The Goddess Shines on America

Chapter 75: , China market strategy

   For almost all industries, the market is far more important than product quality.

   After all, the technical content of almost all industries is not too high for industry professionals. Of course, the products that one person can produce can also be used by others. At this point, whether the computer operating system or telephone communication industry has a higher technical content, whether it is labor-intensive such as clothing production, mineral water sales, and plastic product manufacturing, the essence is the same.

   For technology-based companies, what the leader has to do is to continuously suppress and acquire other start-up companies while maintaining the technological leadership to ensure their market position. The essence of the Stefanie case in later generations is that she herself saw too many internal Microsoft meetings and constantly saw the malicious suppression of competitors by the senior management and changed her surname to Alexander, which betrayed her old lover.

   As for things like herbal tea, hot sauce, potato chips, fast-food chain restaurants, etc., it is the brand effect. They are all similar things, but as long as their own publicity is in place and the brand has a strong sense of presence, customers will naturally choose the one they know well.

   So Alice knows very well that for the almost blank Chinese market, as a foreign businessman, as long as she can properly promote her, she has no doubt about the initial market size. And to be honest, judging from the current market conditions in China, the publicity fee is really low...

   Besides, those people who went to the sea at that time, no matter whether it was fund accumulation, knowledge, or knowledge, they were really incomparable with them.

   It's not that Alice is too arrogant.

  Because, if she really turned her attention to the Chinese market, wouldn't she be a "foreign businessman"?

In the past, I thought, whether it’s the motherland of the 1980s and 1990s, or North Korea, which has finally opened its mind and just opened its doors in the later period, what kind of mood do ordinary people feel when they see the "crooked nuts" of those "capitalist countries". "of?

   is completely the existence of two levels.

It's like Haagen-Dazs. Although it was blown up in the country for a while, there are even a lot of petty bourgeoisie who continue to write essays and nostalgia for autumn. Under the spring rain, I wandered on the quiet street and tasted Haagen-Dazs missed his ex-boyfriend. , It seems so tall...

   But throwing away the tariffs and calculating the exchange rate, isn't it just a "five yuan" street product in the supermarket freezer?

   The five-dollar street goods in the freezer of American supermarkets, at the exchange rate, including tariffs, and a little packaging, for a long time, became the ice cream luxury in the Chinese market...

   Fraud money, it's that simple~

   "Therefore, we must do the publicity well, but it all requires money."

On the afternoon of the weekend, walking on the community trail on Vinton Street, Alice said to her father: "There is also the channel itself. After all, there are so few advertisers in mainland China. There are only so many publicity channels. If we want to To quickly occupy the market, it is necessary to talk directly with high-level officials."

   This is not a simple matter. It is far more serious than buying a stock in Microsoft with a stack of disks, returning to the motherland for foreign investment, and even contacting high-level officials. James frowned and kept thinking.

   "Then where do you plan to stay?"

"In the clothing brand industry, the Pearl River Delta is the most suitable region. Registering a company in Guangzhou is a good choice. According to the current reform of the motherland, after the new millennium, four first-tier cities headed by Beijing, Shanghai, Guangzhou and Shenzhen will surely be formed. This investment is still a future plan. There is no doubt about the four of them as targets. It is just that you have to choose between different cities according to different industries."

   "Shen refers to... the fishing village in Shenzhen? Uncle Li from Chinatown said that the speed of development there is very fast, but it is too exaggerated to become a first-tier city, right?"

"Well, believe it or not, it doesn't matter, anyway, we just choose Guangzhou. The economic development level in the south has always been higher than that in the north, and the labor force is very abundant, and the sense of business is also very strong. If we take a flight there. , Will definitely receive a warm welcome!"

   "But you just said that it takes a lot of money whether it is to promote or develop this new company itself. Where do you get the cost? I'm afraid it won't work just by relying on the hundreds of thousands in our family?"

   This is indeed a problem, and Alice began to touch her chin. According to her plan, of course, it is to set up a clothing brand, and then take advantage of the opportunity of "The Man from the Bottom of the Atlantic" to make a fortune by relying on toad mirrors and bell bottom pants. But like James said, even if it’s the first pot of money to start a career, is there enough savings at home?

   However, the time is waiting for no one. If you don't start preparing at this time, I am afraid that these two products will already be produced and sold by mainland merchants. Although it will definitely not be a big climate even in one or two years, it feels uncomfortable to be topped by others.

   "Sell the stock, dad."

After a while, when both of them walked to the second street, Alice said: "The current family deposit is about 800,000 US dollars. After selling the current Apple stock, it is 1.5 million. According to the current The exchange rate is three million yuan. And now, prices and labor costs in the mainland are too much cheaper than in the United States. A worker’s monthly salary of fifty yuan is not bad. This money is more than enough to build a new clothing brand. Up!"

   "It depends on how you want to develop."

   James looked at Alice with a smile, and he kept asking questions, watching his daughter keep answering every question. Although he was still asking more questions, he knew in his heart that Alice must have thought about everything.

   This is his baby girl!

"If you want to set up a garment processing factory, the cost is simply a bottomless pit. But if you are technology-oriented, that is, you are only responsible for designing garments, and then let the offline, ready-made garment processing factories OEM, this cost It's a lot cheaper. But even so, the capital needs are not a lot at all. I'm afraid that three million won't be enough?"

   "Of course, if your goal is only to be a leader in the city, this money is indeed enough. But..."

   "This is really easy to talk about, dad."

Alice rolled her eyes and held up a finger proudly: "First of all, the return on this business is very fast. From the processing factory to the product release, even if you count the trial works, one month is counted. For a long time, the normal process is at most one week. Every piece of clothing sold is a profit, and all we have to do is to sell the clothes."

  This is definitely not a problem. Alice certainly knows that the motherland in the 1980s was a period of panic buying. Under the stimulation of that TV series, toad mirrors and bell bottoms were completely sold crazy.

   "Besides, don't forget Dad, I can now be a resounding identity~"

Her fingers swayed back and forth like a needle: "Shareholders of Microsoft Corporation, that is simply a coinage machine. According to my current 35% share quota, the monthly dividend income is hundreds of thousands of US dollars. Windows hasn’t gone on sale, and the company hasn’t gone public. Our new company doesn’t want to throw in all the money in one go. It really complies with the old saying, every inch of time and every inch of gold!"

   James laughed loudly. He can use the proverb that emphasizes the importance of time like this. His daughter's brain speed is more than a hundred times faster than him!

   It is true, and there is an unavoidable problem. Before this problem is solved, it is indeed just like Alice said, every day is to accumulate funds for the new company.

  The problem is that Ashley has to design the product first...

   "You don't need to change too much, just imitate the male protagonist's style!"

It’s the working day again, and it’s the club time after school. At 3:30 pm on Monday, the Johnson Middle School Club Activity Building, UU Reading www.uukanshu.com, the original literary and art club classroom, is now the SOS group resident, and Alice is watching the deputy head carefully. Ashley’s product design.

"When users buy these two products, their purpose is for the amphibious man of COS. Uh, COS is imitating. In short, you are still a novice after all. First, converge those wild ideas. Innovation is all Start with imitation, you first make some modifications based on the original style."

The drawings are the results of the design of three flared pants and toad mirrors, but Ashley has mixed her own creativity on a large scale, which made Alice suddenly dissatisfied: "And you pay attention to the models, we are making them for Asians. Wear it, you are clearly the European style, do you see this waist size? Haha, you are simply promoting the sales of trouser belts, look at this waist!"

   "It seems that I need to go to Chinatown more."

Ashley sits cross-legged on the floor, her long legs in jeans look fit and fit, and her face with a golden ponytail is more refreshing. It's a pity that this is also too Asian beauty, I'm afraid that only Alice can appreciate it. .

   "Alice, Cici, do you have time after school? Let's go shopping?"

Before the two of them could speak, a calm voice sounded in the corner: "If you don't mind, I can take you to the Japanese Street to have a look. I saw in the newspaper not long ago that "The Man from Under the Atlantic" is going to be in It was released in Japan, and this is also a market."

   Oh, yes, Ashley invited one less person.

  Miya-Ackerman, this Greek-Japanese mixed-race ninth-grade senior, everyone has taken up their classroom!

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