The Rebirth of the Male God Starts From Playing Games

  Chapter 353 350. What kind of monster Bomi is! ?

  As soon as the news of Bomi's IPO underwriters recruitment bid was released, the whole world was boiling.

   "What?! Bomi is going to go public?"

   "Bomi? Which Bomi?"

   "Which Bomi company could be there? It's Cao Thief's one."

   "My God, how many hundred million is that worth? Bomi is already very big, right? I think they make a lot of money every year."

   "That's not it. After Bomi is listed, I don't know how much bigger it is than it is now. This Nima is simply a monster!"

  ……

The first to discover this business opportunity was Goldman Sachs. After all, Liu Zhiping, the chief strategy officer of Bomi, was previously the head of Goldman Sachs in Asia. This time he naturally tends to find his old partner for cooperation first, so he put the bidding news in advance. Goldman Sachs.

After   , bidding was conducted to investment banks around the world.

  After Henry Paulson was appointed as the U.S. Minister of Finance, the CEO of Goldman Sachs was replaced by Lloyd Blankfein.

  Blankfein was shocked and stupefied after finishing the phone call with Liu Zhiping.

  His subordinate Morgan looked at his boss standing in front of the phone with a dull look, thinking that something had happened.

   "Hi, Lloyd, how are you?" Morgan was stirring the coffee with a spoon while looking at the company's CEO.

  The surrounding phone calls were overwhelming, and everyone was concentrating on what they were doing.

  Lloyd came back to his senses and looked at Morgan’s unbelievable expression, with a happy smile on his face, "Bomi Group is going to go public!"

   "Huh? Bomi, which Bomi?" Morgan is not very familiar with companies in China.

   "It's the Bomi who just released the smartphone some time ago." Lloyd said excitedly.

  Cry a cry.

  The coffee in Morgan's hand fell to the ground.

  ……

  The next day, major media and newspapers published news about Bomi Group's IPO.

  As soon as the news was released, it immediately overwhelmed the world.

  Even the faint news about the subprime mortgage crisis has been suppressed.

  Countless investment banks have paid attention to this giant dragon company in the far east.

  If the previous Bomi was just a slow-developing Oriental Dragon in its infancy, then this time it has sent a strong signal to the world——

  This young dragon will quickly transform. After completing the transformation, it will become a giant standing in the east, and the whole world will tremble under its feet.

  Of course, this matter is simply a golden opportunity for investment banks.

  Everyone is very optimistic about the valuation of Bomi Group, which is expected to exceed 80 billion U.S. dollars, which means that the underwriters who can successfully list Bomi will earn more than hundreds of millions of U.S. dollars in profits.

  The New York Times of the U.S. reported extensively on the news that Bomi is seeking to go public:

   "A company from China is seeking to go public.

  Bomi Group has developed numerous businesses since its establishment in 2000, involved in games, mobile phones, music, literature, film and television and other fields, becoming a leader in China’s Internet industry.

  Before this, Bomi has always been a non-listed company. Because of its ultra-high annual income and good corporate structure, external capital has always been very optimistic.

Bomi Group’s IPO is undoubtedly the largest IPO in recent years. The current valuation of Bomi by investment banks is about 70 to 80 billion U.S. dollars. Such a rare large order makes global investment banks coveted. Bomi will be in this global investment bank draft. In, to whom will the hydrangea be thrown?

  Almost all investment banks are competing for this project!

  Goldman Sachs, Citigroup, and CICC have all become closely connected leaders.

Especially the Goldman Sachs Group. Because Martin Liu, the former head of Goldman Sachs in Asia, is now the chief strategy officer of Bomi Group, the cooperation between them should be the closest. The possibility of Goldman Sachs becoming the lead underwriter is very high. .

  What will happen in the future, and at what market value and issue price Bomi Group will go public, let us wait and see. "

  70 billion dollars? !

  When I saw this news, Boss Cao was furious. You too underestimated the Bomi Group. We are at least a large company of 100 billion yuan.

  In short, if these underwriters cannot help Bomi Group complete the 100 billion valuation and listing, then there is no need for them to cooperate with Bomi.

  Other news media also reported on this incident:

  "Yesterday, an investment banker revealed that Bomi Group plans to go public in Xiangjiang and will be listed in the fourth quarter of this year. Once Bomi is listed, it will undoubtedly be the largest IPO in recent years.

  The New York Times recently wrote an article that considering the huge scale and growth rate of the Chinese Internet market, as well as Bomi’s high market share, Bomi is expected to become China’s next listed company with a market value of US$100 billion in the future.

  Google was listed on the Nasdaq on August 19, 2004, with an initial price of 85, a valuation of 23 billion U.S. dollars, and a price-earnings ratio of 80 times. It hired 9 brokers and set a record for the largest underwriting team.

  Currently, the investment bank's valuation of Bomi is about US$70 billion to US$80 billion. Once such a large order is won, it will be enough for the investment bank [take a year]

  [Almost all investment banks are competing for this project. 】

An investment banker who participated in the Bomi IPO draft said in an interview with the media that at present, Bomi has not made a final decision, but there should be results in the near future. "

  " Public data shows that in the first quarter of this year, Bomi’s revenue reached 2.34 billion U.S. dollars, an increase of 80% year-on-year, the highest annual increase since the fourth quarter of fiscal year 2006;

  Net profit reached US$642 million, an increase of 172% year-on-year.

  In fact, Bomi Group is setting records every quarter.

Because Bomi’s business is not stagnant, Bomi is still in a period of crazy expansion, people can’t see any signs of stopping Bomi, and Bomi will give the company every time it expands its business. Bring huge benefits, but also open up a new market.

  For such a company, its business capabilities in all aspects are very strong, and it will naturally be favored by the market. Some experts even pointed out——

  Most of the investment banks on the market tend to be conservative in the valuation of Bomi. From the perspective of the current size of Bomi, it is at least a large company with a valuation of 100 billion US dollars. "

  "Bomi's IPO valuation tends to be conservative.

Some analysts had predicted that Bomi’s revenue increased by 59% last year, coupled with the good results achieved in the mobile phone market this year, and based on this, Bomi was valued at up to 100 billion U.S. dollars, while Google’s IPO was valued at 24 billion U.S. dollars. .

  Bomi is obviously much stronger than Google.

  Bomi is actively negotiating quotations with underwriters, and they hope to obtain a higher valuation and then obtain more raised funds.

  Although I don’t know how much Bomi will raise in the end, according to people familiar with the matter, it is expected to be more than US$20 billion.

  This will be good news for Bomi and shareholders. "

An investment banker said in an interview with the media that Bomi is more inclined to choose a reasonable level in terms of pricing.

  But some people also said:

“It’s not a wise choice for Bomi to be listed in Hong Kong, because investors in China, especially stockholders, have generally low incomes, and they don’t have much investment desire and concept in the stock market. Instead of listing in Hong Kong, it’s better to go public in the United States. More funds can be obtained.

If there is not enough shareholder support, it is very likely that the shares issued by Bomi will eventually be collected into the hands of some larger consortia. At the same time, there is also the risk of falling below the issue price after the issuance. This point Bomi needs to be very cautious. treat. "

  “Foreign investment banks have the advantage of “networking”.

  Before the draft, there was news that Bomi would hire Goldman Sachs and Credit Suisse as underwriters for the IPO in Hong Kong.

  According to the experience of domestic companies listing overseas, in the case of a large issuance scale, most of them will choose more than three investment banks as lead underwriters. When it comes to the choice of lead underwriters, they prefer foreign investment banks that can weave a global "network of relationships."

  An investment bank source revealed that lead underwriters have the right to share the bulk of underwriting fees. Whether these investment banks have a chance to earn underwriting fees depends on whether they can attract enough cornerstone investors.

  A sufficient number of cornerstone investors will ensure the successful issuance under the unfavorable overall market environment.

  Whether this will affect the liquidity of the stock is not a question considered by the underwriter;

  Finding cornerstone investors is the goal of completing this transaction.

  In an IPO, the cornerstone investor obtains an agreed number of shares at a fixed price, but must also accept the holding period.

  The reporter noticed that Goldman Sachs frequently appears among lead underwriters, mainly because it has strong “relationship accounts”, such as Singapore’s sovereign wealth fund Temasek and Qatar Investment Authority.

  It’s not yet known who will die in the end. Please continue to pay attention to the news of this newspaper. We will continue to report on Bomi Group’s IPO related news in the follow-up. "

  ……

  In fact, Bomi’s IPO is not something that any underwriter in the world can eat alone.

  IPO lead underwriter (LeadUnderwriter) refers to the securities business institution that exclusively underwrites or leads the organization of underwriters in stock issuance.

  The lead underwriter is the most important intermediary agency hired by the stock issuer.

  It is not only the lead underwriter of stock issuance, but also the issuer's financial adviser, and it is often the issuer's recommender for listing.

  When a company decides to issue stocks, there are often several, a dozen or even dozens of securities operating institutions to fight for the lead underwriter, and the competition is fierce.

  Bomi contacted more than 21 underwriters to work together on this matter.

   Throughout March, Liu Zhiping was busy negotiating with the underwriters. The main purpose was to complete the valuation of more than US$100 billion given by the boss of Cao, and then to issue additional US$100 billion in stocks and go public at an issue price of HK$400.

  Liu Zhiping called 21 underwriters together and held a meeting.

  The underwriters themselves know that if they want to operate Bomi, they must cooperate with more underwriters.

  After layers of negotiation and screening, Liu Zhiping finally confirmed that Bomi will be listed on the Hong Kong Stock Exchange this time, hiring Goldman Sachs, CICC and Credit Suisse as lead underwriters.

  The lead underwriter often assumes the identity of the sponsor.

  In the prospectus, the joint sponsors of Bomi Group's listing on the Hong Kong Stock Exchange are Goldman Sachs, CICC and Credit Suisse.

  After all, ordinary investment banks dare not take on such a big responsibility.

  In addition to the three lead underwriters, other investment banks also participated in the underwriting of Bomi Group’s IPO. They include China Merchants Bank, Citigroup, **** Bank, Morgan Stanley...

  HSBC and Industrial and Commercial Bank of China acted as the main bookrunners for this listing transaction.

  ……

  At the meeting, Liu Zhiping put forward a valuation request of 100 billion U.S. dollars.

Bomi Group is valued at US$100 billion, which is equivalent to 800 billion Hong Kong dollars. All shareholders are diluted by 50% and used as issuance shares, and then 10% is used as employee incentive pool, and the remaining 40% is used for issuance, totaling 1.6 billion Shares with an issue price of HK$400.

  A total of 80 billion US dollars have been raised.

  Among the money raised, US$40 billion will be used to enhance Bomi Group’s various investments at this stage, including mobile phone and game research and development, marketing, cloud computing, big data related research and construction...

  The remaining 40 billion will be used as Bomi Group’s investment funds to expand the market, for Bomi Group’s mergers and acquisitions of other companies in the market, to buy shares... and to develop new businesses.

  Several lead underwriters are somewhat apprehensive about the valuation of US$100 billion.

  The existing equity is valued at 100 billion, plus the additional issuance. After the listing, the total market value of Bomi will reach a terrible scale of 200 billion US dollars.

  First, the price is too high.

  Second, the risk is indeed too great.

  Third, there has not been such a large-scale IPO

  Everyone feels guilty in their hearts.

  Liu Zhiping said to them, “Everyone, once you undertake the next Bomi Technology IPO at this scale, I believe that a large number of customers will come to you to subscribe for Bomi Technology’s stock.

  You think the amount of US$80 billion raised is huge, but the market’s response will surely make you realize that this is a very easy task. "

The heads of the lead underwriters were a little emboldened. The supervisor of Credit Suisse Group in charge of this IPO project said, “Mr. Martin, we have been doing IPOs for many years. The total number of companies we have built in the past few years is even higher. Can we not be nervous?"

  Liu Zhiping certainly knows this, and he has done it for many years.

  He has also been an employee of Goldman Sachs for many years.

   "I also came from an investment bank, I also did an IPO, and helped many Chinese companies go public in Hong Kong, so I am still very clear about these situations."

  Liu Zhiping said, “That’s why I have the confidence to give a valuation of 100 billion yuan, which is definitely an underestimated figure.

  And everyone has never done such a large-scale IPO before. Isn’t this an opportunity?

  This order has been completed. In the future, there will be many Big Macs looking for you to be the lead underwriter. You don’t want Bomi to find other investment banks, right? "

  When Liu Zhiping said this, the bigwigs of other investment banks were ready to take over at any time.

  The director of Credit Suisse closed his mouth, feeling a little uncomfortable.

   "To be honest," Liu Zhiping said, "The more a Big Mac company, the more stable the performance after listing. Bomi Group is different from those companies that make money for listing.

  To know that we didn’t plan to go public at the beginning, we wanted to do things down-to-earth.

  Improve our company's technology and expand the market, and then look to the longer term.

  You can see the footprint of Bomi's development along the way. We are really a company that strives for innovation, but is very down-to-earth, works hard and has unlimited imagination.

  It is precisely because of these that Bomi can achieve the speed of a rocket, and it only took 7 years to become a giant from an obscure game company.

Shouldn't a company like this give a correct valuation? "

   "Hmm..." Everyone knows what he said is right, but this time the scale is really too big.

  Goldman Sachs CEO Lloyd has long colluded with Liu Zhiping in private, and here Lloyd is Bomi’s trust.

  If it is not for the Goldman Sachs family to bite such a big piece of cake, the risk is too great, Goldman Sachs really wants to be the only lead underwriter.

  It is actually a good thing to have someone help to share the burden.

  So Lloyd, CEO of Goldman Sachs Group, expressed his attitude at the meeting, “I think a company as large as Bomi Group is involved in smart phones, Internet communications, cloud computing, games, film and television, culture...

For large companies in so many fields, a valuation of 100 billion is indeed a relatively reasonable category, and I also believe what Martin said. I have worked with Martin for a long time and served as his colleague for many years. Although Martin went to Xiangjiang, we are very There is little communication, but I still trust Martin.

  And most importantly, Bomi is worthy of our belief. It is already a giant, and this is an unquestionable reality.

  We are just helping this giant stand up. "

  Lloyd said, “Anyway, I agree with Martin’s valuation of Bomi Group, which is a reasonable $100 billion.”

  After the cooperation of the chief strategy officer of Bomi and [Inner Ghost], everyone nodded in agreement.

  In fact, the larger the market value, the better for the underwriters. The more money they can get.

  Bomi Group will pay an investment bank underwriting fee of US$48.1 million for the issuance of 1.6 billion shares in Hong Kong.

  If an additional 150 million shares of so-called over-allotment shares are issued, the above-mentioned underwriting fee will increase to 100 million U.S. dollars, and bankers believe that an increase in the issuance of new shares will happen.

  Accepted industry practice is that the lead underwriter is paid the highest, and the fees of the remaining investment banks that participate in the underwriting depend on the number of shares sold.

  So this time we can operate the Bomi listing, and the underwriters can also make a lot of money.

  After that, everyone reached an agreement and signed a corresponding agreement with Bomi Group.

  ……

  Liu Zhiping and colleagues in the legal department will be busy for a long time in the future.

  In April, Liu Zhiping and the joint underwriters submitted the application materials to the relevant departments and formally entered the listing review process.

  The entire review process will take 3 to 6 months. If there is a problem, you have to call back and resubmit the application materials...

  The cycle will become longer, I don’t know how long it will be.

  However, Liu Zhiping is very confident in his team and the underwriters, and passing the review should not be a big problem.

  If all goes well, Bomi is expected to be officially listed at the end of this year.

  ……

  (End of this chapter)