The Goddess Shines on America

One second to remember 【】, to provide you with wonderful novel reading.

The Roswell Building is located in the center of London. It is a super high-rise building with a height of 150 meters, with 33 floors. The clear geographical location makes it impossible for the rent price here to be low, and Alice's act of gathering nearly one-sixth of her total listings in one fell swoop is a rare feat for many years. Therefore, it is reasonable for the general manager of the property company to personally take charge of the reception.

"Ms. Wang intends to buy houses on the 25th to 30th floors of this building." Manager Brandon invited the four landlords to the 25th floor, the elevator doors opened, and there was silence in the office corridors: " Knowing that all the five-tier companies have plans to relocate in the near future, she contacted me a few months ago and must keep them all."

"Yes, it must be retained. Renting five floors in a row is not an easy opportunity to find."

The manager please come to the door. The tenants take a self-inspection of the house. Li Zeju quickly walked towards the largest empty office. Outside the large glass of glass is the bustling scene of London.

Next is the time to visit. Many companies are stationed in the five-story office building, so even if there is a coincidence of collective relocation, it cannot be a short cycle. There are dozens of large or small offices on five floors. The property personnel have cleaned up the environment early and left a large amount of unmoved furniture for use, which can leave a lot of cost for new tenants.

"These five floors are ours, so we can choose the office location flexibly." Scanning from office to office, Alice said: "Unless you want to directly buy a ready-made pharmaceutical factory and start selling ready-made products , Otherwise in the short term, our umbrella company does not need much office space. So I suggest that half of the thirtieth floor is provided to them for good attention."

The single-story area of ​​the Roswell Building is not small, and the half-story can accommodate hundreds of employees. Pharmaceutical companies are not labor-intensive industries. The deployment of hundreds of employees obviously means a considerable turnover. It was enough, and the Li family and the three fathers and sons didn't have any opinions.

"So most of the space can be reserved for the chain real estate company you just mentioned." Strolling in a particularly spacious office, looking at the bustling London city outside the window, Li Ka-shing said: "Tell me more about your idea. Well, Alice, you just discussed this concept with me on the phone before. If you really want to make a move, it will definitely not be a small gesture, right?"

The larger the scale of the business, the less likely it is to be a temporary intention. Even if you know the entire development process like Alice, the specific operations are still not to be careless.

Alice’s attention is simple, that is, to take Li Ka-shing, who is experienced in the real estate industry, to "Wanda Plaza" together, but the other party is a top shrewd businessman, who can be fascinated by a casual flick. Therefore, from the early telephone conversations to the step-by-step pursuit of victory, and finally Li Ka-shing will agree to let the topic continue. Such a process is completely accumulated over the course of the day.

"It's very simple to get started, just like what you did in Hong Kong back then, buying land to build a house."

Alice recalled the business model of related industries, and said with discretion: “British real estate has been in short supply for a long time, the country’s per capita land ownership is small, the country’s land regulation procedures are cumbersome, and the population is in a growth trend. New land resources are available for development. It is also very limited. So it is foreseeable that in the next ten to twenty years, UK housing prices will only grow higher and higher, and there will be no significant downturn."

"Under this premise, many people will of course invest in real estate, and what they want is an appreciation. And anyone with a foresight knows that office buildings are the project that can bring them the most long-term benefits. Build a house and send a property. The company then sits and collects rent every day, and sells the entire building whenever it is short of money. It is flexible and it is a cash-out method."

"However, this kind of conventional approach has one of the most obvious shortcomings." She pointedly said: "That is, although every office building is a meticulously crafted gem, the companies behind them are often very Inconspicuous. Just like you, Mr. Li, although you are building office buildings in Hong Kong and Guangzhou, unless you are very concerned about this industry, who can know that such and such a community is for such and such enterprise?"

Business meetings are often so interesting. Some people will choose to work directly, but among the four people on the scene, they always love to start by small talk. Li Ka-shing could also guess what Alice would talk about below, but he was still happy to cooperate with her and smiled: "So, you plan to go to a chain-type real estate company?"

"Yes," Alice nodded, "After all, for most people, an office building is just a simple office location. Landmark buildings don’t need much. But let’s think about it. I saw a convenience store, but if you were to choose between a Sophia market or Wal-Mart, which is spread all over the world, which one would you prefer to go to?"

A very interesting question, as Li Zekai happily said: “Supermarkets like Wal-Mart’s level have become regional landmarks themselves. Father, when many Americans take the intercity highway, they use Marked as far as which supermarket passed."

"It's not just just building an office building, but taking this commercial real estate itself as a brand and a business card." Li Ka-shing stood with his back in place, looking at the urban area outside the window and muttered: "Then even if it’s the same building and the same shape. The office building, if we can really chain it to a certain extent, it is equivalent to a landmark building."

The concept of this series is very simple. Now this year, who doesn't understand the meaning of chain? But this model will always have the biggest problem, that is, when the entrepreneur has the "first", how do they manage the second at the same cost and maintain the income to support the third?

"Fast food restaurants are the easiest to chain, because no one can refuse the demand for food." He continued to ponder: "The same is true for supermarkets. The people in every residential area need some fixed places to shop. Then, chain Fast food restaurants, and supermarket chains, the difficulty of the development of these two industries has also increased in this way."

"So, if we want to make a chain of commercial real estate possible," here is the real difficulty. Alice took the words just right to provide evidence for the idea she plagiarized from later generations: "Then we can't just pick land and build a building. That's it, but to make our chain office buildings have the ability to attract customers."

"Let the office building attract customers..." Li Zekai smiled again and took over: "Listening to you, it feels like a shopping mall soliciting customers."

"Yes, it just wants it to actively recruit customers!" Alice continued without even thinking about it: "Not in an existing commercial center, but in a city's sub-center or a new development zone. A one-stop shop to meet the needs of customers for eating, drinking, and business leisure, and integrating multiple needs for business office buildings, shopping malls, and dining and leisure. To describe it in one sentence is... wherever we settle, we will gradually take the initiative to form a prosperous area!"

XX Square is the center of the city.

Alice did not directly bring out the classic saying, but considering that the colleague in China should be making a move soon, if she doesn't work hard at this moment, she won't be able to plagiarize herself in the future~

"One-stop shop, this adjective is well used!" Li Ka-shing is also an elderly winner anyway, and of course he will not be spurred by Alice in a few simple sentences: "Your whole idea is indeed very novel, choose The sub-center of the city and the new development zone will be the witnesses and pioneers of the new round of prosperity. Good! Very good!"

"So this involves a development step. I simply divided it into three stages: the first, the middle, and the last."

Alice kept talking, considering the problems of experience and human resources, she really needs the great assistance of the Yangtze River Group in the development of this big project. Otherwise, although it cannot be said that the development cannot be achieved, the speed will definitely not work.

"In the early stage, we acquired these cheap land outside the city center, and then signed a contract with the main international brand store before the construction officially started. Think about it, when our project just starts construction, we can release advertisements. It is said that a big-name flagship store of XX will enter, how much help will it bring us in the later steps?"

It's reasonable, UU read www.uukanshu.com, but it also has to be able to tell those international big names. But in this regard, as long as Alice herself and the Yangtze River Group double insurance business cards, are you afraid that those Chanel Pradas will not give face? . Li Zekai laughed so happily that he almost dropped his glasses on the floor.

"In the mid-stage, we must choose a long-term strategic partner as the construction unit to ensure the annual construction volume. After all, we have ample initial capital, but we have to do it as soon as we start. At this time, the new office building can also be rented and sold. , Including the'commercial shopping center' dedicated to attracting people flow can also start business. In other words, we can earn the first money back."

Up to now, it has not been out of the ordinary real estate category, but it has already made investors satisfied, so when Alice finally talks about the later stage, it is no wonder that the audience will laugh happier.

"In the later stage, we can add department stores and movie theaters, invest in high-end hotels, adopt the method of'self-owned properties, commissioned management', and establish cooperative relationships with a number of world-class hotel management groups such as Accor, Starwood, Hilton, and Hyatt. Come, business office, shopping and entertainment, accommodation and catering, our chain real estate will naturally bloom all over the world, becoming one after another unique super landmark~" (to be continued.) For mobile phone users, please browse and read for better reading. Experience.