, the core of Toyota’s high profits, price increase, simple configuration!

This time, Junko Toyoda came to Xia Kingdom very suddenly.

The reason is that Junichiro Oda reported to Akio Toyoda a few days ago about the 7280 battery developed by Great Wall Motors.

Although within Toyota, we firmly believe that hydrogen energy is the only choice for future energy.

But at this stage,

Toyota also has to admit that pure electric vehicles will be the mainstream for a long time.

Toyota’s hydrogen energy vehicle has a lot of technology, but it cannot be sold at all.

This is the truth.

So for the sake of Toyota’s performance in the next ten or even twenty years.

Akio Toyoda has long started asking engineers to develop pure electric versions of models.

only,

The proud Toyota will never choose to cooperate with other car companies.

Instead, bury your head down and do it yourself.

But the reality makes Akio Toyoda uncomfortable.

Toyota, which is in the field of fuel vehicles and hybrid vehicles, has suffered a big setback in pure electric vehicles.

The pure electric vehicle 26 launched by Toyota with confidence has been completely criticized by consumers around the world in the market.

When Akio Toyoda was depressed, Junichiro Oda told him that a car company in Xia Guo had developed a battery technology that disrupted the times.

This battery technology can achieve three times the energy density of Tesla 4680.

What is this concept?

Akio Toyoda knows this better than anyone.

As long as Toyota has this battery technology.

What is Truss?

Musk wants to use Edamame 3 to surpass the global sales miracle created by Toyota Corolla and step on Toyota. It is just wishful thinking.

Speaking of the grievances and resentments between Musk and Toyota.

Very complicated.

Anyway, Akio Toyoda gets angry every day when he sees Musk mocking Toyota in front of major media around the world.

then,

Based on the principle of rather catching mistakes than letting them go.

Akio Toyoda sent his most beloved eldest daughter to Xia Kingdom to contact the people of the Great Wall.

“Junko, when you go to Xia Kingdom this time, if the performance of the 7280 battery is true, then the best result is to directly acquire that car company. No matter how much money it costs, even if it costs half of Toyota, we will definitely Not a loss.”

“If the acquisition fails, the worst outcome is to maintain a good relationship with the other party. It is best to cooperate and let the other party supply batteries to Toyota.”

“Junko, you must remember what your father said. The men in Xia Kingdom are very bad. Don’t be deceived.”

When Junko Toyoda left, the old father Akio Toyoda seemed to be afraid that his daughter would be deceived in Xia Kingdom.

So Dundun taught and warned her again and again.

Junko Toyoda was speechless, but she understood her father’s concern very well.

Sitting in the car heading to Toyota, Junko Toyoda clenched her hands and swore secretly.

“Great Wall, no matter how hard you are to chew, I, Junko Toyoda, will smash you to pieces and eat you!”

“I’ve got you!”

arriveAt Toyota’s headquarters, Junko Toyoda inspected the company’s operations and the financial statements of the past two years.

She expressed satisfaction.

“With Uncle Xiaotian in charge of Xia Kingdom, my father is very relieved.”

“This is Junko’s first time coming to Xia Kingdom. Her father often said that people in Xia Kingdom are very bad in business and have many evil ideas.”

“I can predict the pressure Uncle Oda faces, but he still allows Toyota’s profit margin in Xia Guo to maintain the highest level in the world.”

For Junichiro Oda, Junko Toyoda will not pity his praise.

In the global market, Toyota has the highest profit margins and sales in any market.

There is no doubt that it is Xiaguo Market.

Even the North American market, the world’s largest automobile market, has been unable to compete with Xia Guo in the past two years.

Therefore, the most important market for global car companies now is Xia Guo.

“Uncle Oda, I’m curious. The cost of Toyota’s cars in Xia is not lower than in North America, but the profit margin is nearly twice as high as in North America.”

“How did you do this?”

The numbers on the financial statements surprised Junko Toyoda.

She had been interning and working in North America before, and recently returned to the island country.

So we have a good understanding of Toyota’s costs and profit margins in North America.

In North America, when Toyota sells a car, its profit margin is only about 7%. It can be said that it has achieved the ultimate in making small profits but quick turnover.

But in Xia Guo, when the cost price of a car is almost the same, the profit margin reaches an astonishing 17%.

10% more profit margin than North America.

This surprised her.

“hey-hey……”

Hearing this question, Junichiro Oda seemed very proud.

“Miss Junko, to be honest, you don’t know the Xia people, but I have worked here for 20 years, and I know the hearts of the Xia people very well.”

“When Toyota first entered the Xiaguo market, our profit margin was actually similar to that in North America.”

“But later, I discovered that Xia’s requirements for car quality are not as strict as those in North America.”

“So, I tried every means to reduce the cost of materials and configuration, and everything was within the scope of Xia State’s laws.”

“As a result, the profit margin of one of our cars has increased by 10% on average.”

“And the most important thing is that Xia people love saving face very much. We at Toyota will increase the price of all our best-selling models when they are sold. 60% of the price increase goes to FAW and GAC, and 40% goes to us.”

“so……”

Junichiro Oda didn’t need to say the next words, Junko Toyoda understood everything.

It turned out to be the core of improving profit margins.

It means increasing prices, simplifying configuration, and using worse materials to produce cars.

Then sell it to consumers in Xia Kingdom 523.

Moreover, FAW and GAC are colluding with Toyota.

After all, Toyota’s 4S stores are all owned by FAW and GAC.

“I see……”

Although Toyoda Junko felt that something would happen sooner or later if she did this, but thinking about it again, the Xia people didn’t say anything for so many years.

That’s obviously a habit.

So I won’t say more.

“Uncle Xiaoda, please help me contact the chairman of Great Wall in the name of Toyota Group Headquarters and tell him that I am going to visit him tomorrow.”

She did not forget the purpose of her visit.

“Tomorrow? Miss Junko, don’t be in such a hurry, right?”

Before Junichiro Oda said anything, a middle-aged man who came with Junko Toyoda spoke.

He felt that there was no need to be so anxious about the Great Wall.

This person’s name is Hiromitsu Hagoromo, the manager of Toyota’s pure electric department, and this time he is here to assist Toyota Junko.

“Hongguang, put away your arrogant look. You may not know how high the reputation and status of the Great Wall are now in the Xia Kingdom.”

Facing Junko Toyoda, Junichiro Oda is a lapdog because that is his master.

But facing Hongmitsu Hagoromo, Oda Junichiro did not give him any face and directly reprimanded him.

“you……”

Just as Hongmitsu Hagoromo was about to refute, he was directly interrupted by Toyoda Junko: “Shut up, it’s not your turn to say what I do.”


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