"So it is." Xi'er squeezed his eyes at me and said, "I've chosen your car for you. Do you have the heart to refuse me? "

I looked at her and said, "I finally understand that you are a premeditated and organized action!"

Xi'er didn't answer me, but looked at me and laughed: "a black Audi 6."

I looked at her with wide eyes and said, "isn't it? Do you have such a good car for the creative directors of Simei advertising? "

"You deserve it." Xi'er looked at me and said seriously.

I said, "how can I deserve this?"

"Don't forget the super order of yiliyuan," Xi'er said with a smile, looking at me. "Although it's only an annual order, it can generate tens of millions of revenue for Simei, and it's not too much to divide it by 300000! I know you won't accept my cash. I'll give you the rebate ratio of Simei business department, which is equivalent to the car. "

I looked at her with wide eyes and said, "do you mean that Audi 6 is mine?"

"I think that's what I mean." Xi'er said with a smile.

! My dream car!

Moreover, if I make 150000 yuan a year, I can buy a house in two years! At that time, I will pay a down payment of 300000 yuan. After that, I will get a monthly mortgage, and finally live a life of city dweller with a house and a car!

It's just, how do I feel a little weird? no way! I have to think about it when I get back!

A week later, I entered the "Simei" advertising office.

Frankly speaking, the process of making this decision is extremely difficult. My concerns are as follows:

first, what will Xier think after I enter Simei advertising? Does she think that I deliberately entered her sister's company? Does she think that I deliberately provoked her? Will it lead to conflicts between Lin's sisters?

This was just my idea at that time. It was only after a long time that I finally realized that the decision to let me enter Simei advertising was not only Xi'er's meaning, but also Xi'er's meaning. It was the result of their mutual negotiation!

Of course, I didn't know that at that time!

Secondly, do I really have the ability to assume the responsibility of creative director?

Third, some people are not clearly worried.

There are many reasons for me to enter Simei advertising:

first, after the end of the year, I will be 25 years old. I'll be thirty in five years! As the old saying goes, if I want to stand up at 30, I have only five years. There can be no further delay.

Secondly, my stage is really in the advertising company, not in the planning department of other companies. Only professional advertising companies can give me room to show my talents, while other places can only restrain my hands and feet and bury my talent in advertising creativity.

Third, there is more or less something to show Xi'er. Didn't Xi'er kick me out of the beautiful dress? Do I have to rely on beautiful people's clothes to take care of Yang? Maybe I can do better in other companies! And the "Simei" advertisement is obviously the best place I can show Xi'er!

Hao Jian strongly supported me to enter the "Simei" advertisement. He said that in this way, we can really fight side by side! Of course, this is not the main reason. The main reason is that Hao Jian also thinks that "Simei" advertising is the best place for me to realize my self ambition and my career ideal!

In the week I was thinking about, Xi'er called me almost every night to ask how I was thinking.

I put forward three requirements for her:

first, I can only accept the post of deputy creative director for the time being. I need a process of adaptation. If I can really be competent for the duties of deputy creative director, it's not too late to promote me as creative director!

Second, I can't accept the Audi 6.

Thirdly, while doing creative work well, I want to participate in the follow-up and negotiation of some important businesses as much as possible, so as to improve my ability in many aspects.

Xi'er agreed to all my requests. She gave me the feeling that she would agree to any request I made.

But I didn't expect that Xi'er had corresponding countermeasures for the three requirements I put forward. Of course, these were discovered after I entered the "Simei" advertisement and signed the contract.

First, Xi'er gave me a career as deputy creative director, and I happened to be in charge of Hao Jian's group. In addition, Hao Jian's group had no creative director, that is to say, I was actually the creative director. It can be seen that Xi'er arranged this on purpose.

Second, Xi'er gave me a Mazda 6 with manual transmission. The price was about 150000 yuan. The car belongs to the company. But Xi'er gave me a 300000 bank card. She said I didn't want Audi 6, so she could only give me cash, which I deserved.

Xi'er also said that she wanted to give me the 300000 yuan a long time ago. She went to Binhai Convention and exhibition center that day, not by the way. She heard Xi'er say that I was watching cars in the Convention and Exhibition Center. She went to the Convention and exhibition center that day, just to know what brand of car I like and what type of car I like.Even if I don't go to work in the "Simei" advertisement, she will give me the Audi 6. She knows to give me 300000 cash, and I won't accept it.

Third, Xi'er's answer to my request to participate in the follow-up and negotiation of important business is more straightforward. If my work permits, she will take me to any place where she goes for business negotiation with any big order.

4 advertising companies are usually divided into three major departments: Creative Department, customer service department and media department. The creative department is responsible for the design and implementation of advertising ideas. The creative department is the soul of the advertising company. It's like the design department of beauty clothing.

The key creative person is the Executive Creative Director, and the Executive Creative Director of Simei advertising is Roger.

The creative department will be divided into groups depending on the number of staff, each led by one or two creative directors or deputy creative directors. I am now the Deputy creative director, but because of Xi'er's intentional arrangement, I actually perform the function of creative director!

There will be different groups under the creative director. Each group consists of a copywriter and an art director. Basically, the two people will work together on advertising. As the implementation of art guidance is generally complicated, most of them have an assistant art guidance to assist. Experienced copywriter and art director will be promoted to senior copywriter and art director, but the work is the same as before.

Hao Jian is now a senior art director.

The creative department also includes four small departments: TV production, graphic production, painting room and graphic planning.

The TV production department has a supervisor who is responsible for the overall planning of TV advertisements, but in fact, the advertising production company is responsible for the shooting of advertisements. The main work of customer service department is to contact customers and develop creative guidance. The key person is the customer supervisor, which is divided into different customer directors, deputy customer directors, customer managers and customer directors according to different customers.

The customer manager of Simei advertising is Linda, a coquettish and mature woman in her thirties. The media department mainly recommends suitable advertising media for customers, such as TV, newspapers, magazines, posters, direct sales, etc., and strives for the most reasonable charges for customers and media.

This is the general organizational structure of 4 advertising companies. What are the responsibilities of deputy creative director, that is, my main responsibilities?

To ensure and supervise the quality of the creative department; to lead and guide the creative conception and implementation of important brands; to assist the client department and planners to develop and complete strategies; to operate the company's business with the company's management to impact higher creative level; to be responsible for the professional training and guidance of members of the creative production department; to coordinate the working relationship between the creative production department and other departments; to improve the quality of the creative products; Make regular department evaluation report and development suggestions; those who need less than a certain amount of department expenses can sign on their own.

I am in charge of two groups. One is Hao Jian, the daily necessities group. Hao Jian is the creative group leader. The other is the real estate group of the legendary "Er Ye" in Binhai advertising circle. Er Ye is the creative group leader.

After entering the Simei advertising, the first creativity I was responsible for was the planning and creativity of the launch of "angel's eye" of beauty clothing.

This is Xier's special arrangement. She knows that I have been prepared for the "angel's eye" conference for a long time. She wants me to finish this project next!

I gave this "angel's eye" to Hao Jian.

Hao Jian also ran on me and said, "you are really capable! As soon as you enter Smet, you will be my boss! "

I said, "come to my office later! Let's discuss the idea of angel's eye

"Yes! "Director Gu." Hao Jian laughs.

This afternoon, after work, Xi'er asked me to have dinner together.

She said she would take me to a northeast dumpling restaurant to eat dumplings.

We drove to the Northeast dumpling restaurant in the downtown area.

We ordered two plates of dumplings, as well as some side dishes such as "cold three shreds", "coriander beef" and "northeast sausage slices".

The environment inside is very good. Let's eat and talk.

Xi'er sat across the table and looked at me with joy.

She looked a little embarrassed, I raised my hand to touch my nose and said: "how do you always look at me?"

"Do you have any?" Xi'er looked at me and blinked.

I said: "do you have the most clear mind."

Xi'er looked at me and said with a smile, "I'm happy to see you like this."

"What am I like?" I looked at her and said.

"It's like walking out of the pain and focusing on your work." Xi'er looked at me and said.

I put down my chopsticks, lit a cigarette, took a puff and said, "I think when a person is engaged in his work, he will have less thoughts in his heart."

"Men are career oriented! Your participation will inject fresh and energetic blood into Simei advertising! " Xi'er looked at me with a smile and said.

I said, "I'll try."

"The way you focus on your work is very manly." Xi'er looked at me and said, with a playful face.

I said, "are you peeping at me?"

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