The Industrial Giant Reborn

Chapter 32 Red Bull Gives You Wings

"Then follow the rules, we will carry out loan cooperation normally." Chen Zhiwen shrugged and said indifferently.

It's not so easy for an old fox like Shen Bi who has been in the mall for decades to fully support a person. In history, Bao Yugang and Li Jiacheng have been inspected for a long time. Huang gave it to him. Although he didn't want much now, he was still too young, so young that a normal businessman could not feel at ease.

The reason why I know that I have no chance to say it is actually to express my attitude and express that I have great ambitions. As long as I have achievements in the real estate field in the future, even if HSBC does not fully support him as Bao Yugang, other aspects The tilt should also be no less.

"No problem." Shen Bi nodded, and asked again: "Chen Sheng, before you said that you would sell the five-star hotel in Bali after the acquisition of Yonggao? Leave it to HSBC. If that's the case, I'll arrange someone now Looking for buyers in Southeast Asia?"

"Okay, I'll listen to Mr. Shen Bi's arrangement." Chen Zhiwen agreed. Although a five-star hotel is in Indonesia, there are still tens of millions of Hong Kong dollars. The money can be returned, and with a little leverage, it can be doubled in the future. Absolutely easy, much faster than making money from tourism.

After chatting with Shen Bi again about Hong Kong real estate, Chen Zhiwen got up to say goodbye.

After returning home, he told his parents about the acquisition of Yonggao.

When Wu Xiuling heard that her son had bought a big hotel in Central, she immediately said with a beaming smile, "I just said that my son's achievements in the future will definitely be limitless."

"Don't be too happy, it's just ownership and no management rights, otherwise it won't be Ah Wen's turn." Chen Tianfu poured cold water on it.

"It's enough to have ownership." Wu Xiuling rolled her eyes, still happily peeling the oranges for her son.

"Father is right. The current situation is that it belongs to me in name, but I can't do anything in reality." Chen Zhiwen said with a smile.

"However, you also used HSBC's money, and you didn't spend too much yourself. In a normal year, it is enough for the Hilton Hotel's profits to offset your loan. It is still 38 years before the contract expires, which is too long. "Chen Tianfu said with some regret, he didn't even know if he could live another 38 years.

"If there is a chance in the future, just buy out the contract." Chen Zhiwen said with a smile. When the time is right, Chen Zhiwen will naturally not be able to waste such a central location in Central.

"What if the Hilton Hotel disagrees?" Chen Tianfu asked casually.

"Disagree?" Chen Zhiwen smiled and said, "Hilton is a listed company in the United States. It really doesn't work. Just buy the Hilton Hotel."

"You're going to blow it up, you." Chen Tianfu also didn't take the cowhide seriously, picked a banana and ate it. Generally, lazy people like to eat oranges and bananas, because they don't need to be washed in water, and they can be eaten after peeling the skin. Eating, you won't get your hands full of juice, and you don't need to wash your hands after eating.

"Don't believe me." Chen Zhiwen shrugged and took the orange from his mother.

Chen Zhiwen doesn’t know how big the Hilton Hotel Group was in the 1980s, but the hotel group under this asset-light model looks big, but it’s actually fake. The market value is generally not very high, and it may not be as high as Hong Kong’s Central The value of a super building, if the other party refuses to sell it, Chen Zhiwen doesn't mind playing in the US stock market.

Of course, in fact, there is no need at all. As long as you have enough influence in Hong Kong, Hilton will not retreat, just wait for the loss every year. It is said that in the 1990s, the Hilton Hotel and Li Jiacheng reached a contract buyout. One reason is that Li Jiacheng controlled electricity for the entire Hong Kong Island.

Winggao Group was acquired, and it did not attract much attention in Hong Kong. This is a company that is not listed in Hong Kong, and it does not have any other business in Hong Kong. The only hotel is operated by an international hotel group like Hilton. And the real estate consortium and even the bank have no cooperation.

The bosses knew about this, and it just became a topic of casual chatting after dinner. This kind of transaction, in the eyes of many radical businessmen, is a waste of money. It is better to spend a huge amount of money to acquire such an undisposable property. Buy a large amount of land, quickly build a house and then quickly pre-sell it, and get funds to continue the next cycle, so as to get the highest return.

The second is that no matter how stable the capital is, I don't like this kind of property assets that are not under my control. It is easy to buy, but it is difficult to sell.

Fortunately, there was no media attention, and Chen Zhiwen was not pushed to the front row. At least for now, he was still not happy to be watched too closely by the media, otherwise, it would be very inconvenient to find poker friends.

However, Chen Zhiwen strengthened his bodyguards again. Apart from a driver, he recruited a few other people to drive two cars to follow behind him. Anyway, there are many cars in his car dealership. Under normal circumstances, they are one in front and one behind. Follow yourself, you can get off at any time to help if you have anything to do.

Not only safety, but more likely to be interviews by reporters. In a small place like Hong Kong, there are dozens of newspapers and two TV stations. How can there be so much news in such a small city? Not to mention that it is impossible to deceive the journalists who are interested in investigating the acquisition of the Hilton Hotel property. Just recently, Red Bull and Midea's factories have started to recruit workers on a large scale in Yuen Long, which can attract these reporters.

As predicted by Chen Zhiwen, when Terry Bradshaw drank Red Bull after the game, and when the 30s commercial video he shot was sent to various major TV stations in the United States by the Red Bull American team at a cost of 500,000 US dollars, Red Bull immediately aroused the interest of countless rugby fans, especially the phrase "RedBull gives you wings (Red Bull gives you wings)", with Terry Bradshaw growing angel-like wings behind him, the whole person flew into the air, It directly crushed everyone on the field, and completed the lore in the last 0.6 seconds.

The slogan was given by Chen Zhiwen. He knew that this sentence was used by Red Bull for decades in the original history. It was not until 2014 when a user sued him that he didn’t grow wings after drinking Red Bull, so he finally stopped using it. Before that , the effect of this slogan is very good. Many times, a brand will take off because of one slogan.

For example, no gifts are accepted during the holidays this year.

With the demand for Red Bull, coupled with the previous operations of the sales staff of Red Bull USA, many supermarkets and traders took the initiative to come to seek cooperation, which naturally brought a large number of orders, which made the entire Hong Kong factory overwhelmed, and the United Soda Factory was shut down. Several original beverage production lines have also started to import new high-capacity new beverage production lines from RB.

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