The Heavens: Start A Heavenly Dao Building

Chapter 30 Hunger Marketing

A difficult problem for Qin Dynasty businessmen to solve is not a problem for Chen Qilin, a great young man in the 21st century.

Chen Qilin looked at the beautiful girl and said:

“Pavilion Master, do you know that there is a kind of thing called a’trademark’ and a sales method called a’specialized distribution’?”

trademark?

Franchise distribution?

Ba Zhenmei’s eyes were wide open, as if a big “?” sign was written on her face.

“Original, what are these things? I have little knowledge and have never heard of it!” Ba Zhen said honestly.

Chen Qilin explained in detail:

“Trademarks, to put it simply, is to put a unique mark on the product, which is the status symbol of the product. Of course, the product anti-counterfeiting technology also needs to work hard.

Franchising is the authorization of goods to specific merchants for sale. Authorized merchants have to spend a sum of money to purchase licenses…”

“The original poster meant to put the Guangshengge logo on the packaging of Erguotou, and then authorize it to be sold to the merchants in the counties and counties of Daqin?” Ba Zhen is very smart, and it makes sense.

Chen Qilin nodded: “Smart!”

“Owner, you are really good, so that we can quickly distribute our Erguotou throughout Daqin, without worrying about customers not recognizing the goods!” Ba Zhen said excitedly.

She even imagined the scene where tens of thousands of Erguotou are selling well in Daqin…

Chen Qilin asked: “How do you price Erguotou, Master Ba?”

“The poster, the small altar has 2 gold and 1 altar, the middle altar has 4 gold and 1 altar, and the big altar has 10 gold and 1 altar!” Ba Zhen said.

“What’s the cost?” Chen Qilin asked.

“The cost is one twentieth of the price. Now that we are unable to mass-produce the 36-degree Erguotou for the time being, the price has been set higher. The main target customers are the wealthy.

When it can be mass-produced in the future, the price of 36 degrees can be lowered and developed towards the civilian population. The other 42 degrees and 56 degrees are priced higher and made into high-end products…” Ba Zhen told his own thoughts one by one.

Chen Qilin is very satisfied!

This daughter of Ba Zhen is really talented in business.

“Owner, Xianyang Guangsheng Pavilion is going to auction the first batch of 300 altars of 36-degree Erguotou three days later. As the owner of Erguotou, you must be there by then!” Ba Zhen invited.

Chen Qilin waved his hand: “I won’t come!”

He will never leave the Heavenly Dao building until the Cultivation Base reaches the Gold Core!

Must be struggling!

I don’t know how many unsophisticated people outside want to kill Chen Qilin!

Seeing that the other party was unwilling, Ba Zhen had to give up in the end.

After she left and returned to Guangsheng Pavilion, she immediately ordered people to start publicity. Three days later, Guangsheng Pavilion sold new wine.

…

Three days later, dawn had just broken.

Guangsheng Pavilion has not yet opened for business, and a long queue has been formed in front of the door.

They are all servants of rich and wealthy and high-ranking officials.

Ba Zhen’s propaganda work is well done.

When the door of Guangsheng Pavilion was about to open, the rich and wealthy and officials came.

“Guangshengge made a rhetoric, saying that this new wine is several times richer and fuller than the old wine, just like Qiongyeyuye. If this is the case, I will bid more!”

“Guangsheng Pavilion shouldn’t be bragging…”

The rich, businessmen, and officials talked and “crunched” and Guangsheng Pavilion opened its doors.

There are guys to maintain the order, and the customers enter in an orderly manner, sitting in the lobby one by one.

Due to the large number of people coming today, none of the servants can get in.

soon,

The hall, big enough to sit in hundreds of people, was full.

They saw an altar of fine wine on the front stage, and each altar was also engraved with a special logo, with the letter “Guangshengge Erguotou (36 degrees)” Xiaozhuan.

A stunningly pure and innocent beauty with a long skirt, a graceful figure and a deceptive skin, walked onto the stage.

The visitor was Ba Zhen. She saluted the customers and said: “On behalf of Guangsheng Pavilion, I welcome new and old customers to participate in the new wine’Guangsheng Pavilion Erguotou’ launch ceremony…”

After speaking a bunch of scenes, we move on to the topic.

Ba Zhen said: “To the customers attending the meeting, each will give a small cup of 36-degree Erguotou, try it!”

The guys gave a small pot of Erguotou to the merchants, wealthy, and high-ranking officials in the lobby, probably just a small bite.

“Pavilion Master Ba, only such a little wine is not enough to stuff our teeth!”

“Haha, pavilion master, you are a little bit angry!”

The guests laughed and teased Ba Zhen.

“Everyone, the brewing of Erguotou is not easy, it is very precious, one or two for two pots and one or two gold! I can only make a small one for everyone to taste! Besides, everyone, don’t drink as much as before. This wine is mellow, rich and rich. Intoxicating, savor slowly!” Ba Zhen smiled.

“Since Pavilion Master Ba praised Erguotou so much, then I’ll try it!” said one of the rich and wealthy, taking a sip.

The smell of wine exploded in his mouth, attacking the taste buds…Although the alcohol content is a bit high, it is very comfortable. He squinted his eyes and enjoyed it, and praised:

“Good wine, it’s really a jade jelly!!!”

When other guests heard the words, they also tasted it.

“Grandma’s, this is the real wine. I used to drink horse urine!”

“If I can drink this class of wine in this life, I will die without regrets!”

“…”

All the guests who had drunk praised with thumbs up.

In the crowd, there is no shortage of “spies” sent by competitors of Guangsheng Pavilion.

Originally they wanted to add blockage to the Guangsheng Pavilion. The publicity of the Guangsheng Pavilion was exaggerated.

The new wine is really good! ! !

If the spies make trouble at the scene, they wonder if they will be crippled by the rich, the giants, and the high-ranking officials!

“Pavilion Master Ba, how do you sell this Erguotou?”

“Pavilion Master…”

After tasting the new wine, the guests asked eagerly.

Ba Zhen smiled slightly and said: “The output of Erguotou is limited and quite precious. This first batch will be sold in the form of auction, and the higher price will be awarded. The starting price of every 5 altars is 20 gold, and the price increase shall not be less than 1 gold each time.”

The words fell, and there was a lot of discussion on the spot.

“4 gold, one altar and two guotou, expensive is a bit more expensive, but it’s worth the price!”

“4 gold is still expensive? You’d better go back! This kind of fine wine should only be available in the sky, even if it is ten thousand gold, I have to make a few bottles to drink!”

“Hahaha, pavilion master Ba hurry up and start!”

Ba Zhen glanced at everyone, and said: “Now 5 altars of Erguotou are on, and the starting price is 20 gold!”

“40 gold!”

“80 gold!”

“Don’t grab anyone from me, I’m going to order these 5 altars, 100 gold!”

“Hey, I want to win Erguotou with 100 gold? I’ll pay 200 gold!”

The first wave of 5 bottles of Erguotou, at a sky-high price of 600 gold, was taken away by a rich man.

Two hours later, 300 altars of 36 degrees Erguotou were all sold out.

If it was sold at a fixed price, it was only worth 1,200 gold, but in the end it was sold at a sky-high price of 18,000 gold, which was more than ten times the price.

No way, the imperial capital of Xianyang is rich in wealth, generous and generous.

There are only a handful of high-ranking officials who stingy like Wang Ben.

Ba Zhen is very satisfied with the first batch of Erguotou auction results!

But she also knows that the “results” that can be achieved today are because Erguotou was released for the first time, and it was the first time for the rich and wealthy to taste this fine wine.

In the future, it should be impossible to create such a good result.

As soon as the sales of the new products ended, Ba Zhen explained to the people and took 9,000 gold to the Heavenly Dao Building.