The Industrial Giant Reborn

"Then I will arrange people to do this after I return to Hong Kong, but there is another problem. If our edible oil is to be sold to the mainland, it may not be feasible even if the factory moves to the mainland. Strict requirements!" Qin Zhihao said.

The oil company in Hong Kong is not large in scale, and only occupies a small part of the Hong Kong market. Others are controlled by various foreign edible oil companies. To acquire such a small company, it is enough for the subordinates to do it.

However, after the acquisition, it is not easy to sell oil to China. This kind of domestic products that can be made by themselves may not be welcome even if foreign capital invests in China. State-owned enterprises, and even if the profit of foreign capital is a little lower, they will transfer their profits into foreign exchange, which is something that the country does not want to see.

"In the future, we will definitely focus on the domestic market, but we don't need it in the early stage. The Hong Kong market may be a little small, but we have Xinghe Trading. As long as the cost is controlled low, these oils can be sold to Europe and the United States, but it is still a bit difficult. Maintain the business, grow stronger slowly, and then wait for the domestic market to further open up to foreign investment!" Chen Zhiwen thought for a while and said.

He didn't plan to start this business from the domestic market right now. It only takes a few years for this market demand to explode immediately, because when the economy is a little better, the demand for oil is the most urgent. In the original history, Arowana was born in 1986, and then built a large-scale modern oil refinery in China in the early 1990s, and then quickly occupied the market and became the best-selling brand in the mainland. Even in the 21st century, under the confrontation of a strong competitor like COFCO , is still one of the top edible oil brands in the mainland, and has also entered other rice and noodle markets by the way.

Now it is 1983, which is 3 years earlier than the original history. These three years are also just enough for my team to get familiar with, develop, and expand this industry, and even continue overseas mergers and acquisitions. By the end of the 1980s, edible oil was allowed to be imported in China, and there was a market for it.

And I bought farms in the West a long time ago, so that Xinghe Trade was involved in the transaction of agricultural commodities. If there is another large edible oil brand, it must be even more powerful. After all, edible oil has a very high demand for mass commodities such as soybeans and corn. .

In the future, when the domestic economy improves, the demand for oil will be much greater than that of Westerners in Europe and America. One is because of the large number of people in the country, and the other is because of the various domestic cooking techniques that consume a lot of oil, which is far from what the white-skinned ghost can compare to steaming vegetables and then sprinkling some cooking oil.

Of course, eating too much oil is indeed unhealthy, but Chen Zhiwen can't control this kind of thing. What he has to do is to satisfy the market, and then make the oil quality relatively high, and the price is relatively cost-effective.

"The soybeans of the Hong Kong refinery have always been imported from the Northeast. The quality is good and the price is okay, but the scale is small and there are no sales channels in Europe and the United States. If we take over and add our resources in the European and American retail markets, we should be able to Make a difference." Qin Zhihao analyzed.

"That's how it is. Although the scale is a bit small, you should pay attention to it. Maybe the edible oil industry, this Arowana will become one of the core businesses of the Red Bull Group." Chen Zhiwen said.

No matter if it is Midea or Red Bull, now that the scale is large enough, they will only do those industries with a large market capacity, such as functional drinks, cola, and instant noodles. Those small snacks, even if the profit is high, basically do not do it. At most, relying on the channel capabilities of Xinghe Trading to indirectly invest in shares, and the scale of the edible oil industry is large enough, especially in emerging markets such as China, where edible oil is ready, there will be many industries that can be derived and expanded .

"Okay, I understand." Qin Zhihao said.

...

A few days later, Director Wei sent news that the leaders of Yanjing City agreed in principle to Chen Zhiwen's proposal to expand the scale of the International Trade Center, and follow-up negotiations will be carried out based on this point.

Although it was expected, Chen Zhiwen is still a little happy. This is equivalent to adding a large central office complex. This kind of stable income makes other Fortune 500 companies envious!

It was a surprise to find the blue ocean market of edible oil. In this industry, almost any capital can enter. The problem is that the market outside the mainland is already saturated. Outside the mainland, it is not worthwhile to spend money to grab the market. Yes, but within the mainland, it is quite popular. If the scale of the mainland becomes larger in the future, it may be possible to go abroad in reverse.

After the two incidents, Chen Zhiwen was going to return to Hong Kong, but news came from Qin Zhihao that the deputy director of the CCTV department in charge of the advertising space hoped to meet Chen Zhiwen.

Considering the importance of CCTV's future, Chen Zhiwen came to CCTV's headquarters building as scheduled. This is a building with a height of more than ten floors. It may not be much in Hong Kong, but it is considered very good in China.

In fact, in Chen Zhiwen's capacity, people from CCTV should naturally come to him, but Chen Zhiwen also wanted to see what CCTV is like now, so he was more or less curious, so he asked himself to come.

Several jeeps were parked at the door. These are naturally the results of the recent Yanjing Jeep factory. For more than a year, the Jeep factory has assembled thousands of off-road vehicles one after another. Most of them were given to the military, and a small part were Stayed in Yanjing City.

With better quality and comfort, Yanjing Jeep's cars have also become what many high-ranking officials need. However, the main products of Yanjing Jeep are still assembled by Caikan, limited by the foreign exchange quota. It cannot be mass-produced. It is estimated that it will wait until next year when some parts and components can be localized in China.

When Chen Zhiwen arrived, Deputy Director Lin of CCTV came to the door to greet him personally: "Mr. Chen, I have admired your name for a long time, and I am honored to meet you today."

"Deputy Director Lin, you're being polite." Chen Zhiwen also shook his hand politely. CCTV's status in China may not be very strong now, but it will be completely different in a few years, and its influence will also increase exponentially, especially an ordinary advertisement, which has a huge impact on a product Yes, Chen Zhiwen intends to build the mainland into a base for his own products, so he naturally needs to make good friends with organizations like CCTV.

"Please, we are ready upstairs." Deputy Director Lin said with a smile.

"Okay." Chen Zhiwen nodded, and went forward with Deputy Director Lin. There is also an elevator here, which is not much in the buildings in the mainland, and it is still imported.

After reaching the 13th floor, several people entered a meeting room. Chen Zhiwen took a look through the glass and felt that the current half of Yanjing was in front of him. Unlike Shanghai, there were many buildings in Shanghai during the Republic of China , although generally only tens of meters high, but the number is relatively large, and Yanjing City is relatively small. If your own International Trade Center can be built, it is estimated that you can see the entire city of Yanjing from the top.

"Mr. Chen, please drink tea." An assistant brought several cups of tea and handed them to all those who sat down.

"Thank you." Chen Zhiwen said, and then took a sip. It was a little bitter, but the taste was not bad.

Apart from Chen Zhiwen and Qin Zhihao, the people present were the leaders of CCTV's advertising business. After chatting casually for a while, they got to the point.

"Mr. Chen, I heard from Mr. Qin that you are planning to buy the rights and interests of our advertising for the next 20 years. We want to know first, if we cooperate in this way, what kind of advertising will your side have?" Deputy Director Lin asked road.

"It's the products of various companies under my umbrella, such as Midea's home appliances, electronic products, computers, or several beverages under Red Bull, or some civilian commodities." Chen Zhiwen said. The negotiations between Qin Zhihao and CCTV a few days ago naturally raised the requirements at the beginning, directly asking for 20 years. Anyone would feel suspicious of such an abnormal request, but Qin Zhihao's identity is still quite important, and it is not easy for CCTV to directly reject it. , After communicating several times, there was a meeting in which Chen Zhiwen personally appeared today.

"But why does it take 20 years? Isn't this too long? I also know some of the business methods of Western TV stations, but I don't have such a long-term advertising contract?" Deputy Director Lin asked incomprehensibly.

If it wasn't for the fact that the other party is a super rich man in Hong Kong and has invested a lot of money in China, he would have thrown this request directly into the trash can long ago, but the current domestic situation requires all departments, regardless of whether their business is internal or external, to Find ways to earn foreign exchange. As the largest TV station in China, CCTV is also a functional department, so it naturally has targets.

Faced with the temptation of foreign exchange, it is not easy for them to give up directly, otherwise it will be difficult to tell whether they are right or wrong if they are found out by the higher authorities.

"The main reason is that I am optimistic about the domestic economy. If the domestic people's economic conditions are good, they will naturally buy TV sets. Then CCTV will inevitably become the object of viewing for everyone in the country. I want to buy a longer contract, which is convenient for our group in the future. Continuous domestic investment." Chen Zhiwen said with a smile.

"But such a long-term contract, we don't know what changes will happen in the future. Isn't it a bit too hasty to decide it directly now? Or, how about we sign it for 5 years?" Deputy Director Lin felt that Chen Zhiwen's words were a bit too Makes sense, but it doesn't seem to be enough.

"Five years is too short, at least ten years, and I ask our side to have the priority to renew the contract." Chen Zhiwen said with a smile: "Priority is relatively common in foreign cooperation, and its simplest logic is, That is, if the price I offer is as high as others, then we need to continue to cooperate, and if others offer a higher price than me, then the contract renewal will be void, and we will still pay in US dollars, what does Mr. Lin think?"

Entering into a long-term contract with CCTV does not mean that we should take advantage of the cheap advertising price of CCTV and then fix the price for several years at once. Chen Zhiwen will not do such outrageous things to take advantage of. First of all, he is not a fool , There is no contract that will set the price 20 years ago 20 years ago. Second, even if it is really signed, there will be huge conflicts in the future.

It is obviously not cost-effective to have a conflict with a future power department like CCTV because of this petty profit. Even after 20 years, CCTV's advertising fees may be very high for the country, and the prime time may be as high as a thousand dollars. Ten thousand RMB, but to Chen Zhiwen at that time, it was just a drop in the bucket.

What he pays attention to is that after the decision is made, this position will belong to him. Otherwise, the various advertisements of the core TV station cannot be bought with money, especially after more than ten years, when domestic companies rise, his own No matter how good the relationship is, it may not be as good as so many people combined.

But if there is a contract signed very early, even if these people have a strong relationship, they should not take the initiative to offend him, and Chen Zhiwen will not do it. He will at most ask for a small part of CCTV's advertising space Because there are too many, it is useless, and only a small part of his industry is enough.

"Priority? In that case, it's okay." Deputy Director Lin nodded and said. In fact, the bottom line of CCTV is that 20 years is too long, but considering the identity of the other party and the payment in US dollars, we still have to fight for it.

It is acceptable for Taili to sign a 10-year contract at one time and deliver in US dollars. After all, having US dollars is the most important thing. After 10 years, everyone will compete fairly, which sounds good. If Chen Zhiwen is still so grand, so CCTV is naturally willing to cooperate.

It's just that the need to cooperate and the possibility of cooperation are two concepts, and CCTV should naturally pay attention to it.

"Okay then, let's discuss what time to advertise." Chen Zhiwen said with a smile

After an hour of negotiation, Chen Zhiwen got almost 30 minutes of advertising rights, which were distributed before and after the news broadcast, before and after the 9 o'clock TV series, before and after the noon news time, etc., and there were still 10 minutes left. not bad.

However, the starting time is not now, but the next year, because in 1985, the country began to relax foreign investment products, and then it will be the time for its own competition.

Of course, the main purpose of CCTV is foreign exchange, and Chen Zhiwen also readily gave a deposit of 3.5 million US dollars, which also allowed CCTV to complete part of the foreign exchange task.

After successfully completing this small matter, Chen Zhiwen and others, led by Deputy Director Lin, walked around the CCTV headquarters before preparing to leave, but suddenly, they saw another acquaintance - Liu Xiaoli.