The Happy Life of the Reborn Dad

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She found a very important point. Most of these customers who came to buy Rongdou and Pocky Chocolate Bar Cookies were very generous when they bought snacks for their children, but when they bought snacks for themselves, they were very stingy and really reluctant. .

"It shouldn't be. During the previous investigation, the enthusiasm of customers' participation was still quite high, and the problem must not be purely about the price." Guo Ying disagreed with this statement.

Moreover, the dried fruits in supermarkets and shopping malls are more expensive than their dried fruits, but those who should buy them still buy them, and the sales are not bad.

Even those small shops at the farmers market sell well dried fruit.

She pondered hard, and always felt that they had entered a misunderstanding and hadn't thought through it for a while.

There were a lot of people in the store, and it was a bit chaotic. Several times, someone came to Guo Ying to ask about the price of the product, interrupting her train of thought. .

Guo Ying had no choice, she walked out of the store, found a quiet place in front of the store entrance, and sat directly on the steps next to her, thinking hard.

In the work group of mobile phone QQ, several messages will pop up every once in a while, all of which are reported by the managers of other branches.

The sales of most stores are not ideal, but the sales of a few stores are still good from the report results.

Among these stores with acceptable sales, the No. 1 store in Jicheng Xinyuan Community has the best sales. The store manager is Xia Zekai's aunt Zhou Yanchun. According to her, the No. 1 store in Xinyuan Community started in the morning and its Dried fruit sales in the store have been very good, and customer feedback has been very good.

Although the number of people who buy dried fruit is not as good as that of products such as Rongdou and Pocky, the sales volume has always been stable. In addition, the unit price of dried fruit is relatively much higher, and the actual sales are not bad.

"Manager Zhou, what's the difference on your side?" Guo Ying asked directly in the work group.

But Zhou Yanchun said: "The store has been selling very well since the morning, and I have not done any discounts and promotions."

"That's not right, I'll go take a look." Guo Ying couldn't wait any longer. Even if they were more than 100 kilometers apart, she couldn't stop her determination to go to the scene in person.

She also found out that the few stores that said that the sales of dried fruit were good were all chain stores in Jicheng, which must be a problem.

She just wanted to know where the difference was.

I don't understand this clearly, Guo Ying can't eat anymore.

Thinking of this, she went back to the store and said to the store manager Liu Ye: "Liu Ye, you should continue to keep an eye on the sales of dried fruits in the store. I'll go to Jicheng to see."

After saying that, he drove away.

Liu Ye was still thinking of having a few words with her, but before he could speak, Che Ying couldn't find her.

…

In Yicheng, the third branch of Jingtong Food Factory, Zhang Xu drove at high speed all the way, and it took more than two hours to reach the destination.

After stopping the car, he went directly to the office building.

Li Mumu was busy when he suddenly saw Zhang Xu in his office. He was very surprised and asked subconsciously, "Manager Zhang, when did you come back from abroad?"

"I just came back the day before yesterday, and then the boss asked me to talk about work, Mr. Li, I just found out that you are going to be promoted, and you can take more younger brothers in the future." Zhang Xu is very understanding and flexible, and he can speak well with just one mouth.

When Li Mumu heard what he said, he knew that the boss had indeed chatted with him, so he said, "Brother Zhang, you are too kind. Let's support each other and make progress together."

"Hey, this time, the boss is paying attention to it, and it is also in the light of President Li. When I first heard the news the day before yesterday, my heart was up and down, and I was very uneasy." Zhang Xu said.

He said: "I'm afraid that I can't do this well, and I will lose face to the boss and President Li in the end."

To tell the truth, Li Mumu was looking forward to him coming, so that he could return to Qicheng to show his greater ambitions.

In the next time, Li Mumu was very serious about handing over work with Zhang Xu. He didn't dare to be careless. He would explain everything to Zhang Xu clearly to prevent other troubles from happening later.

…

Qicheng, Jingtong Development Co., Ltd.

Xia Zekai was patrolling the workshop. After Lu Hao focused on tracking the third phase of the construction project, he went around the workshop every day.

Rongdou, Pocky, and other crispy biscuits have not changed much, and he focused on going to workshop No. 6 to see the dried fruits produced.

The fully automated production line of dried fruit after the transformation, from drying, batching, frying, packaging, etc. of dried fruit is completed at one time.

Now that pistachios are being produced, Xia Zekai went to the place where the finished product was placed and grabbed a handful. He squeezed the half-opened shell and tasted it. The nuts inside were very crisp and tasted very good.

The sales department had never given him feedback. Xia Zekai was puzzled, but he was not in a hurry.

He knew very well that this was a new product to test the market's sales, and it was impossible to sell out immediately.

He can only wait for the result slowly now. In the early stage, he relies on the product itself to open up sales. Once it is confirmed that the customers in the market will buy it, and then wait for the production capacity of the product in the later stage, he will spend all his money to increase advertising investment.

Things have to be done step by step, Xia Zekai is not in a hurry.

Besides, Guo Ying drove all the way and finally arrived at Jicheng Xinyuan Community. When she came over, she had missed the noon rush hour. There were a lot of parking spaces on the side of the road. She stopped at random. Just walked towards the store.

As soon as she walked to the door, she saw that the customers who came out of the store were carrying a bulging plastic bag, which contained a variety of snacks.

There are boxed melted beans and Pocky biscuits, as well as bagged sandwich biscuits, and bags of dried fruit.

She didn't rush in, and after careful observation for a while, she found that it wasn't some people who had dried fruit in their bags, but many people who had one or two bags in their bags.

She wondered, could it be that the customers in Jicheng prefer dried fruits?

As soon as this idea came up, he was driven out by himself. What a joke, how could it be possible, there must be something he hadn't noticed yet.

With doubts in her heart, Guo Ying heard the store manager Zhou Yanchun greeting customers when she entered the store.

"Auntie, this is the new dried fruit that we just launched in our store. How about you try it." Zhou Yanchun held a plate in her hand, which contained peeled pistachios, peeled cashews, Peanuts with peeled skins, and strange-smelling peanuts.

It smells like a fragrance, not to mention eating it in your mouth.

Guo Ying stood still behind Zhou Yanchun and watched silently.

"Auntie, you can just taste it, it's fine, you don't need any money to eat a little." Zhou Yanchun said with a smile.

The smile on her face was so sweet that she couldn't bear the thought of rejection.

This is what she has been optimistic about and cultivated in the years she endured hardships.

Hearing what she said, the old lady picked up a few grains to taste, chewed a few bites, and then a smile appeared on her face. It was obvious that she was very satisfied: "It's really delicious, which one is it? I bought it. Take two bags home for my family to taste."

"Auntie, it's over here, but I suggest you buy a pack of the same and take it back to taste, they all taste pretty good, or buy two packs at a time and buy another one later, it's also good." Zhou Yanchun politely said.

After he finished speaking, he pointed out to the old lady a few of the dishes she had tasted just now, and then went to greet the next guest.

Guo Ying was thoughtful when she saw this scene.

She remembered that in supermarkets where food, fruit or dried fruit are sold, there will always be a covered plastic box. The plastic box is filled with processed diced fruit, diced food or dried fruit. Customers can try whatever they want.

After some customers try it, they think the taste is good, so they will buy some.

Unexpectedly, Zhou Yanchun used this hand in their shop.

"Manager Zhou!" Thinking of this, Guo Ying wanted to know what the problem was, so she called Zhou Yanchun.

Zhou Yanchun was chatting with customers just now, but she really didn't notice when Guo Ying came over.

After seeing her, Zhou Yanchun asked her with a smile, "Manager Guo, when did you come?"

"I just came over when you asked the old lady to try the dried fruit," Guo Ying said.

She said, "Manager Zhou, I just took a look. The sales in our store are very good."

"It's okay, as long as customers have tasted it, most of them will buy one or two packs to take home to try, and some customers buy a lot." Zhou Yanchun said.

"But it's still too expensive, and I don't want to buy it."

Guo Ying nodded: "This is normal, Manager Zhou, how did you think of letting customers try it?"

Zhou Yanchun thought about it and said, "It has been covered for a while. At that time, some customers kept asking us if the products in our store were delicious. I told them they were delicious, but they didn't believe it."

"What can I do? Later, I made up my own mind. I opened two bags every day as a product to try. The same is true for the dried fruit this morning. As soon as the product came in, I opened a bag. When a customer came over, I let it go. They try it, and most of them will buy some after they have tasted it.”

"Have you told anyone else?" Guo Ying asked her.

Zhou Yanchun nodded and said, "When several store managers came to me to communicate sales growth skills, I also shared this little tip with them."

"Manager Zhou, you did a great job." Guo Ying understood a little.

Dried fruit is a new product, and the unit price is expensive. Many customers have no idea when they want to buy it. Is it good or not?

Don't spend thirty or forty dollars to buy a lonely one.

Thinking of this, she quickly sent a message in the work group, and all the stores took out a few bags of dried fruit for customers to try for free to see if it had any impact on sales.

The result is obvious, with a noticeable increase in sales.

It is no longer the same as before, but there are not many transactions in the end.

Guo Ying has been on Jicheng's side the whole time, and she is not in a hurry to go back. She waited until it was almost dark and saw that the feedback from the group was generally good. Although there was no explosion, the situation was much better than in the morning, and she was relieved. .

Knowing the crux, there is a solution.

What surprised Guo Ying the most was that the solution was right under his nose, and it wasn't even a secret method at all. It also meant turning corruption into magic, but no one in the stores in Qicheng could come up with this. Come at one point.

It made her feel incredible.

Solidified thinking is really scary!

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