The day I shared a flat with my female boss

Then Xi'er forced the topic to "zilanrui" copying the design of "angel's eye". She asked me to go back and think about it. Did I show the sketch of "angel's eye" to others, or did I copy the sketch of "angel's eye" by others in a situation I didn't realize?

Although I'm not happy that Xi'er may lock the leak of "angel's eye" on the part of the sketch she gave me, I still promise her that I will search for the relevant memory when I go back.

Finally, Xi'er stood up, reached out to me and said, "Gu Yang, thank you for your cooperation."

See her reach out to me

I didn't know what I was wrong. After several seconds, I stood up and looked at her and said, "do you really want to shake hands?"

Do we really want to say thank you to each other?

"What? Gu Yang, don't even give me the chance to shake hands? " Xi'er looks at me and smiles awkwardly.

I looked down at her beautiful hands and said in a low voice, "Xi'er, I don't think we need so much etiquette. These things make me feel strange..."

Xi'er put down her hand, looked at me and said with a smile, "OK. These manners are very awkward! ok Let's omit the handshake step later? However, I still want to say thank you. You have rescued me twice. Last time I was in the hospital, I didn't have time to say thank you... "

I touched my nose and said in a low voice, "no thanks..."

In fact, there are "sorry" these three words, "Hello, thank you, sorry", these are the most elegant words in the world, but these words appear between me and Xi'er, how can I feel that they have become a sharp blade that can stab people!

"Good. No thanks. Thank you for your kindness. " Xi'er looked at me and said with a smile.

Time passed day by day and soon entered the middle of December.

According to Xi'er's "instructions", in the past week, I began to understand "Pengcheng" real estate.

"Simei" advertising can be said to be the Royal advertising agency of "Pengcheng" real estate. Almost all the important marketing plans are in the charge of "Simei" advertising. Of course, there is no more suitable advertising agency than Simei!

The reason is very simple, real estate marketing plan will involve important business secrets, for "Pengcheng" real estate, there is no more reliable advertising agency than "Simei"!

It can also be seen from this that Xi'er's trust in me is that she brings the real estate group into my jurisdiction, or puts me in the management level of the real estate group, which requires an absolute sense of trust!

Of course, Xi'er is very strict with the confidentiality of the real estate team. There are four people in the real estate team, all of whom are first-class experts in real estate copywriting planning. Each of them is a group, and the two leaders are Mr. Du Ziteng!

"Pengcheng" real estate directly assigned the task to Xi'er. Xi'er was assigned to the group leader according to the situation. If it was assigned to the group, then only two members of the group knew all the business secrets about the project, others were not allowed to know, and the real estate group was not allowed to know!

On the contrary, if a task is assigned to a group, the group will not know.

This is the planning department, especially the real estate planning department of the most basic common sense of confidentiality.

Xi'er wants me to understand the purpose of "Pengcheng" real estate, that is, to write an overall marketing plan about the off-season sales of "Pengcheng" real estate. Xi'er says that this is what her father means.

I am very clear that Lin Xiaotian is investigating my cognition of "Pengcheng" real estate.

Everyone and things have generality and individuality, so does marketing planning. Whether it's the marketing plan of real estate companies or other commodity companies, a lot of common sense is common. But real estate is a special industry, it has its own unique characteristics.

I devote myself to understanding "Pengcheng" real estate and the real estate industry. I just want to find the characteristics of the real estate industry.

The most prosperous season of real estate sales in a year is in September, which is called "golden nine and silver ten".

There are two off-season sales of real estate in a year. One is July and August. At this stage, the enthusiasm of home buyers is opposite to that of the weather.

Another off-season is December every year and around the Spring Festival, which is also the traditional off-season of real estate sales.

Now it's mid December, and the real estate sales situation is between the off-season and the peak season, which belongs to the stage of "neither salty nor light". But it will soon enter the off-season of January every year. At this time, real estate companies usually through a variety of advertising marketing programs, as far as possible to enhance sales.

After a lot of understanding and in-depth analysis, I gradually found some rules to follow.

In the current market environment, advertising marketing is often "land, sea and air" three armed forces. Carrying out indiscriminate "bombing" propaganda in the major media was really effective at that time, at least creating popularity. However, the era when advertising decides everything is gone!

Today's house buyers are more rational, and they will no longer buy houses just by looking at advertisements. Many of them have considerable professional knowledge and can make their own judgments. Therefore, in the current situation, if we want to do a good job in marketing, we should do two things:First, fine marketing. For a long time in the past, the marketing method of developers has always been to "enlarge the net and catch small fish", which is very undesirable. Once the stall is expanded, the positioning of the products becomes blurred, in an attempt to attract all types of home buyers.

At present, this phenomenon must be changed, and the product positioning should be more targeted. For example, whether it is a wedding house or for the first time home buyers, the corresponding marketing means also need to be more detailed to meet the real internal needs of home buyers.

Second, deep cultivation of channels. That is to have in-depth understanding and Research on various publicity channels, choose publicity channels according to the target customer group, instead of blindly advertising in each channel. In a word, we should pay more attention to details.

There is a famous saying which is very well-known and has practical guiding significance, that is, details determine success or failure! No matter how to be or how to do things, this classic saying has a very practical guiding significance!

On Friday afternoon, when Xier gave me the deadline, I knocked on the door and walked into Xier's office.

Xi'er can see why I came. In order to avoid suspicion, I won't go to the general manager's office if I have nothing to do, especially after the last small confrontation with Ouyang Ze.

"Mr. Gu," Xi'er said to me with a smile, "I can see that you have a plan in mind!"

I handed the marketing plan printed out in my hand to her, then sat down on the reception chair opposite her, touched my nose and said with a smile: "I'm stupid! For reference only

Xi'er opened my marketing plan and saw it from the beginning to the end. Although I didn't read it carefully, I should have read all the key words.

She left my plan on her desk, looked at me and said, "Mr. Gu, what can I say to you?"

I Leng for a moment, a little nervous to look at her, said: "I do too bad?"

Xi'er shakes her head and suddenly shows a sweet smile. She looks at me closely and says, "you've done a great job!"

I said, "you haven't looked at it carefully."

Xi'er said with a smile: "because it's gold, you don't need to identify it carefully, you can feel its dazzling brilliance!"

I said, "you're writing novels!"

Xi'er squeezed his eyes at me and said, "I'm not as talented as you are!"

I said: "in fact, I have no bottom in my heart, because I have just come into contact with the real estate industry. I think what I've seen so far is probably something that everyone knows. Maybe it's just a general discussion, not a practical significance. "

Xi'er said with a smile, "Mr. Gu, you should know that excessive modesty is arrogant!"

I said: "but excessive pride is ignorance!"

Xi'er said: "although I haven't read your plan word by word, I've seen a surprise from the outline! Many of your views have brightened my eyes! I'm sure my father will appreciate you after watching it! "

I said with a smile: "in fact, my central idea is to change a word! Change is flexible, general is long! Before entering the real estate winter sales off-season, the real estate company should change the system and make the best use of the situation! Mainly from four aspects. One is the adjustment of speech. Through speech reinforcement, let the customer know that the stage you want to push is the most golden period. Things are relative, the so-called off-season and peak season is also relative, so according to the situation, to create sales hot spots, arouse the purchase enthusiasm of potential buyers! Second, promote adjustment. Off season needs more fresh patterns to attract customers to the scene, attract customers' interest and improve the quality of calls! Third, strategy adjustment. Since it is off-season, there are a lot of hardware can not be improved against the market, can be optimized by means of upgrading! Fourth, adjust the mentality. In the absence of a large number of customers into the market, we should calm down and adopt a variety of flexible means, such as fixed-point visits, to tap customers! "

After listening to my big talk, Xi'er reaches out her hand and taps it on the table!

"Well said! Mr. Gu She said, looking at me with a smile.

"Call me Gu Yang!" I said.

Xi'er said, "is it too intimate?"

I opened my eyes wide and said, "do you have any?"

Xi'er said with a smile, "I don't think so. I don't care what other people look at me. However, some people always care about other people's opinions. "

I wipe! It's a curse!

I said, "who are you talking about?"

Xier said, "someone knows who someone is."

I said, "are you talking about me?"

"You admit it! I didn't say that Xi'er said, squeezing his eyes at me.

You! Don't push me! I'm not a person who can get out of control, but once I get out of control, I'm not a person!

I pinched my nose and said, "this topic has stopped. I remember I came to discuss with you the advertising and marketing plan for the off-season real estate sales

It's not a show off!