, a strong threat from the Great Wall!

“Great Wall sells 150,000 new cars a day?”

Honda Xiaguo headquarters.

late at night,

San San Minhong was woken up late at night and was shocked when he learned the news.

“What kind of car is it? Hurry up and get me all the information on the new car from this company called Great Wall.”

Before the opening of the auto show, Sanshi Minhong, who had just arrived in Xia Guo as Honda’s chairman, heard about a small car company in Xia Guo called Great Wall.

A small-displacement engine with a thermal efficiency of 45% and a fuel economy of 35% has been developed.

this matter,

At that time, Sanji Minhong and Honda’s senior executives all thought it was a joke.

Being able to sit in the position of chairman of Honda Xiaguo headquarters.

San Sanminhong has been using it for more than 20 years. He himself works as an engineer in Honda car company, so he knows cars very well.

Just because I understand.

So when he heard that a small-displacement engine could achieve a thermal efficiency of 45%, he thought it was nonsense.

As powerful as a Honda.

The 1.5T Earth Dream engine, which is said to be the most powerful 1.5T engine on the planet, has a thermal efficiency of only 37%.

and,

Honda’s 2.0t Earth Dream engine has a maximum thermal efficiency of only 43%.

But Great Wall’s engine is a 1.5T engine.

And the scariest thing is not the thermal efficiency.

But that 35% fuel economy.

San Sanminhong felt that she might not know enough about Xia Guo’s car companies.

then,

He hurried to the company late at night and summoned all Honda executives for a meeting.

an hour later,

Sanshi Minhong was sitting in the conference room, holding data and information about Great Wall’s new cars in her hands.

And the situation during the Great Wall new car launch conference during the day.

“A car company that can say that the fuel consumption of a new car will never exceed 7 mpg is definitely a strong confidence in its own technology.”

“Everyone, we may have underestimated the Great Wall before.”

“The family SUV market at the 100,000 yuan level cannot be underestimated.”

“His Great Wall new car can sell 150,000 units a day. This is a miracle that has never happened since the birth of the car.”

“Now it seems that we haven’t tapped enough of Xia’s car market.”

“We at Honda have the most powerful engine technology on the planet. We can customize a 100,000-yuan SUV model specifically for the people of Xia.”

In the past, joint venture car companies focused on sedans at the price of 100,000 yuan.

As for SUVs, even Honda’s best-selling CRV only sells about 10,000 units per month.

Compared with cars that often sell at a low price of 20,000 yuan, the emphasis is definitely not enough.

So CRV has not been updated or upgraded for a long time.

And in the sedan market, Honda’s A-classAlthough the Civic and Lingpai have good reputations, their sales volume has always been far behind that of Toyota, Volkswagen and other car companies.

Honda’s A-class cars have always had sluggish sales.

The most powerful model is the Accord, which is Honda’s core model and is responsible for sales.

This time Great Wall’s new car, the 100,000-yuan SUV market, seems to have opened a new door for Sanxing Minhong.

The headquarters sent him to the Xia Kingdom to make San Sanmin Hong develop the Xia Kingdom’s automobile market to the greatest extent possible.

Bring more profits to the headquarters.

“Start research and development immediately. A compact SUV worth 100,000 yuan will be positioned slightly lower than a CRV. This market has absolutely unlimited potential.”

“In addition, go buy a new Great Wall car immediately and come back and hand it over to engineers to study the engine technology.”

Li Ji.

Li Changshan couldn’t sleep at all today.

His mood is very complicated.

on the one hand,

Li Changshan was actually very pleased to learn that Li Hao’s Great Wall sold 150,000 new cars on the first day.

Feeling emotional that his nephew has finally grown up.

But what makes him uncomfortable is.

Although this nephew has grown up, he does not have any good impression of Li Ji.

and,

As the Great Wall grows, it will become Liji’s biggest opponent.

Li Changshan has a sales report in his hand. This is the sales volume of Liji’s new car on the first day it was launched today.

Boyue: 112 units.

Xingyue: 29 units.

On the first day after the new cars were launched, the results for the two new cars from Liji were actually pretty good.

But compare it to Great Wall’s daily sales of 150,000 units.

good?

It’s simply terrible.

“Chairman, the latest news is that Changan’s new car today, the CS75, has not been sold.”

However,

The news his secretary told him made him feel better again.

“Not even one was sold? Haha… Lao Zhu must be furious.”

It seems that Li Ji is not the worst.

The worst place is Chang’an.

“But their CS75 is so ugly that it’s normal that it won’t sell. If Changan doesn’t change designers, it will be doomed sooner or later.”

Before the CS75 car was put on the market, Li Changshan knew that it would definitely not be sold.

Chang’an’s designers are like shit.

The designed car has a boxy style and is very ugly.

“What should we do? Should we do some discounts recently to increase sales? Otherwise, Great Wall’s new car is expected to sell like crazy this month.”

The secretary admired Li Hao very much, but did not dare to show it.

discount?

Li Changshan shook his head and said: “Discounts are useless. Great Wall’s cars sell well, and the core is sales strategy.”

“Li Haoneng said that as long as the fuel consumption of Great Wall cars exceeds 7 mph, they can get a refund or exchange for a car. Can we Li Ji?”

Li Hao has the confidence to say such things, but can Li Ji?

cannot.

Because Li Ji’s cars are not fuel-efficient, even though Li Ji now has Volvo’s engine technology.

But the Volvo engine is strong, but it is not a fuel-efficient engine.

Therefore, fuel consumption has always been the disadvantage of Liji.

“Our core is the explosive power and safety of the engine that we have adopted Volvo’s technology. This is the selling point of our Liji Automobile.”

The technology used by Liji in the past was very old, so old that the engine of a new car would break down after being driven for a while.

Later, it acquired Volvo and obtained the core technology, and finally emerged completely.

Becoming the well-deserved number one among domestic private car companies.

But now,

Liji has been surpassed by BYD.

And if you don’t make progress, it is even very likely that you will be surpassed by the Great Wall who comes from behind.

Li Changshan felt a strong crisis in his heart.


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