Jianhai Advertising Company, conference room on the sixth floor.

Jiang Hao met Tang Renjie, chairman of Jianhai Advertising Company.

A billion-dollar business is no small business for Jianhai Advertising Company.

Naturally, the chairman has to take action personally.

Tang Renjie is short, fat, and unattractive in appearance, but his eyes are extremely sharp, and he looks like a very shrewd person at first glance.

“Mr. Kang is really young and promising.” Tang Renjie looked at Jiang Hao in surprise, “I wonder what kind of advertisement Mr. Kang wants to place?”

“I opened a hydrogen energy car company called Toitian Automobile, and I want to advertise our company’s cars!” Jiang Hao said generously, “Currently, the advertising budget is one billion. If it is not enough, we can add more! We’re not short of money!”

Jiang Hao acted like a nouveau riche.

Of course, Jiang Hao is essentially a nouveau riche.

“Hydrogen energy vehicles…” Tang Renjie was a little surprised, “Can you show me your product information?”

As a giant in the advertising field, Tang Renjie has a certain understanding of all walks of life.

Naturally, he also knows something about the automotive industry. After all, he has done advertising planning for both Yabis and Tesla.

Because of his understanding, he knew that hydrogen energy vehicles are now very unreliable and the cost is too high.

Neither does stability.

It is simply an outdated product.

“This is the information about our products.” Jiang Hao was already prepared. He took out a thick pile of information from his briefcase and handed it to Tang Renjie.

Tang Renjie looked through the information.

The more I looked at it, the more surprised I became.

“Tootian Auto No. 1, one hundred kilowatts, priced at only 150,000…” Tang Renjie finished flipping through the information and looked at Jiang Hao speechlessly, “Mr. Kang, the advertising law stipulates that false propaganda is not allowed! We can have a certain level of It’s an exaggeration, but yours is too exaggerated, and I’m afraid the relevant departments won’t be able to get through it.”

Xia State already has very mature advertising laws.

It stipulates that the content of advertisements must not exaggerate the facts.

Although many bad products still exaggerate the truth, big advertising companies like them dare not violate the regulations.

“Do you think I am making false propaganda?” Jiang Hao looked insulted, “You are insulting my character! Our products are all real!”

“It’s not that I don’t believe Mr. Kang, it’s just that I have a certain understanding of hydrogen energy vehicles. Not to mention that your battery capacity is somewhat amazing, but your selling price is very problematic!” Tang Renjie frowned, “One hundred and fifty thousand For one yuan per car, you can’t even make back the cost, it’s a total loss!”

Jiang Haodao: “We have adopted brand-new technology, and the cost of batteries has been reduced a lot, so we can make a profit by selling it at this price. For the first product, we plan to open up the market, so we have to make small profits but quick turnover.”

“How can we dare to invest in this industry without the blessing of new technologies? You know, many powerful automobile companies in Dazuo Country have been dizzy and ineffective when it comes to new energy vehicles.”

Jiang Hao had been prepared early, so he explained in an orderly and coherent manner.

“New technology?” Tang Renjie was a little skeptical, “Really?”

“Seeing is believing, hearing is believing.” Jiang Hao said, “Anyway, such a big business cannot be settled in one go. Why don’t you follow me to my company, take a look at our products, and you will have an idea. .”

“Okay.” Tang Renjie thought for a while and said.

One billion business is enough for him to make a trip.

A few hours later.

Rongcheng, development zone.

In the factory rented by Jiang Hao.

A silver car stopped slowly. Tang Renjie opened the door and got out of the car.

He just had a personal experience of stealing the sky car.

Nothing can be more intuitive than experiencing it in person.

“How about our car?” Jiang Hao asked with a smile.

“It’s very good. I can’t fault it in every aspect. Whether it’s battery life or power, it’s very strong, even surpassing the electric vehicles on the market now.” After experiencing it personally, Tang Renjie has no thumbs-up for hydrogen energy vehicles. Juekou said, “If your costs are really that low, it seems like the automotive industry is going to change.”

“If the cost is not compressed to a very low level, selling a car for 150,000 yuan will be a loss. Even if I have gold and silver, I can’t afford to lose money.” Jiang Hao laughed, “The brilliance of electric vehicles, It will end in my hands.”

“But you don’t seem to have a production line and only produced three prototypes?” Tang Renjie still had doubts and asked.

“Building a production line requires huge investment and astronomical amounts of money. Although I made some money, I don’t have that much capital.” Jiang Hao said frankly, “My idea is to publicize it first and then attract people.

It will take several years to attract major capital to invest in me, then expand production, and then go on the market. ”

Tang Renjie was completely relieved.

Not to mention that the quality of this car is quite excellent, there is no fault in terms of power or battery life, and the price is also so affordable, it looks like it has a great future.

Just saying that it would not be put on the market for the time being dispelled Tang Renjie’s concerns.

It will take a few years to polish the product, and by then, there should be no problems.

“We accepted this order!” Tang Renjie said, “But we have to pay a 10% deposit first.”

“No problem, sign a contract with me and I will pay you later.” Jiang Hao said with a smile.

Later, the two came to the headquarters of Toitian Company and drafted a contract, which Jiang Hao signed.

Then Jiang Hao transferred 100 million to the other party.

This 100 million is a deposit. If there are no problems in the future, the balance will be paid one after another.

Seeing that 100 million yuan of funds had arrived, Tang Renjie finally confirmed that there was no problem with this business and smiled like a peony.

“It’s a pleasure to do business with you. Now let me tell you about the publicity plan. I will place advertisements on multiple Internet media, various platforms, and various traditional TV stations.” Tang Renjie said, “We will place advertisements wherever we can.” Advertising, overwhelming and explosive publicity.”

Jiang Hao nodded and said: “Yes, this is the effect I want. We must make the advertisement a brainwashing effect, reaching the height of brain platinum back then. What I want is to be famous. Now our company is unknown, only famous Only then can we attract investors.”

Jiang Hao pretended to be Kang Jianfei, and his operation idea was to make the product famous through advertising, and finally determine the performance of the product, and then attract investors and create momentum.

Ultimately, this will put tremendous pressure on the electric vehicle industry.

Tang Renjie understands this idea very well.

Many entrepreneurs do this.

First hype the concept, and then tell a story to trick investors into investing.

Shared power banks and shared bicycles are all based on this routine.


Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like