The Industrial Giant Reborn

Chapter 525 Anta’s progress

"This is indeed a pity, but you don't need to pay too much attention to it. It's the same in other places." Chen Zhiwen nodded and said.

Ginza can be said to be the central part of Tokyo. The real estate prices in Ginza are very high. In the future, it will be almost the only place in Asia that can rival Hong Kong’s housing prices. However, the difference is that Hong Kong’s housing prices will continue to rise in the future. That is It fell by half from 1997 to 2003, but this half was the highest price in 1997. Therefore, in the long run, Hong Kong housing prices can be said to be unparalleled, while Tokyo housing prices will continue to rise in the next 6-7 years. With the curve becoming more and more violent, after the real estate bubble burst in 1991, housing prices plummeted, and then they were either falling or performing very unstable. Even so, in the future, they can occasionally benchmark against Hong Kong Central. It is conceivable that in 1991, When Tokyo’s housing prices were at their highest in 2016, housing prices were so terrifying.

It is no joke that one Tokyo can buy the entire United States. It was calculated based on the housing prices in Tokyo at that time. Among them, the housing prices in Yindu were the most exaggerated. A 20-square-meter apartment was sold at the peak of housing prices. With US$3 million, based on the prices at that time, you could buy almost 600 ordinary Toyota cars.

I will also invest more money myself, and the Hong Kong real estate market has been sluggish in the past two years. Therefore, a lot of overseas funds, including part of Midea's profits, have also been entrusted to Hutchison Whampoa to invest in the Japanese market. Originally, I also wanted to see if I could acquire an entire building in Ginza as soon as possible, which would be considered a small historical achievement in my life. Unfortunately, before the Plaza Agreement, the housing prices of Little Japan were already favored by many consortiums, and even more so by local consortiums. It controls most of the wealth in the silver capital, just like Hong Kong's local consortium, it also controls prime commercial areas in Central or other places, and foreign capital basically has no way to get involved.

"If we only look at properties, we have actually acquired a lot of smaller properties in Yindu, such as some office floors. The combined area is almost 200,000 square feet, which is not bad compared to some small office buildings. ." Zhou Jiayang said again.

"Well, let's continue with the acquisition. In the next year, we will invest more funds, whether it is a whole building or scattered properties. We will accept all comers, including Tokyo or other cities. But don't touch the land, just buy the properties. , we only spend money and will not compete with Japanese real estate companies." Chen Zhiwen said.

In Hong Kong, many of Chen Zhiwen's property acquisitions are intended to be held for a long time, including in the mainland. Therefore, he is more concerned about whether it is an entire building, which facilitates long-term management, while the entire Japanese market is used for speculation. There is no need to think too much about making money, and there is no need to conflict with local players.

Even in the city of Hong Kong, foreign real estate companies and banks are not accustomed to the local environment. Japanese consortiums have actually tried to enter the Hong Kong real estate market many times, but in the end they basically failed because they were too ambitious and wanted to participate in real estate development. And if you are more careful and just buy the property and collect the rent, at least you won't leave the market with a loss.

However, now that the Japanese real estate market is about to take off, it is estimated that Hong Kong will no longer look down on it.

"Understood, I will compile another list of Japanese property acquisitions, and Chen Sheng can check it at any time." Zhou Jiayang said again.

In fact, any acquisition in Japan that involves more than 5 million U.S. dollars requires Chen Zhiwen's approval. For other acquisitions that exceed 500,000 U.S. dollars, the local project leader can make the decision based on the situation, but he must also report the information afterwards. In the end, It will still reach Chen Zhiwen.

It's just that the boss has signed a lot of things, and it's impossible to remember them all. Therefore, all business conditions in Japan and even the mainland will basically be updated every three months, and all asset details will be written clearly.

"Well, okay, but you can try to use a computer to make the form instead of using a data book." Chen Zhiwen said suddenly.

In fact, he will also read the information submitted by his subordinates, but some will be submitted once every three months, and some will be submitted urgently after half a year, or after something big happens. This will cause him to forget what he had done before. Sometimes when I think about it, I ask my assistant to look for the previous accounting data. If I can’t remember it, there’s nothing I can do about it.

There are really too many investments in various places. This is the result of him only focusing on assets worth more than 5 million US dollars. When the scale of global investment becomes larger in the future, it is estimated that the value of 5 million will have to change.

"Boss, are you talking about EXCEL tables?" Zhou Jiayang asked. As for several Midea software, he also knew that sometimes it is more convenient to use these software, but computers are still too expensive. They It is naturally not a problem for senior management to use it, but the entire company cannot yet fully replace it, and various partners cannot do it, so the limitations are relatively strong. But if everyone really has a computer in the future, it will be much more convenient.

"EXCEL can also be used, but it's still a bit messy. In this case, you go to someone from Midea and ask them to assign a development team to design a software similar to viewing assets. It should not only be able to view all existing assets, but also view to the period and data of the last status, so that I can check the information directly by clicking on it." Chen Zhiwen thought for a while and said: "There are many rich people in the world, and there may be some market for this kind of software."

Chen Zhiwen didn't know if there was such software in history, but he did need such a software to record all the data and changes of his assets and investments. In this way, whether it was himself or the company, when searching again It is much more convenient. Otherwise, if the data is not digitized, then in 1990, if you want to check the status of the company in 1985, you will have to rely on memory, or go through a large amount of previous information, which is time-consuming and labor-intensive. You can definitely find it or find it all.

"Okay, if there is such software, it will be good for Hutchison Whampoa. At least through the software, we can record what happens in each subsidiary, each business, and each year." Zhou Jiayang nodded and said .

"Okay, I'll leave this matter to you. Although it was developed by Midea people, the client is you and you are the customer." Chen Zhiwen said with a smile: "Lei Shengli is still in China, working with He Guoyuan on mainland cities. Communicate, I probably won’t be able to come back in a short time.”

"Is it Midea's Gigafactory project?" Zhou Jiayang asked. He naturally knew about such a large project of his own group.

"Yes, we will initially decide on Shenhai, Guangdong, Shanghai and Yanjing. It depends on which city is more sincere." Chen Zhiwen nodded and said.

"Chen Sheng, there is actually one more thing. Just a few days ago, Wang Hualong from Anta found me and discussed it with me. He thinks that Anta also needs to consider moving to the mainland?" Zhou Jiayang Said again.

"Anta? Does he mean to produce domestically, or does he also want to enter the domestic market for sales?" Chen Zhiwen asked.

The shoemaking industry was a move that I made in the early days. The main way was to first invest in Nike, which was experiencing financial difficulties at the time, and then become its supplier, producing sports shoes in Hong Kong, and then learn from Nike's support and procurement scale. to technology and cost control, and then find ways to enter the supply chain of other footwear giants, such as Adidas, and then develop its own terminal brand Anta.

This route is actually similar to Galaxy Trading. It first uses Costco and Wal-Mart to build a procurement industry chain in places with extremely low production costs like Asia, and then relies on the cost-effective route to enter other supermarkets, thereby forming scale, and then can also provide Watsons retail supplies in Hong Kong, thus entering the Southeast Asian market.

But there is still a gap. Galaxy Trading is already the world's largest retail supermarket supplier, but Anta's strength is much worse. Although Nike is developing rapidly, the footwear market is still far behind supermarket retail. As for other For footwear corporate customers, Anta's OEM orders are not many. After all, it belongs to the manufacturing industry chain, and it is not easy to steal other people's markets.

Of course, this scale is compared to Galaxy Trade. In fact, looking at it alone, Anta's OEM annual export volume is close to HK$1 billion. There are also one or two thousand employees in Hong Kong, which is very large.

"First move some factories there. The shoemaking industry also has a huge demand for labor. Hong Kong's wage trend is almost unbearable even for Midea, let alone OEM Anta." Zhou Jiayang said.

"Okay, let Wang Hualong come over." Chen Zhiwen nodded and said.

Although Anta was one of his earliest industries, its development speed was far slower than that of Midea's Red Bull and Huang, etc. Therefore, he basically only got to know Anta once a year, and he was not very interested.

This is actually the normal development rate. Midea is because of its game Goldfinger, Red Bull is because it has opened up a new segmented beverage market, and Hutchison Whampoa is because of its huge capital injection. These are all special circumstances, not to mention Anta alone. , with this development speed, if it did not belong to Chen Zhiwen, but to another independent company, it would have become the most conspicuous rising star long ago.

"Okay, I'll make the arrangements." Zhou Jiayang agreed.

An hour later, Anta's general manager Wang Hualong came to Chen Zhiwen.

"Here, coffee, this is brewed by General Manager Hutchison Whampoa himself. Most people can't drink it." Chen Zhiwen said with a smile. Generally, executives or bosses will always learn some hospitality skills when they stay in the office every day. Even Chen Zhiwen is considered an expert in making tea.

"Thank you." Wang Hualong said.

"Which city in China are you going to build a factory in, Shenhai City?" Chen Zhiwen asked directly. Currently, for Hong Kong-funded capital, the most convenient and preferred place to build a factory in China is Shenhai City. The road is very close, the language is the same, and the supporting facilities are complete. The service efficiency is also very high. These advantages have made Shenhai City a favorite place for Hong Kong and other foreign investors after it was re-opened.

It is also because of this that Shenhai City can become the fourth largest city after Beijing, Shanghai and Guangzhou in the future, and even high-end companies such as Huawei, Tencent and BYD can be born within it.

"No, although Shenhai City has many advantages, it does not have enough workers in the shoemaking industry. The place I am interested in is a city called Jinjiang in FJ Province. There are many shoemaking companies there, as well as sports shoes. Although the quality is It is not as good as us, but that is because the gap in quality management and materials is relatively large. Investing there will be more suitable for Anta's development." Wang Hualong said.

"Jinjiang? OK, your professionals will make the decision on this matter, but it still needs to be reviewed by the headquarters office." Chen Zhiwen nodded and said.

Large investments like Midea's Red Bull and Huang have special strategic purposes. At the same time, you can also invest in megacities early and have good relationships with them. But for small-scale investments, it is not necessary. Just go wherever is more suitable. .

He has also heard about Jinjiang City in FJ Province. In the future, the shoe capital of the mainland will specialize in shoemaking. Although it may be a little inferior at present, in a few years, the relevant supporting facilities will be complete, and the industrial chain will be concentrated and professional. , which is of great significance to the quality control and cost control of terminal production companies.

Besides, soon after 1986, the country will gradually have the autonomy to attract foreign investment, and second-tier cities will also become places where it needs to invest. After all, the country is so big, how can it only invest in a few first-tier cities?

"Okay, thank you Chen Sheng." Wang Hualong said with a smile.

It's not a very big industry, and bosses generally don't pay much attention to it. Generally, when subordinates put forward their own opinions, Chen Zhiwen rarely objects, but he still asks professionals to review it.

This is the existence of the headquarters office, which mainly checks finance, investment efficiency and safety, and they hire a third party to review professional things.

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