The Rebirth of the Male God Starts From Playing Games

   Chapter 302 299. Is it too cheap?

Infringement lawsuits such as SMIC have reached a settlement agreement before, and there are too many arguable parts in the middle. Regarding whether the contract is breached and whether it constitutes infringement, there will actually be a lot of problems under different criteria. The difference.

  The most important thing, of course, is the question of where to play.

  In the legal profession, there is a noun called "jurisdiction". According to the location of this company, it can be tried by the local court.

   Pull back to the home court and play again, it may not really lose.

  Getting Cao Yang's suggestion, Zhang Rujing's exhaustion in his whole body was wiped out, and he became excited.

  ……

  Early the next morning, the major media published news about the Bomi smartphone conference yesterday.

【Shock! China Bomi's new smart phone will usher in a new era! 】

  【Bomi smart phone was born, crushing all the mobile phones on the market】

  [It’s amazing, Bomi smartphone is like magic]

  [Too terrible, this time Bomi has created a monster in the mobile phone industry]

  [Great changes unseen in a century, China’s mobile phone industry is a blockbuster, Bomi has pushed the mobile phone to the smart era with its own efforts]

  ……

Of course, the fastest of these media is Bomi’s own news website. After all, Bomi’s press conference materials have been given to colleagues in the news department before the development of the conference. They don’t have to stay up late like other media people to catch up. Manuscript, you only need to word it well in advance, and write everything as objectively as possible.

Moreover, in addition to news reports, foreign and domestic TV media also reported on the content of the day’s press conference. On Tudou Video and foreign oil pipes, someone specially uploaded the recording of the Bomi smartphone press conference. video.

  The definition of the video is very high, and some people even wonder if Bomi recorded it and posted it to major websites.

But in fact, this time Bomi does not need any marketing methods at all, because the quality of the product is excellent, just like the media reported, it is a crush on all the mobile phones in the entire world at present, as long as you see Bomi’s press conference video According to the news, no one is amazed by Bomi's smartphones, shocked by the innovation of mobile phone technology, and enthusiastic about Bomi phones.

  This thing is a blockbuster, and it will overturn the entire surface when it appears.

  In less than half a day, the number of views of the video on the Tudou website [Bomi Smart Phone Conference] has exceeded 50 million.

  This brought Ali with super traffic, and even Alima was awakened in his sleep.

  It's as if an earthquake really happened.

  What happened to Nima?

  The cost of the server is not enough. If the development scale of Tudou continues to grow, Ali will not burn tens of millions every month?

  Not only is the amount of views on Tudou amazing, after YouTube uploaded videos related to the Bomi smartphone conference, the number of views exploded, breaking through 30 million views.

Moreover, the person who uploaded the video was very careful, and produced English subtitles for the Bomi company’s press conference video, so that people in non-Chinese regions around the world can also understand what happened yesterday, and what Bomi smartphones have. What innovations and breakthroughs.

  In the case that Bomi did not spend money to buy data, it can get such a wide range of attention, which can only show that Bomi’s smart phones are also doing well.

  ……

  On the Internet, Bomi smartphones immediately sparked heated discussions:

   "Fuck! Bomi phone is too awesome, right? My mom... After watching the video of this conference, I feel that the thing in my trouser pocket is not attractive at all."

   "Smartphones are too smart, right? People's scalp numb at this press conference. The moment I saw the entire keyboard was removed, I was shocked.

  Can a mobile phone without a keyboard still be called a mobile phone?

  But the moment I saw the unlock with my finger, I was stupid.

  This Nima!

  Can still have this kind of magical operation?

  You can easily solve all problems with one finger directly, and this mobile phone desktop looks too advanced, just like playing a computer on a mobile phone.

  After reading it, I feel like——

  Hurry up to 2007 so that I can buy a Bomi mobile phone. "

  “There is indeed a feeling of watching a sci-fi blockbuster. The feeling of torrential torrents when I first entered the movie theater to watch Star Wars, and now I found it at the Bomi press conference.

  Really, I was deeply shocked by Bomi’s smartphone.

After doing it for a long time, many of the high-techs shown in Star Wars are real and have been realized on the day. On this day of Mi phones, I can only sigh--

  The advancement of human science and technology is too great and too powerful.

  If this trend continues, the era of robots should not be far away, right? "

"To say that I was shocked by Bomi this time, not just on the touch screen operation. I actually didn't feel that strong in the front part, but when Bomi started to show their mobile games in the second half, I was true. I was shocked.

  Fruit Assassin’s game came out and immediately grabbed my heart. My God, there is such a fun game. A Fruit Assassin can fully interpret the advantages of Bomi smartphones.

  After the subsequent "Angry Birds", "Thunder Fighter" and "Monument Valley" appeared one after another, Bomi's power and creativity in the game were unsurpassed.

  If a mobile phone can only be used to make calls and browse the web, then many mobile phones now can do it, but Bomi’s mobile phone looks more high-end and more convenient to operate.

For people like me, it is actually unattractive, but a mobile phone can do so much and so much fun and expressively as a console game on the mobile phone. It is really Very rare.

  I don’t know what else attracts you. Personally, it’s great to have such a convenient mobile phone that can play games anytime, anywhere. "

"Hahahaha, indeed, in this way, Bomi is really a game company. Did you find out when Cao Yang said in the opening remarks before the press conference? Boss Cao said that they are a game company, but not just a game company. , And everything we do after that is for the game.

  When I saw the mobile phone came out, I was still thinking, Boss Cao’s mouth is a deceitful ghost, what is the connection between making a mobile phone and making a game?

  But when I saw the four games introduced later, I once again believed that Boss Cao really loves games!

  In order to make games and make newer and more interesting games, Bomi, the company is really frantic, and it has developed to the level of making mobile phones.

  I don’t know how terrible Bomi will develop in the future to make games.

  Look forward to this day. "

   "Hahahaha, it feels like a story of a game that accidentally broke through industry restrictions, accidentally launched the mobile phone revolution, and accidentally conquered the universe.

  Boss Cao is really a **** and man. "

   "Thanks to Bomi, thank them for the surprises they have spent so many years creating for us."

  ……

  Bomi smart phone conference also caused a fire by the way, an information platform called [Bowen] under Bomi.

  The first news on the hot list above is:

  【How do you think about the launch of Bomi smart phone yesterday? What does the appearance of this phone mean for our country? 】

   "Thank you for the invitation, I was at the press conference last night, and as a member of the Bomi smartphone R&D team, I think I still have a certain say on this topic.

  First of all, from the perspective of patents, the emergence of Bomi smartphones has created close to 1013 patents.

  Among them, there are 263 appearance patents, and the remaining technical patents are hard to say, and they are divided up by domestic and foreign cooperative manufacturers.

Bomi’s own technology patents, plus appearance patents, there are more than 700, and there are also Huawei, ZTE, China Mobile, Lens Technology, LG, Nokia, Carl Zeiss, BYD... a lot of cooperating manufacturers because of participating in the production of Bomi Smart phones have obtained a lot of patents, and these patents will generate a lot of value in the future development process.

  Choose a few more important ones to talk about, because there are so many things that can be told, and it doesn’t make much sense to talk so much.

First of all, Bomi’s Hongmeng operating system is definitely the biggest breakthrough in the history of China. For a hardware product, the operating system is equivalent to its context and underlying rules. The operating system allows people to use it correctly and conveniently. The system of equipment, without this thing, you have no way to imagine how humans should interact with machines.

  The operating system has always been a privilege of foreign countries, such as Microsoft's windows, Apple's OS, and Nokia's Symbian system. These are all used to formulate device rules, but also to formulate rules for the entire industry.

  Whoever can make rules has the right to speak.

  Now that Bomi has its own operating system, what does this mean? It means that if you want to launch your own application on Bomi smartphones in the future, then you have to follow the rules set by Bomi. If you want to develop related hardware and upgrade the hardware, then you have to follow the rules set by Bomi. The rules set by the meter come.

  This is unique in history. For the first time, the Chinese have mastered the right to speak in a certain high-tech industry.

Secondly, it is the chip jointly designed by Bomi and Huawei. The level of this Hongmeng chip is actually not high, but its appearance and application in the mobile phone industry indicate that our country's chip design level has indeed made a breakthrough. Although there is no complete chip manufacturing process, at least our chip design capabilities have caught up.

  The chip is equivalent to the heart of electronic equipment. If the Chinese do not have the ability to design the heart, then foreigners can only provide the heart. Although there are no major problems now, there may be many hidden dangers in the future.

Then, it is the screen multi-touch technology developed by Bomi and LG. The emergence of this technology has made Bomi smart phones a leap, directly pulling all the mobile phones on the market to a large-scale. This is a very gratifying one. Achievement, that is, after the Bomi smartphone comes out, other phones can be eliminated.

  What an exciting thing this is...

  ……"

   "@轻语, the light language boss actually said it more clearly. I won't say much about the technical issues. I will add to the market changes brought about by the emergence of Bomi smartphones.

  Look at a set of data first:

  As of 2006, the number of global mobile phone users has reached 1 billion, which means that 1 out of 6 people in the world owns a mobile phone.

  And what about the Chinese market?

  The number of mobile phone users in China is 350 million, which means that almost one in four Chinese has a mobile phone.

  And this number is still expanding.

  Bomi mobile phones are now priced at 2999 yuan and 3999 yuan. If it can really replace the existing mobile phones, then how terrible the sales and the huge market potential it brings.

  This is a trillion-yuan market.

  The sales volume of BlackBerry phones last year was 150 million.

  Assuming that Bomi mobile phones can also reach this number, then sales can exceed 450 billion.

  So you know what the emergence of Bomi smartphones means? "

Maybe they don’t feel much about technology postings, but people are still very sensitive to money. They hear that a trillion-dollar market can be generated, and it is very likely that when Bomi can complete 100 billion-level income next year, I don’t know how many people. Immediately the brain gets excited.

  The following people reply:

   "Mom! Is the mobile phone market so huge? Isn't this too much money?"

"Wow, I understand. This wave of Bomi is to directly send Boss Cao to the throne of the richest man in China. This Nima, with a sales volume of hundreds of billions a year, shouldn't Boss Cao be worth tens of billions? "

   "Well, the richest man in China? You too underestimate Boss Cao? At least the goal is to be the richest man in the world, right?"

   "Cao Erri, the richest man in the world, hahahaha."

   "Also, you haven't actually realized another problem. Do you think Boss Cao is selling mobile phones?

mistaken!

   Boss Cao is in the next big game.

  Think about it. In addition to talking on mobile phones, what did Bomi spend a lot of time to show?

game!

  Selling mobile phones is just the first step in making money.

  Selling games is the key.

  In the future, Bomi promotes its games through the mobile platform. I don’t know how much money will I make from the games?

  So I said, Boss Cao’s richest man in the world is really just around the corner. "

  ……

  "Bomi is really our pride. I hope that Bomi phones will sell well. Not to mention, when Bomi phones come out, I will definitely buy one to support him."

   "This time, Bomi’s press conference is really amazing, but have you noticed that the pricing of Bomi’s mobile phones is a bit low?

   is too affordable, right?

I feel that the price of a Sony game console is more expensive than this, not to mention that Bomi smartphones can also make calls and surf the Internet, as well as listen to music and play videos. Even if the price of a laptop is required, at least Must sell for more than 6000 yuan, right?

  I am really worried about whether Bomi can recover the cost. "

  ……

  Although there are many people on the Internet saying that Bomi’s mobile phones are sold too cheaply, how can they be sold for the price of a laptop?

  But Cao Yang was unmoved. This wave of domestic pricing is relatively reasonable.

  Because of the strong support from the national level, five-year tax exemption, plus subsidies, can reduce the cost of Bomi's smartphone to nearly 1,600 yuan, and the money earned is actually entered into Bomi's account.

  So Bomi can let go of its hands and feet and hold down the price.

The gross profit of an 8GB smartphone at 2999 can reach almost 87.4%, while the gross profit of a 3999 mobile phone with 16GB is also close to 100%. The parts have to go through transportation, assembly, quality control and testing, plus advertising sales, tariffs, administration, and research and development. Maintenance, legal public relations, capital cost...

  Net profit is between 15% and 20%, but this has already made quite a lot.

  Bomi smartphone 8G memory costs more than 140 yuan, 16G costs more than 210 yuan, in fact, the cost difference between 8G and 16G is within 100 yuan.

  The running memory used by the two is the same at present, using 256M of running memory.

  The performance is similar, the only difference is the size of the storage space.

  But Cao Yang needs to rely on the difference in memory capacity to bring more profits. No matter how the memory cost price is reduced, the difference in sales price must be far greater than the cost difference.

  This pricing strategy, Cao Yang has also carefully studied with colleagues in relevant departments.

At present, most mobile phone users in China have a monthly income of about 1,000 yuan. Even if the price is 2999, it is a very luxurious product for many people. Therefore, according to the actual situation, the domestic price will not be too low or not. Too high, so that domestic mobile phone users can afford to squeeze, so as to quickly seize the market, squeezing out the original Nokia, Motorola... these mobile phone products from the domestic market.

  There are 1 billion mobile phone users in the world, and China alone has 350 million, accounting for 35%.

  Think about it. Assuming that these 350 million smartphones can be fully updated on Bomi, this is a large market close to trillions.

  So Cao Yang priced it to 2999, so that some people with less purchasing power can afford Bomi phones, and then by widening the memory difference, so that more wealthy people can use 16G Bomi phones. This strategy is actually a wiser.

  The price of Apple in the United States in the past is almost at this level. The 8G mobile phone of US$499 is equivalent to about 4000 yuan in the soft sister currency.

  And it will get cheaper in the future. The 8GB version of iPhone3 is only priced at US$199, which is equivalent to 1,600 yuan in soft sister coins, while 16GB is priced at US$299, which is equivalent to 2,400 yuan in soft sister coins.

  However, due to import tariffs and Apple’s pricing strategy for China, the price in China is generally high. When the iPhone 4 came out that year, it could sell for more than 6,000 yuan in China.

  Bomi mobile phones go to the U.S. market, and tariffs are also imposed, and if the price is too low, the U.S. will also initiate an anti-dumping strategy to sue Bomi.

   Even if the price of Bomi mobile phones in China is [looks cheap], when it comes to Omi, it is estimated to be much more expensive than the current price.

  So Cao Yang is not worried about selling [cheap].

  The key is whether it can occupy the market as soon as possible. This is the most important thing.

  As long as you occupy the market, control the industrial chain and the right to speak, then you can have room for lower prices.

  ……

  (End of this chapter)