. This will not only get subsidies, but also enhance cooperation and get ZF’s support, which will be more convenient for holding.

  ZF is eager for Bomi to open more of this kind of exhibitions, which can boost GDP, and can drive local tourism, sales, hotels, consumption... all kinds, of course, it is a good thing.

  Especially Bomi’s influence is so great, so Cao Yang believes that we don’t have to compete with CJ of Magic City, but we still have to open it.

"It's okay, then we will put it in August, which happens to be staggered with CJ, which can also buy us more time." Cao Yang said, "and our structure should not be too small, and don't frame the exhibition within the scope of the game. , Although the game is the main body, it still needs to be developed in the future.

  Like E3, let’s call it 【Bomi International Electronic Entertainment Exhibition】, and then bring related electronic industries in, such as games, animation, future electronic equipment, game consoles...make the frame bigger. "

   "Okay." Wang Hanyang took notes seriously.

  ……

   "Then we still participate in this year's CJ?" Li Lanyun asked.

   "Hmm..." Cao Yang frowned.

  Indeed, if Bomi is going to be an exhibition, then there is no need to participate in this year's CJ.

  CJ is basically all domestic game companies, and Bomi not only wants to attract domestic game companies this time, but also hopes to bring in a bunch of big game companies from abroad, such as Nintendo, EA, and Blizzard.

  So Bomi must keep its products on the Bomi International Electronics Show for exposure, so that the effect is the best.

  At least there are no companies involved, or if there is really an accident that causes a small number of participating companies, at least Bomi can be the finale and turn the electronics show into Bomi’s own game carnival.

   "I don't think I will participate, or just bring one or two products to promote?" Cao Yang said.

   "Uh..." Why did it finally fall on me?

  Li Lanyun felt a little uncomfortable.

"In order to maintain the sense of mystery and exposure, I think if you go to CJ this time, you will take the products that we have already sold and the products we are in operation, and then leave the main new products to me. I will go to August. Promote through the Bomi International Electronics Show."

  The main thing is that you have to have something that can hold the bottom of the box, so that players will have enough attraction to participate.

  The product has been exposed before this. What else is there for players to participate in the game show?

  The reason why Li Lanyun was invited to participate in CJ was mainly because he felt that he still had to give others a face.

  After all, Bomi is a Chinese company and the leader in the game industry. If you don’t go, it would be too much.

  ……

   "Okay, then I will sort out the list of games that need to be promoted by CJ and send you a copy." Li Lanyun was taking notes.

  The boss of the company does not appear, but Li Lanyun, as the top leader of Bomi Interactive Entertainment and the third leader of Bomi Group, is already very important to attending CJ.

  Some companies actually don’t even show up their bosses, and at most send some project leaders to promote them.

"correct."

  Before the meeting ended, Cao Yang suddenly remembered one thing——

   "Inspired by CJ just now, I suddenly had an idea.

  In addition to the Bomi International Electronics Show, I think we should regularly find some world-class symphony orchestras to hold Bomi’s own concerts. "

   "Huh?" The two raised their heads to look at Boss Cao at the same time.

game?

  Concert?

  ……

  (End of this chapter)