The Industrial Giant Reborn

Chapter 20 Midea Electronics

The time soon came to March, Universal Electronics had moved to the industrial office building in Yuen Long, and the two home appliance foundries it acquired at the same time also moved in together. The combination of the three companies did not consume the area of ​​a single building. The other two buildings are still vacant over there.

At Chen Zhiwen's request, the company's name was changed to Midea Electronics. This is Chen Zhiwen's favorite brand. Although it seems that it can't beat Gree in the field of air conditioners and Haier in the field of refrigerators, it is the most successful electrical appliance brand in the mainland. Its English name Media is also very suitable for globalization.

Since then, Midea Electronics has three major businesses. The first is the radio business. This business is the largest. Although orders have fallen due to the poor economic situation abroad, there are still more than 350,000 orders per month, and the sales are all over the place. In more than 40 countries around the world, some of these channels can also theoretically serve other products. Now, with Chen Zhiwen's capital injection, the radio business department is trying to develop car radios again, and it has once again caught up with Toyota, but it has no ability Under such circumstances, the only way to attract Toyota's procurement department is to rely on low prices at a loss.

But it is not important for a project to lose money. The most important thing is to enter other people's supplier list. As long as you enter the door, you can be qualified to undertake the business of other models, and you can also rely on the name of Toyota supplier to try to compete with other car brands. cooperate.

The second business is of course televisions, and the third is refrigerators and air conditioners. These two businesses are still OEMs, and they are also developing their own brand products, but in essence, they just change their appearance to prevent infringement. There is only so much that can be done. As long as the products are sold and the company's funds return, it is natural to carry out further research and development.

So far, Midea Electronics has entered the initial right track. Although it can't make money now, it can't lose much. In a short time, it won't let Chen Zhiwen worry about it.

What worried Chen Zhiwen was naturally the acquisition of Yonggao.

Yonggao is not a listed company, and there is no way to buy it from the stock market. After many contacts with HSBC's Dolly, it finally got a price: 190 million Hong Kong dollars.

"190 million Hong Kong dollars, can't it be any cheaper?" Chen Zhiwen looked at Shen Bi and asked after seeing the quotation.

Shen Bi shook his head and said, "Chen Sheng, this is a building in Central and close to Victoria Harbour. Although the current low price is not good, but even if you want to buy this land, 190 million Hong Kong dollars may not be enough."

"It's not enough, but it's a pity that it's a hotel. If it's an office building, it won't be a problem if the price doubles." Chen Zhiwen said with a smile.

The Hilton Hotel was established in 1961. In that year, the price of the land below the Hilton Hotel was 13 million Hong Kong dollars. After two sharp land price appreciations, if it is an office building, the price exceeds 300 million Hong Kong dollars, which is definitely not a problem.

The problem is that it is a hotel, and the income of Hong Kong hotels is very low. In the 1980s and 1990s, more than ten hotels in prime locations were demolished and built as office buildings, except for Mandarin Oriental and Grand Hotels in Hong Kong. For a very famous hotel, other hotels can't make much money even if they don't lose money, and their economic benefits are far inferior to those of office buildings.

And now that the hotel is already there, even if an investment institution acquires it and then converts it into an office building, it will cost a lot of money. The same is true for demolition and reconstruction. Therefore, Hongkong Land in the 1970s was very keen on acquiring office buildings in Central, but did not pay much attention to Hilton. In order to start the hotel, only Li Jiacheng saw the value of the land in Central in the future, so he spent money to buy it. Facts have proved that he was right. In the 1990s, the land price increased by nearly ten times, and the cost of demolition of the hotel at that time became It's a drop in the bucket.

"Then what is Chen Sheng's psychological price?" Shen Bi asked.

"170 million Hong Kong dollars." Chen Zhiwen said: "If the other party does not agree, then delay."

"Okay, then I'll ask Huodoli to try again." Shen Bi nodded and said.

Chen Zhiwen said: "Then Mr. Shen Bi has worked hard."

"You're welcome, this is what HSBC should do. At present, this acquisition is almost done. At most, it is a matter of price. Chen Sheng, after the price is set, how will the funds be arranged?" Shen Bi asked.

"I want as much money as HSBC is willing to give me, and I will accept the whole loan." Chen Zhiwen said with a smile.

"Chen Sheng is really good at joking, there is no such thing as a full loan." Shen Bi thought for a while and said, "Well, I can promise to provide 80% of the funds, and the collateral is the two hotels of Yonggao."

"The property mortgage of the Hilton Hotel is fine, but not in Indonesia. If Yonggao receives it, I will sell this five-star hotel." Chen Zhiwen said.

He knows the future of Hong Kong. Although the tourism industry is average, the real estate industry is skyrocketing. As for Indonesia, he is at a loss. Although Indonesia's tourism industry is also good, he has no interest in putting his precious funds here. It is better to sell such an industry, and the funds obtained can be easily multiplied several times in a few years in Hong Kong or internationally.

"That's fine. I also know some Chinese families in Indonesia. How about this? After the acquisition is completed, I'll ask you to see if the wealthy families in Indonesia are interested." Shen Bi also understood what Chen Zhiwen meant. nodded and said.

"It seems that nothing can trouble Mr. Shen Bi." Chen Zhiwen said with a light smile. The resources of these bankers are indeed large enough. It is estimated that even if the rich people in Southeast Asia do not know each other, they can still be contacted through friends. The deduction network can bring huge business convenience in many cases.

"After so many years, I always know some people. With Chen Sheng's current achievements, he will become a dragon and phoenix in the future." Shen Bi smiled and asked again: "Chen Sheng, if you sell the hotel in Indonesia , In this way, you will still have a lot of funds in your hands, and now that the international oil crisis is over, you can consider other investment plans."

"I'm thinking about it, but I have to wait until I come back from the United States." Chen Zhiwen said kindly. In the past few months, I have met Shen Bi several times, and each time the other party would encourage him to invest. HSBC’s executives are hot-eyed. With a capital of 100 million, if we vigorously develop the real estate market, all the main loans will go to HSBC. After a year, HSBC can earn at least tens of millions of Hong Kong dollars. You know, last year HSBC’s net profit was only 300 million Hong Kong dollars.

Although Yonggao’s acquisition loan also goes to HSBC, it is a one-off transaction. Only investing in real estate can keep the money flowing, and it can also drive related industries and property buyers to enter the HSBC system. Although HSBC is currently the No. 1 in Hong Kong One, but there are too many small banks and they are vying for the market. Shen Bi must be more concerned about big customers.

"Are you going to America? Travel?" Shen Bi asked.

Chen Zhiwen nodded and said, "Yes, travel, go to the United States for fun."

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