The day I shared a flat with my female boss

"Little sister! Let's not talk about sister Liuqing any more, OK? She's married! "

"Ah Gu Tong exclaimed in a low voice on the phone, "brother! Would you be sad? brother! You must be good! Sister Liuqing doesn't want you, it's her loss! My brother is the best man in the world! brother! You don't have to pay for other people's faults! brother! You must be good! Don't be sad... "

I interrupted her barrage of words of comfort and said with a smile, "OK, OK! What are you talking about! Brother is that kind of vulnerable man? The sad things are over. I'm radiant, energetic and full of rosy dreams and expectations for the future

"Brother! You're too good at using words, "Gu Tong said with a smile on the other end of the phone." you're a great talent in the Chinese department! Brother... "

Listening to my younger sister's familiar, energetic and tender voice, thinking about Gu Tong's small mouth on the other end of the phone, I can't help pulling the corner of my mouth.

I remember when I was in junior high school, Gu Tong was in primary school, and my mother was working outside. Most of the time, Gu Tong and I were the only two people at home! In the morning, I called her to get up and coaxed her into saying that if she got up and dressed herself, I would buy her a beautiful hairpin when I went to the street; I urged her to do her homework and coaxed her into saying that if she did her homework well, I would buy her popsicles; at night, I urged her to sleep and coaxed her into saying that if she didn't sleep well, grandma wolf would sneak into the house and take her away, for example If she sleeps, there will be fairies singing to her in her dream!

Yes! When Gu Tong was a child, I did often coax her, because I found that she would be scared to cry wrongly. I begged her to be more proud. I had to coax her! In fact, at that time I was still young, just a teenage boy, but at that time, I had mastered all the tricks to coax a little girl to be obedient!

After Xing Tong took the bus, he didn't call me back.

I believe in my ability to coax girls. I know that Xing min is OK. Going back to her residence will embarrass each other. After all, last night we "slept in the same bed."!

Back in the western suburbs, I went straight to the supermarket and wanted to buy some bags for lunch.

I seldom eat instant noodles after I graduated from university. Now when I walk into the instant noodles shelf in the supermarket, I can see that the price of instant noodles has doubled! Although I know that in the past two years, wages have not increased and prices have soared, I didn't think that the price of instant noodles is also soaring!

Today's wild Ramen is one yuan a pack, Longtan instant noodles is eighty cents a pack, fumanduo is one yuan three, jinmailang is one yuan five, Master Kang is three yuan five!

Does this make people live?

If prices continue to soar and wages stay the same, I'm afraid we won't be able to eat instant noodles or even drink mineral water in the future!

Discontent is discontent! Anger to anger! People always have to live! Instant noodles are cheaper than ten yuan box lunch! I bought two bags of jinmailang and a bag of pickled mustard. It's OK for me to have a lunch.

I hope I can win a marinated egg! Then I will have "one meat, one vegetable and one soup" for lunch! Pickled mustard is vegetarian, noodle soup is soup. Although marinated egg is not meat dish, it can at least be half meat dish? Can you stir fry chicken without chicken? Can there be chicken without eggs?

Well off life, well off! Of course, if the middle rate is so high, jinmailang company would have gone bankrupt!

When I went back to my residence, I lit a cigarette and started to do the advertising program of "Eve show". The biggest difficulty of this program for me is that I haven't had much contact with copywriting planning of women's fashion before, especially women's underwear!

In professional advertising companies, copywriting is divided into several groups. Different groups are responsible for different aspects of copywriting, including daily necessities, clothing and real estate. I used to be specialized in daily necessities, such as washing machine, television, refrigerator, vacuum cleaner, fruit extractor, microwave oven, stapler, mosquito coil, camphor pill and so on.

For things I don't understand, the first thing is to understand. I've finished reading the book about reading the Bible I bought from the bookstore, and I've collected a lot of relevant information on the Internet.

There is little difference in the mode of the planning case, and the advertising theme is the focus of my work. Although Lin Xi'er only said it was published to the company's website, I still want to make it perfect!

Advertising keywords short number, more than ten numbers, but it has nothing to do with the number of words, it pays attention to the level! There are thousands of poems in Tang Dynasty. Only a few of them are really popular!

Of course, as an advertising theme, there is no need to be immortal, just need to make it in a limited period of time has a strong incitement!

It's like "Nongfu mountain spring is a little sweet", "there must be a road to the front of the mountain, there must be a Toyota if there is a road", "Confucius family wine makes people homesick", if the advertising theme can achieve such a degree that women and children are well known, it's already the peak!

About the Eve show, I would like to say what kind of advertising theme is good? It can not only move women's hearts, but also be catchy? I thought for two hours, but I got nothing. My thinking was exhausted. My inspiration was like my love. I stayed in a distant place and refused to get close to meMy search engine is Baidu, although Google's search engine is more powerful, but I still like to use Baidu, probably because Du Niang's preconception!

I think the first person to use the word "Baidu" as a search engine must have originated from the saying "people are looking for Baidu, but that person is in the dim light!"

This sentence is also applicable to inspiration. You go all out to find her, but she is hidden in the vast sea of people, hidden in the dim light, where she is leisurely walking! Inspiration is like a guest. It can be divided into three categories: the uninvited guest, the late guest and the immovable guest!

The ashtray has been filled with long and short cigarette butts, and I am still in "difficult labor". I got up and went to the window. The advertisement words about women's underwear that I had seen before floated in my mind like snow flakes

Most of them show off their writing skills. Of course, showing off well is also called level!

There is a satin saying in Wang Xiaojian's Micro blog: "to starve, to do a good job is to lose weight; to pinch people, to do a good job is to massage; to be in a daze, to do a good job is to be deep; to be lazy, to do a good job is to enjoy; to be shameless, to do a good job is to persevere; to act stupid, if you do a good job, it is to be wise as a fool!"

So no matter what you do, as long as you do well, it's called level! For example, if you do a good job in bragging, you will be called knowledgeable. If you do a good job in flattering, you will be called respecting leaders! If you do a good job in flattery, you will always be one heart with the leaders!

It's good to be a woman!

Care is more "outstanding"

it's no big deal!

A "wear" Tianjiao, boundless enchanting

"add" clothes seamless, perfect

"play" beauty, tortuous body

the above words about underwear advertising words creators, are playing word games, playing puns to play wonderful!

There is also ridicule makes good, also known as bad makes good! For example, the sentence about "little woman":

"in the past, I didn't know what I wanted to wear; now, I don't know what I wanted to wear until I saw the little woman, and I won't say anything more!"

It's funny, fun and easy to remember!

In my advertising career, I only wrote a bra copy called "purple orchid" bra. The advertisement I wrote for it at that time was "zilanrui bra, which gives you invisible" support ", so that you can enjoy every day with ease and care free."

Now think about it, some dog blood, but also very real, until today, I still think it is real!

I remember when I was writing a purple orchid bra, I asked my former lover Liu Qing as an investigator. She told me the most secret feeling. She told me that "the best feeling is not feeling! It seems that I don't have the feeling of wearing anything. I feel free and relaxed! "

Therefore, I will write so realistic advertising keywords for violet.

From "zilanrui", I thought of "the show of Eve". My thinking dispersed, and inspiration came to me step by step. I thought of Eve, who was running in the virgin forest, wearing a wreath of green leaves and red flowers, and wrapped in green leaves to cover her body

What kind of scene is that? I think of many key words in my mind: "nature is primitive, wild, fruit is mature..."

I sat back in front of the computer and lit a cigarette. I extracted the core points from the Eve show (product briefing):

first, the target audience is 2535 years old mature, intellectual and tasteful women.

The second appeal point is to emphasize the concept of "natural maturity and primitive wildness"

women are the ones who please themselves! In order to win the heart of lovers, women will specially choose the style and color that lovers like! There is no doubt about that! At the same time, a woman's taste, more or less from her underwear brand insight!

A person with taste will not wear cheap underwear from the stall!

Therefore, I don't think creative points should be too straightforward or too artificial. Those copywriters who play word games as creative points are a little smart, but if they play too much, they will become smart and be misled!

No matter how clever a bra designer is, he can only design a bra. He can't design a bra with medical effect!

I want my advertising words to fit in with Jeff's design ideas and bring people imagination at the same time. Therefore, it must be able to stimulate people's imagination and bring some mystery! Bra, it is a mysterious existence of privacy!

Women will not open their hearts to any man other than their lover for no reason! I don't think anyone will raise any objection to this point!

My advertising theme has finally come out. It's very short and simple, but it's the crystallization of my mental work. At least I think it's the best advertising slogan close to the connotation of "Eve show" that I can think of so far:

"lure of Eden, Eve show"

that's right! That's it! What's more, I have thought of the best graphic performance. The protagonist of the picture should be Eve, and the background is primeval forest. She runs happily on flowers and plants, wears a wreath of green leaves and red flowers, and covers herself with green leavesMaybe there is Adam, but Eve should be in the center of the picture, and Adam just appears to set off Eve! Adam's eyes must be designed well, and they must follow Eve's figure all the time

Because I finished what Lin Xi'er told me yesterday I'm in a good mood about my work tasks. After I got off the bus stop, I hummed all the way to Xuguang building.

this sentence is very effective. Before I arrived at the company on Monday, I ran into Fu Dezhi in the hall on the first floor of Xuguang building.

When I saw him in the elevator, he just saw me. His nose was ugly, like a toad lying there. Now it's even more ugly, because the toad was bruised. Naturally, it was a problem left over by history after eating my heavy fist the night before yesterday!