The Happy Life of the Reborn Dad

Chapter 235: Seek the navy for publicity

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Following Zheng Ruilin into the workshop, Xia Zekai saw a row of dwarf pumpkin-like toilets on the shelf right in front of him. They were exactly the same as the toilets in Guo Ying's design. They looked very cute.

Each has the same appearance and different colors, red, pink, blue, white, etc., which will attract more children's attention.

It is also really difficult for Boss Zheng to make so many colors in such a short time.

"Pretty!" Xia Zekai couldn't help but admired, he had nothing to say.

There is a saying, you have to admit that others are good enough!

Zheng Ruilin was also very happy when he heard Xia Zekai's admiration: "Boss Xia is satisfied!"

Speaking of this, he sighed: "In order to make these colors, I didn't close my eyes all night, staring at the technician at work."

"Admire!" Xia Zekai really admired, he didn't think Zheng Ruilin was falsely seeking sympathy.

The next moment, Xia Zekai beckoned, and Xue Chen and Sun Guoqiang who followed came over to check product details at close range.

This kind of thing is basically no problem from a distance, but the key to victory lies in the details. If there are too many scums on the top, or there are too many pits on the surface, the customer will be annoyed at first sight. Who will buy you? of?

Even if the order is placed, the customer still returns the goods, or asks you for compensation when they come back, and smashes the sign that was hard to erect. The gain is not worth the loss.

Xue Chen has been doing OEM projects before, and he has a good idea about the quality inspection standards of multiple categories of products. He knows what to focus on.

This is the first batch of samples. Xue Chen didn't use random sampling or systematic sampling to inspect it. He inspected it all from one end to the other.

He singled out a few problems and marked the defects. They were potholes on the surface. The problem was not big, but the customer would not think so after spending money to buy it.

Sun Guoqiang looked at all of them and thought it was pretty good. He wondered if he would take one home, and wait for grandchildren and granddaughters to use them in the future, it would be fine.

After the two of them finished reading, they came back to tell Xia Zekai about the situation. Xia Zekai and Zheng Ruilin went to look at the products picked out by Xue Chen. Indeed, as he said, there were some small pits on the outer surface of the toilet.

Zheng Ruilin thought for a while and said: "It should be that there is scum in the raw material. When it melts, the scum is not completely dissolved. When it is poured, it will become what it is now."

"Boss Zheng, the quality aspect must be strictly controlled by your company. I will arrange for Director Xue and two inspectors to be stationed in our factory in the follow-up to do a good job in the inspection of each batch of products. What is the problem, let's communicate in time."

"Happy cooperation." Xia Zekai stretched out his hand towards Zheng Ruilin.

"Haha, happy cooperation!" Zheng Ruilin also reached out and was with Xia Zekai and me.

After waiting for this sentence for more than half a month, finally the dust settled.

"Boss Xia, let me arrange it and start mass production now?"

Xia Zekai nodded: "Yes, so let me take a few toilets back to sample and put them in my shop."

"Boss Zheng can just rest assured to produce boldly, and I won't be able to sell it at that time." Xia Zekai said lightly.

"Boss Xia, look at what you said..." Zheng Ruilin said haha, he didn't say anything else, it was equivalent to acquiescing to Xia Zekai's statement.

Business is business, and no one can pay for you in vain.

...

After reading the samples, Zheng Ruilin wanted to leave Xia Zekai for dinner, but this time Boss Xia ran out of time, so he had to go back and make arrangements.

After returning to Jingtong Food Factory, Xia Zekai called Zhang San directly.

"Boss, are you looking for me?"

Xia Zekai gave a ‘um’, and he asked, "Xiao Zhang, do you know the navy?"

"Navy?" Zhang San was surprised by the boss's question, but still nodded: "When I was working before, I met a few people who organized the navy, and I even reviewed the posts."

"Then you should contact them now and post on all major websites to discuss'Is it better to use a children's toilet or a stepped baby toilet seat."'

As soon as Xia Zekai said, Zhang San understood, and he asked, "Boss, haven't you already started publicity?"

"It’s too slow. Waiting for the articles I’ve written to heat up slowly. There is still a process. We must now fire up the heat in advance, strive to distribute more goods, earn more money, and later buy land to build a factory. , It can be easier." Xia Zekai said.

Since deciding to start buying land to build his own factory, he has been under great pressure all the time.

And after knowing the approximate price of an acre of land from Zhang Xu and Sun Guoqiang, the pressure in his heart became even greater.

The price of just one acre of land is more than 200,000 yuan. If it is tens of acres of land, it can be several million, or even tens of millions.

How big is an acre of land?

The factory he is now renting has a total of more than 600 square meters. After conversion, it is the size of an acre of land.

Not worth mentioning at all.

Xia Zekai thought and thought about it, and at present, only the navy can accelerate this process.

TV advertising is also a way, but the advertisements of the big TV stations with good effect are old and expensive, and the advertisements on the small TV stations with average effect are useless.

Xia Zekai couldn't pay the money for that little asset.

After much deliberation, the only way left was the navy.

In the past, Sina.com was promoting and propagating, and there was a long-term drainage of the Qzone log. In the back, with the addition of the navy, it is believed that the effect is not bad.

For Xia Zekai, as long as the door is opened, the rest of the expansion will be easy.

"Boss, how much do we have?" Xiao Zhang asked.

"Do you know the current price?" Xia Zekai asked him.

Zhang San scratched his head embarrassedly, and said, "I also worked as a navy army for a period of time when I was in Beijing. I posted 5 cents and replies 3 cents. Of course, they are all kind of quality posts, not just a few words of reply. It's over."

"Well, that means 2,000 items for 1,000 yuan?" Xia Zekai calculated a sum of money, and he said, "You should contact me first and say that there is an order for at least 5,000 yuan."

At least tens of thousands of posts, this volume is already very large, Zhang San hurried to contact.

There are also several QQ numbers of naval administrators on his QQ account, and he sent a message to chat for a while.

According to the other party, the price will be increased in the near future, but in the face of Zhang San's ‘old partnership’, he still accepts orders at the original price.

After Zhang San had finalized the matter, he went and told Xia Zekai again, mainly to find Xia Zekai to finalize the ‘task list’ so that the navy could post the content.

Xia Zekai also asked him: "You can also post pictures when you post!"

"Yes, I need to add 1 cent to post pictures." Zhang San said like this.

He was too familiar with this, so he opened his mouth and came.

Xia Zekai pondered for a while, and said, "Xiao Zhang, bring some small toilets back from the car. Take some photos and send them to the navy administrator you contacted. Tell him the sooner the better."

"All popular websites and communities are set up, and then you will do it as soon as possible and put the products on the shelves." Xia Zekai said.

Zhang San asked him: "What's the price of the product?"

"In terms of price, the children's toilet will be priced at 59.9 yuan each, and the stepped toilet gasket will be priced at 69.9 yuan each."

This thing is a one-time consumption, which is not the same as Rongdou. Under normal circumstances, a child does not need to change one if he buys one.

The price is low and there is no profit, and the price is too high. Maybe many families will consider the problem of money and are not willing to pay the bill.

Zhang San didn't care about the cost price. He knew it well, so he nodded and went to work.

The posting speed of the network navy is very fast.

The effect appeared in the afternoon.

Big portal sites like Baidu Tieba, Sina.com, Sohu, Netease, Tencent, etc., under various hot articles and incidents, have posts discussing which is better to buy a children’s toilet or a stepped toilet seat.

This immediately distorted the atmosphere of the original article.

Imagine that it was originally an article about cosmetics. Below, many women responded with some of their experience in using cosmetics.

But dozens of them were inserted suddenly: "Excuse me, I want to buy a children's toilet for my child. Who knows whether it is a children's toilet or a stepped children's toilet. I don't know how to choose?"

"I think it's better to choose a children's toilet. I know that there is one online that makes it very beautiful~www.readwn.com~ I just bought one for my son and he likes it, but he also buys it. You say You can take a look at the stepped toilet for children."

"Whoever said that the children’s toilet is good, I bought the toilet washer for my baby. The toilet washer in his family has two steps. My baby can step on the toilet by himself when he is only three years old. The toilet washer She's still very young, and she won't drop her **** when she sits on it."

"Then where did you buy it? My baby can be tiring to go to the toilet, especially when it smells bad, I have to hold him, it makes my back hurt!"

"You can go directly to Taobao to search for children's toilets. You can also search for Jingtong Food Stores. They have just launched new products. I just bought them and said it. It's really easy to use."

"I know who you say it is. The rongdou made by his family is also very delicious. It is made with infant formula milk powder, conscientious businessmen!"

"..."

It didn’t take long for the comment area under the cosmetics to be distorted. Follow-up clicks on the person who read this article, and then pulls the article to the end. When habitually reading the comments, I find that the style of the comment area is directly affected. The tempo is skewed.

Most of the people who pay attention to cosmetics are women, and the mothers who discuss cosmetics in women account for a larger proportion. Seeing such a new thing suddenly broke into the comment area, especially those related to children, their eyes were immediately attracted. NS.

The most admirable thing is that these posts also said that there are noses and eyes that most people are convinced.

At this time, after all, there are still a few people who know the existence of the "Internet naval forces". Most netizens have just started to learn to surf the Internet, and they still don't understand the ubiquitous products of the "Internet naval forces" in the dark corner.

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