The Industrial Giant Reborn

"Sheng Chen, you are participating in this land auction. Are you optimistic about the future real estate market in Hong Kong?"

"Chen Sheng, I wonder which pieces of land you are targeting?"

"Chen Sheng......"

Various questions appeared in Chen Zhiwen's ears, but he ignored any reporters and directly took Dong Youwei and several other senior executives of Land into the elevator of the auction. All reporters were blocked by a large number of bodyguards and could not get close at all.

This is to avoid causing trouble for himself. He does not want his name to appear frequently in real estate-related newspaper news. Otherwise, when real estate prices skyrocket in the future, the entire society will be filled with complaints, and he may be noticed.

Secondly, it is for safety. The more people approach me, no one knows if there will be an accident, especially in such a crowded situation.

After the elevator closed, a reporter sighed and said: "It's a pity that Chen Zhiwen didn't say anything, otherwise he would definitely be on the front page."

"Don't even think about it. I heard that even reporters from TVB and Hong Kong Economic Times can't even interview Chen Zhiwen. Outsiders, don't even dream." Another person said.

The major shareholder of Hong Kong Economic Times is Hutchison Whampoa, which is now one of the largest print media in Hong Kong. TVB is a TV station owned by Chen Zhiwen and is also the largest media platform in Hong Kong. These two companies often interview some celebrities in Hong Kong's political, business and cultural circles. , but for many years, interviews with Chen Zhiwen, the richest man in Hong Kong, have never been broadcast. Even they have discovered that unless they are media people who pay more attention to the looks of Hong Kong celebrities, ordinary people also know Chen Zhiwen, but what does Chen Zhiwen look like? Like this, but I don’t know that even if Chen Zhiwen is standing in the supermarket, no one may recognize him.

Many times, they want to publish photos of Chen Zhiwen, but they are not allowed. This seems to be an industry ban, and they can only write something about him or some of his companies.

"Yes, this group of super-rich people is just difficult to interview. A friend of mine is the same in Japan. It is even more exaggerated than in Hong Kong. Ordinary people in Japan don't know who the super-rich people are in Japan. They only know about consortiums or companies, not Know people, except for entrepreneurial celebrities like Konosuke Matsushita." Another person said.

"I guess they are thinking about their own safety. These super rich people are all like this, and it is probably similar in Europe and the United States." The reporters started discussing in a hurry.

Suddenly, there was a commotion outside. When they saw that it was Li Jiacheng, they hurriedly swarmed over and sent him for an interview.

Li Jiacheng was obviously much more polite and greeted all the reporters with a smile. However, he did not answer any of the reporters' questions, and then entered the elevator in the same way.

"What an old fox. It would be great if I could go upstairs to shoot." The reporter said reluctantly when he didn't get an answer.

"Stop dreaming. The level is not high enough. It's good to be here." They are all a group of ordinary reporters and cannot go to the auction upstairs. This is the most basic rule. They can be where they should be. If something goes wrong If you break the rules, you may not be able to stay downstairs anymore.

upstairs:

As soon as Li Jiacheng entered the door, he saw Chen Zhiwen standing not far in front chatting with Zheng Yutong, so he also walked over.

"Chen Sheng, Zheng Sheng, long time no see. How are you?" Li Jiacheng said with a smile.

"Haha, Li Sheng, I knew you would definitely come to this auction. The attraction of the Golden Bell Earth King is not small!" Zheng Yutong said with a smile.

"Zheng Sheng is joking, Chen Sheng is here, why should I talk about the King of Earth!" Li Jiacheng said with a smile.

Before, he might have had some expectations, but after the market spread that Chen Zhiwen was going to participate in the auction in person, he gave up the idea. First, the funds were not as good as others, and second, he also knew from some gossip that this was a Hong Kong auction house. The government did this specially. The third thing is that even under normal circumstances, unless the land is very tempting to him, he will not compete with other consortiums for a certain piece of land. There are many opportunities in this market, so there is no need to be thankless.

"Haha, you can do whatever you want. I just need to take over a piece of land next to the subway station. If I have a chance, if you two don't compete with me, I will definitely have a thank you later." Zheng Yutong said with a smile.

"No problem." Chen Zhiwen nodded and said.

Although Chinese-funded enterprises are divided into many factions, the relationship between them is still good. Before a large-scale auction, everyone will ventilate. Zhang San wants this and Li Si wants that, although he will not say it to others. I won’t compete with you, but everyone will know about it first, which will avoid serious internal friction if they don’t know, and ultimately give the Hong Kong government and even other real estate developers an advantage.

As for the thank you gift later, it may mean the same thing to a greater extent. After all, no gift can be as good as land worth hundreds of millions. Therefore, a common operation is that this time you give me a profit, and I will give it to you next time. , everyone makes money by being harmonious.

If both parties are interested in a certain piece of land, then if it doesn't work out, they can negotiate and work together. Joint venture development is also normal behavior, and Hong Kong consortiums often do this.

Of course, with so many companies in Hong Kong working in the same place for a long time, it is impossible for them to all have good relationships. Therefore, there will still be competition, even among Chinese companies, let alone British companies.

In the original history, the land of today's Diwang was acquired by the Swire Group.

"Don't be so polite, just have tea together when you have time." Li Jiacheng said with a smile. In addition to the Golden Bell Land King, there are many other high-quality lands. There is no need to hold on to a piece of land with masters of the same level.

The three of them chatted for a while and prepared to disperse. There were quite a lot of Chinese and British people here today. After all, it was the first auction held by the Hong Kong government this year. Even the Hong Kong Governor was very concerned about this matter.

"Li Sheng, after the auction, we can chat alone if you have time." After Zheng Yutong left, Chen Zhiwen said suddenly.

"Okay." Li Jiacheng nodded and agreed without thinking too much. Since we talked about the auction, there is no need to ask anything now.

After Li Jiacheng left, Chen Zhiwen met with several real estate company bosses, and then met Chen Zengxi, so he smiled and said: "Sheng Chen, are you also here to bid for land? 9 subway station properties are not enough?"

"You always have to think about the future, otherwise when the project in hand is completed, you will have to sit back and have nothing." Chen Zengxi said: "But today I just came to take a look, you don't have to participate in the bidding. If you find a suitable one, let's talk about it." Bar."

"That's right, we should consider the future." Chen Zhiwen smiled and nodded and said, "It is impossible to lose money as long as you buy these pieces of land."

"I think so too, but the previous lesson almost caused Hang Lung to go bankrupt, so I have to be more cautious." Chen Zengxi said with a smile.

"You are right to think so, but you probably won't fight for the land king. For other land, one or two hundred million is enough. No matter how much you lose, you won't lose much. Even last year, in fact, the entire land price did not rise. , rather than a sharp drop." Chen Zhiwen said.

A few years ago, Hang Lung Group invested a large amount of money to buy 9 pieces of land next to subway station properties before the real estate crisis. However, due to the subsequent collapse in housing prices, the project was stalled and the capital chain was broken. In the original history, Hang Lung Group was unable to raise funds. The funds needed by Qi were withdrawn by the Hong Kong government for three of the land parcels, resulting in a loss of more than HK$2 billion. In addition, other operating projects also suffered losses. Hang Lung Group suffered heavy losses. However, fortunately, it had a strong foundation and was able to hold on. The real estate economy recovered in 1985, but its vitality was severely damaged and it was no longer able to compete with several other giants for the real estate hegemony. If not for this incident, perhaps Hong Kong in the future would be one of the five major families.

Now, last year, Chen Zhiwen funded Hang Lung, which involved direct investment, loans from Hisense Bank, and the direct purchase of 7 buildings by arranging land. Through a large amount of cash injection, Hang Lung had enough funds to purchase the buildings from the Hong Kong government. Land costs and subsequent development, and finally today, the real estate crisis has finally been overcome.

Although the money is a bit less, it can even be said that the nine subway property station projects may not make a profit, but they have survived the real estate crisis without losing money. This in itself is already stronger than 90% of other companies. As long as they operate normally, , it is estimated that it will not be lower than several other top Hong Kong real estate companies in the future.

"Chen Sheng is right. Maybe I am too worried." Chen Zengxi nodded and said.

"It's up to you. In fact, there is no shortage of this piece of land." Chen Zhiwen did not say any more. Although he is also a shareholder, how much Hang Lung invests today has little impact on him. In fact, in just a few months, the trend of real estate speculation in Hong Kong will , it is about to rise. By then, these giant companies that once dominated the real estate market will definitely make heavy bets and end.

After the time reached 10 o'clock, the auction officially began. Everyone was in place. The auctioneer hired by the Hong Kong government began the auction of the first piece of land.

The liveliness of the auction obviously exceeded everyone's expectations. Many real estate developers originally just wanted to come and take a look, but after seeing other people starting to bid, they became excited and joined in.

Several plots of land in the early stage were all sold at 30% higher than the starting price. The subsequent two plots of land close to the subway were even more competitive, and were eventually won by Zheng Yutong and Chen Zengxi.

As for the final bid for the Golden Bell Land King, on the Chinese side, basically no one competed with Chen Zhiwen. On the British side, Swire Properties and Chen Zhiwen repeatedly bid. In the end, the Golden Bell Land King was won by Chen Zhiwen for HK$756 million.

The starting price of this land was HK$500 million, and the transaction price was HK$750 million, a full 50% increase. How confident are Hong Kong real estate giants in future real estate? This data is the best evidence.

When the third hammer sounded, everyone in the venue clapped happily. Although the land was only taken away by a dozen people, it represented that Hong Kong's real estate market was about to take off.