Jiang Hao did not misjudge Tang Renjie.

Tang Renjie’s ability is very good.

The decadence before has returned to decadence, and the decadence has returned to decadence.

But once you cheer up, you can immediately show your professionalism.

Tang Renjie proposed a publicity strategy called “Migratory Bird Tactics”.

This is a new propaganda method that is completely different from the public opinion propaganda method of the past.

The current publicity or advertising investment is keen on pursuing large traffic, big stars, and big battles.

Even if you look for Internet celebrities to promote, you also like to look for big Internet celebrities with tens of millions of fans to advertise everywhere and implant the concept into the brains of users.

But one thing was not taken into consideration, and that was the question of whether users believed it or not.

In this information age, it is not difficult to spread information to users as long as they are willing to spend money.

All kinds of junk web game advertisements can do it, but there is no reason that Tang Renjie can’t do it.

However, Tang Renjie wants to get it right in one step and pursue high user trust.

In the past, while doing market research, Tang Renjie discovered an interesting phenomenon.

That is, compared to the glamorous big stars, compared to those Internet Vs with tens of millions of fans, users are often more willing to trust those Internet bloggers with less than 100,000 fans.

These online bloggers are generally in the history, lifestyle, and beauty categories. They don’t have many fans, but their fans are very sticky. And because they don’t have many fans, their fans have a sense of superiority in a small circle. It’s easier to trust their recommendations.

Tang Renjie once conducted a test and found that with the same number of fans, the promotion effect of such a small blogger on a product is six times that of a big V with tens of millions of fans.

Tang Renjie finally concluded: “The migratory bird tactic is to widely bribe these small bloggers to speak for us, which will make it easier to impress users. 100 bloggers with 100,000 fans will have better promotion effects than one blogger with 10 million fans. It’s also cheaper.”

“After all, a small blogger with only tens of thousands of fans doesn’t have much bargaining power. If someone comes to them to place an advertisement, as long as the advertisement is not too insulting to the user’s IQ, they will be willing to accept it.”

“A group of migratory birds can cross thousands of mountains and rivers, cross oceans and go to the warm South Africa to spend the winter. This is the advantage of the group. So I call this tactic the migratory bird tactic.”

Tang Renjie talked eloquently and told his thoughts on advertising.

“Wonderful, this idea of ​​yours is worth a try. Anyway, I will transfer one billion of funds to your account immediately. You can make the decision on how to place ads!” Jiang Hao applauded Tang Renjie and said, “Make me a financial report afterwards.” Just the report will do. If you don’t have enough money, ask me for it, I won’t be short of money.”

Jiang Hao has not spent even one-third of the 500 billion US dollars he defrauded using Kang Jianfei’s identity. He is truly wealthy and has no shortage of money.

“Mr. Jiang is very happy. I will rebuild the team and help Mr. Jiang advertise the Thor car well.” Tang Renjie said, “But Mr. Jiang, I hope your Thor car is as good as you said, and don’t let me fall into the trap again.” It’s in.”

Jiang Hao laughed and said: “Don’t worry, Yabis is a long-standing and prestigious brand, not a wild fox Zen like Toitian Automobile Company. The Yabis company I spent a trillion to acquire cannot be just to destroy the brand, right? ”

“Too……”

Hearing what Jiang Hao said, Tang Renjie instantly felt relieved. Yabis has been established for decades and has always kept pace with Teslin in the electric vehicle market. There is no reason to engage in false propaganda and ruin the brand.

The Smiling Dog is a fitness blogger.

He has a good figure and is willing to teach real people about fitness, but he has always been tepid and has only 90,000 fans.

However, his 90,000 fans are all real fans and very sticky.

But it’s useless, because with 90,000 fans, he is not noticed by ordinary manufacturers, and few people come to him for advertising.

He is also never embarrassed to say what kind of Internet celebrity he is. How can there be an Internet celebrity with only 90,000 fans? Many people who are not Internet celebrities have more fans than him.

That day, the smiling dog was browsing his comment section when he suddenly received a private message.

“Hello, I am a salesperson from Jianhai Advertising Company. We have an advertisement for Yabis Company here. The price is not available. If you are interested, please discuss it in detail. My v is…”

The smiling dog’s heart skipped a beat.

He was rather ignorant about Jianhai Advertising Company and had never heard of it, but he had heard of the name of Yabis Electric Vehicle.

This is a very reliable and high-quality advertisement!

The smiling dog immediately contacted the other party, and after some negotiation, the other party made a pretty good offer.

“Your task is to cleverly insert advertisements for these three cars into your videos.

Accurate, Thor Advanced Edition, Thor Luxury Edition…” the other party explained, “Be gentle and don’t be too harsh. We will review it afterwards to make sure that your advertisement is OK, and the balance will be sent to you. ”

“Don’t worry, I’ll take care of this.” The smiling dog immediately patted his chest and said.

Later, the smiling dog made a video teaching people to do aerobics, and then incorporated the advertisement into it.

In an instant, a large number of his loyal fans poured into the video.

“Brother Dog’s figure has improved again!”

“Brother Dog, I am a thirty-year-old rich woman, as beautiful as a flower. I want to keep you!”

“Dog brother……”

Fans watched it for a while and suddenly felt something was wrong.

“This…this is the taste of rice.”

“Oh my god, Brother Dog has just met Yabis’s needs. Brother Dog is amazing!”

“Buy, buy, buy, buy it all!”

A video blogger like Smiling Dog, who doesn’t have many fans and doesn’t have many advertisements on weekdays, will not arouse the resentment of the audience every time he posts a video of chatting. As long as it is not too excessive, the attitude of the audience is “let him just do it.” .

Some people also noticed Yabisi’s three cars.

“Isn’t Yabis always known for its earthy taste? Now the aesthetics seem to have gone up several levels! The appearance of these three cars is so cool!”

“If nothing else, the appearance is really nothing to say. Ferrari’s latest model is not as good as Yabis in design. Where did Yabis hire such a great designer?”

“Abis has been silent during this period. It turns out there is such a big move…”

The advertising effect is very good. Although the smiling dog only has 90,000 fans, this video has more than 200,000 views, barely becoming a hit, and covering a large audience.

More importantly, it didn’t cause any resentment.

And small video bloggers like Smiling Dog were bribed by Jianhai Advertising Company to help Yabis Company place electric vehicle advertisements, not just one or two, but hundreds or thousands.

The migratory bird tactics are officially showing off!

In an instant, many viewers with niche interests saw Yabis advertisements in unexpected places.

YabisThor electric car is gaining momentum…


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